[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-5-ways-to-increase-email-marketing-conversions-with-visuals":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",36922,{"id":24,"name":25},"author-0301142015","Canto","2019-11-13T01:43:51","2025-11-12T11:21:45","5 ways to increase email marketing conversions with visuals","5-ways-to-increase-email-marketing-conversions-with-visuals","5 ways to use visuals for email marketing conversions","Due to information overload, humans are more receptive to imagery than text. Here are five ways to use the power of visuals in your email marketing campaigns.","Humans process images 60,000 times faster than text, and the human attention span is only about 8 seconds. With all the information thrown at us daily, it’s no wonder that we’re more receptive to imagery than text. Here are five ways to harness the power of visuals in your email marketing campaigns. 1. Let your […]","Humans process images 60,000 times faster than text, and the human attention span is only about 8 seconds. With all...","\u003Cp class=\"wp-block-paragraph\">Humans process images \u003Ca href=\"http:\u002F\u002Fwww.t-sciences.com\u002Fnews\u002Fhumans-process-visual-data-better\" target=\"_blank\" rel=\"noopener\">60,000 times\u003C\u002Fa> faster than text, and the human attention span is only about \u003Ca href=\"http:\u002F\u002Fwww.telegraph.co.uk\u002Fscience\u002F2016\u002F03\u002F12\u002Fhumans-have-shorter-attention-span-than-goldfish-thanks-to-smart\u002F\" target=\"_blank\" rel=\"noopener\">8 seconds\u003C\u002Fa>. With all the information thrown at us daily, it’s no wonder that we’re more receptive to imagery than text.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are five ways to harness the power of visuals in your email marketing campaigns.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--1-let-your-visuals-do-the-talking\">1. Let your visuals do the talking\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">To catch the attention of your customer or prospect, use visuals to communicate the main message of your emails.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Create a punchy graphic that quickly tells your email reader that there’s a flash sale, a giveaway or new content offer, rather than losing their attention in a slew of words. It’s the difference between telling your email subscribers that you’re having a ‘huge blowout sale on hundreds of stunning, hand-woven baskets in a multitude of unique patterns and colors’ and just \u003Ci>showing\u003C\u002Fi> them.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--2-use-gifs-and-videos\">2. Use GIFs and videos\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">OK, so in the age of digital saturation, when everyone and their mother has an iPhone and can take DSLR-quality images, simply having photos in your marketing campaigns is a given, not a guarantee for standing out. Why not catch your customers’ eyes with a little action?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">GIFs are a fun way to add interest to an email…but more importantly, they can \u003Ca href=\"https:\u002F\u002Fsemgeeks.com\u002Fempower\u002Fhow-animated-gif-emails-can-increase-your-conversion-rates\u002F\" target=\"_blank\" rel=\"noopener\">increase conversion rates by 103 percent\u003C\u002Fa>. Try creating your own GIFs, such as a product demonstration or how-to, or sharing a relevant meme.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You can also embed videos within emails, but be aware that not all email clients support playback within the email body. One way to get around this is to insert a video thumbnail with a play button that opens up a new tab with the video.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--3-call-attention-to-ctas-with-buttons\">3. Call attention to CTAs with buttons\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Don’t just stop at catching your subscriber’s attention with beautiful visuals – go in for the conversion by making sure that your CTA is loud and clear. Create a CTA button that helps it pop from the background of the email by choosing a contrasting color.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--4-build-brand-recognition-with-consistency\">4. Build brand recognition with consistency\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When a customer opens up your email, they should be able to tell it’s your brand without even looking at the ‘from’ field. Create a consistent experience by including your logo at the top of each email and sticking to the same color palette and tone. Make sure that each team member working on emails is on the same page by creating templates and brand guidelines to follow.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--5-a-b-test-everything\">5. A\u002FB test everything!\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Don’t forget to A\u002FB test your visual elements, too! Create different graphics, try inserting an image vs. a GIF, and test out different colors and fonts for your CTA buttons to test conversion rates. Then, use the results to further fine-tune your email marketing strategy.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193245\u002Femail-visuals-conversions.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193245\u002Femail-visuals-conversions-450x338.jpg","",768,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190138\u002Femail-marketing-statistics-feature-450x263.jpg",52054,"email-marketing-statistics","Email marketing statistics every marketer should know","These numbers will change the way you think about email marketing. We present: Our favorite email marketing statistics. ","\u002Fblog\u002Femail-marketing-statistics\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190019\u002Femail-deliverability-feature-450x263.jpg",52414,"email-deliverability","Email deliverability: Everything you need to know to stay out of the spam folder","Are your emails getting caught in customers’ spam filters? These email deliverability basics will keep you off the naughty list, so your emails always get through.","\u002Fblog\u002Femail-deliverability\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190437\u002Femail-analytics-feature-450x263.jpg",50731,"email-analytics","Email analytics: What to measure and why it matters for your campaigns","Click-through rates? Bounces? Unsubscribes? Your guide to the most important metrics in email analytics. ","\u002Fblog\u002Femail-analytics\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789621300541]