[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-favorability":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",52167,{"id":24,"name":25},"author-0301142015","Canto","2020-12-17T17:33:54","2025-11-21T11:01:39","Transformative metrics: A guide to increase brand favorability","brand-favorability","Boost brand favorability with these mighty metrics","How well are you promoting your brand favorability? Do you have a strategy in place to do so? Let’s make sure you have the right metrics to succeed.","“Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!” – Chris Ducker Wouldn’t it be nice if you could receive a notification every time a customer had a positive or negative thought about your brand? It would surely help […]","“Your personal brand is what people say about you when you are not in the room – remember that. And...","\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!\u003C\u002Fem>” – Chris Ducker\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Wouldn’t it be nice if you could receive a notification every time a customer had a \u003Cem>positive\u003C\u002Fem> or \u003Cem>negative\u003C\u002Fem> thought about your brand? It would surely help you understand how to \u003Cem>adjust\u003C\u002Fem> to their preferences.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190125\u002Fbrand-favorability.jpg\" alt=\"Illustrated people receiving digital notifications.\" class=\"wp-image-52186\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190125\u002Fbrand-favorability.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190125\u002Fbrand-favorability-450x225.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For now, this technology doesn’t exist, but you can still get the next best thing by measuring \u003Cstrong>brand favorability\u003C\u002Fstrong> in other ways.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This article will walk you through the ways to \u003Cem>measure\u003C\u002Fem> and then \u003Cem>improve\u003C\u002Fem> your overall brand favorability.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-brand-favorability\">What is brand favorability?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brand favorability is an in-depth measurement of how a brand is performing, particularly in terms of how well audiences perceive it in different areas. This is often measured by things like emotional closeness, positive or negative changes to the brand and customer relationship and the extent of their brand awareness.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--simple-effective-ways-to-measure-brand-favorability\">Simple, effective ways to measure brand favorability\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The most important part of measuring your brand favorability is to use the right metrics. I’ve come up with the following ways to evaluate favorability optimally.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember that none of these measurements will be truly beneficial without first promoting strong \u003Ca href=\"\u002Fblog\u002Fbrand-awareness\u002F\">brand awareness\u003C\u002Fa>, which ensures your brand is visible initially.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Evaluate your marketing campaigns\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.\u003C\u002Fem>” – Krista Neher\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are a few things that need to happen in order for you to thoroughly and effectively judge whether or not your marketing campaigns are helping or hurting your brand favorability. First, you need to make sure that audiences are responding favorably to your advertisements. This not only includes liking the content, but also how well they are able to link the ad to your specific brand. The best way to do this is to run tests and take surveys.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"278\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190123\u002Fbrand-favorability-3.jpg\" alt=\"An infographic about surveys.\" class=\"wp-image-52189\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190123\u002Fbrand-favorability-3.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190123\u002Fbrand-favorability-3-450x209.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As you might have guessed, the next part of evaluating your marketing campaigns is finding out how effective the advertisement was for your brand. Are audiences spreading the message and story of your brand? Are they also now more likely to purchase your products or services?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are even some tools that offer up-to-date measurements of ongoing marketing campaigns, if you need further assistance in managing this category. For example, some social media sites offer analysis of campaigns directly on their platforms. Facebook’s \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F688346554927374?id=546437386202686\" target=\"_blank\" rel=\"noopener\">list tests\u003C\u002Fa> are one such tool.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Enhance the effort and outreach surrounding your surveys\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s likely that most brands have some sort of survey system in place to help them determine their brand favorability. However, it’s just as likely that they’re not maximizing the potential of these surveys.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are different types of surveys, all of which have their own unique benefits. Consider adding some of these to your repertoire if you’re not using them already.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190122\u002Fbrand-favorability-5.jpg\" alt=\"A person taking an on-screen survey.\" class=\"wp-image-52191\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190122\u002Fbrand-favorability-5.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190122\u002Fbrand-favorability-5-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The first approach is to narrow your focus, which creates results that are less likely to extend to unqualified users. The trade-off is naturally a smaller sample size.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The next thing you can do to improve your surveys is extend the outreach of your participants. There are systems in place which make this easier to manage, such as \u003Ca href=\"https:\u002F\u002Fwww.qualtrics.com\u002F\" target=\"_blank\" rel=\"noopener\">Qualtrics\u003C\u002Fa>, to guide this step.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Lastly, consider adjusting the different types of questions in the survey, and create a more diverse and comprehensive \u003Ca href=\"https:\u002F\u002Fwww.nbrii.com\u002Fcustomer-survey-white-papers\u002Fmethods-of-survey-data-collection\u002F\" target=\"_blank\" rel=\"noopener\">collection methodology\u003C\u002Fa> to retrieve more information about your favorability from participants.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Supplement your efforts with brand measurement software tools\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Brand measurement systems are designed to give brands a chance to get a more data-driven look at their favorability. It’s ideal for those who need a more in-depth analysis to base their decisions on. It’s also an important tool for anyone who needs to measure brand favorability but is limited in time and resources. Keep in mind your budget when adding these systems so that you maximize the return they have the potential to bring.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190122\u002Fbrand-favorability-6.jpg\" alt=\"A computer software interface.\" class=\"wp-image-52192\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190122\u002Fbrand-favorability-6.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190122\u002Fbrand-favorability-6-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">It’s also important to find a brand measurement tool that tracks other factors that can feed into brand favorability directly, such as brand awareness and \u003Ca href=\"\u002Fblog\u002Fbrand-image\u002F\">brand image\u003C\u002Fa>. You’ll most likely want to find a system that is customizable and has the ability to gather a large number of customer responses.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you have some effective ways to measure your brand favorability, let’s look at some methods to help you boost it.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--unique-ways-to-improve-brand-favorability\">Unique ways to improve brand favorability\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following tips, if followed alongside your data and analysis, will give your brand the best chance to increase its favorability dramatically.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Refer to your metrics regularly\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The measurement methodologies I put forth above are meaningless if you don’t use them as a way to increase your brand favorability. In its simplest, the idea is to see where your favorability is lagging behind and try to improve in those areas.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190122\u002Fbrand-favorability-7.jpg\" alt=\"A wall with a neon 'Data' sign.\" class=\"wp-image-52193\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190122\u002Fbrand-favorability-7.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190122\u002Fbrand-favorability-7-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">You’ll need to step back and examine all the information and feedback you collected, take a step towards fixing any problems and then once again examine the results. This is definitely not a one-time process, so be prepared to stick with it for the long haul. On top of trying to improve favorability using your measurements, make sure to schedule a re-evaluation of your metrics as well. Without these efforts, you’ll never know if your improvements are working – or what you need to improve next.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Consider your content\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Brands often think they have content ‘covered,’ but so many are guilty of missing massive opportunities to improve their brand favorability. There are a few different things you can do to make sure this isn’t a problem for your brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">First, consider your content outreach. How many different users have legitimate access to your brand’s content? Taking it one step further, how many of these users are the right match for the content you’ve created? In order for your content to be fully absorbed, it has to be read by people who are likely to enjoy it.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190121\u002Fbrand-favorability-8.jpg\" alt=\"A group of blocks that spell 'story'.\" class=\"wp-image-52194\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190121\u002Fbrand-favorability-8.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190121\u002Fbrand-favorability-8-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Next, think about the type of content you create and determine if it’s as effective as it could be. The most important aspect is your story. Of course, \u003Ca href=\"\u002Fblog\u002Fbrand-story\u002F\">brand story\u003C\u002Fa> won’t be in every piece of content, but it should be a guiding factor in many pieces that are created.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Revisit your target market research\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">This is one of the most underutilized strategies in boosting brand favorability. Many brands locate their target market, make a few evaluations and consider the matter settled. This restricts the possibility of improving favorability because it fails to implement new ideas that might be rewarding for audiences.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"262\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190123\u002Fbrand-favorability-4.jpg\" alt=\"An infographic about customer trends.\" class=\"wp-image-52190\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190123\u002Fbrand-favorability-4.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190123\u002Fbrand-favorability-4-450x197.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">One way to use your target market research to your advantage is to discover new trends and ideas that might please customers. For example, let’s say that you find out that the majority of your customers would prefer a certain type of product material or service functionality. They might want your brand to move toward a more conscientious direction concerning production of a product. Uncovering this type of information has huge potential for boosting brand favorability.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--find-your-own-unique-path-to-brand-favorability\">Find your own unique path to brand favorability\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brands are rightfully concerned with maintaining relationships with customers. Yet, they regularly forget to actively foster their brand favorability.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There’s no reason to disregard such a potentially strong concept, especially with how competitive the world of brands has become. Make sure you have a comprehensive strategy in place.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For more brand-strengthening ideas and strategies, check out my comprehensive \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>",6,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190124\u002Fbrand-favorability-2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190124\u002Fbrand-favorability-2-450x263.jpg","A heart popup over a smartphone.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190114\u002Fsensory-branding-1-450x263.jpg",52227,"sensory-branding","Sensory branding: A complete guide to multi-sense marketing","Tantalizing touch, overwhelming visuals or intoxicating aroma have more value than you think in the marketing world. Learn the true power of sensory branding.","\u002Fblog\u002Fsensory-branding\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190432\u002FBrand-manager-skills-9-450x263.jpg",9417,"brand-manager-skills","Brand manager skills: 5 areas of expertise you can’t overlook","Identifying important brand manager skills is the first step toward successful brand management. Here are five unique abilities you can’t ignore.","\u002Fblog\u002Fbrand-manager-skills\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F05\u002F19184657\u002FBuilding-a-brand-in-the-metaverse-Feature-450x263.jpeg",60865,"building-a-brand-in-the-metaverse","Building a brand in the metaverse","What will your brand look like in the metaverse? Canto CMO Erica Gunn explores how companies can expand their brand presence in this emerging virtual world.","\u002Fblog\u002Fbuilding-a-brand-in-the-metaverse\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789880515158]