[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-ai-marketing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",64932,{"id":24,"name":25},"author-0301142015","Canto","2024-07-08T21:17:14","2025-12-19T12:53:42","How to use AI marketing technology","ai-marketing","AI Marketing Basics (Plus Top 6 Benefits)","What is AI marketing? Explore the benefits and learn how to set up an AI business marketing strategy with our practical guide.","Facing pressure to “do more with less,” marketers around the world are looking for ways to maximize impact and efficiency. AI-driven marketing offers an attractive solution, with its promise to transform marketing workflows and improve productivity. However, knowing where to start with AI can be overwhelming. If you’re struggling with these issues, you’re not alone. […]","Facing pressure to “do more with less,” marketers around the world are looking for ways to maximize impact and efficiency....","\u003Cp class=\"wp-block-paragraph\">Facing pressure to “do more with less,” marketers around the world are looking for ways to maximize impact and efficiency. AI-driven marketing offers an attractive solution, with its promise to transform marketing workflows and improve productivity. However, knowing where to start with AI can be overwhelming.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you’re struggling with these issues, you’re not alone. In this guide, you’ll learn the best ways to integrate AI tools into your marketing efforts effectively, ensuring you make the most of AI’s potential.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-ai-marketing\">What is AI marketing?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>AI marketing means using artificial intelligence technology to improve marketing efforts and outcomes.\u003C\u002Fstrong> Marketers can use AI to speed up content creation, management, and delivery.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">AI can also involve using data on customer behavior to automate decisions, making marketing efforts more efficient.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are several methods to use AI for marketing:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Content creation and personalization:\u003C\u002Fstrong> AI generates content and tailors messages to audience preferences.\u003C\u002Fli>\u003Cli>\u003Cstrong>Ad placement and customer segmentation:\u003C\u002Fstrong> AI optimizes ad placement and groups customers for more effective targeting.\u003C\u002Fli>\u003Cli>\u003Cstrong>Content management:\u003C\u002Fstrong> AI streamlines content management workflows with better ways to search, index, and organize marketing materials.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Overall, AI business marketing allows teams to focus on strategic tasks, deliver more personalized campaigns, and manage content smarter.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-are-the-benefits-of-using-ai-for-marketing\">What are the benefits of using AI for marketing?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">From lowering costs to making \u003Ca href=\"\u002Fblog\u002Fmarketing-operations-management\u002F\">marketing operations\u003C\u002Fa> more scalable, there are three key benefits to using AI for marketing:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Scalability\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">AI automates and streamlines processes so marketers can handle larger campaigns more efficiently. AI also enables teams to expand their capabilities without increasing headcount — augmenting existing skillsets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With AI-powered search tools, teams can instantly locate content, making sure everyone has access to the latest resources. When it’s time to scale campaigns, these tools streamline \u003Ca href=\"\u002Fglossary\u002Fmarketing-asset-management\u002F\">marketing asset management\u003C\u002Fa>, making it easier to use the right materials efficiently.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Cost-effectiveness\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Once they’re fully integrated, many AI tools can generate unlimited outputs and automate some mundane marketing tasks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, AI can automate the creation of content variations, manage routine customer inquiries, or optimize ad placements without constant manual intervention. AI automation frees team members to focus on more valuable, strategic tasks requiring human insight and creativity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With AI, marketing teams no longer need to allocate extensive resources to tedious and time-consuming tasks.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Efficiency\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">AI enhances the efficiency of marketing operations by accelerating processes and reducing the potential for human error. When you use \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management platforms\u003C\u002Fa> with AI tools like AI-powered search and image recognition, you streamline asset search and retrieval tasks that would otherwise take considerable time and effort.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As a result, team members can concentrate on business-critical tasks and areas where human insight is most valuable. By focusing on what they excel at, teams can bring products and campaigns to market faster, creating more value for the business. Shifting focus away from tedious tasks helps your team optimize time and ensure that every part of the marketing process gets executed accurately and quickly.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--six-ways-of-using-ai-in-marketing\">Six ways of using AI in marketing\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210429\u002Fai-marketing-ways.png\" alt=\"Image of various icons showing the ways AI can help marketers over a green background.\" class=\"wp-image-64938\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210429\u002Fai-marketing-ways.png 850w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210429\u002Fai-marketing-ways-450x238.png 450w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210429\u002Fai-marketing-ways-768x407.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">From managing your \u003Ca href=\"\u002Fblog\u002Fmarketing-collateral\u002F\">marketing collateral\u003C\u002Fa> to making your \u003Ca href=\"\u002Fblog\u002Fcollaborative-marketing\u002F\">marketing collaborative\u003C\u002Fa>, there are six primary ways to implement AI in your business marketing.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. AI content management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Using AI for content management helps marketers handle larger volumes of content more effectively.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s how AI can reduce repetitive content management tasks, tailor offerings to user preferences, and optimize strategies:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Asset management:\u003C\u002Fstrong> AI-powered digital asset management (DAM) platforms such as Canto organize and manage the increasing volume of content generated by AI-powered marketing activities. Storing all your \u003Ca href=\"\u002Fblog\u002Fdigital-marketing-assets\u002F\">digital marketing assets\u003C\u002Fa> inside a DAM ensures they’re organized, searchable, and shareable.\u003C\u002Fli>\u003Cli>\u003Cstrong>Content curation:\u003C\u002Fstrong> AI algorithms efficiently sift through extensive content libraries to surface and recommend the most relevant articles, videos, and posts. Curating content helps ensure that the most appropriate content reaches the right audience.\u003C\u002Fli>\u003Cli>\u003Cstrong>Content analytics:\u003C\u002Fstrong> AI can identify what engages users most effectively by analyzing how different content types perform. Insights from AI analytics help marketers refine their content strategies, focusing efforts on what truly resonates with their audience.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">2. Content creation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Using AI for content creation augments your existing team’s creativity –– you’re no longer limited by your team’s headcount. Instead, you can quickly generate multiple copy and visual media variations to see what performs best with your audience.\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Ad copy generation:\u003C\u002Fstrong> Use AI text generators to create and test ad copy, identifying which messages resonate best with your target audiences. Platforms like ChatGPT and Writer are helpful for generating text.\u003C\u002Fli>\u003Cli>\u003Cstrong>Design creation:\u003C\u002Fstrong> AI design generators like Visme and Canva can create visual graphics for your campaigns, saving time and resources.\u003C\u002Fli>\u003Cli>\u003Cstrong>Video production:\u003C\u002Fstrong> Use AI tools to cut and edit video footage as well as generate footage you may not be able to shoot easily.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">3. Analytics\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">AI-driven marketing significantly enhances analytics capabilities. Marketers can proactively adjust their strategies by predicting future trends and customer behaviors. Marketers with foresight can \u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">manage marketing resources\u003C\u002Fa> more efficiently and capitalize on emerging opportunities.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With AI’s ability to continuously analyze data and provide insights, marketers can optimize their campaigns in real-time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">AI automates the labor-intensive process of data analysis, so marketers can focus on more strategic aspects of their work. Your team will save time and reduce human error, resulting in more reliable data insights.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You could use AI-powered marketing analytics in these ways:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Predictive analytics:\u003C\u002Fstrong> AI can analyze past marketing data and consumer behavior to forecast future trends. Marketers can anticipate customer needs, optimize campaign strategies, and improve overall decision-making.\u003C\u002Fli>\u003Cli>\u003Cstrong>Customer data analytics:\u003C\u002Fstrong> AI tools can sift through large customer data sets to identify patterns and insights. With data analysis in hand, marketers can make better decisions about messaging personalization and audience targeting.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">4. Work management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Integrating AI into \u003Ca href=\"\u002Febooks\u002Fcanto-and-work-management\u002F\">work management\u003C\u002Fa> streamlines operations and ensures marketing projects are delivered on time and within budget.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Try integrating AI into your work management processes, including:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Task automation:\u003C\u002Fstrong> Deploy AI to automate routine marketing tasks, such as generating and categorizing tasks. Your team will then have more time to focus on time-sensitive projects that require human insights.\u003C\u002Fli>\u003Cli>\u003Cstrong>Project management:\u003C\u002Fstrong> Use AI tools to enhance project oversight by predicting timelines, efficiently allocating resources, and tracking campaign progress in real time.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">5. Productivity\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">By adopting a few AI-driven strategies, marketing teams can achieve more in less time. Instead of pulling reports or analyzing SEO tactics manually, AI tools can handle these elements, leaving more time for valuable strategic and creative tasks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">AI can help marketers with productivity in several ways:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Automated reporting:\u003C\u002Fstrong> AI tools can generate real-time reports and dashboards, allowing teams to monitor key marketing metrics and make quick, data-driven decisions.\u003C\u002Fli>\u003Cli>\u003Cstrong>Intelligent assistants:\u003C\u002Fstrong> AI-powered assistants can manage schedules, set reminders, and prioritize tasks, enhancing daily efficiency.\u003C\u002Fli>\u003Cli>\u003Cstrong>SEO:\u003C\u002Fstrong> Use AI to analyze search patterns and optimize content, ensuring better visibility and engagement with target audiences.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">6. Automation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Using AI to automate routine and complex tasks lets teams operate more efficiently and focus on strategy and growth.\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Email marketing:\u003C\u002Fstrong> Use AI to determine optimal send times and automate email responses based on customer interactions.\u003C\u002Fli>\u003Cli>\u003Cstrong>Customer relationship management (CRM):\u003C\u002Fstrong> Implement AI in your CRM system to automate lead scoring, predict deal closures, and craft personalized messages.\u003C\u002Fli>\u003Cli>\u003Cstrong>Chatbots:\u003C\u002Fstrong> Deploy AI-powered chatbots to manage customer support inquiries, provide immediate responses, and direct queries to appropriate teams.\u003C\u002Fli>\u003Cli>\u003Cstrong>Advertising optimization:\u003C\u002Fstrong> Use AI to refine bidding strategies and ad placements, maximizing return on ad spend.\u003C\u002Fli>\u003Cli>\u003Cstrong>Social media monitoring:\u003C\u002Fstrong> Use AI to continuously scan social media channels for brand sentiment.\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--five-steps-for-an-integrated-ai-marketing-strategy\">Five steps for an integrated AI marketing strategy\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Ready to prioritize AI business marketing? Follow these five steps to implement an AI-powered marketing strategy.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Identify where your marketing organization could benefit most from AI\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Start by assessing your marketing operations to pinpoint areas where AI can create serious impact. Look for tasks that are repetitive, time-consuming, or data-intensive, including:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Content management\u003C\u002Fli>\u003Cli>Content creation\u003C\u002Fli>\u003Cli>Customer segmentation\u003C\u002Fli>\u003Cli>Ad placement\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">A digital asset management platform like Canto helps manage the large amount of content your team creates and should be the foundation of your \u003Ca href=\"\u002Fblog\u002Fmarketing-stack\u002F\">marketing stack\u003C\u002Fa>. Then, as you add tools to your tech stack, ensure they integrate with your DAM platform.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Map marketing goals to AI marketing tool capabilities\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Make sure the AI tools you choose directly support your key marketing goals. Start by ensuring your AI tools map to today’s marketing objectives — and can also easily scale up to match the needs of future marketing programs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Consider AI capabilities to enhance customer engagement, conversion rates, or ad spending.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Implement AI marketing tools that integrate with your marketing tech stack\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Choose AI marketing tools that complement your existing marketing technology stack. For example, an AI-powered DAM platform like Canto lets you manage all your marketing campaign content workflows and create a cohesive MarTech ecosystem.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A cohesive marketing toolkit is key to data flow, increased productivity, and scalability. Choose AI tools that integrate with your existing stack to streamline workflows. Proper integration allows for a unified approach, enhancing your ability to execute effective marketing strategies.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Monitor the latest AI marketing technology trends\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Monitor the latest developments in AI marketing technology regularly. Keeping up with new tools, features, and best practices ensures your marketing strategy remains innovative and competitive.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Look for tools that provide what you need today and in the not-so-distant future, like \u003Ca href=\"\u002Fproduct\u002Fai-visual-search\u002F\">Canto AI Visual Search\u003C\u002Fa>. When you find new tools or trends, benchmark these tools against your existing stack by assessing their integration capabilities, scalability, and potential to enhance your current workflows.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">5. Evolve your strategy\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Regularly review and adjust your strategy as you gather insights from using AI in your marketing. Experiment with new AI functionalities as they become available, and refine your approach based on performance data and changing market conditions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You’ll maintain an effective AI-driven marketing strategy when you commit to evolving your toolkit.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--the-best-ai-marketing-tech-stacks-include-canto\">The best AI marketing tech stacks include Canto\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210618\u002Fai-marketing-canto.jpg\" alt=\"Image popped out from a Canto content library alongside AI tool icons over an orange background.\" class=\"wp-image-64939\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210618\u002Fai-marketing-canto.jpg 850w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210618\u002Fai-marketing-canto-450x238.jpg 450w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210618\u002Fai-marketing-canto-768x407.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002F\">Canto\u003C\u002Fa> is the leading AI-powered digital asset management platform, making it easy to manage marketing content for campaigns of all sizes. Canto’s DAM platform simplifies marketing activities across the content lifecycle and reduces resources spent on manual tasks and workflows. With Canto, you’ll find it much easier to keep your library of marketing assets organized and searchable.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto is building the AI search technology marketers need for tomorrow, not just today. Canto is continuously developing its AI offerings — transforming content operations so you can leverage your content to meet strategic goals and drive revenue.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Ready to use AI in your marketing? \u003Ca href=\"\u002Febooks\u002Fai-powered-digital-asset-management\u002F\">Learn how to start using an AI-powered digital asset management platform today.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>",9,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210125\u002Fai-marketing-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210125\u002Fai-marketing-feature-450x263.jpg","Robotic hand of AI grasping an AI search tool icon to get placed with other AI tools in a stack over a blue background.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"ai","Artificial Intelligence","\u002Fpost-category\u002Fai\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F03\u002F19183932\u002Fmachine-learning-vs-deep-learning-feature-450x225.jpg",64496,"machine-learning-vs-deep-learning","Decoding the future: machine learning vs deep learning","Find out the different real-world applications of machine learning vs deep learning and how tomorrow’s problems might be solved by AI.","\u002Fblog\u002Fmachine-learning-vs-deep-learning\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F24145124\u002Factive-DAM-feature-450x225.jpg",78361,"what-is-an-active-dam","What is an active DAM? Why the age of passive content storage is over","The age of passive DAM is over. Learn how active DAM goes beyond content storage to act on your content without manual lift.","\u002Fblog\u002Fwhat-is-an-active-dam\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F06\u002F19183849\u002Fai-nearest-neighbor-feature-450x263.jpg",64825,"descriptors-and-k-nearest-neighbors","How AI discovers content using descriptors and k-nearest neighbors","Discover how the latest AI models use descriptors, also called n-dimensional vectors, and k-nearest neighbors to recommend similar content for today’s consumer.","\u002Fblog\u002Fdescriptors-and-k-nearest-neighbors\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789102908745]