[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-brand-voice":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",62712,{"id":24,"name":25},"author-0301142015","Canto","2022-12-01T19:14:45","2025-11-28T12:43:31","Brand voice: How to define yours and stand out from the rest","brand-voice","Brand voice: How to build a bold brand personality","Find out what brand voice is along with the essential steps and best practices you need to build a bold brand voice today.","No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice can leave a big impact. Your brand voice is the catalyst for connecting with an audience and, over time, it has the potential to create deep and lasting relationships with your customers. What is brand […]","No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice...","\u003Cp class=\"wp-block-paragraph\">No matter if your brand is just starting out or looking for a brand personality refresh, defining your brand’s voice can leave a big impact. Your brand voice is the catalyst for connecting with an audience and, over time, it has the potential to create deep and lasting relationships with your customers.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-brand-voice\">What is brand voice?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brand voice is defined as the \u003Ca href=\"\u002Fblog\u002Fpersonalized-marketing\u002F\">personality a brand displays\u003C\u002Fa> across all of its different channels. A brand’s voice is unique and represents how customers perceive and engage with the business. The voice is present throughout different kinds of content on the brand’s website, social media platforms, campaigns, and even sales collateral. When looking for \u003Ca href=\"\u002Fblog\u002Fthe-great-rebrand-five-factors-to-consider-when-changing-a-brand-name-or-logo\u002F\">ways to rebrand\u003C\u002Fa>, visual factors like a logo, color palette, font selection, and iconography should also be taken into account as factors that can shape brand voice.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, if your logo consists of bright colors, the customer might perceive the brand as fun and lighthearted. On the flip side, deeper shades may come across as serious and professional. When working with written content, brand voice could feature casual language and cultural references or it may take a more formal approach.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--brand-voice-vs-brand-tone\">Brand voice vs brand tone\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The terms “brand voice” and “brand tone” are often used interchangeably, but they refer to very different concepts. Brand voice is always an extension of your brand’s personality. It reflects your brand values, goals, and unique point of view. Brand tone, on the other hand, refers to the ways you express that personality across different channels and audiences.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">While your brand’s voice \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">should always be consistent\u003C\u002Fa>, brand tone can (and should) change depending on the message you’re delivering. Brand tone can shift to accommodate many different situations while still embodying the fundamental aspects of your brand voice.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--why-establishing-your-brand-voice-is-important\">Why establishing your brand voice is important\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A strong, distinctive brand voice is vital for building a brand identity that stands out from the crowd. While a company can certainly go to market without developing a brand voice, it will usually struggle to gain traction and mindshare in a competitive media landscape.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are a few reasons why you can’t afford to leave your brand voice to chance:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Increases brand awareness\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A unique brand voice helps organizations break through the noise so that customers will recognize them quickly and remember them when it matters most. There’s an age-old marketing principle that it takes an average of \u003Ca href=\"https:\u002F\u002Fwww.b2bmarketing.net\u002Fen\u002Fresources\u002Fblog\u002Fmarketing-rule-7-and-why-its-still-relevant-b2b\" target=\"_blank\" rel=\"noopener\">seven interactions\u003C\u002Fa> with a brand before a customer will make a purchase. Increasing brand awareness speeds that process along by creating more interactions across the digital landscape.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Builds trust\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Customers are more likely to buy from brands that they know and trust. In fact, one recent survey found that \u003Ca href=\"https:\u002F\u002Fwww.edelman.com\u002Fsites\u002Fg\u002Ffiles\u002Faatuss191\u002Ffiles\u002F2019-07\u002F2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf\" target=\"_blank\" rel=\"noopener\">81 percent of customers\u003C\u002Fa> needed to trust a brand before they could buy from them. Another study found that \u003Ca href=\"https:\u002F\u002Fwww.salsify.com\u002Fresources\u002Freport\u002Fcontent-2022-salsify-consumer-research-the-value-of-building-brand-trust\" target=\"_blank\" rel=\"noopener\">46 percent of US customers\u003C\u002Fa> would actually pay more to buy from a brand they trusted.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Helps you be consistent\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Without a defined brand voice, your messaging can come across as confusing and unprofessional. You might think that no one will notice such irregularities, but research has found that presenting your brand consistently can increase revenue by as much as \u003Ca href=\"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Fstudy-finds-companies-with-consistent-branding-can-see-up-to-33-increase-in-revenue-300967219.html\" target=\"_blank\" rel=\"noopener\">33 percent\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Clarifies your values\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Company values have a major impact on customer behavior. Over the last decade, customers have taken a keen interest in what organizations claim to stand for, with research showing that \u003Ca href=\"https:\u002F\u002Fhavasmediagroup.com\u002Fbuilding-meaningful-is-good-for-business-77-of-consumers-buy-brands-who-share-their-values\u002F\" target=\"_blank\" rel=\"noopener\">77 percent of customers\u003C\u002Fa> prefer to buy from companies that share their values. Refining your brand voice can make your purpose and mission clear to customers looking to build a lasting relationship that matters to them.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184318\u002FHow_to_find_your_brands_voice.jpg\" alt=\"Two explorers on top of a globe using telescopes to search for their brand's voice, all overtop a green organic shape.\" class=\"wp-image-62720\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184318\u002FHow_to_find_your_brands_voice.jpg 880w, \u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184318\u002FHow_to_find_your_brands_voice-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184318\u002FHow_to_find_your_brands_voice-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--how-to-find-your-brand-s-voice\">How to find your brand’s voice\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">While finding your brand’s voice may seem like a difficult task, there are a few things you can do to hone your voice into something that embodies your brand. Identifying your target audience, thinking about the future, and articulating your core mission and values can go a long way toward determining how to position your brand’s voice.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Research your target audience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If your brand is built around appeals to a specific demographic, it’s important to pinpoint what type of messaging will connect with that target audience. If you aren’t sure of your brand’s audience, it can easily be found through surveys and research.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, if you find your brand is more geared toward the Y and Z generations, using an informal voice in content might be a good fit. If your brand draws in Generation X and older, a more formal voice could be the order of the day.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">No matter your findings, brainstorming what will resonate with your target audience can help guide your brand in the direction of finding what voice will be the best fit.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Think about the future\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">On a similar note, you will want to make sure your brand’s voice is something that can stand the test of time. Having an evergreen brand voice means that your voice will remain vibrant and relevant in any situation.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Avoid leaning too hard into the current trends dominating social media or popular culture. You don’t want your brand to feel dated or out of touch as those trends evolve. Be true to your values and develop a personality that reflects them so your brand will stand on its merits regardless of changing tastes.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Don’t ignore brand values\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If you investigate every brand on the market, you’ll find that core values and mission statements are usually at the center of their messaging. That’s why identifying these foundational elements is a great way to find your brand’s voice!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When you are focusing on your core values and your overall mission in each piece of messaging content, it’s easier for audiences to understand what your brand stands for. If your brand already has established values, you’ll need to figure out how your brand’s voice is going to reflect them. When your brand voice echoes your organizational values, it gives audiences something to remember as well, which increases both your brand’s credibility and chances of acquiring a larger following.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184319\u002Fbest_practices_build_your_brand_voice.jpg\" alt=\"Digital content library in red showing asset examples on red organic elements.\" class=\"wp-image-62718\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184319\u002Fbest_practices_build_your_brand_voice.jpg 880w, \u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184319\u002Fbest_practices_build_your_brand_voice-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184319\u002Fbest_practices_build_your_brand_voice-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--best-practices-as-you-build-your-brand-voice\">Best practices as you build your brand voice\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">With so many brands out there, defining your own voice sets your business apart from the competition! Without a way to connect and relate to your audience, your brand can easily get lost in the noise. Even if your brand sits in a super competitive market, sharing your \u003Ca href=\"\u002Fblog\u002Fdefining-a-brand-purpose\u002F\">brand’s purpose\u003C\u002Fa> and personality can be what keeps a customer coming back.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Make the most of your brand voice by following a few best practices:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Make your voice heard\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">With a good idea of what your brand voice will be, it’s time to start using it! Weaving in brand voice can be easily done through content like blog posts, email campaigns, newsletters, social media platforms, and even photo and video elements. Your team should map out which channels work best to implement your unique voice and start working toward gaining visibility.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Don’t forget to use your brand voice to create messaging for both established and new customers. During the pandemic, \u003Ca href=\"https:\u002F\u002Fwww.mckinsey.com\u002Fcapabilities\u002Fstrategy-and-corporate-finance\u002Four-insights\u002Ffive-fifty-the-quickening\" target=\"_blank\" rel=\"noopener\">75 percent of US consumers\u003C\u002Fa> tried a new brand, so it’s critical that you’re always looking to make a good first impression!\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Keep it consistent\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Since it’s important to maintain consistency, you’ll want to make sure everyone is on the same page. One way to align teams is to create \u003Ca href=\"\u002Febooks\u002Fbrand-guidelines\u002F\">brand guidelines\u003C\u002Fa> for writing in the specific brand voice so that everyone has a reference point to fall back on if needed. Brand guidelines are also helpful when collaborating with external contributors who may not be familiar with your brand but need to produce content that aligns with your existing messaging.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another way to keep the brand voice consistent is to assemble a review team for all written content, establish feedback, and finalize copy in the brand voice before sending it to the consumer.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Stay engaged\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The best brands are just as good at listening as they are at talking. They don’t just churn out self-centered, tone-deaf content that shows your brand isn’t interested in \u003Ca href=\"\u002Fblog\u002Fearning-authentic-love-for-your-brand-winning-at-the-game-of-influencer-marketing\u002F\">building genuine relationships\u003C\u002Fa> with customers. Instead, they use content to start a conversation and create connections that endure over time. This is especially important on social media where brands are expected to interact with customers in ways that feel authentic and respectful.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fblog.hootsuite.com\u002Fsocial-media-monitoring-tools\u002F\" target=\"_blank\" rel=\"noopener\">Social monitoring tools\u003C\u002Fa> can help you keep your finger on the pulse of conversations related to your brand. By staying engaged and responding when appropriate in your brand voice, you can build trust and credibility with customers as a brand that’s interested in something more than getting people to click or purchase.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--get-your-voice-heard-with-canto\">Get your voice heard with Canto\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As your team works towards developing a unique brand voice, it’s also important to stay consistent with how things are organized as well. Using a \u003Ca href=\"\u002Fblog\u002F10-benefits-of-digital-asset-management\u002F\">digital asset management system\u003C\u002Fa> like Canto is a fool-proof way to securely store, organize, find, and share all types of digital assets. Team members can also gain access from anywhere, so the images, videos, and graphics they’re using to build content will always be just a click away.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto takes brand management a step further by providing a versatile digital style guide feature that makes it easy to store and distribute your brand guidelines. By creating a single source of truth for your brand directly within your DAM platform, you can ensure that everyone is using the right colors, fonts, logos, and icons throughout branded content, all while maintaining a consistent brand voice.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fessential-guide-brand-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_brand_voice\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"CTA image promoting a free guide titled "The Essential Guide to Brand Management," featuring a stylish woman in a cream sweater, color swatches, and UI elements that reflect digital brand management tools.\" class=\"wp-image-70168\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184318\u002Fbrand_voice_feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184318\u002Fbrand_voice_feature-450x263.jpg","Woman with a microphone articulating brand voice surrounded by icons above blue organic shapes.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19191128\u002Fbrand-recognition-29-1-450x282.jpg",25209,"brand-recognition","Why brand recognition helps businesses: Strategies to build lasting awareness","This is my painless process to gain valuable brand recognition that you can implement right away. Sound interesting? Learn more here.","\u002Fblog\u002Fbrand-recognition\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191747\u002Flinkedin-marketing-solutions-450x300.jpg",45128,"linkedin-marketing-solutions","Promote your brand with LinkedIn marketing solutions","Seek new ways to expand your brand’s outreach. LinkedIn has endless possibilities to do so. Here are some key LinkedIn marketing solutions to consider.","\u002Fblog\u002Flinkedin-marketing-solutions\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195837\u002Fadult-beautiful-blur-935756-450x300.jpg",18836,"build-a-great-brand-inside-and-out","Build a great brand inside and out","You need to organize your content so you can narrow in on the perfect shot and quickly select the best images for your marketing projects.","\u002Fblog\u002Fbuild-a-great-brand-inside-and-out\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374894582]