[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"post-brand-awareness":3,"i-material-symbols:language":52,"i-material-symbols:person":57,"i-mdi:instagram":59,"i-mdi:youtube":61,"i-ri:linkedin-fill":63,"i-ri:twitter-x-line":65,"i-ri:facebook-fill":67,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"postType":4,"id":5,"author":6,"date":9,"modified":10,"title":11,"slug":12,"seoTitle":13,"seoDescription":14,"excerpt":15,"trimmedExcerpt":16,"content":17,"readingTime":18,"featuredImage":19,"postCategory":25,"relatedPosts":30},"post",20947,{"id":7,"name":8},"author-0301142015","Canto","2020-09-06T13:33:19","2025-12-19T11:45:16","Fulfill your (brand awareness) destiny! A guide to all things brand awareness","brand-awareness","Equip your company with brand awareness essentials","Brand awareness measures how easily a customer recognizes brand traits. Use this guide to overhaul how your target audiences view your brand.","Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when they had Pepsi? Have you seen a friendly debate over whether Ford or Chevy were the superior automobile? Were you shocked by the passion both parties brought to their side? At face value, these disappointments and disagreements seem silly. Surely there […]","Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when they had Pepsi? Have you seen...","\u003Cp class=\"wp-block-paragraph\">Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when they had Pepsi?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Have you seen a friendly debate over whether Ford or Chevy were the superior automobile? Were you shocked by the passion both parties brought to their side?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">At face value, these \u003Cem>disappointments\u003C\u002Fem> and \u003Cem>disagreements\u003C\u002Fem> seem \u003Cstrong>silly\u003C\u002Fstrong>. Surely there isn’t much difference between Coke and Pepsi – both are cola with a similar look, feel and taste.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Furthermore, Ford and Chevy produce roughly the same type of automobiles with equal quality and pricing.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191614\u002Fbrand-awareness-41.jpg\" alt=\"Coke and Pepsi cans side-by-side.\" class=\"wp-image-46074\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191614\u002Fbrand-awareness-41.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191614\u002Fbrand-awareness-41-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">These ‘line-in-the-sand’ stances demonstrate the power of \u003Cstrong>brand awareness\u003C\u002Fstrong>, syncing a brand with a target audience’s way of life, spending patterns and preferences.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Brand awareness cements an idea of superiority into their minds, which lasts a lifetime.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In this article, I’ll make it easy for you to grasp all the basic concepts of brand awareness, then help you weave them into your campaigns.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Let’s make your next project stronger and substantially boost your brand.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-brand-awareness\">What is brand awareness?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brand awareness is how well consumers recognize traits of a particular brand, such as their unique qualities. Brand awareness extends further than simply recognizing a logo or jingle. The stronger the brand awareness, the likelier that a brand is popular.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">Brand awareness is how customers react or feel when they see a specific brand element. Keep this in mind going forward, since it’s easy to mistake recognition with awareness.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-makes-it-so-valuable\">What makes it so valuable?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Building brand awareness has a direct effect on brand equity. \u003Ca href=\"\u002Fblog\u002Fbrand-equity\u002F\">Brand equity\u003C\u002Fa> is a measurable value that is created based on company reputation. When customers are aware of a specific brand’s quality, they choose their products over competitors.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Customer awareness increases brand equity because it allows companies to charge a premium for their products or services.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190815\u002Fbrand-awareness-55.jpg\" alt=\"Building blocks that spell, 'trust'.\" class=\"wp-image-48889\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190815\u002Fbrand-awareness-55.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190815\u002Fbrand-awareness-55-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Similar to increasing equity, brand awareness also makes it easier to develop and release new products, ideas and services.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is because the risk of failure is lower when customers trust your brand, are attached to it and are willing to buy your products based on \u003Ca href=\"\u002Fblog\u002Fbrand-loyalty\u002F\">brand loyalty\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As you can see, a little bit of awareness goes a long way. Let’s dive into some key tips.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--fundamental-ways-to-bolster-brand-awareness\">Fundamental ways to bolster brand awareness\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">You need some basic requirements to be met in order to entice customers. Take a look at some of these important ways to improve.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Make your brand definable to customers\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If your target market would struggle to define your brand, chances are they wouldn’t purchase a product or service from it either.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Think of your brand like a movie. In what ways would a film fanatic describe it to somebody else? Would they be able to give specific details that define the movie and make it unique? Would they be able to say more than “action film” or “comedy flick”?\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191614\u002Fbrand-awareness-42.jpg\" alt=\"Movie posters at the theater.\" class=\"wp-image-46077\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191614\u002Fbrand-awareness-42.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191614\u002Fbrand-awareness-42-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Figure out which characteristics you want it to have and present to audiences. Just like a movie is more than just a ‘Thriller’, your brand is more than just a company that takes customer money. Make your brand definable as much as possible!\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">When it comes to engagement, think outside-the-box\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Consider how your brand situates itself on different platforms. Is the content easily-accessible? Would it be considered share-friendly? Does it appear to have ulterior motives? Is it an altruistic brand trying to help its audience?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are so many ways to reach audiences now that we might slip into a routine when delivering our content. \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">Brand consistency\u003C\u002Fa> and routine are one thing, but complacency is another.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190815\u002Fbrand-awareness-56.jpg\" alt=\"Blocks that read, 'think outside the box'.\" class=\"wp-image-48891\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190815\u002Fbrand-awareness-56.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190815\u002Fbrand-awareness-56-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In order to truly engage our target audience, some creative thinking is needed. Certainly, the quality of our content drives awareness. However, there’s much more we can do to reach customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Understanding the way your brand engages, through things like articles and social media posts, is the first step into building up a strong brand awareness.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Awareness requires (at least) an initial connection. Reach out and make it meaningful!\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Imagine receiving a newsletter about a sale. Inside, it gives details such as the date, location and pricing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You might be satisfied with this, since sales are a good thing. However, now consider that this newsletter comes ten times per month, with details about specials and sales.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190813\u002Fbrand-awareness-62.jpg\" alt=\"An infographic about perceptions.\" class=\"wp-image-48904\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190813\u002Fbrand-awareness-62.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190813\u002Fbrand-awareness-62-450x188.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Chances are, this wouldn’t make you feel too important. Now imagine a newsletter that gives updates about its company, how they’re responding to issues you’re dealing with and how they plan on going forward in the future.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This would be a more meaningful connection. Remember, there’s no substitute for sincerity!\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--creative-approaches-to-extend-your-brand-awareness-outreach\">Creative approaches to extend your brand awareness outreach\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>To me, when you have unaided brand awareness above 30 percent, you have a mass market brand.\u003C\u002Fem>” – Robert Pittman\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you’ve built a foundation and given customers a chance to favor your brand, it’s important to further its outreach. Here are some unique methods to help.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Change, improve or add to your brand persona\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If you took a step back to evaluate your brand’s personality, how would you think about it? Would you feel like it was an extension of a person? Would this person have characteristics you value?\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"306\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191613\u002Fbrand-awareness-43.jpg\" alt=\"A group of human portraits.\" class=\"wp-image-46080\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191613\u002Fbrand-awareness-43.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191613\u002Fbrand-awareness-43-450x230.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">If it seems like your \u003Ca href=\"\u002Fblog\u002Fbrand-persona\u002F\">brand persona\u003C\u002Fa> doesn’t answer these important values, consider ways to implement change. Look for places to alter the way future campaigns represent your brand on a personal level.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Furthermore, figure out unique ways to add to your personality. Tinker with different parts here and there but keep the main persona the same.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Consider reducing your content output to increase quality\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>So in fact, narrowing down our choices means less overwhelm, and more creativity.\u003C\u002Fem>” – Courtney Carver\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There’s a thin line between \u003Ca href=\"https:\u002F\u002Fwww.socialmediatoday.com\u002Fcontent\u002Fpromoting-vs-spamming-what-difference\" target=\"_blank\" rel=\"noopener\">putting out a lot of new content and spamming\u003C\u002Fa>. To customers who get bombarded with different marketing campaigns, advertisements and clickbait every single day, your latest piece of content could be off-putting.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">How do we avoid this? In what ways can we ensure our content is delivered to eager audiences who are happy to receive it?\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190814\u002Fbrand-awareness-58.jpg\" alt=\"Stars on a blackboard.\" class=\"wp-image-48895\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190814\u002Fbrand-awareness-58.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190814\u002Fbrand-awareness-58-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">One way is to reduce our overall output of content creation. If our target audience is getting three ‘Tweets’ per day notifying them of new articles and posts, they might just unfollow the brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Reducing how much content we’re creating makes for stronger pieces. We’re able to go more in-depth on topics, making articles credible and interesting.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Furthermore, this decision increases customer loyalty. When your audience feels they’re getting something of value rather than another unoriginal piece, they’ll feel more connected to your brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">At the end of the day, empty \u003Ca href=\"https:\u002F\u002Fproduct2market.walkme.com\u002F3-disadvantages-mass-marketing-must-know\u002F\" target=\"_blank\" rel=\"noopener\">mass advertising\u003C\u002Fa> doesn’t drive brand awareness – it might do the opposite.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Show confidence in your service or product\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Every business suggests, in one way or another, that their specific product or service is of high-quality. This is a standard position, and no one is swayed bye self-proclaimed greatness.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As such, it goes without saying that any praise you shower on your own products or services will fall on deaf ears.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"261\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190813\u002Fbrand-awareness-61.jpg\" alt=\"An infographic about confidence.\" class=\"wp-image-48902\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190813\u002Fbrand-awareness-61.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190813\u002Fbrand-awareness-61-450x196.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Instead, show that you’re confident in your products. There are quite a few ways to do this. The first way is to \u003Ca href=\"https:\u002F\u002Fblog.fusebill.com\u002F2014\u002F05\u002F13\u002Ffree-trial-for-your-company\" target=\"_blank\" rel=\"noopener\">give a free trial\u003C\u002Fa>. This not only lets the customer try before they buy, but it shows you believe they’ll like it once they get to actually use it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another way, which won’t be a fit for everyone, is some sort of \u003Ca href=\"https:\u002F\u002Fwww.business.com\u002Farticles\u002Fthe-pros-and-cons-of-offering-money-back-guarantees\u002F\" target=\"_blank\" rel=\"noopener\">money-back guarantee\u003C\u002Fa>. This is also entering ‘falling on deaf ears’ territory, but there are ways around that. You could try to improve on the offer by promising money-back with an extra bonus. A few companies have done this, giving unsatisfied customers their money back as well as something extra.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191613\u002Fbrand-awareness-44.jpg\" alt=\"A money-back guarantee representation.\" class=\"wp-image-46082\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191613\u002Fbrand-awareness-44.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191613\u002Fbrand-awareness-44-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Whatever the method, make sure it stands out and represents a complete confidence in your services.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Create a YouTube channel and release scheduled content\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.\u003C\u002Fem>” – Dan Patterson\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002F\" target=\"_blank\" rel=\"noopener\">YouTube\u003C\u002Fa> is a low-cost platform to boost brand awareness and build a loyal customer base. Creating a branded channel connects you with users who are familiar with you, and also those who haven’t yet discovered the brand.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"207\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190812\u002Fbrand-awareness-63.jpg\" alt=\"An infographic about YouTube and Facebook.\" class=\"wp-image-48906\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190812\u002Fbrand-awareness-63.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190812\u002Fbrand-awareness-63-450x155.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Making videos on YouTube is a straightforward process, requiring minimal technical know-how.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The great thing about releasing YouTube videos on a schedule (weekly, monthly, etc.) is it promotes your brand without advertising. It also builds credibility, giving you a powerful way to inform audiences about new happenings within your areas of expertise.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--some-tips-to-help-evaluate-your-brand-awareness\">Some tips to help evaluate your brand awareness\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you have some exciting new ways to approach building brand awareness, it’s important to follow through with a periodic evaluation of your success.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s not always easy to evaluate how well your brand is holding up in the market, but there are some unique methods to give you a general idea.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190812\u002Fbrand-awareness-64.jpg\" alt=\"An infographic about guidelines.\" class=\"wp-image-48908\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190812\u002Fbrand-awareness-64.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F06\u002F19190812\u002Fbrand-awareness-64-450x188.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The most accurate method is measuring searches. This gives us a concrete, data-driven look at how we’re performing. It’s also an efficient process, thanks to modern tech tools such as \u003Ca href=\"https:\u002F\u002Fmoz.com\u002F\" target=\"_blank\" rel=\"noopener\">Moz\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fahrefs.com\u002F\" target=\"_blank\" rel=\"noopener\">Ahrefs\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--closing-thoughts\">Closing thoughts\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When it comes to brand awareness, think big! You have a chance to build something special that could change major functions for the better.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Apply the unique approaches we discussed to gain important connections with your audience. These valuable relationships turn into customer loyalty over time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Check out our complete \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa> to learn more.\u003C\u002Fp>",8,{"url":20,"url_md":21,"alt":22,"height":23,"width":24},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191614\u002Fbrand-awareness-40.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191614\u002Fbrand-awareness-40-450x300.jpg","The word 'brand' with wooden pieces.",533,800,[26],{"id":27,"slug":27,"title":28,"path":29},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[31,38,45],{"featuredImage":32,"postId":33,"slug":34,"title":35,"description":36,"path":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190722\u002Fbranding-websites-16-450x294.jpg",37751,"branding-websites","Unlocking your potential with branding websites: A complete guide","Branding websites give you the extra push needed toward success. Which ones truly deliver the goods? Here are seven great examples.","\u002Fblog\u002Fbranding-websites\u002F",{"featuredImage":39,"postId":40,"slug":41,"title":42,"description":43,"path":44},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193654\u002Fcontrol-your-growing-brand-450x300.jpg",34729,"how-to-ensure-brand-consistency-growing-team","Your team is growing – How do you stay on top of your brand?","As an organization grows and adds more team members and external partners to the mix, it can get unwieldy to make sure that everyone does it correctly.","\u002Fblog\u002Fhow-to-ensure-brand-consistency-growing-team\u002F",{"featuredImage":46,"postId":47,"slug":48,"title":49,"description":50,"path":51},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F02\u002F26222728\u002FOG-what-is-a-dam-450x236.jpg",76320,"fashion-branding-guide","Fashion branding: What it is and how to build a distinctive fashion brand identity","Learn how to build a powerful fashion brand identity with this complete guide to strategy, visual identity, positioning, and brand consistency.","\u002Fblog\u002Ffashion-branding-guide\u002F",{"left":53,"top":53,"width":54,"height":54,"rotate":53,"vFlip":55,"hFlip":55,"body":56},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 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