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Don't sell yourself short with cookie cutter resources. Here are three super unique books.","Branding creates lifelong customers and creates positive perspectives about a business. That is, only if the branding is effective. In order to truly understand branding, it takes research. Luckily, I’ve selected three of the best books on branding so you can get on the right track instantly. Why is branding so important? Branding is so […]","Branding creates lifelong customers and creates positive perspectives about a business. That is, only if the branding is effective. In...","\u003Cp class=\"wp-block-paragraph\">Branding creates lifelong customers and creates positive perspectives about a business. That is, only if the branding is effective. In order to truly understand branding, it takes research. Luckily, I’ve selected three of the best books on branding so you can get on the right track instantly.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--why-is-branding-so-important\">Why is branding so important?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Branding is so valuable because it creates enduring impacts on customers and clients, giving them insight into how your company behaves. It also shows them a glimpse of the future, creating positive expectations for future transactions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Branding effects a lot of different areas, including customer service and advertising. Think of branding like a domino effect – a minimal branding effort sends a lot of different company departments spiraling. It ultimately creates legitimate trust with your customers, bolsters advertising and brings in new customers and clients.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37496\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"258\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193136\u002Fbest-books-on-branding-2.jpg\" alt=\"An illustration of branding.\" class=\"wp-image-37496\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193136\u002Fbest-books-on-branding-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193136\u002Fbest-books-on-branding-2-450x145.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193136\u002Fbest-books-on-branding-2-768x248.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Branding brings about all sorts of advantages.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Now that you know how important branding is to a company, it’s time to dig into some reading material that will guide you to master it. Here are the three best branding books available:\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--3-must-read-branding-books\">3 Must-read branding books\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following books are the best branding books available in my opinion. Though everyone has their own specific needs, these three choices should get everyone on the right path to success.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. \u003Cem>Aaker on Branding\u003C\u002Fem>\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">No competent list of branding books would be complete without at least one selection from David Aaker, the creator of the \u003Ca href=\"\u002Fblog\u002Faaker-model\u002F\">Aaker Model\u003C\u002Fa>. Though his collection of helpful brand books is immense and ranges from traditional branding all the way to branding in the time of social media, I felt the most important choice was \u003Ci>Aaker on Branding\u003C\u002Fi>.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37498\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"406\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193136\u002Fbest-books-on-branding-3.png\" alt=\"The book cover of Aaker on Branding.\" class=\"wp-image-37498\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Aaker on Branding\u003C\u002Fem> is a perfect starting point.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ci>Aaker on Branding \u003C\u002Fi>is probably the book you should get first in your marketing journey. It contains all the basic principles of branding, divided into different sections so they’re easily identifiable. However, this isn’t to say that it is entirely basic. In fact, it’s made up of in-depth ideas and strategies to conquer your goals and create powerful companies. Definitely check this one out first.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. \u003Cem>Kellogg on Branding\u003C\u002Fem>\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Ci>Kellogg on Branding\u003C\u002Fi> is one of the very first books I read on the subject, and it remains just as important to my understanding of branding today as it did then. What makes it so valuable is the exhaustive range of topics it covers, from the basics to strategies.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37500\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"499\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193136\u002Fbest-books-on-branding-4.png\" alt=\"A cover of the book Kellogg on Branding.\" class=\"wp-image-37500\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193136\u002Fbest-books-on-branding-4.png 337w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193136\u002Fbest-books-on-branding-4-304x450.png 304w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Kellogg on Branding\u003C\u002Fem> has numerous effective strategies.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">One of the most unique things you’ll take away from this book is the different ideas about how companies excel in different ways. You’ll be surprised that success is dynamic and never so cut and dry. Further, this book will guide you to take these principles and apply them to your own branding efforts. You’ll have new, inspiring ways to handle your brand strategies.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. \u003Cem>Brand Thinking and Other Noble Pursuits\u003C\u002Fem>\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Ci>Brand Thinking and Other Noble Pursuits\u003C\u002Fi>, by Debbie Millman, is a lot different than the other branding books available. So different, in fact, that it seemed obligatory that I included it in this list. Too often authors follow the same structure when relaying their branding knowledge to us. Though they certainly have valuable information we should absorb, after a while it all runs together with other books as just another branding guide.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37503\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"499\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193135\u002Fbest-books-on-branding-5.png\" alt=\"The book cover of Brand Thinking and Other Noble Pursuits.\" class=\"wp-image-37503\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193135\u002Fbest-books-on-branding-5.png 332w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193135\u002Fbest-books-on-branding-5-299x450.png 299w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Brand Thinking\u003C\u002Fem> takes readers inside the minds of great branding leaders.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">What makes \u003Ci>Brand Thinking and Other Noble Pursuits\u003C\u002Fi> is it is an entire book that is comprised of interviews with numerous different brand experts. It delivers intimate insight into the lives and thoughts of revolutionary branding figures and gives us their thoughts on the topic. This book promises to spark new interest in branding as well as provide us with different perspectives to follow.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In the end, not everyone is going to learn as much about what they truly need from one book compared to another. However, be open-minded in your learning. If a book is failing to connect with you, try to determine why. The reason might lead you to find even more success elsewhere.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193137\u002Fbest-books-on-branding.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193137\u002Fbest-books-on-branding-450x450.jpg","People working in the sky on a floating word 'Brand'.",800,[42],{"id":43,"slug":43,"title":44,"path":45},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19191124\u002Fbrand-transparency-25-450x282.png",27165,"brand-transparency","Brand transparency: What it is and why it matters for your business","How can a few simple adjustments account for so many successes? That’s the power of brand transparency. Ready to embrace honesty? Learn more here.","\u002Fblog\u002Fbrand-transparency\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192946\u002Fbrand-value-proposition-450x300.jpg",38608,"brand-value-proposition","Brand value proposition: How to define, build, and communicate your competitive edge","A brand value proposition gives customers a reason to pick you over the competition. Does yours give reason enough? Let’s make sure.","\u002Fblog\u002Fbrand-value-proposition\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190150\u002Fbrand-communication-15-450x263.jpg",51940,"brand-communication","Brand communication: A complete guide to building customer connections","Brand communication embodies so much more than letting customers know about a sale. It is the entirety of who you are and what you stand for. Make sure you’re doing it right.","\u002Fblog\u002Fbrand-communication\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788066111161]