[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-manager-skills":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",9417,{"id":24,"name":25},"author-0301142015","Canto","2020-11-11T07:40:58","2025-12-19T14:02:14","Brand manager skills: 5 areas of expertise you can’t overlook","brand-manager-skills","Modern brand manager skills that make all the difference","Identifying important brand manager skills is the first step toward successful brand management. Here are five unique abilities you can’t ignore.","In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to guide things and provide order. However, when it comes to brands, the waters get a little murkier, and understanding why a leader of some sort is necessary is a bit more abstract. A brand manager […]","In some contexts, the need for some type of leader is obvious. Ships, countries and expeditions all need someone to...","\u003Cp class=\"wp-block-paragraph\">In some contexts, the need for some type of \u003Cem>leader\u003C\u002Fem> is obvious. Ships, countries and expeditions all need \u003Cem>someone\u003C\u002Fem> to guide things and provide order.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">However, when it comes to brands, the waters get a little murkier, and understanding why a leader of some sort is necessary is a bit more abstract.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190436\u002FBrand-manager-skills-1.png\" alt=\"A person leading others on a boat.\" class=\"wp-image-50874\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190436\u002FBrand-manager-skills-1.png 600w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190436\u002FBrand-manager-skills-1-450x263.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A \u003Cstrong>brand manager\u003C\u002Fstrong> can help you thrive in ways thought not possible previously. They are, after all, gatekeepers for things like products and services. Their efforts have ranging impacts from internal and external communications that influence brand image.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The following is a detailed explanation of what a brand manager does, why they’re important and what types of skills they need to have.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-brand-manager\">What is a brand manager?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A brand manager is responsible for implementing and maintaining brand strategies. They work extensively with colleagues across departments to ensure the brand is upheld and improved upon in all external marketing and communications. Their relationships with colleagues are key to their success.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">It’s important that you’re aware of what a brand manager does exactly. They are fully responsible for coming up with unique strategies that help target and influence a brand’s intended audience. One of their most common tasks is maintaining brand integrity throughout different areas.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"358\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190435\u002FBrand-manager-skills-2.jpg\" alt=\"An infographic about brand managers.\" class=\"wp-image-50875\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190435\u002FBrand-manager-skills-2.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190435\u002FBrand-manager-skills-2-450x269.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A brand manager is typically tasked with handling the following:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Budgeting different branding projects\u003C\u002Fli>\u003Cli>Reviewing customer data\u003C\u002Fli>\u003Cli>Implementing branding strategies\u003C\u002Fli>\u003Cli>Scheduling media communications\u003C\u002Fli>\u003Cli>Managing product launches\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Now that you have a base understanding of what a brand manager does, here are some reasons a brand manager is necessary.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-makes-a-brand-manager-so-important\">What makes a brand manager so important?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Chances are that you fully understand the importance of a strong brand, but it’s not always clear how a brand manager helps achieve that. Here are some solid reasons to consider adding a brand manager to your team:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>They maintain brand consistency organization-wide.\u003C\u002Fstrong> When we think of brand consistency, we often misunderstood the efforts a brand manager undertakes in order to uphold it. Though many employees work to boost and maintain the brand, their efforts would be flawed, scattered and weaker without a guiding force like a brand manager in charge of everything.\u003C\u002Fli>\u003Cli>\u003Cstrong>They move the brand forward through innovative ideas.\u003C\u002Fstrong> It’s important for a brand to evolve and not stagnate, but this isn’t possible without a dedicated person who works to come up with new ways to move forward. Often we forgot that upholding the brand is not the same as developing it or helping it improve. That’s why having a brand manager focus on these efforts is crucial.\u003C\u002Fli>\u003Cli>\u003Cstrong>They protect the brand during times of errors or mistakes.\u003C\u002Fstrong> Your brand will certainly have moments when it doesn’t look the best. Whether it’s just a minor error or a colossal mistake, having a brand manager who understands these situations and can set forth a plan to fix it is necessary.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Now that you have an idea why a brand manager is so helpful, let’s look at some unique abilities they need to possess in order to make a difference in their position.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--5-dynamic-skills-brand-managers-should-have\">5 dynamic skills brand managers should have\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A brand manager needs to have certain qualities in order to achieve the things necessary to boost and maintain a brand. Here are five of the most important skills a brand manager should bring to a team.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-1\">1. An advanced ability to communicate\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>In teamwork, silence isn’t golden, it’s deadly.\u003C\u002Fem>” – Mark Sanborn\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Successful brand managers communicate across many different departments and advocate company-wide cooperation on different projects. It’s important, then, to build solid relationships through good communication prior to beginning big projects. Here are some ways a brand manager might go about improving upon their communication skills.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"298\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190435\u002FBrand-manager-skills-3.jpg\" alt=\"An infographic about customers and brands.\" class=\"wp-image-50876\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190435\u002FBrand-manager-skills-3.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190435\u002FBrand-manager-skills-3-450x224.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">First, they need to be visible and available as much as possible. This includes fielding questions from different departments, attending creative meetings and learning team workflows. They most importantly should show themselves as available for all types of brand questions as they arise.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember that \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">brand consistency\u003C\u002Fa> starts internally, so a brand manager should make it clear that they’ll help out with all necessary tasks and ideas concerning keeping branding up to standards.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-2\">2. A knack for creativity\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>You can’t use up creativity. The more you use the more you have.\u003C\u002Fem>” – Maya Angelou\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Creative teams with strategic targets innovate the best brands. However, it is fair to say that too much structuring of these creatives hampers their innovation. Because of this, effective brand managers know to implement strategies that encourage creativity instead of restricting it.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190434\u002FBrand-manager-skills-5.jpg\" alt=\"A person with paint on their hands.\" class=\"wp-image-50878\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190434\u002FBrand-manager-skills-5.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190434\u002FBrand-manager-skills-5-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">One of the things that separates good and great brand managers is the ability to find the right balance between structure and innovation within their creative strategies. These processes should give their creative teams the chance to stay focused while boosting progress in fulfilling brand objectives. The key to this is a combination of prior planning and periodic intervention when necessary.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The best way to handle these processes and obtain the necessary skills to succeed is by outlining your expectations beforehand whenever creating a new brand asset or starting a new project. By putting these in writing and giving them tangible examples, they are quite clear and can be referred back to when necessary. Lastly, a good brand manager will have the understanding of when they should reiterate branding goals that encourage team creativity.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-3\">3. Quantitative reasoning\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One of the most fundamental brand manager skills is the ability to apply reasoning to different forms of data relating to branding efforts. It’s important to note that many branding outcomes are understood qualitatively, but expressing them with analytics and numbers is what makes a brand manager so effective.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190433\u002FBrand-manager-skills-6.jpg\" alt=\"A person pointing to a graph on a laptop.\" class=\"wp-image-50879\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190433\u002FBrand-manager-skills-6.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190433\u002FBrand-manager-skills-6-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Part of this skill, particularly quantitative reasoning, is boosted by the ability to synchronize branding data and measuring branding reach before beginning new processes. A good brand manager should be able to calculate conversion rates to show how well new messaging is performing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The final ability a brand manager needs in this regard is the skill to present gathered data in a unique, dynamic way that makes it engaging. This requires a refined presentation style which blends quantitative reasoning with real-world examples to further a data-driven case for branding activities.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-4\">4. The capacity to read trends\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Brand managers need to be able to immerse into key markets in order to better grasp the type of presence their brand has in them. Being able to understand \u003Ca href=\"https:\u002F\u002Fbusiness.tutsplus.com\u002Farticles\u002Fwhy-is-marketing-research-important--cms-31593\" target=\"_blank\" rel=\"noopener\">relevant marketing research\u003C\u002Fa> gives managers insight into the different types of media their customers and potential customers consume, as well as the different conversations they’re engaged in. This gives the manager a chance to identify the types of brand messaging that will be effective.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"298\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190434\u002FBrand-manager-skills-4.jpg\" alt=\"An infographic about user experience.\" class=\"wp-image-50877\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190434\u002FBrand-manager-skills-4.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190434\u002FBrand-manager-skills-4-450x224.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This skill is dictated by how well a brand manager is able to gauge how compelling a brand’s messaging is from customer perspectives. They need to be able to obtain first-hand insight, which is much more valuable than something like customer surveys provide.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-5\">5. The ability to adapt\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Adaptability is being able to adjust to any situation at any given time.\u003C\u002Fem>” – John Wooden\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A basic skill all brand managers need is the ability to be flexible even when it seems difficult. Due to the potential market changes, the only way to move a brand forward is through adaptation. Whether it’s through some type of new design or powerful messaging, the manager needs to be able to create new opportunities without disregarding the core brand ideas.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190433\u002FBrand-manager-skills-7.jpg\" alt=\"A camouflaged lizard.\" class=\"wp-image-50880\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190433\u002FBrand-manager-skills-7.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190433\u002FBrand-manager-skills-7-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Consider also that many conversations that relate to customer experiences with your brand happen in real time on social media platforms. It’s important, therefore, to have the flexibility to use social media correctly for branding campaigns. Finally, understanding brand discussions on these different platforms is important, and a strategy is required to adapt as these trends develop.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you know what types of things a brand manager needs to be able to do, here are some ways they can boost their \u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">brand management\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--ways-for-a-brand-manager-to-improve-brand-management\">Ways for a brand manager to improve brand management\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One of the main tasks a brand manager faces is brand management, and each will have their own way of handling it. However, there are a couple things a manager can do to improve their results.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Implement internal software systems\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Brand managers are tasked with handling many different branding issues, all while trying to innovate the brand further. As such, there’s bound to be some times when they need some extra help. When that’s the case, a software system is crucial.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190433\u002FBrand-manager-skills-8.jpg\" alt=\"A person using software.\" class=\"wp-image-50881\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190433\u002FBrand-manager-skills-8.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190433\u002FBrand-manager-skills-8-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The best types of software to improve brand management and ease the pressure off brand managers need to be able to handle different security tasks, branding processes and branding elements.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Outsourcing brand management tasks\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Many brands outsource a lot of their brand management tasks to \u003Ca href=\"https:\u002F\u002Fwww.eventige.com\u002Fblog\u002Ffull-service-marketing-agencies\" target=\"_blank\" rel=\"noopener\">external agencies\u003C\u002Fa>, but this doesn’t have to be a choice that excludes the use of a dedicated brand manager. In fact, the two can bolster each other.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Sometimes there are a few tasks that need to be handled by a professional, outside source so that the brand manager can handle other issues. When this is the case, finding a brand management agency has a lot of value.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--final-thoughts\">Final thoughts\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The reality of brands today is they are forced to react quickly to keep up with how often the market can change and how fast information is shared.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Brand managers must be willing to keep up with all types of discussions and information concerning their industry and their brand in order to truly succeed.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you’d like to learn more about branding, read our complete \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190432\u002FBrand-manager-skills-9.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190432\u002FBrand-manager-skills-9-450x263.jpg","A manager leading her employees.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184318\u002Fbrand_voice_feature-450x263.jpg",62712,"brand-voice","Brand voice: How to define yours and stand out from the rest","Find out what brand voice is along with the essential steps and best practices you need to build a bold brand voice today.","\u002Fblog\u002Fbrand-voice\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195837\u002Fadult-beautiful-blur-935756-450x300.jpg",18836,"build-a-great-brand-inside-and-out","Build a great brand inside and out","You need to organize your content so you can narrow in on the perfect shot and quickly select the best images for your marketing projects.","\u002Fblog\u002Fbuild-a-great-brand-inside-and-out\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193721\u002Fbrand-culture-450x300.jpg",34489,"brand-culture","3 keys to creating a positive brand culture","Brand culture is how a lot of companies succeed. It's therefore important to build and maintain a positive brand culture. Here are three key ways.","\u002Fblog\u002Fbrand-culture\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787461309259]