[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-5-sessions-to-catch-at-content-marketing-world-2019":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",31234,{"id":24,"name":25},"author-0301142015","Canto","2019-08-08T18:46:45","2025-11-19T11:33:13","5 sessions to catch at Content Marketing World 2019","5-sessions-to-catch-at-content-marketing-world-2019","With over 120 sessions hosted by world-class marketers, which sessions at Content Marketing World 2019 should you attend? Here are 5 talks you can't miss!","Whether you’re excited for Mindy Kaling’s keynote speech or pre-conference yoga, Content Marketing World 2019 is sure to be a fun and educational event. There’s just one problem: with over 120 sessions hosted by world-class marketers, which ones should you attend? Luckily for you, we’ve sorted through the entire conference schedule to bring you five […]","Whether you’re excited for Mindy Kaling’s keynote speech or pre-conference yoga, Content Marketing World 2019 is sure to be a...","\u003Cp class=\"wp-block-paragraph\">Whether you’re excited for \u003Ca href=\"https:\u002F\u002Fschedule.contentmarketingworld.com\u002Fsession\u002Fclosing-keynote-with-mindy-kaling\u002F867154\" target=\"_blank\" rel=\"noopener\">Mindy Kaling’s keynote speech\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fwww.contentmarketingworld.com\u002Fhappenings-cmworld\u002F\" target=\"_blank\" rel=\"noopener\">pre-conference yoga\u003C\u002Fa>, Content Marketing World 2019 is sure to be a fun and educational event. There’s just one problem: with over 120 sessions hosted by world-class marketers, which ones should you attend?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Luckily for you, we’ve sorted through the entire conference schedule to bring you five sessions you won’t want to miss.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.contentmarketingworld.com\u002F\" target=\"_blank\" rel=\"noopener\">\u003Ci>Content Marketing World 2019\u003C\u002Fi>\u003C\u002Fa>\u003Ci> will be held in Cleveland, Ohio, September 3-6.\u003C\u002Fi>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--1-scalable-content-marketing-solutions-for-solo-and-small-marketing-teams\">1. \u003Ca href=\"https:\u002F\u002Fschedule.contentmarketingworld.com\u002Fsession\u002Fscalable-content-marketing-solutions-for-solo-and-small-marketing-teams\u002F864819\" target=\"_blank\" rel=\"noopener\">Scalable content marketing solutions for solo and small marketing teams\u003C\u002Fa>\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Vishal Khanna (VP of Marketing & Communications, HealthPrize Technologies)\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Date: \u003C\u002Fb>Thursday, September 5\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Time: \u003C\u002Fb>11:20am – 12:05pm\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There is no existing solution for your brand: You’re building it. And it should be your goal to become the world’s leading expert in marketing your company. Attend this nuts-and-bolts session to find out how to build a scalable content marketing engine unique to your brand that is targeted toward conversion.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Vishal Khanna is the VP of Marketing and Communications at HealthPrize Technologies and 2015 Content Marketer of the Year, with over 20 years of experience leading content-first marketing initiatives that amplify brand, drive engagement and consistently exceed business goals.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Why you should go:\u003C\u002Fb> Content marketing strategy isn’t one-size-fits-all. In this session, you’ll learn how to measure the effectiveness of your content marketing and iterate to develop a strategy that works best for your brand.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--2-content-marketing-in-an-era-of-saturation\">2. \u003Ca href=\"https:\u002F\u002Fschedule.contentmarketingworld.com\u002Fsession\u002Fcontent-marketing-in-an-era-of-saturation\u002F864430\" target=\"_blank\" rel=\"noopener\">Content marketing in an era of saturation\u003C\u002Fa>\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Lauren Quaintance (Head of Content, Storyation)\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Date: \u003C\u002Fb>Thursday, September 5\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Time: \u003C\u002Fb>12:20pm – 1:05pm\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Content marketing has become the new black, so it’s no surprise that brands and agencies run the risk that they’re simply adding to an abyss of largely redundant “stuff” customers don’t value.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We all know that segmentation, optimization and amplification are important but, as marketers, do we sometimes focus too much on reaching an audience and too little on the quality of what we’re saying?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In this session Lauren Quaintance, one of Australia’s leading content marketers, will talk about how brands can create content that gets attention in an era of saturation and deliver ROI for their organizations.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Lauren Quaintance is the co-founder and Head of Content at Storyation, and has been named one of the top 15 women in content marketing globally by the editor of the US-based Content Marketing Institute’s Chief Content Officer magazine and won the B&T Women in Media award in 2018.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Why you should go: \u003C\u002Fb>Gone are the days when producing as much content as possible was the key to content marketing success. Now, the challenge is standing out in a saturated sea of content. This session will teach you actionable strategies to create “radically different content.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--3-treat-your-audience-like-you-re-dating-them\">3. \u003Ca href=\"https:\u002F\u002Fschedule.contentmarketingworld.com\u002Fsession\u002Ftreat-your-audience-like-youre-dating-them\u002F866872\" target=\"_blank\" rel=\"noopener\">Treat your audience like you’re dating them\u003C\u002Fa>\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Christopher White (Content Strategist, CapitalOne)\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Date: \u003C\u002Fb>Thursday, September 5\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Time: \u003C\u002Fb>10:15am – 11:00am\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Imagine if you proposed to everyone the first time you meet them. How many would say yes? Considering that they just met you, not many. In all the tactics and metrics, it’s easy to forget that we are still marketing to real people. And considering that the average American is exposed to 4,000-10,000 ads each day – being human is essential to cutting through the noise.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Why you should go: \u003C\u002Fb>Working in marketing day in and day out can distance us from the real people we want to reach. This session will show you how to take a more human approach to marketing.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--4-how-to-conquer-content-chaos\">4. \u003Ca href=\"https:\u002F\u002Fschedule.contentmarketingworld.com\u002Fsession\u002Fhow-to-conquer-content-chaos\u002F864673\" target=\"_blank\" rel=\"noopener\">How to conquer content chaos\u003C\u002Fa>\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Kristina Halvorson (CEO, Brain Traffic)\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Date: \u003C\u002Fb>Thursday, September 5\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Time: \u003C\u002Fb>1:45pm – 2:30pm\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Kristina Halvorson is the founder and CEO of Brain Traffic, a content marketing agency that produces the popular Confab content strategy conference series. She is also coauthor of Content Strategy for the Web.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Why you should go: \u003C\u002Fb>As a digital asset management company, we see a lot of content chaos, and we also see how much better teams work together when they get organized!\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--5-how-to-leverage-your-existing-marketing-programs-and-content-to-enable-your-sales-team\">5. \u003Ca href=\"https:\u002F\u002Fschedule.contentmarketingworld.com\u002Fsession\u002Fhow-to-leverage-your-existing-marketing-programs-and-content-to-enable-your-sales-team\u002F865378\" target=\"_blank\" rel=\"noopener\">How to leverage your existing marketing programs and content to enable your sales team\u003C\u002Fa>\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">(Plus and All Access passes only)\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Pam Didner (Author, Effective Sales Enablement)\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Date: \u003C\u002Fb>Tuesday, September 3\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Time: \u003C\u002Fb>1:00pm – 4:00pm\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Technology offers unique sales enablement opportunities to various digital marketing programs. During this workshop, Pam Didner, author of Effective Sales Enablement and Global Content Marketing, will show you how to identify and incorporate these sales enablement opportunities into your marketing campaigns and elements. She will also share creative ways to help you expand your sales support efforts. After the workshop, you will be able to:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Evaluate your digital marketing channels with sales mentality in mind.\u003C\u002Fli>\u003Cli>Possess the key elements to drive brainstorming with sales teams.\u003C\u002Fli>\u003Cli>Understand the collaboration process needed to drive account-based marketing (ABM).\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Pam Didner is the author of Effective Sales Enablement. She is also the founder and VP of Marketing of Relentless Pursuit, a marketing and advertising consultancy.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Why you should go: \u003C\u002Fb>Sales enablement can help transform a company’s revenue. In this workshop, you will learn how to drive and expand sales enablement at your organization.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ci>Don’t have a Plus pass? Pam Didner is also speaking on sales enablement in a breakout session available to all conference attendees (\u003C\u002Fi>\u003Ca href=\"https:\u002F\u002Fschedule.contentmarketingworld.com\u002Fsession\u002F5-creative-ways-content-marketers-can-better-support-their-sales-team\u002F865379\" target=\"_blank\" rel=\"noopener\">\u003Ci>details here\u003C\u002Fi>\u003C\u002Fa>\u003Ci>).\u003C\u002Fi>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There you have it: our guide to the sessions you can’t miss at Content Marketing World 2019.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">While you’re there, \u003Cstrong>come check out Canto’s booth (#428)\u003C\u002Fstrong>, where we’ll be hosting a game of bingo (grand prize is a GoPro)! If bingo isn’t your thing, we’ll also be giving away Canto goodies, no gameplay required.\u003C\u002Fp>",5,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194303\u002Fcontent-marketing-world-2019-canto.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194303\u002Fcontent-marketing-world-2019-canto-450x300.jpg","5 Sessions to Catch at Content Marketing World 2019",683,1024,[42],{"id":43,"slug":43,"title":44,"path":45},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F11\u002F19184331\u002F3r-future-proof-business-Feature-450x263.jpg",62446,"how-these-3rs-can-future-proof-your-business-in-an-uncertain-economy","How these 3Rs can future-proof your business in an uncertain economy","What better talents to have in uncertain economic times than understanding customers’ thinking and the ability to turn changing trends into compelling campaigns?","\u002Fblog\u002Fhow-these-3rs-can-future-proof-your-business-in-an-uncertain-economy\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193714\u002Fflowerbed-for-jack-450x337.jpg",34542,"lisa-kyle-nest-fragrances","Creative spotlight: Turning chaos into clarity with Lisa Kyle from NEST Fragrances","Lisa Kyle, Project Manager of Design and Photography at NEST Fragrances, talks about her role there, creativity and staying organized amidst all the chaos.","\u002Fblog\u002Flisa-kyle-nest-fragrances\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194305\u002Fpearl-drums-450x300.png",31187,"pearl-drums-shares-images-using-canto","Pearl Drums shares images easily with 2000+ dealers using Canto","Derek Wolfford joined us to show off the Pearl Drums Canto library, which they use to organize and share product and marketing imagery.","\u002Fblog\u002Fpearl-drums-shares-images-using-canto\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790830896653]