[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-best-branding-podcasts":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",39697,{"id":24,"name":25},"author-0301142015","Canto","2021-01-11T08:38:04","2025-12-18T12:36:38","Secrets in audio form: The best branding podcasts of 2021","best-branding-podcasts","The 7 best branding podcasts to check out in 2021","Podcasts are a blooming medium with hidden gems everywhere. This article delivers the 7 best branding podcasts right to you.","Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused attention. As such, numerous branding programs have popped up and taken the format by storm. There’s a lot to be learned about branding, and a podcast is the perfect way to gather this important information. […]","Podcasts are one of the fastest growing ways to consume information, as they’re a simple format that don’t require focused...","\u003Cp class=\"wp-block-paragraph\">Podcasts are one of the \u003Cem>fastest\u003C\u002Fem> growing ways to consume information, as they’re a \u003Cem>simple\u003C\u002Fem> format that don’t require focused attention.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As such, numerous branding programs have popped up and taken the format by storm. There’s a lot to be learned about branding, and a podcast is the perfect way to gather this important information.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"262\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190716\u002Fbest-branding-podcasts-15.jpg\" alt=\"An infographic about podcast listener numbers.\" class=\"wp-image-49432\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190716\u002Fbest-branding-podcasts-15.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190716\u002Fbest-branding-podcasts-15-450x197.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Whether you’re someone who wants to learn more about branding or you simply enjoy podcasts, you’re bound to find something you like from the following list I’ve created.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are seven of the \u003Cstrong>best branding podcasts\u003C\u002Fstrong> on the market today, followed by some insight into creating your own, if you’re so inclined.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--1-the-message-by-general-electric\">1. \u003Ca href=\"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F65cPab1Fwf4M6QZiZQSH50\" target=\"_blank\" rel=\"noopener\">‘The Message’ by General Electric\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190719\u002Fbest-branding-podcasts-8.jpg\" alt=\"The 'Message' podcast logo.\" class=\"wp-image-49410\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190719\u002Fbest-branding-podcasts-8.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190719\u002Fbest-branding-podcasts-8-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it’s all about:\u003C\u002Fstrong> The Message is a story-based, science fiction podcast from \u003Ca href=\"https:\u002F\u002Fwww.ge.com\u002F\" target=\"_blank\" rel=\"noopener\">General Electric\u003C\u002Fa>. Though this particular podcast doesn’t give branding insight directly (my other examples will, don’t worry), it gives it indirectly in the form of a unique example. The Message has \u003Ca href=\"https:\u002F\u002Finsights.newscred.com\u002Fthe-power-of-podcasts-how-ge-has-used-the-message-to-continue-to-reach-their-audience\u002F\" target=\"_blank\" rel=\"noopener\">found a way to promote\u003C\u002Fa> their brand with subtlety that intrigues listeners each episode.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for:\u003C\u002Fstrong> The Message is for a wide-ranging audience, from sci-fi fans to podcast fiends to people interested in GE and new technology.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> The Message manages to promote GE innovations without being intrusive to any alien-filled storylines in each episode. The premise of this idea might make some people believe this is just an extended advertisement, but the delivery will have them thinking otherwise when they listen to the episodes.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--2-brand-builder-by-snacknation\">2. \u003Ca href=\"https:\u002F\u002Fsnacknation.com\u002Fbrandbuilder\u002F\" target=\"_blank\" rel=\"noopener\">‘Brand Builder’ by SnackNation\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"311\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190719\u002Fbest-branding-podcasts-17.jpg\" alt=\"The 'Brand Builder' podcast advertisement.\" class=\"wp-image-49412\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190719\u002Fbest-branding-podcasts-17.jpg 639w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190719\u002Fbest-branding-podcasts-17-450x219.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it’s all about:\u003C\u002Fstrong> Brand Builder is a podcast that allows a blend of diverse brands to share their unique branding stories. It especially gives voices to up and coming companies and startups to learn the struggles they face(d). Each new episode offers interesting perspectives that build a foundation for brand understanding.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for:\u003C\u002Fstrong> Brand Builder is specifically for anyone looking for modern insight into a diverse group of industries. It’s also for people who want fresh, diverse perspectives on all things branding.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> Brand Builder stands out because of its guest, particularly, its wide range of different guests. Podcasts typically get stuck in the habit of staying within a small topic or category, especially when bringing on guests. This show instead reaches each corner of the branding world, giving valuable insight on every industry.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--3-future-by-microsoft\">3. \u003Ca href=\"https:\u002F\u002Fnews.microsoft.com\u002Fpodcast\u002F\" target=\"_blank\" rel=\"noopener\">‘.future’ by Microsoft\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190719\u002Fbest-branding-podcasts-12.jpg\" alt=\"The '.future' podcast logo.\" class=\"wp-image-49415\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190719\u002Fbest-branding-podcasts-12.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190719\u002Fbest-branding-podcasts-12-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it’s all about:\u003C\u002Fstrong> .future is, as the name suggests, all about the future of our world. Each podcast episode, hosted by Cristina Quinn, guides listeners through hot tech topics that will influence the way we live. Each show is drastically different from one another, though there is an underlying theme throughout.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for:\u003C\u002Fstrong> This podcast probably appeals a bit more to people committed to and\u002For interested in Microsoft, but it also appeals to science fanatics and tech savvy folks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> .future is much more like an audio book than a podcast, in that it treats each show like a sequential episode in a series. There is currently only one ‘season’ of this podcast, though more may come in the future (pun intended).\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--4-marketing-over-coffee\">4. \u003Ca href=\"https:\u002F\u002Fwww.marketingovercoffee.com\u002F\" target=\"_blank\" rel=\"noopener\">Marketing Over Coffee\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"175\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190718\u002Fbest-branding-podcasts-9.jpg\" alt=\"The 'Marketing Over Coffee' podcast logo.\" class=\"wp-image-49417\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190718\u002Fbest-branding-podcasts-9.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190718\u002Fbest-branding-podcasts-9-450x131.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it’s all about:\u003C\u002Fstrong> Marketing Over Coffee is a fast-paced, no-nonsense weekly show from marketing experts John J. Wall and Christopher S. Penn. It’s name is quite literal, as the episodes are recorded from a Massachusetts coffee shop. The topics range from social media to SEO, and each episode remains roughly in the 20-30 minute range.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for:\u003C\u002Fstrong> Anyone looking to get a laid back yet expert-level discussion into their ears each week concerning important marketing and branding techniques and tactics.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> It’s probably pretty obvious, but the location is what gives this podcast its true differential from other shows. Recording in a public place presents a whole different type of recording and listening experience for all parties.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--5-the-brand-authority-podcast\">5. \u003Ca href=\"https:\u002F\u002Frebekahradice.com\u002Fbrand-authority-entrepreneur-podcast\u002F\" target=\"_blank\" rel=\"noopener\">The Brand Authority Podcast\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"503\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190718\u002Fbest-branding-podcasts-18.jpg\" alt=\"The 'Brand Authority' podcast image.\" class=\"wp-image-49419\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190718\u002Fbest-branding-podcasts-18.jpg 692w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190718\u002Fbest-branding-podcasts-18-450x327.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it’s all about:\u003C\u002Fstrong> As the title suggests, The Brand Authority Podcast helps you create brand authority, which enables strong \u003Ca href=\"\u002Fblog\u002Fbrand-differentiation\u002F\">brand differentiation\u003C\u002Fa> and provides opportunities for success. Host Rebekah Radice puts listeners on the right track on many different strategies and tactics involving branding. With interesting topics and episodes slightly under an hour, the show is a must-hear.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for:\u003C\u002Fstrong> If you’re not getting the full effect of branding and seeing success, The Brand Authority Podcast is right up your alley. Each episode is very direct, filled with information and easy to follow and understand. Even beginners will follow along.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> The Brand Authority Podcast is most noticeably a branding show that focuses on building authority through social media platforms. Though this doesn’t include every episode, this focus makes it unique to the community.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--6-the-logo-geek-podcast\">6. \u003Ca href=\"https:\u002F\u002Flogogeek.uk\u002Fpodcast\u002F\" target=\"_blank\" rel=\"noopener\">The Logo Geek Podcast\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190718\u002Fbest-branding-podcasts-11.jpg\" alt=\"The 'Logo Geek' podcast image.\" class=\"wp-image-49421\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190718\u002Fbest-branding-podcasts-11.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190718\u002Fbest-branding-podcasts-11-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it’s all about:\u003C\u002Fstrong> The aptly named Logo Geek Podcast is a singularly-focused show that is dedicated to give designers a greater understanding of logos and their place in the branding world. Host Ian Paget fills the hour-plus episodes with a dynamic understanding of design, as well as interesting interviews with industry leaders.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for:\u003C\u002Fstrong> The Logo Geek Podcast gives designers a chance to understand more about the branding process, which should in turn give them a leg up when seeking to create fitting visuals for companies.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> Despite the show being extremely focused on one topic, it does a good job of discussing this topic (design) from many different important angles – from strategy, to mindset to marketing.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--7-i-love-marketing\">7. \u003Ca href=\"https:\u002F\u002Filovemarketing.com\u002F\" target=\"_blank\" rel=\"noopener\">I Love Marketing\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"234\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190717\u002Fbest-branding-podcasts-10.jpg\" alt=\"The 'I Love Marketing' podcast image.\" class=\"wp-image-49423\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190717\u002Fbest-branding-podcasts-10.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190717\u002Fbest-branding-podcasts-10-450x176.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it’s all about:\u003C\u002Fstrong> The I Love Marketing podcast is a comprehensive marketing show hosted by marketing thinkers Dean Jackson and Joe Polish. The topics extend past the basics and into the lesser-explored territory of marketing and branding.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for:\u003C\u002Fstrong> I Love Marketing is a fan-favorite because of the lighthearted demeanor of the hosts and unique tops. Entrepreneurs who are starting out in their branding and marketing endeavors are most likely to get the most out of this podcast.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> The hosts have a certain energy about them that is hard to explain, but is definitely fascinating. Also, the fact that I Love Marketing is willing to cover such a wide range of topics makes it special in the branding podcast community.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--building-your-own-unique-branding-podcast\">Building your own unique branding podcast\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you—they could be just sitting there, chuckling and listening…\u003C\u002Fem> there’s nothing like that.” – Marc Maron\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If the above podcasts showed you anything about drawing attention to a brand, you might be interested in creating your own podcast for your own \u003Ca href=\"\u002Fblog\u002Fbranding-strategy\u002F\">branding strategy\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The following tips are crucial for anyone looking to start their own show.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Do your research\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One of the best ways to research podcasts in order to create yours is to be an avid consumer of successful shows. Branch out your listening to find shows of all genres so that your learning will be free of limitations.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190717\u002Fbest-branding-podcasts-5.jpg\" alt=\"Someone doing podcast research on a smartphone.\" class=\"wp-image-49426\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190717\u002Fbest-branding-podcasts-5.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190717\u002Fbest-branding-podcasts-5-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Even if you’re an expert-level marketer or have good knowledge of branding, if you’re unfamiliar with the podcast format, it will hold you back. Consider the ways other shows speak to their users and make a show that incorporates these ideas but in your own way.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This requires a different level of listening to popular podcasts, meaning you must think of all the ways the show is successful and where you could borrow from their ideas or improve upon them.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Equipment matters\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">This is the most overlooked portion of podcasts, especially for marketers and anyone speaking about branding. This can be a roadblock to success, which sounds unfair or even frustrating, but it is a reality of audience expectation today.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s easy to assume that if our expertise and authority is strong enough, the equipment we use to record our show won’t matter. We do want to go ahead with a podcast show regardless, but that doesn’t mean we can neglect this important aspect of podcasts.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190717\u002Fbest-branding-podcasts-16.jpg\" alt=\"A microphone on a desk next to headphones.\" class=\"wp-image-49428\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190717\u002Fbest-branding-podcasts-16.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190717\u002Fbest-branding-podcasts-16-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Unfortunately, even the best guests, topics and content won’t save your podcast from irrelevance if the equipment you use to record it doesn’t measure up. It’s a standard to fulfill the bare minimum requirements of hardware in favor of the audience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This doesn’t mean you have to go crazy with purchases and research into hardware, but make sure you have a decent group of tools that produce a good sound and allow for efficient editing.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Topic is key\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">You’ll need to consider what exactly you have to offer to the listeners, then combine that with what you think the audience wants. Otherwise, your expertise will go to waste. Being on-topic is important, but also giving new ideas alongside creative storytelling and other podcast tricks is helpful as well.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, if I’m an expert photographer and I make a show about how to take digital photos, the podcast will fail if my audience wanted to hear about how to take physical pictures.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190720\u002Fbest-branding-podcasts-6.jpg\" alt=\"A young man recording a podcast on his laptop.\" class=\"wp-image-49406\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190720\u002Fbest-branding-podcasts-6.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190720\u002Fbest-branding-podcasts-6-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Do extensive research to determine what types of topics to address based on your expertise, then measure this up with what the market is looking for.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It helps to build an outline of what you want to talk about in the episodes and compare it to the audience preference.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-9--final-thoughts\">Final thoughts\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s safe to say that branding secrets are scattered throughout different podcasts. Podcast creators seem more willing to tell all when filling hours of audio slots.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Use this to your advantage and find everything necessary to boost your branding process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you want more information, check out our \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190720\u002Fbest-branding-podcasts-13.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190720\u002Fbest-branding-podcasts-13-450x263.jpg","",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F11\u002F19194918\u002Fbranding-strategy-2-450x300.jpg",9773,"branding-strategy","Branding strategy: Definition, process, and elements","When was the last time you evaluated your branding strategy? Did it meet expectations? Chances are, you need to rework it. This guide will help.","\u002Fblog\u002Fbranding-strategy\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-4-450x291.jpg",39237,"what-is-a-tagline","What is a tagline? How do I create one? A complete guide","A tagline is a semi-permanent phrase or text that essentially defines a company for their entire existence. Learn more about the tagline in this guide.","\u002Fblog\u002Fwhat-is-a-tagline\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190316\u002Fbest-branding-blogs-11-450x263.jpg",37382,"best-branding-blogs","11 of the best branding blogs to consider in 2021 and beyond","The best branding blogs are ones that will be helpful in the future as well. Therefore, I’ve compiled a list of eleven that are a great bet for 2021.","\u002Fblog\u002Fbest-branding-blogs\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789794105842]