[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-positioning-statement-examples":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",25426,{"id":24,"name":25},"author-0301142015","Canto","2026-09-03T14:52:38","2026-09-14T10:34:07","Marketing positioning statement examples: 7 top brands and templates to guide your own","brand-positioning-statement-examples","7 popular brand positioning statement examples","Create a clear set of values and lay them out for all to see. To succeed, here are brand positioning statement examples to consider.","What is a marketing positioning statement? A marketing positioning statement is a concise internal document that defines a brand’s target audience, the unique value it delivers, and how it differentiates from competitors. It is the written expression of your brand positioning; translating your strategic market position into a reference point that keeps campaigns, messaging, and […]","What is a marketing positioning statement? A marketing positioning statement is a concise internal document that defines a brand’s target...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-marketing-positioning-statement\">What is a marketing positioning statement?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>A marketing positioning statement is a concise internal document that defines a brand’s target audience, the unique value it delivers, and how it differentiates from competitors. \u003C\u002Fstrong>It is the written expression of your \u003Ca href=\"\u002Fblog\u002Fbrand-positioning-guide\u002F\">brand positioning\u003C\u002Fa>; translating your strategic market position into a reference point that keeps campaigns, messaging, and creative decisions aligned. Unlike a tagline or slogan, it is not customer-facing; it exists to drive internal consistency across every touchpoint.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-the-primary-purpose-of-a-positioning-statement\">What is the primary purpose of a positioning statement? \u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A brand positioning statement clearly defines a brand’s customers, audience, and values by portraying its identity and other valued traits. It’s a much broader statement than a mission statement and key element of effective \u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">brand management\u003C\u002Fa>. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The goal of your brand positioning statement should be to clarify what sort of product, services or ideas you provide, who you are providing them to, and how you propose to deliver these to customers. And, why it makes sense to choose you over other brands. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Think of it like an instruction manual for assembling a piece of furniture. Each part is important and contributes to the overall structure of the completed construction. A brand positioning statement maps out how each part fits correctly so the end result is right. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For a deeper look at positioning fundamental and strategy development, see the \u003Ca href=\"\u002Fblog\u002Fbrand-positioning-guide\u002F\">complete brand positioning statement guide\u003C\u002Fa>. \u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-to-write-a-balanced-positioning-statement\">How to write a balanced positioning statement\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following principles should be followed in order to create a helpful statement.\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Create a structured overview of the statement.\u003C\u002Fstrong> Before digging into the process, have a layout created that offers an overarching plan to what things will be included.\u003C\u002Fli>\u003Cli>\u003Cstrong>Explain your \u003Ca href=\"\u002Fblog\u002Fbrand-differentiation\u002F\">brand differentiation\u003C\u002Fa>.\u003C\u002Fstrong> Give the ways your brand is unique and capable of offering something the competition does not.\u003C\u002Fli>\u003Cli>\u003Cstrong>Locate the right market.\u003C\u002Fstrong> Define your specific customers and make it clear how you plan to help them solve their issues.\u003C\u002Fli>\u003Cli>\u003Cstrong>Keep it on the shorter side.\u003C\u002Fstrong> Though we want the statement to be concise, don’t go overboard. A few sentences will cover the important stuff.\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--what-to-do-before-you-begin-writing-your-positioning-statement\">What to do before you begin writing your positioning statement\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Writing a positioning statement is kind of like buying a car. You can’t get caught up in worrying about the radio quality and seat color before you know if the car starts. Start with the big picture and decide what’s most important before putting pen to paper. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Do some brainstorming to get a bigger picture of the concept, then map out a blueprint. Think about the different fundamental categories you want included in the statement so the different concepts build off one another and flow together.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For more information about branding, check out our comprehensive \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--5-tips-for-writing-an-effective-positioning-statement\">5 tips for writing an effective positioning statement\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">1. Pain point into solution \u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A pain point is a problem that consumers currently have. Your brand us the potential solution. A positioning statement makes that clear, and reminds everyone working on your brand to focus on that message. Pain points often go unnoticed by the market unless everyone involved with your teams works to promote clear messaging that addresses them. \u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Dive deep into the target market\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A brand positioning statement should help pinpoint exactly the type of audience you wish to attract. The key is to be direct and specific. For example, instead of saying your brand targets ‘thirty-somethings who need a toothbrush’, describe your audience as ‘health-conscious millennials who want whiter teeth and fewer dental bills’. The more detailed and specific, the more useful the statement becomes for your team. \u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Bring out customer emotions\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Many customers care more about how your delivers positive emotional improvements to their lives than about the technical features you offer. Make sure your brand positioning statement pushes an emotional appeal; assure customers that as long as they are connected to your brand, they’ll feel in control, be inspired, and remain confident. \u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Keep it brief\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">No matter how well-crafted, an overly detailed brand positioning statement will not be as effective as a brief one. Those consulting the statement need to be able to quickly understand it well enough to apply it to their work. Short and sweet results in better impact. Everything in the statement should be to the point. \u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">5. Edit for clarity\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Your positioning statement will often act as a point of reference for your team. When someone is completing a customer transaction or making a judgement call, they should find the statement useful for checking whether their approach is aligned. Clarity isn’t about restricting growth; it’s about creating an anchor that can be picked up and referenced at essential times. \u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--7-example-companies-that-paved-the-way\">7 example companies that paved the way\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following are brand positioning statements that would work for popular companies, giving you insight into how a statement can be helpful.\u003C\u002Fp>\u003Ch3 id=\"cs-1\" class=\"wp-block-heading\">1. Pepsi\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190821\u002Fbrand-positioning-statement-examples-27.jpg\" alt=\"A Pepsi advertisement.\" class=\"wp-image-48842\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190821\u002Fbrand-positioning-statement-examples-27.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190821\u002Fbrand-positioning-statement-examples-27-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Pepsi is for people who want great tasting soda, and it offers a unique cola flavor that is great for all different types of occasions. Pepsi stands out by \u003Ca href=\"https:\u002F\u002Fzeenews.india.com\u002Fbusiness\u002Fnews\u002Fcompanies\u002Fpepsi-brand-more-youthful-coke-for-older-ones-nooyi_88628.html\" target=\"_blank\" rel=\"noopener\">being a youthful\u003C\u002Fa>, forward-thinking company that has been around for many years.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway to consider:\u003C\u002Fstrong> The drive behind Pepsi’s statement is clearly powered by the idea of a unique product and general experience.\u003C\u002Fp>\u003Ch3 id=\"cs-2\" class=\"wp-block-heading\">2. Amazon\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190821\u002Fbrand-positioning-statement-examples-36.jpg\" alt=\"A person using Amazon on their smartphone.\" class=\"wp-image-48844\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190821\u002Fbrand-positioning-statement-examples-36.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190821\u002Fbrand-positioning-statement-examples-36-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Amazon sells books, movies, household items and more online. For people with limited time in their day who want to reduce the stress of heading to the store or the mall to shop, Amazon has \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fbrittainladd\u002F2018\u002F12\u002F17\u002Fwhy-amazon-cant-continue-to-be-the-everything-store\u002F#4e20651232c7\" target=\"_blank\" rel=\"noopener\">nearly everything you need\u003C\u002Fa> all in one place. Plus, it delivers products to customers quickly, using a dedicated fleet of drivers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway to consider:\u003C\u002Fstrong> Amazon’s aim is to be different through efficiency and customer convenience.\u003C\u002Fp>\u003Ch3 id=\"cs-3\" class=\"wp-block-heading\">3. Apple\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-35.jpg\" alt=\"An iPhone sign on the side of a tall building complex.\" class=\"wp-image-48846\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-35.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-35-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For people who love to be first to get the newest form of technology, be it a tablet or smartphone, Apple stands out by giving unique experiences and one-of-a-kind products. Apple focuses on the \u003Ca href=\"https:\u002F\u002Fwww.pcworld.idg.com.au\u002Fslideshow\u002F415123\u002Fpictures-apple-innovation-10-future-tech-ideas\u002F\" target=\"_blank\" rel=\"noopener\">future of technology\u003C\u002Fa> and the ways each new product could change the lives of its customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway to consider:\u003C\u002Fstrong> Apple acts as a bridge between customers and the latest gadgets and tech.\u003C\u002Fp>\u003Ch3 id=\"cs-4\" class=\"wp-block-heading\">4. Nike\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-28.jpg\" alt=\"A Nike gymnast advertisement.\" class=\"wp-image-48848\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-28.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-28-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Nike is targeted to all types of athletes who want clothing that offers performance and comfort while also standing for something more. Nike ensures its customers know they’re getting an edge in competition with their apparel and makes customers feel like \u003Ca href=\"https:\u002F\u002Fwww.businessinsider.com\u002Fnike-is-going-after-3-kinds-of-customers-2015-4\" target=\"_blank\" rel=\"noopener\">they’re part of something\u003C\u002Fa> bigger.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway to consider:\u003C\u002Fstrong> Nike gives customers an extra intangible when it sells its athletic gear.\u003C\u002Fp>\u003Ch3 id=\"cs-5\" class=\"wp-block-heading\">5. Facebook\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-31.jpg\" alt=\"The Facebook website homepage.\" class=\"wp-image-48850\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-31.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-31-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Facebook is for social-seeking people who want to stay connected to old friends and \u003Ca href=\"https:\u002F\u002Fwww.digitalinformationworld.com\u002F2019\u002F05\u002Ffacebook-meet-new-friends-feature.html\" target=\"_blank\" rel=\"noopener\">meet new ones\u003C\u002Fa> as well. It offers a unique way to digitally enhance your social life and keep customers happy by helping them be a part of the things they enjoy with the people they want to be around.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway to consider:\u003C\u002Fstrong> Facebook wants to be the way in which people communicate in the future.\u003C\u002Fp>\u003Ch3 id=\"cs-6\" class=\"wp-block-heading\">6. Tesla\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-26.jpg\" alt=\"A Tesla car advertisement.\" class=\"wp-image-48852\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-26.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190820\u002Fbrand-positioning-statement-examples-26-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Tesla helps environmentally-progressive people who want to protect their environment and save money over the long haul. Tesla uses \u003Ca href=\"https:\u002F\u002Felectrek.co\u002F2020\u002F08\u002F29\u002Ftesla-software-update-visually-detect-speed-limit-signs\u002F\" target=\"_blank\" rel=\"noopener\">software to update\u003C\u002Fa> their model automobiles and solves the environmental issues of using gasoline by going electric. It is for customers who want a combination of savings, innovation and awareness.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway to consider:\u003C\u002Fstrong> Tesla is changing the outlook of driving and energy usage for willing customers.\u003C\u002Fp>\u003Ch3 id=\"cs-7\" class=\"wp-block-heading\">7. Microsoft\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190819\u002Fbrand-positioning-statement-examples-29.jpg\" alt=\"The Microsoft building.\" class=\"wp-image-48854\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190819\u002Fbrand-positioning-statement-examples-29.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190819\u002Fbrand-positioning-statement-examples-29-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Microsoft is targeted toward computer users who need work-related software tools for business and personal use. Microsoft helps customers see how efficient a PC can be when the right software suite is in place, and makes them feel like they’re always taking the \u003Ca href=\"https:\u002F\u002Fwww.techradar.com\u002Fnews\u002Fbig-windows-10-changes-could-be-coming-as-microsoft-prepares-next-big-release\" target=\"_blank\" rel=\"noopener\">next big step\u003C\u002Fa> with new updates.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway to consider:\u003C\u002Fstrong> Microsoft will bring convenience to the potential overwhelming nature of personal computers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you have an idea of what popular brands might use for a positioning statement, here are a few example templates to get you on the right path.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--proven-brand-positioning-statement-templates\">Proven brand positioning statement templates\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following are two different style branding positioning statement templates, which should serve as good examples for you to see how they would both function.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The first template example is in sentence\u002Fwritten form. I crafted this template with the core components each template needs, but there’s always going to be variance. Input your own elements if necessary. I’ll use both of these templates in my examples so you can see them in action.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Template 1\u003C\u002Fb>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>\u003Cstrong>[Our company]\u003C\u002Fstrong>\u003C\u002Fem> is targeted toward \u003Cem>\u003Cstrong>[core customers]\u003C\u002Fstrong>\u003C\u002Fem> who want \u003Cem>\u003Cstrong>[what they want]\u003C\u002Fstrong>\u003C\u002Fem>. \u003Cem>\u003Cstrong>[Our company]\u003C\u002Fstrong>\u003C\u002Fem> offers \u003Cem>\u003Cstrong>[how you propose to give the customer what they want]\u003C\u002Fstrong>\u003C\u002Fem> and makes customers \u003Cem>\u003Cstrong>[how your company makes them feel]\u003C\u002Fstrong>\u003C\u002Fem>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Template 1 Example\u003C\u002Fb>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ci>Digital Library\u003C\u002Fi> is targeted toward \u003Ci>people who love reading\u003C\u002Fi> who want \u003Ci>less clutter\u003C\u002Fi>. \u003Ci>Digital Library\u003C\u002Fi> offers \u003Ci>unlimited online books in a central location\u003C\u002Fi> and makes customers \u003Ci>feel organized and in-control\u003C\u002Fi>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The above example demonstrates how well a brand positioning statement defines a company’s goals. It also gives hope that a brand can have materials marketed with its core values attached.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Note that the elements of the above template may not be best for your brand. Switch out whichever best helps construct your ideal positioning statement.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The second template is in table form, which gives brands a chance to create a bare bones outline for their statement. Note that I’ve changed some of the functional elements included from the first template, though these are just guidelines. Your template should differ depending on your brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Template 2\u003C\u002Fb>\u003C\u002Fp>\u003Cfigure class=\"wp-block-table\">\u003Ctable class=\"has-fixed-layout\">\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>For\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>\u003Cstrong>Your target market\u003C\u002Fstrong>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Our company\u003C\u002Ftd>\u003Ctd>What we do specifically\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Your problem\u003C\u002Ftd>\u003Ctd>The customer’s main problem you can address\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Our solution\u003C\u002Ftd>\u003Ctd>How you plan on fixing their problem with your product or service\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>We have\u003C\u002Ftd>\u003Ctd>What qualifies your brand as reputable\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cb>Template 2 Example\u003C\u002Fb>\u003C\u002Fp>\u003Cfigure class=\"wp-block-table\">\u003Ctable class=\"has-fixed-layout\">\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>For\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>\u003Cstrong>People in charge of their family’s grocery shopping\u003C\u002Fstrong>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Our company\u003C\u002Ftd>\u003Ctd>Sells groceries online\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Your problem\u003C\u002Ftd>\u003Ctd>Restricted travel \u002F expenses \u002F time\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Our solution\u003C\u002Ftd>\u003Ctd>Groceries come directly to you; prices are lower than mainstream stores; same day delivery\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>We have\u003C\u002Ftd>\u003Ctd>Proven results over 25 years in the grocery industry\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--getting-started\">Getting started\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">At the end of the day, a positioning statement acts the same way a visible to-do list does. They both inform you of what needs to happen in order for things to get done correctly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When you need everyone on the same page, look no further than a positioning statement. Use the above examples to guide your path to success.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For a deeper look at positioning strategy, perceptual mapping, and cross-channel execution, see the \u003Ca href=\"\u002Fblog\u002Fbrand-positioning-guide\u002F\">complete guide brand positioning guide\u003C\u002Fa>. \u003C\u002Fp>",9,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F04\u002F14181446\u002Fmarketing-technology-stack-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F04\u002F14181446\u002Fmarketing-technology-stack-feature-450x263.jpg","Woman checking usage reports on laptop over green background. Icons representing usage statistics float in front of her.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190150\u002Fbrand-communication-15-450x263.jpg",51940,"brand-communication","Brand communication: A complete guide to building customer connections","Brand communication embodies so much more than letting customers know about a sale. It is the entirety of who you are and what you stand for. Make sure you’re doing it right.","\u002Fblog\u002Fbrand-communication\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192946\u002Fbrand-value-proposition-450x300.jpg",38608,"brand-value-proposition","Brand value proposition: How to define, build, and communicate your competitive edge","A brand value proposition gives customers a reason to pick you over the competition. Does yours give reason enough? Let’s make sure.","\u002Fblog\u002Fbrand-value-proposition\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190943\u002Fmethods-of-branding-31-450x263.jpg",9827,"methods-of-branding","5 methods of branding that could make all the difference","It’s important that whatever methods of branding you’re using are optimized. Therefore, here are five unique paths to successful branding.","\u002Fblog\u002Fmethods-of-branding\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789382232617]