[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-value":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",38091,{"id":24,"name":25},"author-0301142015","Canto","2019-12-09T07:15:59","2026-06-17T16:20:50","Measure brand value: What it is, why it matters, and how to improve it","brand-value","Brand value – What is it and how can I improve it?","Brand value is the unique way companies measure brand success. There's a lot to it, so make sure you have a complete understanding. Here's a helpful guide.","How do you measure brand value? Measuring brand value is the process of quantifying the financial and perceptual value a brand contributes to a company. It accounts for revenue premium over competitors, customer loyalty, and market position. Companies measure brand value to benchmark performance, inform strategy, and prove the ROI of their branding investments. Brand […]","How do you measure brand value? Measuring brand value is the process of quantifying the financial and perceptual value a...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--how-do-you-measure-brand-value\">How do you measure brand value?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Measuring brand value is the process of quantifying the financial and perceptual value a brand contributes to a company. It accounts for revenue premium over competitors, customer loyalty, and market position. Companies measure brand value to benchmark performance, inform strategy, and prove the ROI of their branding investments.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">Brand management\u003C\u002Fa> is the continuous practice of shaping how audiences perceive, experience, and trust your brand, including the management of logos, imagery, colors, voice, messaging, and differentiation.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--how-is-brand-value-different-than-brand-equity\">How is brand value different than brand equity?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brand value and equity relate to each other but are different in a lot of ways. Brand value gives a definitive estimation of a company’s worth. Whether determined financially or through \u003Ca href=\"https:\u002F\u002Fthehiredguns.com\u002Fwhy-customer-preferences-matter\u002F\" target=\"_blank\" rel=\"noopener\">customer preferences\u003C\u002Fa>, it shows a clearly defined difference between one company and another.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is different from \u003Ca href=\"\u002Fblog\u002Fbrand-equity\u002F\">brand equity\u003C\u002Fa>, which instead is measured in a much more abstract fashion. Brand equity defines the influence a brand has on a customer base. It should of course be pointed out that a strong brand equity can build a strong brand value. Just because the two things are different, doesn’t mean they can’t influence each other. Keep this in mind when considering brand decisions.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38100\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"366\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193034\u002Fbrand-value-3.jpg\" alt=\"An arrow going up over different color bars.\" class=\"wp-image-38100\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193034\u002Fbrand-value-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193034\u002Fbrand-value-3-450x206.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193034\u002Fbrand-value-3-768x351.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Though similar, there is a difference between brand value and equity.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--why-is-it-important\">Why is it important?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Clearly, boosting your brand value overall boosts the worth of your company. This alone makes it important. Even though this is the most basic of reasons, it’s the most important. Once we dig a little deeper, however, we see there’s a lot more to it. Creating brand value does things for a company that aren’t always noticeable on first glance.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One of the most important things to remember about brand value is context. Here’s an example showing why context is so crucial. Let’s say your company’s new sock product brought in one million dollars in one year. Without any other context, this is a pretty good haul. However, every other sock company on the market made fifty million in one year with their new sock products. Now your production seems pretty awful. This is one of the biggest parts of brand value that can’t be understated. It helps companies understand not only how much money their brand is worth, but also it shows them how much it’s worth compared to the competition.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38103\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"528\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193033\u002Fbrand-value-4.jpg\" alt=\"A picture of a brand lightbulb on a desk.\" class=\"wp-image-38103\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193033\u002Fbrand-value-4.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193033\u002Fbrand-value-4-450x297.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193033\u002Fbrand-value-4-768x507.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Brand value is important because it gives companies a measurement of their relative success.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--how-to-build-your-brand-value\">How to build your brand value\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are a lot of different ways to build brand value and a lot of them are subjective. However, there’s definitely a few things that stand out. One thing is to make use of technology in order to boost communication and collaboration. There’s so many new tools that allow companies to be creative and get team members working toward a single goal. This gives strong chances to boost brand value.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another way is differentiation from other brands. This should occur not only when it comes to numbers and statistics but also creativity and presence. Keep your company logo, font and style unique to continually build up your brand value.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember that brand value is much more than just a financial report. It’s an overall comparison to your competitors and a perception of worth to your customers. Build around this fact to succeed.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193035\u002Fbrand-value.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193035\u002Fbrand-value-450x239.jpg","Brand value is measurable.",425,800,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190645\u002FBrand-equity-vs-brand-value-8-450x263.jpg",40440,"brand-equity-vs-brand-value","Brand equity vs brand value: What’s the difference?","Do you know the main difference between brand equity and brand value? How about the minor details in between? If not, this guide is for you.","\u002Fblog\u002Fbrand-equity-vs-brand-value\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190027\u002Fbrand-extensions-15-450x263.jpg",52374,"brand-extensions","Brand extension strategy: 7 examples of what works (and what doesn’t)","Explore successful and failed brand extensions from top brands like Harley-Davidson and Tide. Learn the keys to expanding your brand effectively with these real-world examples!","\u002Fblog\u002Fbrand-extensions\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193017\u002Fbrand-persona-4-450x233.jpg",38296,"brand-persona","Brand personas: A complete guide to humanizing your company","A brand persona drives customers to and from a company's products or services. With this in mind, learn everything there is to know about this concept.","\u002Fblog\u002Fbrand-persona\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788930107745]