[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-equity-vs-brand-value":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",40440,{"id":24,"name":25},"author-0301142015","Canto","2020-10-12T01:33:04","2025-12-19T13:46:32","Brand equity vs brand value: What’s the difference?","brand-equity-vs-brand-value","Brand equity vs brand value – a simple guide","Do you know the main difference between brand equity and brand value? How about the minor details in between? If not, this guide is for you.","It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are two of the most common to confuse, since they’re so similar. Fortunately, it’s pretty easy to tell them apart once the differences are laid out in a simple fashion. This article will do exactly that, […]","It’s easy to get lost in the plethora of branding terms we hear routinely. Brand equity and brand value are...","\u003Cp class=\"wp-block-paragraph\">It’s easy to get lost in the plethora of branding terms we hear routinely. \u003Cstrong>Brand equity\u003C\u002Fstrong> and \u003Cstrong>brand value\u003C\u002Fstrong> are two of the most common to confuse, since they’re so \u003Cem>similar\u003C\u002Fem>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Fortunately, it’s pretty easy to tell them \u003Cem>apart\u003C\u002Fem> once the differences are laid out in a simple fashion.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"416\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190644\u002FBrand-equity-vs-brand-value-6.jpg\" alt=\"A puzzle piece connecting brand equity and value.\" class=\"wp-image-49966\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190644\u002FBrand-equity-vs-brand-value-6.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190644\u002FBrand-equity-vs-brand-value-6-450x312.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This article will do exactly that, separating the two terms for you and making it simple to remember the difference between them in the future.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-brand-equity\">What is brand equity?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fbrand-equity\u002F\">Brand equity\u003C\u002Fa> is the significance a brand has according to a customer’s perceptions. It is an informed estimation of how much a brand is worth, though the criteria are typically intangible and difficult to measure. Brand equity also changes perceptions of brand value.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.\u003C\u002Fem>” – Stephen B. Shepard\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"416\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190645\u002FBrand-equity-vs-brand-value-7.jpg\" alt=\"A chart demonstrating brand equity.\" class=\"wp-image-49963\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190645\u002FBrand-equity-vs-brand-value-7.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190645\u002FBrand-equity-vs-brand-value-7-450x312.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Brand equity is related directly to how well customers trust a specific brand, among other \u003Ca href=\"https:\u002F\u002Fblog.globalwebindex.com\u002Fmarketing\u002Fcustomer-perceptions\u002F\" target=\"_blank\" rel=\"noopener\">customer-driven perceptions\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It is the demonstrable value a company receives from putting a discernible brand name onto a product. This value is dictated by customer perception of an individual brand.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-brand-value\">What is brand value?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fbrand-value\u002F\">Brand value\u003C\u002Fa> is how much the brand is worth in financial terms. This is calculated through the market and answers the question: how much would it cost to purchase the brand? The answer depends on different, controllable factors that change periodically.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">Brand value, at its core, is a data-driven measurement of a brand’s financial worth. It makes sense, then, that thorough market analysis in research helps someone determine a brand’s value.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190644\u002FBrand-equity-vs-brand-value-12.jpg\" alt=\"Brand value drawn on a chalkboard.\" class=\"wp-image-49968\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190644\u002FBrand-equity-vs-brand-value-12.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190644\u002FBrand-equity-vs-brand-value-12-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As stated above, it is partially answering the question of how much it would cost to purchase the brand, combined with the even more important issue of how much would someone pay to purchase it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A brand’s value is also directly affected by how much its competitors are worth.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--the-main-differences-between-brand-equity-and-value\">The main differences between brand equity and value\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The easiest way to differentiate between the two is to remember that the brand value is a more verifiable, measurable worth. Think of brand value as the monetary version of the two terms. Brand equity, then, is the more abstract of the two, as it is influenced more by the perceptions customers have about a brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another way to think of these concepts is in terms of their overlap. For example, up until a few decades ago, the idea that a brand was an asset that altered performance was lesser-known and not an accepted concept.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"313\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190646\u002FBrand-equity-vs-brand-value-5.jpg\" alt=\"An image of both brand equity and brand value icons.\" class=\"wp-image-49962\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190646\u002FBrand-equity-vs-brand-value-5.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190646\u002FBrand-equity-vs-brand-value-5-450x235.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">How does this overlap the two terms? As the brand equity changes, this in turn shifts the brand value perceptions. At its most basic meaning, it influences strategies that boost the prolonged brand value.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you have a good understanding of the differences between the two terms, let’s take a look at how to build them up.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you want even more information on this and other brand topics, check out our \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--how-to-build-brand-equity\">How to build brand equity\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It would be unusual to hear someone say they’re focused on building up brand equity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Though it’s definitely possible to accomplish, you don’t usually go from point A to point B to do so. Instead, you start at point A, go to B and C, then end up at D.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So, what are our points B and C? Though there are sometimes more than a few, I’ll focus on these main ones in this article.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Make customers aware of your brand quality through association\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fbrand-association\u002F\">Brand association\u003C\u002Fa> links positive attributes to your brand in the mind of customers. In turn, these positive attributes make customers believe your brand is of a higher quality.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190644\u002FBrand-equity-vs-brand-value-13.jpg\" alt=\"A person deciding between different digital emojis.\" class=\"wp-image-49969\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190644\u002FBrand-equity-vs-brand-value-13.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190644\u002FBrand-equity-vs-brand-value-13-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The most effective ways to directly influence brand association are the following:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Through consistent messaging and language\u003C\u002Fstrong>. Brand associations are created and maintained by how well a brand uses the right tone and vocabulary throughout its marketing campaigns. Make sure customers associate your brand with the right tone.\u003C\u002Fli>\u003Cli>\u003Cstrong>Through personification\u003C\u002Fstrong>. Never underestimate the power personification has in building association by bringing something inanimate to life. For brands, this usually comes in the form of a product, but there are plenty of opportunities – stay on the lookout for yours.\u003C\u002Fli>\u003Cli>\u003Cstrong>Through extensive branding visuals\u003C\u002Fstrong>. Probably the most memorable part of a brand are its visual elements, which fuel new associations. Your best bet with visuals is to place them somewhere that creates nostalgic thoughts and ideas.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">2. Create lifelong customers through loyalty strategies\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Before we go into the ‘how’, let’s address the ‘why’, as in, why does \u003Ca href=\"\u002Fblog\u002Fbrand-loyalty\u002F\">brand loyalty\u003C\u002Fa> increase brand equity?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It does so in different ways, many of which are quite simple. For example, loyalty makes it easier to enter new markets, outduel competitors and find new customers through advocacy.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190643\u002FBrand-equity-vs-brand-value-4-1.jpg\" alt=\"A picture of people with a sign above them that reads 'loyalty'.\" class=\"wp-image-49970\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190643\u002FBrand-equity-vs-brand-value-4-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190643\u002FBrand-equity-vs-brand-value-4-1-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">It also helps lower costs of future marketing campaigns, since the need for them is lowered, at least in terms of quantity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now, let’s dive into how to create lifelong customers through loyalty strategies. The following are proven methods:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Focus on the customer\u003C\u002Fstrong>. It seems obvious but that doesn’t mean it’s always practiced. Customer experience is one of the main driving factors in building brand loyalty, so work to create the strongest customer service on the market.\u003C\u002Fli>\u003Cli>\u003Cstrong>Create a reward program\u003C\u002Fstrong>. \u003Ca href=\"https:\u002F\u002Floyaltylion.com\u002Fblog\u002Ffive-benefits-of-a-loyalty-program\" target=\"_blank\" rel=\"noopener\">Reward programs\u003C\u002Fa> are often overlooked and underrated in their efficacy. It turns out that the modern customer loves them and chooses to continue with a brand over the rewards they receive from a loyalty program.\u003C\u002Fli>\u003Cli>\u003Cstrong>Build \u003Ca href=\"\u002Fblog\u002Fbrand-experience\u002F\">brand experience\u003C\u002Fa>\u003C\u002Fstrong>. It’s hard not to be loyal to a brand when they’ve created a memorable experience for you. Experiences that we hold dear for years are likely to push us toward the brand that provided them, time and time again. It’s like Walt Disney famously said, “\u003Cem>Do what you do so well that they will want to see it again and bring their friends.\u003C\u002Fem>“\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">The above factors are likely to indirectly improve your brand equity in the long run. Now let’s shift to building brand value.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--how-to-build-brand-value\">How to build brand value\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Building brand value is all about undergoing a comprehensive outline of strategies that all lead toward the same goal.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Similar to building brand equity, there are plenty of different tactics that may work. However, we’ll be going over the main few that I find most valuable.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Prioritize user experience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Not many things are more valuable than a brand that puts forth user experiences that are without frustration. Think of the ways your brand could optimize \u003Ca href=\"https:\u002F\u002Fwww.toptal.com\u002Fdesigners\u002Fux\u002Fthe-ultimate-ux-guide\" target=\"_blank\" rel=\"noopener\">user experience\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One noticeable way is through a brand website. Though I won’t go into extensive details here, keep in mind that things like webpage speed, links, images and layout would vastly improve the user experience in this regard.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Extend your research efforts\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Chances are, the amount of research you’re putting into finding important things out about the competition isn’t enough. Instead of accepting your research efforts as good enough, supercharge them to give yourself the best chance to succeed.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190643\u002FBrand-equity-vs-brand-value-2-1.jpg\" alt=\"A young woman using a magnifying glass.\" class=\"wp-image-49972\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190643\u002FBrand-equity-vs-brand-value-2-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190643\u002FBrand-equity-vs-brand-value-2-1-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">You’ll likely start to notice things that drive your creativity and spark new exciting ideas for different projects.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Pursue brand differentiation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Pursuing \u003Ca href=\"\u002Fblog\u002Fbrand-differentiation\u002F\">brand differentiation\u003C\u002Fa> requires brands to step out of their comfort zone and buck the status quo – taking aim at the mundane practices of their main competition.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Though there are always new ideas sprouting up to build brand differentiation, the following are quite helpful:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Find new customers to market to\u003C\u002Fli>\u003Cli>Emphasize your expertise\u003C\u002Fli>\u003Cli>Stand out by being exclusive\u003C\u002Fli>\u003Cli>Get creative with your marketing efforts\u003C\u002Fli>\u003Cli>Focus on brand storytelling\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Most of what brings value separation to brands is creative thought processes and innovative efforts.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Work toward brand consistency\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The main focus with building \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">brand consistency\u003C\u002Fa> should be keeping an eye on the core values and ideals of the brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If at any point campaign messaging veers off this path, correct it as soon as it has been spotted. The more this is monitored, the better your brand consistency will be.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190642\u002FBrand-equity-vs-brand-value-11.jpg\" alt=\"A sticky note that reads 'consistency is key'.\" class=\"wp-image-49973\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190642\u002FBrand-equity-vs-brand-value-11.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190642\u002FBrand-equity-vs-brand-value-11-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Note that consistency doesn’t entail you can’t make creative changes, but instead it ensures you remain true to the values you put forth.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you have an idea of how to build up brand equity and value, let’s discuss some potential future scenarios you’ll come upon concerning the terms.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--future-considerations\">Future considerations\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brand equity has a heavy influence on all things marketing and business methodology. Similarly, for it to function optimally, it needs to be researched and learned at the highest level. It’s extremely important that it is related to brand value.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This article demonstrated how to compare and differentiate between the two concepts of equity and value, but now let’s consider some other variables further. First, we know there are indeed ways to build strong brand equity, but don’t forget that they’re case-specific.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Also, as we like to follow trends to pinpoint things that work, don’t overlook \u003Ca href=\"https:\u002F\u002Fwww.merchantproexpress.com\u002Fnews\u002Fwhat-are-the-benefits-of-good-customer-service-for-your-business\" target=\"_blank\" rel=\"noopener\">customer service\u003C\u002Fa>, as it seems to hold up as a top influence each time brands do research on building brand equity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Brand value, on the other hand, can be changed and added to in many different ways. Similar to equity, these will vary from brand to brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One thing that could drastically impact the future outlook of building brand value is the tech that continues to develop for communication. Stay informed about new communication tech, since it’s a driving force behind team unity and increases project success.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--closing-thoughts\">Closing thoughts\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There’s no substitute for knowledge and understanding.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Hopefully, this article gave you everything you need in order to have a basic idea of brand equity vs brand value.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With a more nuanced understanding of these related concepts, you can be more intentional about how your brand strategy comes together – and build both equity and value over time.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fessential-guide-brand-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_brand_equity_vs_brand_value\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"CTA image promoting a free guide titled "The Essential Guide to Brand Management," featuring a stylish woman in a cream sweater, color swatches, and UI elements that reflect digital brand management tools.\" class=\"wp-image-70168\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190645\u002FBrand-equity-vs-brand-value-8.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190645\u002FBrand-equity-vs-brand-value-8-450x263.jpg","Brand equity vs. brand value in an contrasting color scheme.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193654\u002Fcontrol-your-growing-brand-450x300.jpg",34729,"how-to-ensure-brand-consistency-growing-team","Your team is growing – How do you stay on top of your brand?","As an organization grows and adds more team members and external partners to the mix, it can get unwieldy to make sure that everyone does it correctly.","\u002Fblog\u002Fhow-to-ensure-brand-consistency-growing-team\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190124\u002Fbrand-favorability-2-450x263.jpg",52167,"brand-favorability","Transformative metrics: A guide to increase brand favorability","How well are you promoting your brand favorability? Do you have a strategy in place to do so? Let’s make sure you have the right metrics to succeed.","\u002Fblog\u002Fbrand-favorability\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191247\u002Fbrand-loyalty-47-450x263.jpg",21200,"brand-loyalty","Brand loyalty: Turning idle enthusiasm into active allegiance","Brand loyalty takes some work to achieve, but it’s well worth the struggle. Use this guide to maneuver the ups and downs of the process","\u002Fblog\u002Fbrand-loyalty\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788892434004]