[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-activation":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",52419,{"id":24,"name":25},"author-0301142015","Canto","2021-01-05T17:33:08","2026-06-24T16:53:53","What is brand activation? Principles to ignite your brand","brand-activation","A true spark of inspiration: Brand activation principles","Some brands are metaphorically stuck alone in a dark corner, where no one can see them. Brand activation is a bright light. Let’s make sure your brand is shining.","What is brand activation? Brand activation is a marketing strategy that drives direct consumer engagement through targeted experiences, events, or campaigns designed to create lasting brand impressions. Unlike passive advertising, it prompts audiences to take action and form emotional connections with a brand. Successful activations build awareness, loyalty, and word of mouth at scale. Brand […]","What is brand activation? Brand activation is a marketing strategy that drives direct consumer engagement through targeted experiences, events, or...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-brand-activation\">What is brand activation?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brand activation is a marketing strategy that drives direct consumer engagement through targeted experiences, events, or campaigns designed to create lasting brand impressions. Unlike passive advertising, it prompts audiences to take action and form emotional connections with a brand. Successful activations build awareness, loyalty, and word of mouth at scale.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">Brand management\u003C\u002Fa> is the continuous practice of shaping how audiences perceive, experience, and trust your brand, including the management of logos, imagery, colors, voice, messaging, and differentiation.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-brand-activation-matters\">Why brand activation matters\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Most brands rank customer outreach, \u003Ca href=\"\u002Fblog\u002Fbrand-awareness\u002F\">brand awareness\u003C\u002Fa> and brand image at the top of their marketing priorities. Because brand activation is valuable because it touches on and builds all three. However, brand activation is its own category with specific benefits.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Think of brand activation as a way to jumpstart your brand, giving it a new perspective in the eyes of your target market. This can lead to developing a deeper, emotional connection with your customers, even if the method of activation seems minor.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190025\u002Fbrand-activation-3.jpg\" alt=\"Customers shopping outdoors.\" class=\"wp-image-52429\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190025\u002Fbrand-activation-3.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190025\u002Fbrand-activation-3-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">On top of encouraging lifetime relationships with customers, brand activation also increases the chances of bringing new customers to your brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you’re aware of how important brand activation is, let’s look at some different types of brand activation campaigns.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--different-variations-to-consider\">Different variations to consider\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following are unique ways to successfully go about brand activation.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Live events\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s tough to beat a live event when it comes to brand activation. There’s plenty of truth to the fact that a live experience is more memorable. Most live events are planned, but they can be spontaneous as well.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190025\u002Fbrand-activation-4.jpg\" alt=\"A live event with a lot of confetti.\" class=\"wp-image-52430\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190025\u002Fbrand-activation-4.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190025\u002Fbrand-activation-4-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For example, it might be beneficial to head to a trade show to show off your brand and introduce it to new customers. However, it might be just as interesting to try a less defined live setting, one that isn’t about brands, like a day in the public park.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The downside of live events is they’re limited in their outreach most of the time, and taking photos or videos of the event for social media doesn’t spread the word as well as you think.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Creative free sample handouts\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">For a lot of brands, the free sample is one of the easiest ways to promote a brand. This method is mostly associated with food, but free trials and other common marketing practices also fall into this category.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190025\u002Fbrand-activation-5.jpg\" alt=\"A sign that reads 'free samples'.\" class=\"wp-image-52431\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190025\u002Fbrand-activation-5.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190025\u002Fbrand-activation-5-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The key to making a free sample campaign work for your brand activation: you’ll need to go beyond the sample without being overbearing. Handing out a sample with no further efforts won’t get you far. Conversely, handing out free samples with too much effort will have negative consequences as well. Brands that do it right generally understand the balance required to not seem too desperate to make a sale.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Partnerships\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Partnering up with another brand or popular figure is a unique and creative type of brand activation. Associating yourself with a brand people trust is a shortcut to getting them to trust your brand too.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, there was a recent chess tournament which included the world champion among other top players. The event was hosted by Airthings, a brand I hadn’t heard of until this event. They leveraged this chess tournament as a way to promote themselves indirectly, since people who would have never heard of the brand now feel connected to it since they hosted the tournament that interested them.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Trend-based campaigns\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Following trends and using them to create a brand activation campaign is highly effective when done right. For example, if environmentally-friendly products are all the rage, you could promote your products’ contributions to sustainability efforts.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190024\u002Fbrand-activation-6.jpg\" alt=\"A person writing a to-do list.\" class=\"wp-image-52432\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190024\u002Fbrand-activation-6.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190024\u002Fbrand-activation-6-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The potential downside to a trend-based campaign is when it flops, it flops hard. Audiences will quickly sniff out a ruse. If you’re not genuine about the trend, they won’t be interested in learning more about your brand.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--tips-to-make-your-campaign-a-success\">Tips to make your campaign a success\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that we’ve discussed different types of brand activation campaigns, let’s consider what you need to keep in mind to make your campaigns a success.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Be unpredictable\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If your audience is able to predict what you’re going to do at an event or in a campaign, they won’t be all that impressed when you do it. If they’re expecting a free sample, make it a free sample with some cool experience attached. If they’re expecting a speech promoting your brand, make it a show promoting an ideal.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190024\u002Fbrand-activation-7.jpg\" alt=\"A strange house in the city.\" class=\"wp-image-52433\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190024\u002Fbrand-activation-7.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190024\u002Fbrand-activation-7-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Too many brands rely on the same old methods to activate their brand, which doesn’t inspire customers. Think of brand activation as a success if and only if it does more than spread awareness about your brand. It should be a comprehensive success, creating numerous new possibilities.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Find ways to talk to (and listen to) your customers\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One of the most underlooked aspects of brand activation is the power it has to inspire communication between brands and their customers. However, communication can come back to bite brands if not done right.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The key is to make the campaign a chance to hear your customers. The more that an event gives customers a chance to give meaningful thoughts and feedback on a certain issue, the higher they will regard a brand. Remember that this event is for them, not you.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Inexpensive; not cheap\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Lastly, it’s important to aim your brand activation campaigns to be for everyone. When an event is free or requires little to enter or partake, it has a chance to pull more people in.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Don’t confuse inexpensive with cheap, though. A brand activation won’t be satisfying if it’s full of corner-cutting and low quality. Put forth the effort to get people truly excited.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--examples-to-help-guide-you\">Examples to help guide you\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">These brand activation campaigns combined great ideas and solid execution to successfully engage customers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Nature Valley’s Be Great Out There\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"564\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190023\u002Fbrand-activation-8.png\" alt=\"Nature Valley's live events.\" class=\"wp-image-52434\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190023\u002Fbrand-activation-8.png 587w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190023\u002Fbrand-activation-8-450x432.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">What began as an effort to offer samples to audiences in a creative way, turned into an effective, lengthy campaign for Nature Valley.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What they did: The ‘be great out there’ campaign began as a simple way to give out free samples of Nature Valley’s granola bars in an outdoor setting. The twist was that the audiences were able to design the packaging and take photos for social media with their designed food.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One way to activate a brand, as I discussed above, is to get free samples or a free trial to your customers. Taking advantage of this idea, Nature Valley found out that they could have their cake and eat it too, as they were then able to leverage their sampling success \u003Ca href=\"https:\u002F\u002Fblog.generalmills.com\u002F2014\u002F08\u002Fare-you-out-there\u002F\" target=\"_blank\" rel=\"noopener\">into an ongoing\u003C\u002Fa> marketing campaign.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This creative way to give free samples was a game changer for Nature Valley, because they did it in a way that removed the sales aspect from it and focused more on the customer and their outdoor lifestyle.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">How we can apply this to our brand activation attempts: This sets a good example of how to make a campaign laidback and fun while promoting core values, spreading the word of your brand and getting customers involved, all while giving them free samples. You don’t have to copy this blueprint exactly, but there are a lot of helpful things here to use for your own campaigns.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Blair Witch Project (Film)\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"422\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190023\u002Fbrand-activation-10.jpg\" alt=\"The Blair Witch Project website.\" class=\"wp-image-52435\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190023\u002Fbrand-activation-10.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190023\u002Fbrand-activation-10-450x317.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This doesn’t fall under the typical category of brand activation, but it’s highly relevant and can lead the way to all types of new ideas.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What they did: In an attempt to promote an upcoming film, the makers of the ‘Blair Witch Project’ took an \u003Ca href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2016\u002F09\u002F23\u002Fhow-the-original-blair-witch-project-ushered-new-era-viral-movie-marketing\" target=\"_blank\" rel=\"noopener\">all-out marketing blitz approach\u003C\u002Fa>, creating flyers, internet rumors and other fake lore to create a unique realness aura of their fake-documentary film. The result was evident in the ticket sales, as the film sold approximately $250 million worth worldwide, a number they surely wouldn’t have reached without their pre-release marketing efforts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">How we can apply this to our brand activation attempts: A new brand can make just as big a splash as an established one. Brand activation is the key to make it happen. Just be sure to put in the effort and think creatively.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Wendy’s Carter\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"297\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190022\u002Fbrand-activation-11.jpg\" alt=\"A screenshot of a Twitter post to the Wendy's brand.\" class=\"wp-image-52436\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190022\u002Fbrand-activation-11.jpg 590w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190022\u002Fbrand-activation-11-450x227.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Wendy’s is one of many brands who took to social media as a way to further connect with their customer base in a unique way.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What they did: When one of their fans, a boy named Carter, asked for free food for a year, Wendy’s set a goal, which Carter eventually reached. They \u003Ca href=\"https:\u002F\u002Fwww.fastcompany.com\u002F40419538\u002Fcarter-got-his-wendys-nuggs-and-a-twitter-world-record\" target=\"_blank\" rel=\"noopener\">made good on their deal\u003C\u002Fa>, and the publicity of the event carried to other platforms.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">How we can apply this to our brand activation attempts: Don’t restrict yourself to traditions. Take a chance on giveaways or new personas. There is often a new market waiting to be explored, and your brand could be the first in the door.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--closing-thoughts\">Closing thoughts\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">No matter what steps you’ve taken in the branding process, there’s a likely chance you need an extra little push. Your audience might be broader than you think. Create a brand activation campaign that pulls them in and let’s them connect in a meaningful way.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Make sure whatever you choose illuminates your brand and gives everyone a chance to see it clearly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For more branding information, check out my comprehensive \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190022\u002Fbrand-activation-13.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190022\u002Fbrand-activation-13-450x263.jpg","A megaphone speaking to people.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190027\u002Fbrand-extensions-15-450x263.jpg",52374,"brand-extensions","Brand extension strategy: 7 examples of what works (and what doesn’t)","Explore successful and failed brand extensions from top brands like Harley-Davidson and Tide. Learn the keys to expanding your brand effectively with these real-world examples!","\u002Fblog\u002Fbrand-extensions\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195551\u002Fbrand-reputation-450x267.jpg",4862,"brand-reputation","Brand reputation – 5 enhancements to consider","Brand reputation is a valuable thing to protect and improve because it increases company value. Use these five important methods to boost brand reputation.","\u002Fblog\u002Fbrand-reputation\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190147\u002Fbrand-safety-450x263.jpg",52069,"brand-safety","An effective, creative approach to brand safety in 2021","Brand safety is different today than it was yesterday, and the same thing will be true of tomorrow. Use this guide as a way to empower your approach.","\u002Fblog\u002Fbrand-safety\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787137036852]