[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-branding-blogs":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",40108,{"id":24,"name":25},"author-0301142015","Canto","2020-09-28T04:08:58","2025-12-18T12:22:53","7 simple branding blog strategies with some examples to boot","branding-blogs","7 branding blogs everyone should know about in 2020","Don’t let the amount of branding information available overwhelm you. Here are seven branding blogs that give you all that you need.","Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is painless. Uncovering some helpful branding blogs has potential to reward you with amazing benefits in your own branding processes. As such, I’ve put together a list of seven branding blogs that will boost your chances […]","Finding free sources of information is always a great feeling, but it’s a lot more rewarding if the search is...","\u003Cp class=\"wp-block-paragraph\">Finding free sources of information is always a great \u003Cem>feeling\u003C\u002Fem>, but it’s a lot more \u003Cem>rewarding\u003C\u002Fem> if the search is \u003Cem>painless\u003C\u002Fem>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Uncovering some helpful \u003Cstrong>branding blogs\u003C\u002Fstrong> has potential to reward you with amazing benefits in your own branding processes.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190710\u002Fbranding-blogs-19.jpg\" alt=\"A person typing a blog on a laptop on a bed.\" class=\"wp-image-49498\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190710\u002Fbranding-blogs-19.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190710\u002Fbranding-blogs-19-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As such, I’ve put together a list of seven branding blogs that will boost your chances of success and strengthen your knowledge of the process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This article is a chance for you to find the best free branding resources available \u003Cem>without\u003C\u002Fem> having to search for them. Let’s get started.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--7-branding-blogs-to-inspire-motivate-and-teach\">7 branding blogs to inspire, motivate and teach\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">I’ve handpicked the following seven branding blogs to share with you, as I think they offer unique ideas and strategies to guide you.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Sticky Branding\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190714\u002Fbranding-blogs-8.jpg\" alt=\"The Sticky Branding blog.\" class=\"wp-image-49470\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190714\u002Fbranding-blogs-8.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190714\u002Fbranding-blogs-8-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Sticky Branding is a business strategy company, and their blog is designed to give readers help in diverse areas of the branding process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What kind of topics it covers:\u003C\u002Fstrong> The Sticky Branding blog is loaded with all sorts of helpful topics, including brand messaging, strategies and naming ideas, content marketing, personal branding and a bit about the Sticky Branding company itself. Note that under the section for each of the above topics, the blog has a vast amount of content to choose from.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who would benefit from this blog:\u003C\u002Fstrong> The pieces on this blog would likely favor users who are looking for straightforward writing and ideas without a lot of extra fluff or clickbait. Also, anyone looking for updates about the Sticky Branding website and company could benefit.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> As I already pointed out, its simplicity stands out the most. However, there is more. For example, the consistency of authors and styles is a plus. The blog isn’t hard to grasp from one article to the next, because each piece is written by only a few writers. This helps readers familiarize with the style. Another good thing is how topical the blog stays, filling its pages with current events and ideas.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Some blog posts from Sticky Branding to get you started:\u003C\u002Fstrong>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fstickybranding.com\u002Fthe-first-6-months\u002F\" target=\"_blank\" rel=\"noopener\">The first 6 months\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fstickybranding.com\u002Fdont-stop-selling\u002F\" target=\"_blank\" rel=\"noopener\">Don’t stop selling\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fstickybranding.com\u002Fhow-to-grow-your-social-media-audience\u002F\" target=\"_blank\" rel=\"noopener\">How to grow your social media audience\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fstickybranding.com\u002Fback-to-school-marketing-feels-heavy-this-year\u002F\" target=\"_blank\" rel=\"noopener\">Back-to-school-marketing feels heavy this year\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fstickybranding.com\u002Fsmall-acts-of-participation\u002F\" target=\"_blank\" rel=\"noopener\">Small acts of participation\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. The Cult Branding\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190713\u002Fbranding-blogs-17.jpg\" alt=\"The Cult Branding blog.\" class=\"wp-image-49472\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190713\u002Fbranding-blogs-17.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190713\u002Fbranding-blogs-17-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Cult Branding helps businesses grow their loyalty in attempt to gain cult-level following, and their blog follows this same line of reasoning with helpful articles.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What kind of topics it covers:\u003C\u002Fstrong> The Cult Branding blog covers topics that focus on boosting performance and getting the business-customer relationship down correctly. The topics are narrow in scope but wide in detail.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who would benefit from this blog:\u003C\u002Fstrong> In general, the most likely reader of this blog would be anyone looking to improve their branding process, especially in the form of building up \u003Ca href=\"\u002Fblog\u002Fbrand-loyalty\u002F\">brand loyalty\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> The Cult Branding blog is very strategy-based, giving readers a heavy dose of knowledge concerning how to perfect the branding process. Unlike other blogs who sometimes stretch themselves too thin trying to cover every topic, Cult Branding keeps it to a few and provides immense detail.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Some blog posts from Cult Branding to get you started:\u003C\u002Fstrong>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fcultbranding.com\u002Fceo\u002F52-types-of-marketing-strategies\u002F\" target=\"_blank\" rel=\"noopener\">52 types of marketing strategies\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fcultbranding.com\u002Fceo\u002Fbrand-dna-the-heart-of-your-business\u002F\" target=\"_blank\" rel=\"noopener\">Brand DNA: understanding customer motivation\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fcultbranding.com\u002Fceo\u002Fneed-to-belong\u002F\" target=\"_blank\" rel=\"noopener\">How one need motivates your employees and your customers\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fcultbranding.com\u002Fceo\u002F10-signs-you-are-boring-your-customers\u002F\" target=\"_blank\" rel=\"noopener\">10 ways you may be boring your customers and employees\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fcultbranding.com\u002Fceo\u002Fsteal-customers-from-competitors\u002F\" target=\"_blank\" rel=\"noopener\">How to Get Customers to Choose You Instead of Your Competitors\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Craig McBreen\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190713\u002Fbranding-blogs-12.jpg\" alt=\"The Craig McBreen blog.\" class=\"wp-image-49474\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190713\u002Fbranding-blogs-12.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190713\u002Fbranding-blogs-12-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Craig McBreen is a branding expert who lends his services to businesses in need. His blog has articles with unique voice that give top-notch advice.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What kind of topics it covers:\u003C\u002Fstrong> Though Craig McBreen’s blog has a little something for everyone, it generally focuses on topics like personal branding, creativity and help for entrepreneurs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who would benefit from this blog:\u003C\u002Fstrong> Though the branding advice would be helpful to marketers within a larger organization, most of the pieces are generally aimed at those going it alone and trying to improve their personal branding.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> I think what makes this blog stand out the most is the personalized touch each post has. There is an undeniable feel from the writing that makes readers understand they’re getting the good stuff from the experts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Some blog posts from Craig McBreen’s blog to get you started:\u003C\u002Fstrong>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fcraigmcbreen.com\u002Fwhy-discipline-equals-freedom\u002F\" target=\"_blank\" rel=\"noopener\">Why discipline equals freedom\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fcraigmcbreen.com\u002Fbuild-winning-brand\u002F\" target=\"_blank\" rel=\"noopener\">How to Build a Winning Brand and Attract the Right People (Step 1 to Marketing Your Business)\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fcraigmcbreen.com\u002Fa-simple-guide-to-reframing-your-day\u002F\" target=\"_blank\" rel=\"noopener\">A Simple Guide to Reframing Your Day\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fcraigmcbreen.com\u002Fhow-to-become-a-solopreneur-marketing-machine\u002F\" target=\"_blank\" rel=\"noopener\">How to Become a Solopreneur Marketing Machine\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fcraigmcbreen.com\u002Fmodern-seo-is-about-building-your-brand-heres-how\u002F\" target=\"_blank\" rel=\"noopener\">Modern SEO is About Building Your Brand (Here’s How)\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. The Logo Smith\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190713\u002Fbranding-blogs-9.jpg\" alt=\"The Design Blog.\" class=\"wp-image-49476\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190713\u002Fbranding-blogs-9.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190713\u002Fbranding-blogs-9-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The Logo Smith is a logo-designing company that created a helpful blog for all types of designers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What kind of topics it covers:\u003C\u002Fstrong> As you would expect from the website name, the Logo Smith blog covers topics that relate to logos and other visual brand elements.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who would benefit from this blog:\u003C\u002Fstrong> Of course, anyone working with design-related tools would benefit from this blog, but it would also help out those looking for insight into the business side of things as well.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> Believe it or not, the visuals of the blog are the best part of each article. The images used tell most of the story, and the text is just along for the ride, which usually isn’t the case for blogs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Some blog posts from Logo Smith to get you started:\u003C\u002Fstrong>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fimjustcreative.com\u002Fbeing-ditched-by-your-client\u002F2020\u002F09\u002F16\" target=\"_blank\" rel=\"noopener\">On being Ditched by your Logo Design Client\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fimjustcreative.com\u002Fbrands-redesigned-in-monochromatic-style\u002F2020\u002F09\u002F07\" target=\"_blank\" rel=\"noopener\">Famous Logo and Brands Redesigned in a Minimal Monochromatic Style\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fimjustcreative.com\u002Frosybee-plants-for-bees\u002F2020\u002F08\u002F03\" target=\"_blank\" rel=\"noopener\">Logo Process: RosyBee Plants for Bees Logo & Identity Designed by The Logo Smith\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fimjustcreative.com\u002Fonce-appon-a-time\u002F2020\u002F07\u002F27\" target=\"_blank\" rel=\"noopener\">Once Appon a Time – A Retro Project Where Modern Meets Retro\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fimjustcreative.com\u002F1970-all-star-baseball\u002F2020\u002F07\u002F11\" target=\"_blank\" rel=\"noopener\">Bsides: Vintage 1970 All-Star Baseball Game Official Program Riverfront Stadium Ohio\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">5. Duct Tape Marketing\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-16.jpg\" alt=\"The Duct Tape Marketing blog.\" class=\"wp-image-49478\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-16.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-16-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Duct Tape Marketing is a company that helps small businesses spread their ideas to potential customers. Their blog goes into more detail concerning these ideas.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What kind of topics it covers:\u003C\u002Fstrong> Unlike the more focused blogs, Duct Tape Marketing covers a massive range of ideas, anywhere from marketing and SEO to strategies and social media. It really covers a lot of ground.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who would benefit from this blog:\u003C\u002Fstrong> Marketers who need some fresh insight in many different areas would be able to find just about all they need from the articles on this blog.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> The straightforward, easy-to-navigate layout is one thing that stands out, as well as the different types of articles, some that include podcasts and the text versions of these shows.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Some blog posts from to get you started:\u003C\u002Fstrong>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fducttapemarketing.com\u002Fcreate-segmented-user-experiences\u002F\" target=\"_blank\" rel=\"noopener\">How to Create Segmented User Experiences\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fducttapemarketing.com\u002Fcustomers-like-members\u002F\" target=\"_blank\" rel=\"noopener\">Creating a customer success journey\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fducttapemarketing.com\u002Fuse-reviews-for-messaging\u002F\" target=\"_blank\" rel=\"noopener\">Why reviews are so much more than social proof\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fducttapemarketing.com\u002F5-email-tools\u002F\" target=\"_blank\" rel=\"noopener\">5 Tools to Make Your Email Smarter, Faster, Better\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fducttapemarketing.com\u002Fbusiness-questions\u002F\" target=\"_blank\" rel=\"noopener\">Three questions your business must answer\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">6. Seths.blog\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-10.jpg\" alt=\"The Seth's Blog homepage.\" class=\"wp-image-49480\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-10.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-10-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Seth Godin is a writer who loves to teach readers new things. As such, Seths.blog is filled with helpful branding information.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What kind of topics it covers:\u003C\u002Fstrong> Seths.blog is filled with unique topics that don’t really show up on other blogs, but is mostly focused on things like tips to work more efficiently, improving your writing and increasing marketing capabilities.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who would benefit from this blog:\u003C\u002Fstrong> Anyone who is overwhelmed by branding information, or anyone who feels like they’re stuck in a rut of monotonous information should check out this blog. The insight is highly creative and unique.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> The quick lessons that get the point across without extensive writing or paragraphs of material. That isn’t to say that shorter is always better, but for this blog it seems to work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Some blog posts from to get you started:\u003C\u002Fstrong>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fseths.blog\u002F2008\u002F01\u002Fpermission-mark\u002F\" target=\"_blank\" rel=\"noopener\">Permission marketing\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fseths.blog\u002F2008\u002F06\u002Femail-checklist\u002F\" target=\"_blank\" rel=\"noopener\">Email Checklist\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fseths.blog\u002F2009\u002F09\u002Funderstanding-business-development\u002F\" target=\"_blank\" rel=\"noopener\">Understanding business development\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fseths.blog\u002F2009\u002F12\u002Fdefine-brand\u002F\" target=\"_blank\" rel=\"noopener\">Define: brand\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fseths.blog\u002F2010\u002F05\u002Fthe-modern-business-plan\u002F\" target=\"_blank\" rel=\"noopener\">The modern business plan\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">7. Brand Struck\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-20.jpg\" alt=\"The Brand Struck blog.\" class=\"wp-image-49482\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-20.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-20-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Brand Struck is a searchable online database of brand strategy articles. Their blog is filled with data-heavy topics and ideas.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What kind of topics it covers:\u003C\u002Fstrong> The Brand Struck blog covers current events that affect brands and branding, as well as branding strategies to guide readers to success.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who would benefit from this blog:\u003C\u002Fstrong> Marketers who prefer a data-based approach to things like research and understanding trends would love the different posts Brand Struck puts out.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes it stand out:\u003C\u002Fstrong> Aside from its data-heavy articles, the thing that makes the blog stand out mostly is the tone and layout of each article. The consistency is noticeable and extremely favorable when trying to learn new things.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Some blog posts from Brand Struck to get you started:\u003C\u002Fstrong>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fbrandstruck.co\u002Fblog-post\u002Fimportant-metrics-kpis-measuring-brand-performance\u002F\" target=\"_blank\" rel=\"noopener\">The most important metrics and KPIs measuring brand performance\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fbrandstruck.co\u002Fblog-post\u002Fthe-strategy-behind-the-most-successful-brand-launches\u002F\" target=\"_blank\" rel=\"noopener\">The strategy behind the most successful brand launches\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fbrandstruck.co\u002Fblog-post\u002Fthe-positioning-of-the-three-most-valuable-b2b-brands-in-the-world\u002F\" target=\"_blank\" rel=\"noopener\">The positioning of the three most valuable B2B brands in the world\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fbrandstruck.co\u002Fblog-post\u002Fthe-positioning-of-the-worlds-most-iconic-brands\u002F\" target=\"_blank\" rel=\"noopener\">The positioning of the world’s most iconic brands\u003C\u002Fa>\u003Cbr \u002F>\u003Ca href=\"https:\u002F\u002Fbrandstruck.co\u002Fblog-post\u002Fthree-brands-that-have-recently-changed-their-positioning-part-5\u002F\" target=\"_blank\" rel=\"noopener\">Three brands that have recently changed their positioning – Part 5\u003C\u002Fa>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you have some branding blogs to check out, let’s look at some strategies to help build your own.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--benefits-of-starting-your-own-branding-blogs\">Benefits of starting your own branding blogs\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As you know, effective branding creates recognition, customer loyalty and other powerful benefits. Similarly, a branding blog has benefits of its own, such as creating excitement around your own ideas, products and services, attracting new customers and more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A helpful blog inspires readers, turns them into customers and becomes a valuable part of the marketing process, which in turn helps advertise and promote different products and services.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"262\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190715\u002Fbranding-blogs-18.jpg\" alt=\"An infographic showing how many companies have a blog.\" class=\"wp-image-49458\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190715\u002Fbranding-blogs-18.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190715\u002Fbranding-blogs-18-450x197.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The best blogs out there, as you saw from the seven examples above, have the ability to turn readers into believers of a brand through the power of stories and ideas.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The articles you create within your blog, if they’re unique and creative enough, have a chance to make readers become customers. Furthermore, the blog could make customers into lifelong patrons.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As you can see, there are plenty of solid reasons to start your own branding blog. The following three are most commonly referenced when doing so:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Boosts your authority.\u003C\u002Fstrong> When you create a blog article, you fuel the idea that your brand is at the forefront of its industry, with innovative ideas and expertise. This helps build authority.\u003C\u002Fli>\u003Cli>\u003Cstrong>Builds SEO.\u003C\u002Fstrong> Believe it or not, a blog is a large part of improving your SEO. Many of the articles will improve the pages you want customers to find on search engines.\u003C\u002Fli>\u003Cli>\u003Cstrong>Informs customers.\u003C\u002Fstrong> Just as a blog can create new customers, it can also inform current ones about all the latest happenings and goings on of the company.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"262\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190715\u002Fbranding-blogs-22.jpg\" alt=\"An infographic about the value of blogs.\" class=\"wp-image-49460\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190715\u002Fbranding-blogs-22.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190715\u002Fbranding-blogs-22-450x197.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">When it comes to creating a branding blog, it’s important to get all the little details right. Let’s next look at some strategies to help you in the process.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--7-dynamic-strategies-for-creating-your-own-branding-blogs\">7 dynamic strategies for creating your own branding blogs\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The one thing to remember about creating a branding blog is the idea that expertise and experience alone won’t make a blog successful.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are many different factors that go into building a blog that has loyal followers. Here are the seven most helpful tactics to get you on the right path to success.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Inconsistent visuals are impossible to forgive as a reader\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">You’d be surprised at how important visual consistency is when it comes to a blog. In fact, most readers are not going to return if the visuals aren’t uniform.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-5-1.jpg\" alt=\"Someone using a tablet to look at images.\" class=\"wp-image-49485\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-5-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190712\u002Fbranding-blogs-5-1-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The key to getting return readers to the blog is providing the same level of unique qualities in each article. If the visuals throw off this rhythm, no amount of quality content will make up for it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Make sure things like logos and other visual elements are in the same spot from one blog to the next.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Give the readers a reason to believe in your expertise\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Even known experts struggle creating trusted articles for their audiences, due to the fact that expectations are much higher when it comes to the written word.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190711\u002Fbranding-blogs-14.jpg\" alt=\"An illustrated group of people and question marks.\" class=\"wp-image-49487\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190711\u002Fbranding-blogs-14.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190711\u002Fbranding-blogs-14-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Fortunately, there are ways to ensure your blog is seen by its target audience as an authority on a wide range of topics:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Treat each article with care.\u003C\u002Fstrong> This goes beyond making sure the content is fresh, exciting and accurate. You need to be certain that readers won’t run into simple errors from one paragraph to the next. If a mistake is found, it’s forgivable. If numerous mistakes are found, your authority diminishes.\u003C\u002Fli>\u003Cli>\u003Cstrong>Increase research efforts.\u003C\u002Fstrong> What better way to show expertise than by actually studying the topics you write about? As the amount of research you put into each article increases, the writing becomes more accurate as well.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">3. Stay true to yourself\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Part of branding in general is the idea that staying true to your values is important. Similarly, a branding blog should be true to your personal style.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"262\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190715\u002Fbranding-blogs-23.jpg\" alt=\"An infographic about blog visitors.\" class=\"wp-image-49462\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190715\u002Fbranding-blogs-23.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190715\u002Fbranding-blogs-23-450x197.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Think about the way in which your articles are written – the voice, the layout, the structure. How drastic is the change of these elements from one piece to the next?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This isn’t to say that unique writing styles shouldn’t be encouraged from each blog contributor. However, there should be a general adherence to some type of specific style.\u003Cbr \u002F>A \u003Ca href=\"\u002Fblog\u002Fbrand-style-guide\u002F\">brand style guide\u003C\u002Fa> works wonders on keeping everyone true to the brand’s main values.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Titles drives interest, intrigue and success\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>The first thing you learn when you’re blogging is that people are one click away from leaving you.\u003C\u002Fem>” – Alex Tabarrok\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you end up naming the blog, the title is much more important than most people think. This is because it sets the tone for each article contained in the blog.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190711\u002Fbranding-blogs-7.jpg\" alt=\"An excited, happy man.\" class=\"wp-image-49489\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190711\u002Fbranding-blogs-7.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190711\u002Fbranding-blogs-7-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">It’s also the very first thing people see when considering if the blog is worthy of their time. If it’s not catchy, they might go elsewhere.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are some key things to adhere to when it comes to titles:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Determine if it should reflect your products\u002Fservices or something else\u003C\u002Fli>\u003Cli>Use the creativity of your employees to come up with something special\u003C\u002Fli>\u003Cli>Don’t go overboard on a flashy title – sometimes simple is best\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">5. Pictures are way more important than you think\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Many different considerations should be placed on the images you use in each of your blog’s articles. Make sure that they are not simply an afterthought to the content.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190711\u002Fbranding-blogs-25.jpg\" alt=\"A person writing a blog post on a laptop.\" class=\"wp-image-49491\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190711\u002Fbranding-blogs-25.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190711\u002Fbranding-blogs-25-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Here are the main things to remember about blog pictures:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Images represent your brand.\u003C\u002Fstrong> Some pictures are an obvious mismatch with our brand values and ideals, but other times it’s not so clear. As long as you make a conscious effort to choose on-topic, appropriate images, your chances of making a big mistake in this regard are slim.\u003C\u002Fli>\u003Cli>\u003Cstrong>Consistency is relevant.\u003C\u002Fstrong> When selecting, editing and cropping images, consistency with other past images selected should be at the forefront of your mind. The audiences will expect a certain size and look to the pictures they see on your blog.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">6. If teaching, don’t hold back your secrets\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>You can buy attention (advertising).\u003C\u002Fem> You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The only way for a branding blog to be truly helpful and successful is by being as valuable to the reader as possible.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190710\u002Fbranding-blogs-11.jpg\" alt=\"A woman telling a secret.\" class=\"wp-image-49494\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190710\u002Fbranding-blogs-11.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190710\u002Fbranding-blogs-11-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Your audience is likely to sense when you are giving them a cookie-cutter message or withholding your biggest branding secrets from them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The obvious solution, then, is to give them everything. They will keep coming back for more and you will both benefit.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">7. Structure content into helpful categories\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Lastly, a blog can be an overwhelming thing to navigate, especially one that has been around for a while.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"262\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190714\u002Fbranding-blogs-24.jpg\" alt=\"An infographic about blogs bringing in leads.\" class=\"wp-image-49464\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190714\u002Fbranding-blogs-24.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190714\u002Fbranding-blogs-24-450x197.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A search function is nowhere near helpful enough to let reader’s find what they need. Instead, you’ll want to organize content by category.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Determine the most relevant and common topics you discuss, then divide your pieces into labeled sections accordingly.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--bringing-it-all-together\">Bringing it all together\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Branding blogs are loaded with free advice that often isn’t available elsewhere. Don’t hesitate to take advantage of the information given in these resources.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Furthermore, creating your own branding blogs can help you locate new customers. Follow the above steps to make sure yours is effective.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you want more information on branding, check out our comprehensive \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>",13,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190710\u002Fbranding-blogs-13.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190710\u002Fbranding-blogs-13-450x263.jpg","",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193035\u002Fbrand-value-450x239.jpg",38091,"brand-value","Measure brand value: What it is, why it matters, and how to improve it","Brand value is the unique way companies measure brand success. There's a lot to it, so make sure you have a complete understanding. Here's a helpful guide.","\u002Fblog\u002Fbrand-value\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F09\u002F03184500\u002Fbrand-positioning-450x236.png",76212,"brand-positioning-guide","Brand positioning: The complete guide to strategic market differentiation","Learn brand positioning strategies to stand out, define your value, and differentiate in competitive markets with this complete guide.","\u002Fblog\u002Fbrand-positioning-guide\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190722\u002Fbranding-websites-16-450x294.jpg",37751,"branding-websites","Unlocking your potential with branding websites: A complete guide","Branding websites give you the extra push needed toward success. Which ones truly deliver the goods? Here are seven great examples.","\u002Fblog\u002Fbranding-websites\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789382225328]