[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-loyalty":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",21200,{"id":24,"name":25},"author-0301142015","Canto","2020-07-22T08:53:54","2025-12-18T16:36:00","Brand loyalty: Turning idle enthusiasm into active allegiance","brand-loyalty","The allegiance advantage: A guide to brand loyalty","Brand loyalty takes some work to achieve, but it’s well worth the struggle. Use this guide to maneuver the ups and downs of the process","When fans of the Ben & Jerry’s ice cream brand snapped a few photos of themselves for a contest, they probably weren’t expecting what came next. The winners, selected by the brand, showed up everywhere! We’re talking billboards, newspapers, coasters at the bar and more. Without requiring even a single purchase of their product, Ben […]","When fans of the Ben & Jerry’s ice cream brand snapped a few photos of themselves for a contest, they...","\u003Cp class=\"wp-block-paragraph\">When fans of the Ben & Jerry’s ice cream brand snapped a few photos of themselves for a contest, they probably weren’t expecting what came next.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The winners, selected by the brand, showed up everywhere! We’re talking billboards, newspapers, coasters at the bar and more.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"320\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-50.jpg\" alt=\"Ben & Jerry's ice cream.\" class=\"wp-image-46828\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-50.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-50-450x240.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Without requiring even a single purchase of their product, Ben & Jerry’s grew their brand loyalty, simply by getting creative and showing they care about their fellow humans.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is just one of many examples that details some unique yet powerful ways for brands to grow. In this article, I’ll guide you through some key strategies to create brand loyalty – strategies that aren’t yet on everyone’s radar.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-brand-loyalty\">What is brand loyalty?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brand loyalty is a customer’s inclination to habitually purchase a product or service from a brand, regardless of situational changes or competitor’s attempts to entice them. It often so happens that the loyal customer will become an active supporter of the brand, suggesting it to friends and family.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">There is an underlying concept of brand loyalty that cannot be understated: the loyal customer sticks with their brand no matter the current price, accessibility or even satisfaction of the product or service.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">They’ve stumbled upon what they like or want, and they’ve found a brand who they like and want to stick with. No amount of sales, specials and advertising campaigns is going to pull them away.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With a good understanding of the concept, it becomes clearer what kind of things need to be done in order to build brand loyalty. Before we dive into how to do that, let’s first consider the reasons why we should.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--3-reasons-to-focus-more-on-building-brand-loyalty\">3 reasons to focus more on building brand loyalty\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It could take quite a while to give every single advantage associated with brand loyalty. Instead, I’ll give you three that really stand out:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Brand loyalty breeds brand advocacy\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">We hear all the time that brand advocates are much more valuable to a brand than even the loyalest of customers. This is because advocates often lure other customers to a brand, as well as stay loyal to it themselves.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A \u003Ca href=\"\u002Fblog\u002Fbrand-advocate\u002F\">brand advocate\u003C\u002Fa> is someone who promotes a brand without being paid to do so. Their promotion is valuable because it’s free and effective. People are more likely to make a purchase based on a brand advocate over an advertisement.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s clear that creating brand advocates is crucial to success, which brings us back to brand loyalty. Since we know that brand loyalty can eventually generate advocacy, it shows us how important brand loyalty can be, especially long term.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Gives brands a leg up over direct competitors\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cem>“In the world of internet customer service, it’s important to remember your competitor is only one mouse click away.”\u003C\u002Fem> – Doug Warner\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s the reality about our competition: They want all of our customers, and they’ll do everything in their power to get them. Every move we make, advertisement we put up or new product we create, they’ll try to outdo and undermine.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"320\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-48.jpg\" alt=\"Two people tugging on a rope.\" class=\"wp-image-46830\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-48.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-48-450x240.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Now, imagine that all their efforts to steal our customers away were completely in vain. No matter how much better their product became or how much cheaper their prices, our customers wouldn’t dare budge.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is brand loyalty’s greatest strength – acting like a coat of armor that shields us from all attacks from the competition.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Increases overall revenue\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The above two benefits feed directly into this one, making it a bit more obvious. Obvious or not, it needs mentioning, because it’s the result brands strive for when building loyalty.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Nearly 70% of the average company’s business, in fact, is from repeat customers. When you factor in all the benefits of brand loyalty – promotes advocacy, helps brands outduel competitors, increases customer willingness to pay a higher price – it’s no wonder it boosts revenue.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Of course, each case will be different, but we can calculate a general evaluation based on some data. For example, roughly 40% purchase from a brand they like regardless of price. Similarly, small amounts of increased customer loyalty results in exponential increases in profits, usually 5-10x as much.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Make sure to utilize our \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa> for a comprehensive breakdown of loyalty and more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">All these benefits add up, making loyalty an undeniably important factor. So, how do we work toward building brand loyalty?\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--the-unique-strategies-needed-to-build-brand-loyalty\">The unique strategies needed to build brand loyalty\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Cem>“I’ll take fifty percent efficiency to get one hundred percent loyalty.”\u003C\u002Fem> – Samuel Goldwyn.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Some of the ideas I’m going to suggest here might surprise you, but that’s a positive. There are plenty of other brands out there fighting for the exact same thing as you. If you’re going to war using identical weapons, things will be fairly even.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"320\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191249\u002Fbrand-loyalty-44.jpg\" alt=\"A red paper airplane flying in opposite direction of others.\" class=\"wp-image-46832\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191249\u002Fbrand-loyalty-44.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191249\u002Fbrand-loyalty-44-450x240.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">That’s why it’s important to look for ways to be better – using methods your competitors aren’t using or even aware of.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I’ll begin with some fundamental strategies, then dive into some of the more uncommon yet effective approaches.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">The fundamental strategies needed to succeed\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As promised, these are the bare-minimum, essential strategies that will make building brand loyalty a reality. Follow each best you can at every turn.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Emphasize product focus and support\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">This is quite simple, yet it reigns supreme above all other tasks when it comes to building brand loyalty: the product or service you offer needs to remain the main target of your efforts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Let’s face it, the reason customers stick with a brand is mostly (at least early on) the quality of the service or product provided, and the support it is given. No amounts of brand values or virtues will create loyalty if the product is lacking.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">However, that’s not to say that your service has to beat the competition – it doesn’t. But it does have to be quality enough and meet customer needs adequately to build any type of loyalty.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s important to note that even though creating brand loyalty ensures a customer will continue to use your product over the competition, the fight to maintain them shouldn’t end there.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Get out in front of potential problems or stagnations with research and analysis and make adjustments before loyalty fades. It might even help to check in with customers for potentially valuable feedback.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">No matter what, you’re not building brand loyalty without top-notch customer service\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Approximately ¾ of customers admit that they wouldn’t mind spending a bit more on a product if the customer service was exceptional.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">More importantly, at least for this topic, is the fact that nearly 90% of customers will continue to purchase from brands who provide top-notch customer service.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This goes beyond being friendly and helpful. Customer service that builds loyalty is more comprehensive.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F07\u002F19190829\u002Fbrand-loyalty-43.jpg\" alt=\"An infographic about customer service.\" class=\"wp-image-48755\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F07\u002F19190829\u002Fbrand-loyalty-43.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F07\u002F19190829\u002Fbrand-loyalty-43-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As you strive for better customer service, keep up with your research to examine important trends. Just because customers might have expected a response to an email or message within four hours years ago, doesn’t mean that’s their expectation now.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Staying current on \u003Ca href=\"https:\u002F\u002Facquire.io\u002Fblog\u002Fcustomer-service-trends-2020\u002F\" target=\"_blank\" rel=\"noopener\">customer service trends\u003C\u002Fa> will result in getting things right to meet essential needs and requirements.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Finally, pay attention to the different ways customers want to connect with your brand. This changes every so often. I’ll touch on this a bit more later.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Stay ahead of and adapt to consumer trends\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">As we noted with customer service, trends are pretty important to build brand loyalty. Consumer trends are especially essential, as they provide a blueprint to how a brand should change based on customer behavior.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s pretty rare for a trend to go unchanged for long periods of time. You’ll need to adapt quickly to stay relevant. One way to do this is through extensive research and data analysis. Future campaigns and changes should reflect your research.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Consider Netflix, for example. Their original model involved sending discs via mail to a house, then requiring customers return the discs in a provided envelope. Had they ignored the customer’s changing needs, they would have failed. However, they adapted, \u003Ca href=\"https:\u002F\u002Fvariety.com\u002F2018\u002Fdigital\u002Fnews\u002Fnetflix-streaming-dvds-original-programming-1202910483\u002F\" target=\"_blank\" rel=\"noopener\">becoming a streaming service\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you have a strong grasp of the basic tools required to boost brand loyalty, we’ll transition into some of the more unique ways to further your success.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Lesser-known brand loyalty-building strategies\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Many brands fail to understand and attempt to follow the following strategies, which typically causes them to fail in general – especially regarding building brand loyalty.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Rewards and loyalty programs are dynamic – try to keep up\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">It makes sense that offering a loyalty program and other rewards would help create loyalty. However, just as we mentioned with consumer trends, your rewards and loyalty programs require a lot of attention to stay effective.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s one thing to offer some type of reward to customers to encourage purchases. That’s almost a given at this point, and doing so won’t give you an advantage over many competitors. However, Consider the opportunity you have to differentiate here.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F07\u002F19190829\u002Fbrand-loyalty-45.jpg\" alt=\"An infographic about loyalty programs.\" class=\"wp-image-48758\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F07\u002F19190829\u002Fbrand-loyalty-45.jpg 601w, \u002Fcdn\u002Fen\u002F2020\u002F07\u002F19190829\u002Fbrand-loyalty-45-450x262.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Look at the ways that customers want rewards delivered or loyalty programs run. It seems like the more extensive and specific these services become, the more they create brand loyalty. Conversely, the more stale and stagnated they become, the less customers care about them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Involvement and excitement are big proponents of a successful rewards program. Structure yours in a way that captures both these feelings while staying current with trends.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Lastly, the power of smartphones has allowed for more thoughtful rewards and loyalty programs that make customers feel like they’re working towards a goal each time they buy from a brand. Evaluate your rewards to see if they’re measuring up to these new and exciting programs.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Utilize the potential efficiency that digital connections offer\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">If a customer receives great customer service via email, in-person or over the phone, then gets poorer service from the same brand via social media, brand loyalty will be an impossibility. It’s vital, especially today, that your digital connection points don’t lag behind.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This applies to both the quality of the service as well as the other factors that customers expect, such as response times. If someone emails a company and receives a reply within 30 minutes, they will expect a similar response time when they connect on social media.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As social media continues to expand, this can become a bit more difficult. Fortunately, there are modern tools dedicated to help brands manage their overall social media experience. \u003Ca href=\"https:\u002F\u002Fbuffer.com\u002F\" target=\"_blank\" rel=\"noopener\">Buffer\u003C\u002Fa>, for example, unifies all channels into one program, making it easy to quickly respond to questions from different sites.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"441\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191251\u002Fbrand-loyalty-41.png\" alt=\"The Buffer website page.\" class=\"wp-image-46823\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191251\u002Fbrand-loyalty-41.png 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191251\u002Fbrand-loyalty-41-450x248.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191251\u002Fbrand-loyalty-41-768x423.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Next, use the potential power of digital connections to build online groups that promote togetherness and other qualities. These will result in an increase in brand loyalty, as they usually entail deeper, more meaningful communication between customers and brands.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember that I’m not suggesting that your digital customer service should be focused on more. I’m simply pointing out that if there isn’t a seamless transition from one to the other, it will be harmful.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Focus on improving and maintaining brand experience\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">A meaningful \u003Ca href=\"\u002Fblog\u002Fbrand-experience\u002F\">brand experience\u003C\u002Fa> helps customers see a brand in a different light. It often results in customers having positive feelings about a brand, which in turn creates loyalty.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So how does a positive brand experience boost brand loyalty? Consider the following example. In 2015, Microsoft promoted a new video game release for their Xbox system by having people compete against one another.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Their task was to be the last person standing among a group of eight who were in front of a promotional billboard in the freezing cold.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"673\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-42.png\" alt=\"An Xbox billboard.\" class=\"wp-image-46825\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-42.png 1100w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-42-450x275.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-42-1024x627.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191250\u002Fbrand-loyalty-42-768x470.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The event was streamed online, giving users an unforgettable experience that was sure to keep Xbox in the forefront of people’s minds and conversations for quite some time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">These types of moments let customers connect with a brand on an emotional level which, when partnered with a quality product, nurtures loyalty.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You’re now armed with some key tips to build brand loyalty, but there’s another concept to consider before we move onto some examples, and that’s whether you can lose brand loyalty or not.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--can-you-lose-brand-loyalty\">Can you lose brand loyalty?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brand loyalty can evaporate when consumer trends change, but the product doesn’t keep up with these changes.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you’ve been selling a delicious chicken and red pepper sandwich for years, you’ll need to adapt if consumers turn against eating red peppers altogether. This is an obvious example, but it’s harder than it seems to change something that has worked for so long.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The good thing about brand loyalty is it’s hard to shake off in a brief few moments. Your customers will stick around even if you stagnate for a while. However, eventually they’ll want something more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The best way to avoid losing it is to keep up with your crucial research of the markets and how customers are using products. If it helps, set some type of schedule to conduct analysis every so often.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Looking at successful brands often helps us move along the process. Therefore, we will examine some brands that did it right.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--some-helpful-examples-of-brand-loyalty-in-action\">Some helpful examples of brand loyalty in action\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following three examples all demonstrate a completely different situation where a brand built loyalty. Use each to find your own path in the matter.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Coca-Cola\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Coca-Cola is a helpful example brand to point to when it comes to loyalty because they have a direct competitor, Pepsi, which attempts to undermine Coke at every turn.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"320\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191248\u002Fbrand-loyalty-49.jpg\" alt=\"A Coca-Cola sign.\" class=\"wp-image-46840\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191248\u002Fbrand-loyalty-49.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191248\u002Fbrand-loyalty-49-450x240.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Despite these numerous attempts by Pepsi to lure away customers, Coke remains seemingly invincible and always comes away unscatched, thanks to their extensive loyalty.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In the ultimate case of ‘invincibility’, Coke decided to discontinue their long-running rewards program, which for whatever reason didn’t seem to deter their loyal customers from sticking around.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Apple\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Apple doesn’t build brand loyalty through rewards programs. Instead, they stoke loyalty by incentivizing customers through products that build off one another.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"320\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191248\u002Fbrand-loyalty-51.jpg\" alt=\"An Apple store.\" class=\"wp-image-46842\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191248\u002Fbrand-loyalty-51.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191248\u002Fbrand-loyalty-51-450x240.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For example, it only makes sense to pair your new iPhone with Airpods and an Apple Watch. Even if you initially don’t have the Apple brand in mind when considering earbuds and an electronic watch, you’ll likely land there because of how well they supplement your iPhone.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Essentially, Apple used creative marketing and product design to build brand loyalty.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Amazon\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Amazon has cracked the code for brand loyalty, finding ways to give customers exactly what they want far better than anyone else can provide, all while keeping them coming back more and more often.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"320\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191248\u002Fbrand-loyalty-52.jpg\" alt=\"A building with the Amazon logo on its side.\" class=\"wp-image-46844\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191248\u002Fbrand-loyalty-52.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191248\u002Fbrand-loyalty-52-450x240.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The biggest way Amazon tackled the brand loyalty concept was by offering the Amazon Prime service, which is a paid loyalty program that gives free shipping and streaming services to users.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Prime memberships act as a way to both retain customers and keep them happy, since it’s both a helpful service and a motivator to purchase only through Amazon (you’ve paid for Prime, why buy from anywhere else?).\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--final-thoughts\">Final thoughts\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Building brand loyalty doesn’t have to be a complicated process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But, it’s doubtful that you’ll keep customers from switching to the competition if you don’t have complexity in your strategies.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If your preparation, research and adherence to customers is on point, you’re sure to succeed.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fessential-guide-brand-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_brand_loyalty\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"CTA image promoting a free guide titled "The Essential Guide to Brand Management," featuring a stylish woman in a cream sweater, color swatches, and UI elements that reflect digital brand management tools.\" class=\"wp-image-70168\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",12,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191247\u002Fbrand-loyalty-47.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191247\u002Fbrand-loyalty-47-450x263.jpg","",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190710\u002Fbranding-blogs-13-450x263.jpg",40108,"branding-blogs","7 simple branding blog strategies with some examples to boot","Don’t let the amount of branding information available overwhelm you. Here are seven branding blogs that give you all that you need.","\u002Fblog\u002Fbranding-blogs\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190737\u002Fbranding-process-28-450x263.jpg",18548,"branding-process","Stages of the branding process: A step-by-step guide to building your brand","The right branding process elevates brands and helps them reach their goals. This simple guide gives you the insight you need to succeed.","\u002Fblog\u002Fbranding-process\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F19184300\u002Fbrand-story-feature-450x263.jpg",51817,"brand-story","Brand story: What it is and how to tell one that drives results","How to leverage your brand story to engage customers, increase sales, and boost your bottom line.","\u002Fblog\u002Fbrand-story\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787720505505]