[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-ai-advertising":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",44377,{"id":24,"name":25},"author-0301142015","Canto","2020-04-27T02:22:42","2025-11-12T10:58:30","The most important ways AI is changing advertising","ai-advertising","Artificial intelligence is a growing technological component that has unique benefits for companies. Check out how it's revolutionizing advertisements.","Artificial intelligence continues to evolve and move advertising potential forward. In order to fully utilize this inevitable trend, make sure your company advertisements incorporate the powerful elements of AI as much as possible. This article demonstrates some of the key ways AI is already overhauling advertising and how you can use it. Artificial intelligence explained […]","Artificial intelligence continues to evolve and move advertising potential forward. In order to fully utilize this inevitable trend, make sure...","\u003Cp class=\"wp-block-paragraph\">Artificial intelligence continues to evolve and move advertising potential forward. In order to fully utilize this inevitable trend, make sure your company advertisements incorporate the powerful elements of AI as much as possible. This article demonstrates some of the key ways AI is already overhauling advertising and how you can use it.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--artificial-intelligence-explained\">Artificial intelligence explained\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">We all have some general idea of artificial intelligence and how it works. It’s clear by now that AI is, on a very basic level, intelligence shown by machines. Essentially, it is a machine branching off from humans intellectually.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44383\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191912\u002Fai-advertising-2.jpg\" alt=\"An illustration about artificial intelligence.\" class=\"wp-image-44383\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191912\u002Fai-advertising-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191912\u002Fai-advertising-2-450x225.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191912\u002Fai-advertising-2-768x384.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Artificial intelligence is changing often.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">It’s important to have a clear understanding of AI in order to move forward with the ways in which it can help your company. Because everyone has their own idea of AI, here’s an example to unify interpretations:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Artificial intelligence is NOT when a machine emulates human behaviors. Just because a machine is programmed to calculate the way a human brain does, this doesn’t make it AI.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Instead, artificial intelligence is when a machine changes and improves upon the way it emulates human behavior. Keep this difference in mind throughout your experience with AI to better utilize the technology.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--creative-input\">Creative input\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Heavy AI involvement in creative ads seems counter-intuitive. It has been widely observed and accepted that humans thrived in creativity while AI lagged behind. Though this is still the case in a lot of areas, the gap has closed. Also, people are finding that AI is useful in bolstering ad creativity. When combined with human ingenuity, AI is more than capable of producing unique, groundbreaking advertisements.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44385\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191911\u002Fai-advertising-3.jpg\" alt=\"A digital face with numbers.\" class=\"wp-image-44385\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191911\u002Fai-advertising-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191911\u002Fai-advertising-3-450x252.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191911\u002Fai-advertising-3-768x430.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">AI has becoming increasingly more creative recently.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The most important creative example to point to is a popular Lexus \u003Ca href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2018\u002F11\u002F16\u002Flexus-reveals-ad-created-ai-it-gimmick-no-will-it-win-any-awards-probably-not\" target=\"_blank\" rel=\"noopener\">commercial\u003C\u002Fa> that was written entirely by artificial intelligence (but directed by a human, of course). The ad begins with a man sending out a newly-designed Lexus car for testing. He watches nervously as the vehicle safely brakes before hitting a truck. Overall, the commercial is solid. It’s definitely different than a lot of ads humans make, but it’s possible that viewers would believe it was written by a human. The interesting part of the ad is how the AI went about writing the script. It compiled data based on previous ad-winning films and used common themes to create its story. Ultimately, this was just one step of many in the direction of AI and its creative input.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--analysis-and-refinement\">Analysis and refinement\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Similar to the way the machines found data from previous films to create the Lexus commercial, this method also changes the way companies evaluate their advertisement success. AI systems are able to gather and sift through large quantities of information in a very short term, allowing them to quickly evaluate results.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44390\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191910\u002Fai-advertising-5.jpg\" alt=\"A digital globe over a city.\" class=\"wp-image-44390\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191910\u002Fai-advertising-5.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191910\u002Fai-advertising-5-450x253.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191910\u002Fai-advertising-5-768x432.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">AI systems are great for research.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The logical result of this is a company with more focused future campaigns. The AI-based research not only gives detailed analysis on what’s working and what isn’t, but it also gives team members more freedom to work on important advertisement tasks rather than research their previous performances on their own. In a larger sense, this powerful concept extends further than advertising. In fact, \u003Ca href=\"\u002Fblog\u002Fai-marketing\u002F\">AI in digital marketing\u003C\u002Fa> has become a reality as well.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--where-to-begin\">Where to begin?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you understand the direction AI is taking advertising in the near future, structure a plan to incorporate it into your company’s campaigns. The first thing to do is research which type of AI systems are available and which have extensive tools for creating ads. It’s important to find one that best suits your needs, but I’ll recommend Adobe to give an initial system to consider. They have their own unique AI program, \u003Ca href=\"https:\u002F\u002Fwww.adobe.com\u002Fsensei.html\" target=\"_blank\" rel=\"noopener\">Sensei\u003C\u002Fa>, that feeds teams information and guides advertising processes using efficient data analysis.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Once you find the right AI system, optimize it to boost advertisements in new and exciting ways. The possibilities are truly endless with artificial intelligence.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191912\u002Fai-advertising.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191912\u002Fai-advertising-450x311.jpg","A digital AI representation.",553,800,[42],{"id":43,"slug":43,"title":44,"path":45},"ai","Artificial Intelligence","\u002Fpost-category\u002Fai\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F06\u002F19183849\u002Fai-nearest-neighbor-feature-450x263.jpg",64825,"descriptors-and-k-nearest-neighbors","How AI discovers content using descriptors and k-nearest neighbors","Discover how the latest AI models use descriptors, also called n-dimensional vectors, and k-nearest neighbors to recommend similar content for today’s consumer.","\u002Fblog\u002Fdescriptors-and-k-nearest-neighbors\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F04\u002F19183908\u002Fcomputer-vision-feature-450x263.jpg",64661,"computer-vision","Computer vision: How AI models see and understand images","Find out what computer vision is, exactly how AI models can see and understand images, and where computer vision is headed in the future.","\u002Fblog\u002Fcomputer-vision\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F24145124\u002Factive-DAM-feature-450x225.jpg",78361,"what-is-an-active-dam","What is an active DAM? Why the age of passive content storage is over","The age of passive DAM is over. Learn how active DAM goes beyond content storage to act on your content without manual lift.","\u002Fblog\u002Fwhat-is-an-active-dam\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789382234743]