[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-reputation":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",4862,{"id":24,"name":25},"author-0301142015","Canto","2016-01-29T19:43:54","2025-12-19T11:19:06","Brand reputation – 5 enhancements to consider","brand-reputation","Brand reputation is a valuable thing to protect and improve because it increases company value. Use these five important methods to boost brand reputation.","Brand image and brand reputation are sometimes mistaken for being the same thing. It’s understandable, given how a change in one could have a similar effect on the other. The difference between brand image and brand reputation is brand image is ‘customer-centric’ – the customer’s perception of the company determines brand strength. Brand reputation is ‘company-centric’ – […]","Brand image and brand reputation are sometimes mistaken for being the same thing. It’s understandable, given how a change in one could...","\u003Cp class=\"p1 wp-block-paragraph\">Brand image and brand reputation are sometimes mistaken for being the same thing. It’s understandable, given how a change in one could have a similar effect on the other. The difference between \u003Ca href=\"\u002Fblog\u002Fbrand-image\u002F\">brand image\u003C\u002Fa> and brand reputation is brand image is ‘customer-centric’ – the customer’s perception of the company determines brand strength. Brand reputation is ‘company-centric’ – it’s built around corporate actions and stakeholder interest. Companies want to have their image and reputation benefit from each other, but if one starts to falter, the other could follow suit. Here are five practices to uphold your brand reputation.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading p1\" id=\"toc-1--ensure-brand-consistency\">Ensure brand consistency\u003Cstrong>\u003Cbr \u002F>\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp class=\"p1 wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">Brand consistency\u003C\u002Fa> is crucial for managing perceptions, preventing confusion, and conveying the correct attitude. Consistency increases the chances customers will see your company as trustworthy or dependable. For example, a security company with mandated uniforms of suits and ties eases customer reservations better than a security company with no dress code. Furthermore, an advertisement by the same company showing uniformed guards protecting a home is going to put the company into the audience’s mind before a logo or slogan is seen or used.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-20441\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195551\u002Fbrand-reputation-2.jpg\" alt=\"Young workers discussing brand reputation.\" class=\"wp-image-20441\" srcset=\"\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195551\u002Fbrand-reputation-2.jpg 800w, \u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195551\u002Fbrand-reputation-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195551\u002Fbrand-reputation-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Building brand reputation is a team effort.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Consistency goes beyond conveying professionalism, as it strengthens trust between consumers and companies. Marketing campaigns that focus on maintaining a basic level of brand consistency in each project are rewarded with a bond between themselves and their audience. Once consumer loyalty is built, future campaigns need only subtle reminders of the consistent brand markers (color schemes, layouts) to keep an audience engaged.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading p1\" id=\"toc-2--establish-and-increase-brand-visibility\">Establish and increase brand visibility\u003C\u002Fh2>\u003Cp class=\"p1 wp-block-paragraph\">Establishing visibility is necessary for building reputation. There are a few ways to successfully accomplish this. The first way is through effective SEO practices. SEO-driven content will put your work into position to reach key audience groups and drive traffic to your website. Another way to increase brand visibility is widen the scope of company content. Writing articles for numerous publications and on different mediums gives your company’s outreach a considerable boost.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-20575\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-4.jpg\" alt=\"Young workers learning about brand reputation.\" class=\"wp-image-20575\" srcset=\"\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-4.jpg 800w, \u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-4-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-4-768x513.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Building strong brand visibility requires a long term strategy.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Think of visibility as a process that likely won’t help much in the short term. Everything done to increase visibility is aimed to funnel attention back to your brand. Creative engagement is crucial, as chances are you might be reaching out to audiences not normally familiar with your brand. Explore as many relevant avenues as possible to branch out and build brand visibility.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading p1\" id=\"toc-3--continuous-company-evaluation\">Continuous company evaluation\u003C\u002Fh2>\u003Cp class=\"p1 wp-block-paragraph\">Take advantage of analytic evaluations to gauge production and success. The evaluations also give insight of the company to outside observers such as stakeholders. Schedule reports that will determine if your company is heading in the right direction, or if it needs to make changes. Gauge levels of inclusiveness throughout your organization periodically. Engagement is a big proponent of successful brand reputation.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-20577\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"470\" src=\"\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-5.jpg\" alt=\"Workers building trust in a brand reputation meeting.\" class=\"wp-image-20577\" srcset=\"\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-5.jpg 800w, \u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-5-450x264.jpg 450w, \u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-5-768x451.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Make company checks routine to ensure brand reputation is upheld.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Company evaluation isn’t exclusive to internal reflection, either. Reach out to audiences from time-to-time to get outsider feedback on how your brand is making people feel. New ways to get valuable feedback are created often. Most importantly, people love to be heard, so don’t think it will be difficult to obtain important insight.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading p1\" id=\"toc-4--repair-brand-reputation\">Repair brand reputation\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Repair brand reputation by attacking the heart of the issues. Research where the brand is lagging behind, and make changes when necessary. Stay connected with customers during the process to avoid further brand reputation damage. Analysis and reports are your best friend when searching for the reasons a brand is failing. Stay vigilant and patient as your company works to repair its reputation.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">After correcting issues that led to poor brand performance, seek out ways to avoid similar mistakes in the future. Sometimes it can be tricky to determine if the failed campaign was due to something specific or a general problem. Change future projects to reflect new beginnings of your brand so that audiences feel things are different this time around.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-20579\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-6.jpg\" alt=\"Team working on rebuilding brand reputation.\" class=\"wp-image-20579\" srcset=\"\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-6.jpg 800w, \u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-6-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195550\u002Fbrand-reputation-6-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Sometimes brand reputation needs to be reworked.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--promote-brand-transparency\">Promote brand transparency\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are a lot of opportunities to reveal positive traits about your company to customers, but the strategy and implementation can be tricky. Create an outline before taking on the issue, and assign the right team members to handle certain efforts. For example, social media is a great way to give your company personality and voice. It also provides a chance to be open and communicative with customers. Ensure the correct team members are working to be transparent and open on social media and other mediums.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It sounds a little strange, but make sure you are transparent about your \u003Ca href=\"\u002Fblog\u002Fbrand-transparency\u002F\">brand transparency\u003C\u002Fa>. Inform consumers that your company is transparent about everything, or that you were in past situations. It signals to customers that in the future, you’ll be just as open with them as well.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are so many ways to increase brand reputation, so focus in on ways to boost it without being overwhelmed. Coordinate tasks that galvanize brand reputation while staying true to company values.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fcontent-management-modern-creative-team\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"283\" src=\"\u002Fcdn\u002Fen\u002F2017\u002F11\u002F19195047\u002FScreen-Shot-2018-04-19-at-14.44.31.png\" alt=\"The cover of an ebook, showing an elegant lady sitting in the same room with an elephant destroying furniture in the background; in the front is a desk with an open laptop.\" class=\"wp-image-14479\" srcset=\"\u002Fcdn\u002Fen\u002F2017\u002F11\u002F19195047\u002FScreen-Shot-2018-04-19-at-14.44.31.png 528w, \u002Fcdn\u002Fen\u002F2017\u002F11\u002F19195047\u002FScreen-Shot-2018-04-19-at-14.44.31-450x241.png 450w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cp class=\"p1 wp-block-paragraph\">\u003C\u002Fp>",4,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195551\u002Fbrand-reputation.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195551\u002Fbrand-reputation-450x267.jpg","Brand reputation",428,722,[42],{"id":43,"slug":43,"title":44,"path":45},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19191609\u002Fbrand-authenticity-47-450x300.jpg",24663,"brand-authenticity","Brand authenticity examples: How customers uncover your brand truths","Brand authenticity is achieved when genuine brands are truthful to customers. Here are five tips to guide your brand authenticity journey.","\u002Fblog\u002Fbrand-authenticity\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193721\u002Fbrand-culture-450x300.jpg",34489,"brand-culture","3 keys to creating a positive brand culture","Brand culture is how a lot of companies succeed. It's therefore important to build and maintain a positive brand culture. Here are three key ways.","\u002Fblog\u002Fbrand-culture\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191614\u002Fbrand-awareness-40-450x300.jpg",20947,"brand-awareness","Fulfill your (brand awareness) destiny! A guide to all things brand awareness","Brand awareness measures how easily a customer recognizes brand traits. Use this guide to overhaul how your target audiences view your brand.","\u002Fblog\u002Fbrand-awareness\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374906882]