[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-value-pyramid":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",39086,{"id":24,"name":25},"author-0301142015","Canto","2019-12-27T04:53:00","2026-06-24T16:52:05","Brand pyramid: What it is and how to build one","brand-value-pyramid","Everything you need to know about brand value pyramids","The brand value pyramid is a fantastic way for companies to set the tone for each project and campaign. Use this guide to build your own effectively.","What is a brand pyramid? A brand pyramid is a visual framework that organizes a company’s core values, goals, and brand identity into a hierarchical structure, ranking them from foundational attributes at the base to the most aspirational at the top. It gives teams a shared reference point for what the brand stands for and […]","What is a brand pyramid? A brand pyramid is a visual framework that organizes a company’s core values, goals, and...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-brand-pyramid\">What is a brand pyramid?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A brand pyramid is a visual framework that organizes a company’s core values, goals, and brand identity into a hierarchical structure, ranking them from foundational attributes at the base to the most aspirational at the top. It gives teams a shared reference point for what the brand stands for and how to prioritize accordingly. Marketers and brand managers use it to drive consistency across campaigns, communications, and creative work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">Brand management\u003C\u002Fa> is the continuous practice of shaping how audiences perceive, experience, and trust your brand, including the management of logos, imagery, colors, voice, messaging, and differentiation.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-should-you-build-one\">Why should you build one?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It should first be pointed out that it’s easy to find brand pyramid models through online searches. In fact, a company could adapt one of these models and succeed with it. However, the most likely positive result would be these models act as a guide to help you build your own pyramid. That doesn’t mean it’s unwise to look at other company’s models – it might be helpful to see others before beginning your own.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Building your own brand value pyramid allows the opportunity to create a structure of importance for certain tasks and ideas. This informs the entire organization what types of things should be valued, essentially. As more team members adhere to the pyramid you created, your goals and ideals will be presented more consistently. Now that you understand why it’s important to have one, here’s how to construct a brand value pyramid.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-39091\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192854\u002Fbrand-value-pyramid-2.jpg\" alt=\"A pyramid of puzzle pieces.\" class=\"wp-image-39091\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192854\u002Fbrand-value-pyramid-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192854\u002Fbrand-value-pyramid-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192854\u002Fbrand-value-pyramid-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Understand why it’s important to build a pyramid in order to make a good one.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-to-construct-a-brand-pyramid\">How to construct a brand pyramid\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The most important thing to remember during this entire process is that your pyramid mirrors your company’s values. The only way to truly get team members to buy into the values of your company is by creating a pyramid that correctly weights the important items. With that out of the way, let’s make sure you comprehend the pyramid model. The bottom of the pyramid has things that you value but they’re of least concern compared to everything else. At the top are your most valued goals and ideals.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another thing to note is the top of the pyramid, though it contains the most ideal values, is the most challenging to achieve. This should be noted during both the construction of the pyramid and when referencing it. Certainly, it would be great if an ideal goal like customer connection, for example, were always achieved; but it’s clearly easier to make a cheap, accessible service for customers. Accept this and adapt your model accordingly or face difficult, unreasonable challenges throughout your journey.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When building your pyramid, list out things your company does that are important. Determine the true mission, values and goals. Once completed, use this list to start piecing together parts of your pyramid, starting with the top and moving down. It helps if you use a drawing to visualize where you’re placing things. After you construct your entire brand value pyramid, there are a few more steps to be taken.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-39094\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"462\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192854\u002Fbrand-value-pyramid-3.jpg\" alt=\"A digital pyramid.\" class=\"wp-image-39094\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192854\u002Fbrand-value-pyramid-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192854\u002Fbrand-value-pyramid-3-450x260.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192854\u002Fbrand-value-pyramid-3-768x444.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Building your own pyramid is a multi-step process.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--what-s-next-in-the-process\">What’s next in the process?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are typically two logical steps that follow creating a brand value pyramid, both are aimed to get the best out of the creation. The first is implementation and the second is re-evaluation.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Implementation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The obvious next step after creating a pyramid is implementing it, though your efforts should go beyond simple implementation. You want to morph the diagram into a remembered, observed thing for team members. Maybe the initial revealing could be backed up by a few meetings to get the ball rolling but ultimately you want the pyramid to be a thing everyone knows without constant reminder.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Evaluation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Once everyone has a firm understanding of your brand value pyramid, the next phase is constantly re-evaluating the model. Are the right things being valued in your model? Have things changed since the creation? Does it need to be updated? Make sure you continuously check on it to make sure it doesn’t lose its importance.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A brand value pyramid is an amazing opportunity to easily spread company ideals to each team member. Create it with this in mind and you’re sure to succeed.\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192853\u002Fbrand-value-pyramid-5.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192853\u002Fbrand-value-pyramid-5-450x321.jpg","A pyramid with different colors.",571,800,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190453\u002Fbrand-style-guide-13-450x263.jpg",24498,"brand-style-guide","Perfection in a Document: Brand Style Guide Tips","A brand style guide lays the groundwork for solidarity, perfection and adherence to core brand values. Learn how to make yours great.","\u002Fblog\u002Fbrand-style-guide\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F07\u002F23140923\u002Fmaintain-brand-consistency-feature-450x225.jpg",9613,"brand-consistency","How to maintain brand consistency with a DAM platform","Digital asset management platforms can improve brand consistency and enhance collaboration. Learn how to use DAM to maintain brand consistency here. ","\u002Fblog\u002Fbrand-consistency\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190248\u002Fbrand-slogans-and-taglines-1-450x263.jpg",51673,"brand-slogans-and-taglines","Understanding the ins and outs of brand slogans and taglines","Building catchy brand slogans and taglines is a complex process. Embrace this complexity to inspire your audience. Learn more here.","\u002Fblog\u002Fbrand-slogans-and-taglines\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787288497144]