[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-best-tools-for-brand-management":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",76588,{"id":24,"name":25},"author-0301142015","Canto","2026-08-05T17:45:09","2026-08-27T16:47:45","Best brand management tools: A category guide ","best-tools-for-brand-management","Best brand management tools: A category guide","A practical category guide to brand management tools: six platform types, what each one solves, and how to build the right stack.","This guide breaks down the six core categories of brand management tools, what each one does, who needs it, and how to choose the right combination for your team. Because most brand consistency problems aren’t strategy problems; the guidelines exist. What breaks down is the system that makes everyone follow them. Research by Marq found […]","This guide breaks down the six core categories of brand management tools, what each one does, who needs it, and...","\u003Cp class=\"wp-block-paragraph\">This guide breaks down the six core categories of brand management tools, what each one does, who needs it, and how to choose the right combination for your team. Because most brand consistency problems aren’t strategy problems; the guidelines exist. What breaks down is the system that makes everyone follow them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Research by \u003Ca href=\"https:\u002F\u002Fwww.marq.com\u002Fblog\u002Fbrand-consistency-competitive-advantage\u002F\" target=\"_blank\" rel=\"noopener\">Marq\u003C\u002Fa> found consistent brand presentation can increase revenue by 10 to 20 percent. The gap between that outcome and where most teams are is usually not a messaging problem. It’s a tools problem.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This guide breaks down the six core brand management platform categories, who needs each one, and two representative platforms in each to orient your search. For a grounding in brand management as a discipline, start with the \u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">brand management guide\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>Editorial note: Tools listed here are representative examples based on market presence as of July 2026, not a ranked list. No vendor paid for inclusion. Verify current pricing and capabilities directly with each vendor.\u003C\u002Fem>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--the-six-categories-to-identify-the-best-brand-management-tools-for-you\">The six categories to identify the best brand management tools for you\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Before getting into individual tools, it helps to know which category covers which problem. Most teams need tools from more than one.\u003C\u002Fp>\u003Cfigure class=\"wp-block-table\">\u003Ctable class=\"has-fixed-layout\">\u003Cthead>\u003Ctr>\u003Cth>Category\u003C\u002Fth>\u003Cth>What it does\u003C\u002Fth>\u003Cth>When you need it\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Strategy and planning\u003C\u002Ftd>\u003Ctd>Documents positioning, messaging frameworks, and brand architecture\u003C\u002Ftd>\u003Ctd>Before execution begins; when brand decisions need a shared record\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Visual identity and design\u003C\u002Ftd>\u003Ctd>Produces logos, templates, campaign assets, and social graphics\u003C\u002Ftd>\u003Ctd>Any team creating visual brand output\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Social media management\u003C\u002Ftd>\u003Ctd>Centralizes publishing, scheduling, and monitoring across networks\u003C\u002Ftd>\u003Ctd>Teams managing multiple accounts, brands, or external agencies\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Content and SEO\u003C\u002Ftd>\u003Ctd>Measures brand authority in search and identifies competitive gaps\u003C\u002Ftd>\u003Ctd>Teams investing in organic visibility and content strategy\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Brand monitoring\u003C\u002Ftd>\u003Ctd>Tracks online mentions, sentiment, and reputation risk\u003C\u002Ftd>\u003Ctd>Organizations with significant public brand exposure\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Brand asset governance\u003C\u002Ftd>\u003Ctd>Stores, governs, and distributes approved assets from a single source of truth\u003C\u002Ftd>\u003Ctd>Any organization producing brand content across more than one team or partner\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The categories aren’t interchangeable. Strategy tools define what the brand is. Design tools produce assets. Social tools publish content. None of them govern what gets out the door or keep everyone working from the same approved files. That’s where asset governance comes in, and why it’s the category that makes everything else work.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Strategy and planning tools\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Before you can manage a brand, you have to document it. Strategy tools are where positioning, messaging frameworks, and brand architecture live. They don’t enforce anything; they create the record that every downstream team is supposed to work from.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Notion\u003C\u002Fstrong> is widely used by brand teams for positioning docs, messaging frameworks, and competitive analysis. Flexible enough for early-stage teams building governance structures without dedicated brand infrastructure.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Miro\u003C\u002Fstrong> is the go-to for visual collaboration: brand workshops, customer journey mapping, cross-functional alignment. It’s the better pick when brand decisions need to be made together across distributed teams, not just written down after.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Industry tip: \u003C\u002Fstrong>Strategy tools tell you what the brand is. They don’t stop anyone from publishing something off-brand. You need a governance layer for that.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Visual identity and design platforms\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Design tools turn brand strategy into the actual assets: logos, templates, campaign graphics, social imagery. The right one depends almost entirely on who’s doing the work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Adobe Creative Cloud\u003C\u002Fstrong> is the professional standard for teams producing high-quality assets at volume. Right choice when precise control over output is required and design expertise is on the team.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Canva\u003C\u002Fstrong> gives non-designers a way to produce on-brand content through brand kits that lock logos, colors, and fonts within templates. Widely adopted for everyday content like social graphics and presentations where you can’t route everything through a designer.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Industry tip: \u003C\u002Fstrong>The most common design tool failure isn’t output quality. It’s file management. If assets are saving to individual drives instead of a central library, you’re building a version-control problem.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Social media management tools\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Scheduling is the easy part. The \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\">brand consistency\u003C\u002Fa> problem in social management is whether off-brand content can get published without review, and whether brand mentions get caught before they spread. That’s what to evaluate.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Hootsuite\u003C\u002Fstrong> holds the largest market share among dedicated social management platforms, with multi-network support and team permission controls that matter most when you’re managing multiple brands or regional accounts. (Source: 6sense, 2026.)\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Sprout Social\u003C\u002Fstrong> integrates social listening, publishing, and CRM in one platform. The stronger pick when social data needs to connect with broader customer relationship workflows, not just run as a separate publishing channel. (Source: 6sense, 2026.)\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Industry tip: \u003C\u002Fstrong>Approval workflows matter more than scheduling features in this category. A platform that can publish without review doesn’t solve the off-brand content problem.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Content and SEO tools\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If you’re investing in content, you need a way to measure whether it’s building brand authority in search or just adding to the noise. That’s what this category covers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Semrush\u003C\u002Fstrong> is the broader all-in-one platform: SEO, content strategy, PPC, competitive intelligence. Led in market share at 32 percent among SEO professionals in an Authority Hacker survey of 3,000-plus respondents. Right choice when you need coverage across multiple channels from one place.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Ahrefs\u003C\u002Fstrong> goes deeper on backlink analysis and competitive content research. At 24 percent in the same survey, it’s the preferred tool for teams whose primary focus is building authority through content and link acquisition.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Industry tip: \u003C\u002Fstrong>These two overlap a lot. If you can only pick one, Semrush is the broader all-in-one; Ahrefs is the deeper specialist on backlinks and content. Many teams use both.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Brand monitoring tools\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">You can’t manage what you’re not tracking. Brand monitoring tools watch for your brand’s name across social, news sites, forums, and review platforms so issues don’t compound before anyone notices.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Brandwatch\u003C\u002Fstrong> is built for enterprise-scale monitoring, using AI-powered sentiment analysis across a large source network. Right for high-volume consumer brands and organizations in sensitive industries where reputation risk is real.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Mention\u003C\u002Fstrong> covers social media, news, forums, and review platforms with real-time alerting. The practical mid-market option for teams that need more than free tools but don’t need enterprise-scale data volume.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Industry tip: \u003C\u002Fstrong>Match the tool to your actual risk exposure. Most early-stage companies can start with free tools. Once your brand is public-facing at volume, a dedicated platform pays for itself.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Brand asset governance\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">This is the category that makes all the others work. A \u003Ca href=\"\u002Fglossary\u002Fbrand-asset-management\u002F\">brand asset management\u003C\u002Fa> platform stores, governs, and distributes your approved assets from a single source of truth. Without it, the outputs of your strategy, design, social, and content tools end up scattered across drives and inboxes, and enforcing brand standards becomes a full-time manual job.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s worth being specific about what “governance” actually means here: approval workflows so content doesn’t ship without review, permission controls so the right people access the right assets, version history so outdated files don’t make it into campaigns, and \u003Ca href=\"\u002Fblog\u002Fbrand-portal\u002F\">brand portal\u003C\u002Fa> capabilities so agencies and regional partners can self-serve current assets and \u003Ca href=\"\u002Fblog\u002Fbrand-guidelines\u002F\">brand guidelines\u003C\u002Fa> without going through someone at HQ every time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto is one example of a DAM platform purpose-built for brand asset governance.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Industry tip: \u003C\u002Fstrong>A shared drive is not a \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> (DAM) platform. The difference isn’t storage capacity or folder organization. It’s enforcement: approval workflows, locked templates, and expiration controls that catch off-brand content before it reaches market, not after.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2026\u002F03\u002F20202848\u002Fbrand-management-Canto.jpg\" alt=\"A laptop displaying a brand asset library alongside a layered brand style guide with approval and sharing controls, representing brand management tool categories.\" class=\"wp-image-76595\" srcset=\"\u002Fcdn\u002Fen\u002F2026\u002F03\u002F20202848\u002Fbrand-management-Canto.jpg 800w, \u002Fcdn\u002Fen\u002F2026\u002F03\u002F20202848\u002Fbrand-management-Canto-450x253.jpg 450w, \u002Fcdn\u002Fen\u002F2026\u002F03\u002F20202848\u002Fbrand-management-Canto-768x432.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--where-canto-fits\">Where Canto fits\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Most brand consistency problems are not strategy problems. The guidelines exist. What breaks down is the system that makes everyone actually follow them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto has spent more than three decades helping define the DAM category and continuing to push it forward, building toward the most robust brand management platform on the market. The platform combines a centralized asset library, \u003Ca href=\"\u002Fproduct\u002Fai-library-assistant\u002F\">AI Library Assistant \u003C\u002Fa>for auto-sorting and tagging content and asset discovery, \u003Ca href=\"\u002Fproduct\u002Fai-visual-search\u002F\">AI Visual Search\u003C\u002Fa> for finding assets by color or visual similarity, \u003Ca href=\"\u002Fproduct\u002Fapproval-hub\u002F\">Approval Hub\u003C\u002Fa> for review and sign-off, \u003Ca href=\"\u002Fproduct\u002Fbrand-studio\u002F\">Brand Studio\u003C\u002Fa> for interactive guidelines, and \u003Ca href=\"\u002Fproduct\u002Fmedia-publisher\u002F\">Media Publisher\u003C\u002Fa> for direct channel distribution, so every asset is findable, every workflow has a clear path, and nothing ships without the right sign-off.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For a full breakdown of buyer criteria and platform comparisons, see the \u003Ca href=\"\u002Fglossary\u002Fbrand-management-software\u002F\">brand management software\u003C\u002Fa> guide.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--frequently-asked-questions-about-best-brand-management-tools\">Frequently asked questions about best brand management tools\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">What’s the most important brand management tool to invest in first?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">For most teams past the startup stage, an asset governance platform. It addresses the broadest set of brand consistency problems at once: version control, approval workflows, partner access, and distribution. It also makes every other tool in the stack more effective because everyone is working from the same approved files.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">How are brand management tools different from project management tools?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Project management tools track tasks. Brand management tools govern the assets and standards those tasks produce. You can use both: project management for timelines, brand management tools for controlling what gets approved, published, and distributed.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Is a DAM platform the same as cloud storage?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">No. Cloud storage organizes files. A DAM platform governs brand assets through approval workflows, permission controls, metadata tagging, rights management, and asset expiration. The distinction matters most when you’re managing content across multiple teams, agencies, or regions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>\u003Cstrong>Editorial note:\u003C\u002Fstrong> Tool descriptions are based on publicly available information as of July 2026. Market share figures are sourced from 6sense (2026) and an Authority Hacker survey of SEO professionals. The Marq revenue figure is from Marq’s published brand consistency research. \u003C\u002Fem>\u003C\u002Fp>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F31200032\u002Fchoose-the-right-dam-feature-2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F31200032\u002Fchoose-the-right-dam-feature-2-450x263.jpg","Person standing in front of a green background featuring different types of brand content",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195837\u002Fadult-beautiful-blur-935756-450x300.jpg",18836,"build-a-great-brand-inside-and-out","Build a great brand inside and out","You need to organize your content so you can narrow in on the perfect shot and quickly select the best images for your marketing projects.","\u002Fblog\u002Fbuild-a-great-brand-inside-and-out\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190432\u002FBrand-manager-skills-9-450x263.jpg",9417,"brand-manager-skills","Brand manager skills: 5 areas of expertise you can’t overlook","Identifying important brand manager skills is the first step toward successful brand management. Here are five unique abilities you can’t ignore.","\u002Fblog\u002Fbrand-manager-skills\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190022\u002Fbrand-activation-13-450x263.jpg",52419,"brand-activation","What is brand activation? Principles to ignite your brand","Some brands are metaphorically stuck alone in a dark corner, where no one can see them. Brand activation is a bright light. 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