[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-best-brands-of-the-world":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",39494,{"id":24,"name":25},"author-0301142015","Canto","2020-11-25T10:40:50","2025-12-19T13:46:20","Best brands of the world: An examination (with examples)","best-brands-of-the-world","A deep dive into the best brands of the world","There’s so much we can learn from the best brands of the world, particularly how we can become one ourselves. This guide will help you achieve your goals.","The first thing brands do when they come into creation is stack themselves up against their peers. In order to figure out if they’re successful or elite, they use competing brands as a measuring stick. This article will serve as a guide to show you the types of things the best brands of the world […]","The first thing brands do when they come into creation is stack themselves up against their peers. In order to...","\u003Cp class=\"wp-block-paragraph\">The first thing brands do when they come into creation is stack themselves up against their \u003Cem>peers\u003C\u002Fem>. In order to figure out if they’re \u003Cem>successful\u003C\u002Fem> or \u003Cem>elite\u003C\u002Fem>, they use competing brands as a measuring stick.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190338\u002Fbest-brands-of-the-world-11.jpg\" alt=\"Two people on platforms of different height.\" class=\"wp-image-51369\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190338\u002Fbest-brands-of-the-world-11.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190338\u002Fbest-brands-of-the-world-11-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This article will serve as a guide to show you the types of things the \u003Cstrong>best brands of the world\u003C\u002Fstrong> are doing, and how you can use that information to increase your own brand’s success.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--how-does-a-brand-become-one-of-the-best-of-the-world\">How does a brand become one of the best of the world?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>You can’t build a reputation on what you are going to do.\u003C\u002Fem>” – Henry Ford\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If someone were so inclined, they could create a checklist of all the things the best brands of the world would need to qualify. That level of extensiveness is unnecessary in this case, but there are some common traits worth mentioning.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One important aspect is value and revenue. These are two of the strongest indicators of whether or not a brand is great. Brands in the tech industry have a higher chance of making the list, since their chances of revenue and value growth are currently very high.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190338\u002Fbest-brands-of-the-world-12.jpg\" alt=\"Someone writing a checklist.\" class=\"wp-image-51370\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190338\u002Fbest-brands-of-the-world-12.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190338\u002Fbest-brands-of-the-world-12-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">That means brands can’t always influence whether they become one of the best brands of the world. Sometimes it’s just about being in the right industry. However, certain things like adherence to brand values, structuring of goals, creative marketing campaigns and more give your brand a serious shot at success.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember, even though I offered some things that help brands stand out, there’s really no guarantee that doing certain tasks correctly will boost your brand to the top level. However, following best practices for branding will certainly boost your brand at least some , even if only a bit.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To further these points, let’s take a look at some examples of brands that do things right.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--9-examples-of-the-best-brands-of-the-world\">9 examples of the best brands of the world\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following nine examples will give you an idea of what the best brands are and how they’ve grown to such heights. These are certainly not the only fantastic brands out there, but they act as a good example for brands to learn from.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I chose these nine brands based on certain criteria, including the concepts I mentioned above. The following brands are thriving financially and are highly-recognizable compared to their industry peers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-1\">1. Apple\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190339\u002Fbest-brands-of-the-world-9.jpg\" alt=\"An Apple store.\" class=\"wp-image-51366\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190339\u002Fbest-brands-of-the-world-9.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190339\u002Fbest-brands-of-the-world-9-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.apple.com\u002F\" target=\"_blank\" rel=\"noopener\">Apple\u003C\u002Fa> is a brand that creates computers, smartphones and other electronics, while also selling different technological services. It is a highly popular brand that is noted for their effective ad campaigns and simple, one-size-fits all products that cater to the technologically savvy as well as the beginner.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it’s considered one of the best brands of the world:\u003C\u002Fstrong> Apple has immense \u003Ca href=\"\u002Fblog\u002Fbrand-value\u002F\">brand value\u003C\u002Fa> and continues to see financial growth. Being in the tech industry, as I pointed out earlier, is also an advantage. The tech industry is booming and has been for some time, so certain brands are reaping the rewards.\u003Cbr \u002F>Apple has always been able to take existing products or ideas and develop something more accessible to the general public. Finally, Apple’s commitment to marketing and creativity has elevated them above competitors, keeping their brand image strong for years.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-2\">2. Google\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190340\u002Fbest-brands-of-the-world-5.jpg\" alt=\"The Google logo on an electric sign.\" class=\"wp-image-51362\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190340\u002Fbest-brands-of-the-world-5.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190340\u002Fbest-brands-of-the-world-5-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.google.com\u002F\" target=\"_blank\" rel=\"noopener\">Google\u003C\u002Fa> is a tech company that provides internet services such as advertising and software. It is most known for its search engine, which continues to be more effective and popular than any other engine by far. Lesser-known Google products include different tech products, including hardware and hardware-related services.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it’s considered one of the best brands of the world:\u003C\u002Fstrong> Google has shined almost since its inception, growing its value considerably for years. It is in the tech industry at the right time, making it valuable as well.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Google’s brand recognition is massive, and has joined the ‘club’ of brands who replace the name given to a verb by most people. For example, we now say, “I’m going to Google that” instead of “I’m going to search for that”.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-3\">3. Amazon\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190338\u002Fbest-brands-of-the-world-10.jpg\" alt=\"An Amazon logo on a box.\" class=\"wp-image-51367\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190338\u002Fbest-brands-of-the-world-10.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190338\u002Fbest-brands-of-the-world-10-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Before internet shopping was popular, \u003Ca href=\"https:\u002F\u002Fwww.amazon.com\u002F\" target=\"_blank\" rel=\"noopener\">Amazon\u003C\u002Fa> existed to sell books, offering a much wider selection than any local bookstore or library. Through the years, it started selling furniture, electronics, food\u002Fbeverages and more. Shopping at Amazon has become much more convenient than going to a brick-and-mortar store, since they have their own delivery service and the checkout process is a breeze.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it’s considered one of the best brands of the world:\u003C\u002Fstrong> Amazon has revolutionized shopping, and they’ve done so with a priority and focus on meeting customers’ need for convenience. The reason they’re so highly valued is they continue to grow, both in the types of goods they sell, but also in acquiring other brands and bringing their products and services onto the platform.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-4\">4. Microsoft\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190341\u002Fbest-brands-of-the-world-2-1.jpg\" alt=\"A Microsoft building.\" class=\"wp-image-51360\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190341\u002Fbest-brands-of-the-world-2-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190341\u002Fbest-brands-of-the-world-2-1-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\" target=\"_blank\" rel=\"noopener\">Microsoft\u003C\u002Fa> is a tech brand that sells computer software and personal computers. They are most known for their Windows system, which is the default in most personal computers today. Another standout Microsoft product are their tools in the Suite package, such as Word and Excel.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it’s considered one of the best brands of the world:\u003C\u002Fstrong> Microsoft has its hooks in the computer world. It’s hard to go to the store and purchase a computer without getting some type of Microsoft system or software package.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-5\">5. Facebook\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190340\u002Fbest-brands-of-the-world-6.jpg\" alt=\"The Facebook logo on a smartphone.\" class=\"wp-image-51363\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190340\u002Fbest-brands-of-the-world-6.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190340\u002Fbest-brands-of-the-world-6-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002F\" target=\"_blank\" rel=\"noopener\">Facebook\u003C\u002Fa> is a social media brand that changed the way people interact drastically. The Facebook website gives friends and former acquaintances a chance to connect and share ideas with ease. Facebook has grown its brand through the creation of helpful tools such as Messenger, and through the acquisition of other popular social media platforms such as Instagram.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it’s considered one of the best brands of the world:\u003C\u002Fstrong> Facebook created a product and then expanded it, allowing users to connect from anywhere, with different devices. For Facebook, the business model of their service and its convenience has helped them thrive, even throughout controversies. The idea of switching to a different social media platform is more inconvenient than it sounds, and it’s unlikely you would find a realistic alternative.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-6\">6. Disney\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190340\u002Fbest-brands-of-the-world-7.jpg\" alt=\"A Disney store.\" class=\"wp-image-51364\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190340\u002Fbest-brands-of-the-world-7.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190340\u002Fbest-brands-of-the-world-7-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.disney.com\u002F\" target=\"_blank\" rel=\"noopener\">Disney\u003C\u002Fa> is an entertainment business that specializes in creating content for television, while also building successful theme parks and resorts. The Disney television network is ever-expanding, as they’ve added things like ESPN and the Disney streaming platform to their lineup. Disney is an iconic brand that seems to always be at the top of whatever market they enter.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it’s considered one of the best brands of the world:\u003C\u002Fstrong> Disney is one of the most recognizable brands, and there is a level of quality people expect from the brand. For example, when people are looking for a movie that their kids will enjoy, settling on a Disney film is usually their best option. It has continued to grow in value, as it expands by acquiring different media brands.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-7\">7. McDonald’s\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"397\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190341\u002Fbest-brands-of-the-world-3-1.jpg\" alt=\"A McDonald's street sign.\" class=\"wp-image-51361\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190341\u002Fbest-brands-of-the-world-3-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190341\u002Fbest-brands-of-the-world-3-1-450x298.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.mcdonalds.com\" target=\"_blank\" rel=\"noopener\">McDonald’s\u003C\u002Fa> is a restaurant franchise that has global locations and an extremely recognizable likeness. It continues to grow and thrive due to its ability to offer convenient services and products and adapting to the changing landscape of diet and nutrition from culture to culture.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it’s considered one of the best brands of the world:\u003C\u002Fstrong> McDonald’s, unlike other food franchises, has grown itself into something bigger by catering to more markets and expanding to as many places as possible. Their marketing is unique and effective, and they have prioritized kids in their campaigns to make it easier for a family to choose their brand over others.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-8\">8. Coca Cola\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190339\u002Fbest-brands-of-the-world-8.jpg\" alt=\"A Coca-Cola sign on a building.\" class=\"wp-image-51365\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190339\u002Fbest-brands-of-the-world-8.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190339\u002Fbest-brands-of-the-world-8-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The \u003Ca href=\"https:\u002F\u002Fwww.coca-cola.com\u002F\" target=\"_blank\" rel=\"noopener\">Coca-Cola\u003C\u002Fa> brand is responsible for the product Coca-Cola, which is a flavored soft drink that is extremely popular around the world. It has gotten deals with all types of companies and industries for its products to be sold exclusively inside them (including McDonald’s). They have a very memorable font and color scheme and their marketing draws on holiday cheer to sell more products.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it’s considered one of the best brands of the world:\u003C\u002Fstrong> Coca-Cola has been able to compete with all comers in the soft drink industry, as it is willing to adapt to changing markets. We see this in the alternate flavors they offer, like cherry and vanilla coke, as well as their continued expansion into different types of drinks, such as sports drinks and energy drinks.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-9\">9. Tesla\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190341\u002Fbest-brands-of-the-world-1.jpg\" alt=\"A picture of Tesla vehicles.\" class=\"wp-image-51359\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190341\u002Fbest-brands-of-the-world-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190341\u002Fbest-brands-of-the-world-1-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.tesla.com\u002F\" target=\"_blank\" rel=\"noopener\">Tesla\u003C\u002Fa> is an innovative brand that sells electric vehicles that are unique and changing the way roads function. They also sell solar products. Tesla is always making headlines, as it is committed to being first in the frontier for electric vehicles, as well as other new ideas for automobiles.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it’s considered one of the best brands of the world:\u003C\u002Fstrong> Tesla ran with an idea to change the way people drive, and they’ve not only been successful at it, they’ve completely revolutionized the way people think of the future of automobiles. The name Tesla is iconic, not just in the way it is linked to cars, but in the way it is linked to the future.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--applying-these-principles-to-your-own-brand\">Applying these principles to your own brand\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you’re aware of some of the best brands and why they’re thriving, let’s dive into how you can take what they’re doing and emulate it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You probably noticed some common denominators in the examples above: most of them are in the tech and food and beverage industries. It’s just a reality that brands in some industries are in a better position to succeed. Don’t despair if you’re not in those same industries. Instead, use the lessons from what the great brands in those industries do well to improve your own brand.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190337\u002Fbest-brands-of-the-world-4.jpg\" alt=\"Someone following an arrow on the ground.\" class=\"wp-image-51372\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190337\u002Fbest-brands-of-the-world-4.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190337\u002Fbest-brands-of-the-world-4-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Know that someday an industry may overtake another, so stay on the lookout for common principles that have accelerated these movements in the past. For example, Amazon was once inferior to physical retail brands, but their innovative shopping methods eventually overcame this inferiority. Seek out ways to differentiate in your own industry as well.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another criteria in the evaluation of best brands is their revenue. Of course, you can’t directly control revenue and brand value, but there are of course things you can do to influence it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Research how brands succeed through different customer interactions and marketing campaigns. Then see how this stands out next to their competitors. This type of analysis gives you a chance to succeed.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--the-future-of-your-brand\">The future of your brand\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">At the end of the day, focus your efforts on keeping your brand relevant in its market. The beautiful thing about successful brands is that it’s easy to see what they’re doing right.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Stay on the lookout for emerging trends, and remain diligent with your awareness of the best brands of the world.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For more information about branding, check out our comprehensive \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>",9,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190337\u002Fbest-brands-of-the-world-13.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190337\u002Fbest-brands-of-the-world-13-450x263.jpg","A world map with brands on different areas.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190507\u002FBest-branding-conferences-14-450x263.jpg",38832,"best-branding-conferences","The best branding conferences, virtual and in-person","The landscape of conferences has changed, but that doesn’t mean you can’t still benefit from them. Learn more here.","\u002Fblog\u002Fbest-branding-conferences\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194645\u002Frebranding-4-450x316.jpg",28603,"rebranding","Rebranding guide: How to evaluate brand marketing strategy and execute a successful rebrand","Rebranding boosts brands by creating exciting new values while keeping up with modern realities and preventing stagnation. Learn more here.","\u002Fblog\u002Frebranding\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19191124\u002Fbrand-transparency-25-450x282.png",27165,"brand-transparency","Brand transparency: What it is and why it matters for your business","How can a few simple adjustments account for so many successes? That’s the power of brand transparency. Ready to embrace honesty? Learn more here.","\u002Fblog\u002Fbrand-transparency\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789880505353]