[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-slogans-and-taglines":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",51673,{"id":24,"name":25},"author-0301142015","Canto","2020-12-03T18:29:03","2025-12-19T13:34:03","Understanding the ins and outs of brand slogans and taglines","brand-slogans-and-taglines","Building your best brand slogans and taglines","Building catchy brand slogans and taglines is a complex process. Embrace this complexity to inspire your audience. Learn more here.","What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known brands that offer quality products and services. However, brand slogans and taglines can be memorable whether the brand they represent is successful or not. The power of these elements is that they have a self-contained […]","What makes brand slogans and taglines so catchy and memorable? Many people believe it’s because we associate them with well-known...","\u003Cp class=\"wp-block-paragraph\">What makes \u003Cstrong>brand slogans and taglines\u003C\u002Fstrong> so catchy and memorable? Many people believe it’s because we associate them with well-known brands that offer \u003Cem>quality\u003C\u002Fem> products and services.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">However, brand slogans and taglines can be memorable whether the brand they represent is \u003Cem>successful\u003C\u002Fem> or \u003Cem>not\u003C\u002Fem>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The power of these elements is that they have a self-contained appeal with a \u003Cem>lasting\u003C\u002Fem> effect. The slogan or tagline makes the brand more recognizable, not the other way around.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"252\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190248\u002Fbrand-slogans-and-taglines-3.jpg\" alt=\"An infographic about brand phrases.\" class=\"wp-image-51681\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190248\u002Fbrand-slogans-and-taglines-3.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190248\u002Fbrand-slogans-and-taglines-3-450x189.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Creating an impactful brand slogan or tagline requires a creative, strategic approach. This article will walk you through what makes a great slogan or tagline. After all, it might just be the thing people remember most about your brand, so let’s make sure it’s effective.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-brand-slogan\">What is a brand slogan?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A brand slogan is a brief phrase or motto that convinces a target audience to buy a product or service, or to believe in something special. Slogans are a simple and effective way to help customers identify a specific brand.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">It’s fair to say that the atmosphere and energy of a brand is often captured in a slogan, no matter how brief it may be.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We will break down how to build slogans, as well as how they differ from taglines. But first, let’s make sure you have a solid understanding of brand taglines as well.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-a-brand-tagline\">What is a brand tagline?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A brand tagline is a set phrase that succinctly conveys a brand’s identity. Successful taglines give off a powerful effect to anyone who reads or hears them. They are often helpful in advertising campaigns and when building up company branding.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">Since a slogan and tagline seem so similar, it’s easy to get them confused. Here’s a breakdown of how they are different.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--what-are-the-main-differences-between-a-slogan-and-tagline\">What are the main differences between a slogan and tagline?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s quite common for the average person to believe a slogan and tagline are the same thing. They do have some comparable qualities, but are definitely different and each have their own unique purposes separate from each other.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A tagline is a permanent part of a brand that is set in stone. A slogan changes occasionally, and usually represents the current state of a brand and its values. Another thing to point out is that most brands have only one tagline, but they have multiple slogans. A tagline is often integrated into a brand’s elements, and it gives a general vibe or character for products and services. It is specifically about the brand itself.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-10.jpg\" alt=\"A sign that reads 'you got this'.\" class=\"wp-image-51689\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-10.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-10-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Slogans are meant to be used for a certain period of time, and then replaced by a more relevant phrase in the future. They’re intended to serve the purpose of promoting a new product, and they’re used extensively in advertisements.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Understanding these differences helps you separate what makes each element important. With that in mind, let’s look at some key ways to successfully build slogans and taglines, starting with slogans.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--helpful-hints-for-creating-slogans\">Helpful hints for creating slogans\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Creating a powerful slogan could have a massive impact on a certain advertising campaign or product. Though they’re not always used long term, they still require immense focus and creativity. Here are some tips to make sure you get it right.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Creativity stands out\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In order to truly get creative and stand out, you’ll need to dive into some extensive research into competitor slogans. It’s important that your slogan not only shines on its own, but especially in comparison to your brand peers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-11.jpg\" alt=\"A water-shaped lightbulb.\" class=\"wp-image-51690\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-11.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-11-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Keep in mind that, since slogans typically come in multiples, you’ll want to be sure to differentiate from previous and current ones. Also, don’t make it too similar to a competing brand’s slogan, or it will be ineffective to customers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Focus on the right groups\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A crucial part of constructing slogans is to remember in what way it will be received by your target market. Any phrase you come up with should go out of its way to please them specifically.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-12.jpg\" alt=\"An illustration of a purchase.\" class=\"wp-image-51691\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-12.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-12-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">How can you structure your slogan to hit the right demographic? First, examine the ways you could exemplify the spirit of your brand in a short phrase.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, a fitness brand could include words that inspire or illuminate the idea of activity into their slogan. Remember to get creative with this when possible. Your slogans are not restricted to the type of products you sell. A mundane and ‘unimportant’ product can be seen in a different light with the right slogan.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Short and simple is perfect\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Above all else, don’t forget that length is a huge factor in this process, and it’s flat out unacceptable to have a slogan that runs too long. The whole idea is to create something short and simple that sticks in a customer’s head. It should be easy to memorize as well. This is the best way to get your point across anyway for this type of saying.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"252\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190248\u002Fbrand-slogans-and-taglines-2.jpg\" alt=\"An infographic about slogans.\" class=\"wp-image-51680\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190248\u002Fbrand-slogans-and-taglines-2.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190248\u002Fbrand-slogans-and-taglines-2-450x189.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A brief, simplistic slogan should create something memorable for customers, and the rest of the details can come from other marketing areas.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Lastly, don’t forget that short and simple aren’t the same thing. A complex slogan, though short, might go over a customer’s head. Build a creative yet easy-to-understand phrase.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Make changes when needed\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As we discussed already, the slogan isn’t meant to be permanent necessarily. There are way too many evolving technologies, social issues, language usage and other factors that prevent a slogan from being successful over longer periods of time.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190244\u002Fbrand-slogans-and-taglines-15.jpg\" alt=\"An advanced robot.\" class=\"wp-image-51694\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190244\u002Fbrand-slogans-and-taglines-15.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190244\u002Fbrand-slogans-and-taglines-15-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">So what can we do to stay relevant, besides setting a time to update our slogans regularly? The key lies in our research, particularly in how well the motto is performing and being perceived by customers. Remember that just because a slogan works now doesn’t mean it will work later. Be prepared to re-evaluate when necessary.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">5. Adapt your slogan to brand values\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-14.jpg\" alt=\"A sign that says 'brand values'.\" class=\"wp-image-51693\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-14.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190245\u002Fbrand-slogans-and-taglines-14-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This idea goes overlooked way too often and leads to unsuccessful slogans: Make sure that any slogan you create aligns, in some way, with your brand ideals and values. The phrase you choose shouldn’t ever counteract the main purpose of your brand, its products or its services.\u003Cbr \u002F>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, let’s say your brand wants to retain its traditional values while pushing forward in modern technology. In this case, you could implement a slogan that uses traditional language that hints at being modern simultaneously.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you have some tips for building brand slogans, let’s go into how to create effective taglines.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--tips-for-coming-up-with-taglines\">Tips for coming up with taglines\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Similar to brand slogans, the most effective taglines are short and simple. So first things first: Create a tagline that is clear, simple and short, saying enough to get the point across without extra fluff and clutter.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Also keep in mind longevity. The tagline isn’t meant to change. Avoid trendy sayings that will lose their meaning in the future. This should be pretty intuitive, but some research will help the process along.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190244\u002Fbrand-slogans-and-taglines-16.jpg\" alt=\"A clock face.\" class=\"wp-image-51695\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190244\u002Fbrand-slogans-and-taglines-16.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190244\u002Fbrand-slogans-and-taglines-16-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Now, to make sure your tagline works for your brand, here are some different types to choose from. These give you a basic path to follow in order to set up an effective tagline.\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Inspirational.\u003C\u002Fstrong> If you want an inspirational tagline, you’ll want it to promote something informative, spiritual and, of course, inspiring. Using uplifting words can make a tagline inspirational. These types of taglines suggest that a brand’s products or services will enlighten the customer’s life.\u003C\u002Fli>\u003Cli>\u003Cstrong>Opposing or outstanding.\u003C\u002Fstrong> These taglines are meant to show that a brand is bigger and better than brands from the same industry and market. Disney’s tagline, for example, “The happiest place on Earth” has a touch of comparative language – if it’s the happiest place, other places cannot be.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Let’s now take a look at some of the common (and sometimes overlooked) benefits that come with creating powerful taglines and slogans.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--key-benefits-of-both\">Key benefits of both\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Here is a breakdown of some of the most important benefits of an effective slogan or tagline. Remember that these will vary, but the general idea can be applied across a wide range of brand types.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Slogan benefits\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Slogans can spotlight the unique values of a brand, while guiding and promoting the release of a new product or service. This simultaneous feature gives brands a chance to feed two birds with one scone, moving forward with something new while showing that the brand behind the product or service is worthy of a customer’s purchase.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Fbrand-slogans-and-taglines-17.jpg\" alt=\"A spotlight.\" class=\"wp-image-51696\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Fbrand-slogans-and-taglines-17.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Fbrand-slogans-and-taglines-17-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A slogan gives brands a chance to show off their \u003Ca href=\"\u002Fblog\u002Fbrand-persona\u002F\">brand persona\u003C\u002Fa> in creative ways, as well. Though a slogan doesn’t have to directly address a product or service a brand offers, it can influence the impact a product might have based on the type of personality a brand has. Remember that you want customers to feel they’re connecting with you, because it will help them choose your product over others.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Lastly, slogans are an effective way to define your \u003Ca href=\"\u002Fblog\u002Fbrand-positioning\u002F\">brand positioning\u003C\u002Fa>, which in turn helps your target audience understand the ideals and potential benefits your brand offers. It also boosts brand loyalty, which has endless benefits.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Tagline benefits\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Taglines help a brand stand out among competitors, emphasizing how they’re unique. They also help customers recognize their brand through a brief phrase that grows in meaning over time. This feeds into the growth of their \u003Ca href=\"\u002Fblog\u002Fbrand-recognition\u002F\">brand recognition\u003C\u002Fa>, which further boosts them past the competition.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Fbrand-slogans-and-taglines-18.jpg\" alt=\"Chess pieces.\" class=\"wp-image-51697\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Fbrand-slogans-and-taglines-18.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Fbrand-slogans-and-taglines-18-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">One of the biggest benefits the tagline offers is it makes certain brand features and benefits clear. Customers who see a tagline usually get some type of idea about the brand behind the tagline, and thus can expect certain things from products and services that brand puts out. This usually gives off a sense of level of quality, though other values might be attached to it as well.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you’re aware of the benefits these elements bring, let’s look at some of the most effective taglines and slogans throughout history.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--examples-to-consider\">Examples to consider\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">I’ve put together three example slogans and three example taglines that I think illustrate how effective and important these elements can be for a brand. Use them as a reference point for your own creations.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3 awesome brand slogans\u003C\u002Fh3>\u003Ch4 class=\"wp-block-heading\">1. Disney’s “I’m Going to Disneyland”\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190246\u002Fbrand-slogans-and-taglines-9.jpg\" alt=\"A Disney advertisement.\" class=\"wp-image-51688\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190246\u002Fbrand-slogans-and-taglines-9.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190246\u002Fbrand-slogans-and-taglines-9-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it means:\u003C\u002Fstrong> Disneyland is a physical place, and the saying “I’m going to Disneyland” was to be taken literally initially. However, it morphed into much more, as phrases often do. Eventually, the phrase meant that you’re going to celebrate.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it works\u002Fworked:\u003C\u002Fstrong> This slogan promotes that idea that \u003Ca href=\"https:\u002F\u002Fwww.disney.com\u002F\" target=\"_blank\" rel=\"noopener\">Disney\u003C\u002Fa> is the place of joy and happiness, and it is the goal where everyone should want to end up. It’s also quite simple, a mere indication that one is going somewhere.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway:\u003C\u002Fstrong> A slogan should be universal, and appeal to almost everyone who hears it. I’ve never been to Disneyland, for example, but I still connect with this phrase, as do others who have never experienced it.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">2. Nike’s “Just Do It”\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190247\u002Fbrand-slogans-and-taglines-6.jpg\" alt=\"A Nike advertisement.\" class=\"wp-image-51685\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190247\u002Fbrand-slogans-and-taglines-6.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190247\u002Fbrand-slogans-and-taglines-6-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it means:\u003C\u002Fstrong> “Just do it” is meant to inspire, and means that you should overcome any excuses burdening you (particularly when it comes to athletics).\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it works\u002Fworked:\u003C\u002Fstrong> It’s simple, easy to remember and inspiring. It can work on so many levels, and is a great motivator to push oneself further.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway:\u003C\u002Fstrong> The \u003Ca href=\"https:\u002F\u002Fwww.nike.com\u002F\" target=\"_blank\" rel=\"noopener\">Nike\u003C\u002Fa> brand sells an idea as well as clothing products. Customers attach to the idea the slogan presents, making it easier for them to buy Nike products when they’re considering their own athletic future.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">3. Verizon’s “Can You Hear Me Now? Good.”\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190247\u002Fbrand-slogans-and-taglines-4.jpg\" alt=\"A Verizon advertisement.\" class=\"wp-image-51683\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190247\u002Fbrand-slogans-and-taglines-4.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190247\u002Fbrand-slogans-and-taglines-4-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it means:\u003C\u002Fstrong> The slogan comes from recurring commercials from \u003Ca href=\"https:\u002F\u002Fwww.verizon.com\u002F\" target=\"_blank\" rel=\"noopener\">Verizon\u003C\u002Fa> that had a man ask his anonymous phone call partner, “Can you hear me now? Good”. He walked all over into odd places to ensure they still heard him.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it works\u002Fworked:\u003C\u002Fstrong> The phrase literally showed that Verizon’s service was everywhere, and phone calls wouldn’t be inhibited by lost calls and muffled voice.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway:\u003C\u002Fstrong> It can be off-putting to demonstrate your actual products or services in an advertisement, but this slogan made a fake demonstration that was subtle and informing, as well as memorable.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3 effective taglines\u003C\u002Fh3>\u003Ch4 class=\"wp-block-heading\">1. Apple’s “Think Different”\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190246\u002Fbrand-slogans-and-taglines-8.jpg\" alt=\"An Apple advertisement.\" class=\"wp-image-51687\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190246\u002Fbrand-slogans-and-taglines-8.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190246\u002Fbrand-slogans-and-taglines-8-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it means:\u003C\u002Fstrong> This tagline often is interpreted in different ways, and that was intended. It is like a play on words, in that it can mean to think of \u003Ca href=\"https:\u002F\u002Fwww.apple.com\u002F\" target=\"_blank\" rel=\"noopener\">Apple\u003C\u002Fa> as different, or that it can mean that you should think differently.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it works\u002Fworked:\u003C\u002Fstrong> It not only shows Apple as creative and unique, but it also separates themselves from their competitors.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s also interesting to point out that this fits into the ‘opposing’ type of tagline, which we discussed earlier, since it creates a distinction of outdoing its opponents (different is meant to be a positive here, of course).\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway:\u003C\u002Fstrong> You don’t need a long-winded sentence or big words to create a powerful, creative tagline. Consider how to address many different things and impact a lot of emotions with just a few words. \u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">2. Mastercard’s “There Are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard.”\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190246\u002Fbrand-slogans-and-taglines-7.jpg\" alt=\"A Mastercard advertisement.\" class=\"wp-image-51686\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190246\u002Fbrand-slogans-and-taglines-7.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190246\u002Fbrand-slogans-and-taglines-7-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it means:\u003C\u002Fstrong> It is a bit of wisdom that says money can’t buy it all, but it can help fill in the blanks. For example, it can’t buy a moment between you and your favorite opera singer at the show, but it can buy the tickets to that show.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it works\u002Fworked:\u003C\u002Fstrong> This tagline is a catalyst for advertising campaigns, particularly ones that show huge life events happening. Even though the words are basically saying that MasterCard cannot buy you important things, the tagline somehow links them in the customer’s mind anyway.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway:\u003C\u002Fstrong> Your tagline doesn’t have to be weird or abstract to be effective. This is about as straightforward as it gets, and it has stood the test of time.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">3. Samsung’s “the Next Big Thing”\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"324\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190247\u002Fbrand-slogans-and-taglines-5.jpg\" alt=\"A Samsung advertisement.\" class=\"wp-image-51684\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190247\u002Fbrand-slogans-and-taglines-5.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190247\u002Fbrand-slogans-and-taglines-5-450x243.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What it means:\u003C\u002Fstrong> This tagline means that the \u003Ca href=\"https:\u002F\u002Fwww.samsung.com\" target=\"_blank\" rel=\"noopener\">Samsung\u003C\u002Fa> brand is always coming up with and releasing the next thing that will advance technology further.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it works\u002Fworked:\u003C\u002Fstrong> It’s subtle and short without being confusing. It also plays into the industry that Samsung operates in.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Key takeaway:\u003C\u002Fstrong> A memorable tagline can go a long way. Think about how impactful a few simple words are, and put them together in the right way.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--final-thoughts\">Final thoughts\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Whatever you want to relay to customers, do it in a way that promotes your brand ideals and values. There is a powerful relationship between the two.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When you’ve created your tagline and a few slogans, structure different marketing campaigns around them to help move your brand forward.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you want to see more ideas about branding, read our \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>",12,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190248\u002Fbrand-slogans-and-taglines-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190248\u002Fbrand-slogans-and-taglines-1-450x263.jpg","A slogan inside a text box.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F05\u002F19184657\u002FBuilding-a-brand-in-the-metaverse-Feature-450x263.jpeg",60865,"building-a-brand-in-the-metaverse","Building a brand in the metaverse","What will your brand look like in the metaverse? Canto CMO Erica Gunn explores how companies can expand their brand presence in this emerging virtual world.","\u002Fblog\u002Fbuilding-a-brand-in-the-metaverse\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190022\u002Fbrand-activation-13-450x263.jpg",52419,"brand-activation","What is brand activation? Principles to ignite your brand","Some brands are metaphorically stuck alone in a dark corner, where no one can see them. Brand activation is a bright light. Let’s make sure your brand is shining.","\u002Fblog\u002Fbrand-activation\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F16184322\u002Fovercome-leadership-objections-feature-2-450x236.jpg",68136,"the-oldest-logos-that-still-exist-today","The oldest logos still in use today","Discover the world's oldest logos still in use today, from Stella Artois' 1366 horn emblem to Coca-Cola's iconic cursive. Explore the 25 most enduring brand identities and what makes them timeless.","\u002Fblog\u002Fthe-oldest-logos-that-still-exist-today\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789102913040]