[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-culture":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",34489,{"id":24,"name":25},"author-0301142015","Canto","2019-09-28T12:14:06","2025-11-12T11:28:20","3 keys to creating a positive brand culture","brand-culture","Brand culture is how a lot of companies succeed. It's therefore important to build and maintain a positive brand culture. Here are three key ways.","Brand culture helps businesses succeed by providing a foundation to sustain and promote a company’s values and mission. Creating a brand culture takes time and effort, as well as cooperation from each department. Before you begin creating your own brand culture, it’s important you understand what it is. What is brand culture? Brand culture is […]","Brand culture helps businesses succeed by providing a foundation to sustain and promote a company’s values and mission. Creating a...","\u003Cp class=\"wp-block-paragraph\">Brand culture helps businesses succeed by providing a foundation to sustain and promote a company’s values and mission. Creating a brand culture takes time and effort, as well as cooperation from each department. Before you begin creating your own brand culture, it’s important you understand what it is.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-brand-culture\">What is brand culture?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brand culture is the result of a company’s effort to deliver its core brand values in every project and interaction. It’s the culture created by a company to express its brand transparently. A brand culture includes the behavior of people who work for a particular brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are three key steps to take when creating brand culture:\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--1-introduce-brand\">1. Introduce brand\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Create a powerful, unique brand as soon as possible. This is the foundation of your company’s entire brand culture. By laying out the building blocks of brand for all departments, team members will fall in line with company values and thrive to be a part of brand culture.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-34494\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193721\u002Fbrand-culture-2.jpg\" alt=\"A cardboard box that has 'core values' written on it.\" class=\"wp-image-34494\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193721\u002Fbrand-culture-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193721\u002Fbrand-culture-2-450x270.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193721\u002Fbrand-culture-2-768x461.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Brand culture should mirror your core values.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In order to create a memorable brand culture, create or re-evaluate your company’s values. It’s important that these parallel the brand. More importantly, they need to be something all team members adhere to. A brand culture requires everyone to buy into the values and vision of a company. It also requires efficient \u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">brand management\u003C\u002Fa> to ensure these efforts are running smoothly.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--2-inspire-brand-specific-communication-and-collaboration\">2. Inspire brand-specific communication and collaboration\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">All communication and collaboration should reflect the company brand at all times. This includes times when communication is private or when it’s with externals. Furthermore, any updates to brand should be relayed to team members in a manner that encourages ongoing conversation. It should not be a one-way street.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When team members collaborate on a project, it’s important they do so while promoting brand to the best of their ability. This is a large part of a brand culture and it applies further than in-house projects. Any collaboration with externals should include positive brand communication.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-34497\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"599\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193720\u002Fbrand-culture-3.jpg\" alt=\"A group of animated coworkers discussing things.\" class=\"wp-image-34497\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193720\u002Fbrand-culture-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193720\u002Fbrand-culture-3-450x337.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193720\u002Fbrand-culture-3-768x575.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Have teams display the correct brand culture during projects.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--3-include-brand-from-start-to-finish\">3. Include brand from start to finish\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Whether it’s the start of a project or the beginning of a team member’s time with the company, make sure brand culture is immediately introduced and imposed. This involves ensuring everyone knows and understands the company mission as well as the core values.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Part of accomplishing this might include a visual display of values inside a workspace. In a physical location this could mean a printout hanging from the wall in a frame. Digitally, it could be distributed in the form of a handbook for new team members. Finally, your current team members act as representatives for the brand culture you’ve built, with their words and actions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Building a brand culture requires interdepartmental cooperation, consistent reminder of core values and extensive evaluation of brand. It’s a continuous effort and commitment that will positively impact your customers. Make sure the brand culture you’ve created is promoting your company’s core values and vision.\u003C\u002Fp>",2,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193721\u002Fbrand-culture.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193721\u002Fbrand-culture-450x300.jpg","A clipboard that reads 'company culture'.",533,800,[42],{"id":43,"slug":43,"title":44,"path":45},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19191124\u002Fbrand-transparency-25-450x282.png",27165,"brand-transparency","Brand transparency: What it is and why it matters for your business","How can a few simple adjustments account for so many successes? That’s the power of brand transparency. Ready to embrace honesty? Learn more here.","\u002Fblog\u002Fbrand-transparency\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193654\u002Fcontrol-your-growing-brand-450x300.jpg",34729,"how-to-ensure-brand-consistency-growing-team","Your team is growing – How do you stay on top of your brand?","As an organization grows and adds more team members and external partners to the mix, it can get unwieldy to make sure that everyone does it correctly.","\u002Fblog\u002Fhow-to-ensure-brand-consistency-growing-team\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191247\u002Fbrand-loyalty-47-450x263.jpg",21200,"brand-loyalty","Brand loyalty: Turning idle enthusiasm into active allegiance","Brand loyalty takes some work to achieve, but it’s well worth the struggle. Use this guide to maneuver the ups and downs of the process","\u002Fblog\u002Fbrand-loyalty\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788930099304]