[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-branding-design":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",36502,{"id":24,"name":25},"author-0301142015","Canto","2019-11-01T12:55:53","2025-11-21T14:59:56","Branding design – 3 tips to build visual items","branding-design","Branding design defines your company in a lot of ways to a large amount of customers. Make sure you understand the different ways to build company visuals.","Branding design is a crucial part of company success. However, a lot of businesses don’t tackle the concept with confidence. If you’re interested in boosting the visual elements of your company, check out this branding design guide. What is branding design? Branding design focuses on building an identity that demonstrates your brand ideals. It deals […]","Branding design is a crucial part of company success. However, a lot of businesses don’t tackle the concept with confidence....","\u003Cp class=\"wp-block-paragraph\">Branding design is a crucial part of company success. However, a lot of businesses don’t tackle the concept with confidence. If you’re interested in boosting the visual elements of your company, check out this branding design guide.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-branding-design\">What is branding design?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Branding design focuses on building an identity that demonstrates your brand ideals. It deals with the creation of different styles, elements and arrangements in combination to make a company stand out among its peers. Branding design measures the visual output customers tie to a company.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Think of branding design like the layout of a building. The way a building is constructed says a lot about what happens inside of it. We expect certain things out of a giant warehouse building, just as we make assumptions about a small, cozy place. Branding design attempts to make customers assume something positive about a company based upon design elements.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-36507\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-2.jpg\" alt=\"A picture of a large warehouse.\" class=\"wp-image-36507\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Just as people assume this warehouse isn’t a cupcake shop, they’ll make assumptions about your business based on visual elements.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Now that you have a good idea what branding design is, here are three tips to follow:\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--1-incorporate-style-into-the-process\">1. Incorporate style into the process\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When we think of design, we often only imagine visual elements and how they appear. We generally overlook another important part of the design process: style. Each company has a style which they uphold through different \u003Ca href=\"\u002Fintegrations\u002Fcanva\u002F\">design\u003C\u002Fa> elements, newsletters, logos and mottos.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One of the most important things to remember throughout your entire branding design process is to craft projects and visual elements that complement your brand style. For example, if your business sells candles, leaves and autumn-based items, a logo that portrays a hot summer isn’t going to fit.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-36510\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"284\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-3.jpg\" alt=\"Happy people jumping on colored backgrounds.\" class=\"wp-image-36510\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-3-450x160.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-3-768x273.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Style matters! If your visual elements represent light and breezy, make sure it fits your brand style.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--2-focus-on-the-visually-pleasing\">2. Focus on the visually-pleasing\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The ideal branding design attempts to capture the most aesthetic aspects into key company elements. The most important piece of the puzzle is the logo. Once you’ve pinpointed the type of style needed, the next thing to figure out is how to visually portray the logo. For example, if your company focuses on uncluttering customer tasks, a logo with an overwhelming array of graphics could send mixed signals.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another lesser-utilized tool is the font of your brand. Though it might not be prudent to use the exact same typography style in each advertisement space, it’s still valuable to generally sync fonts. If the logo has text in a particular font type, try to use the same font for titles of newsletters and other advertisement titles.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-36513\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193328\u002Fbranding-design-4.jpg\" alt=\"A creamy alphabet font.\" class=\"wp-image-36513\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193328\u002Fbranding-design-4.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193328\u002Fbranding-design-4-450x281.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193328\u002Fbranding-design-4-768x480.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Be aware of what font says about your brand.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--3-analysis-is-key\">3. Analysis is key\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s easy to forget that branding design is a process that must be cultivated through different phases and methods. One of these important phases is the analysis phase. In order to create materials that coincide with company ideals, research is needed. Begin each design project by analyzing the available data about successful brand designs and customer needs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Part of this phase involves studying the market and the potential markets where your products and services will attempt to reach. If direct competitors have succeeded or failed within certain markets, take note of their branding design campaigns. These are the types of things you need to study in order to succeed.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Branding design will help change the way customers perceive your brand. Make sure that you build a foundation before diving into the subsets of visual elements.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-450x300.jpg","A designer drawing a sketch.",533,800,[42],{"id":43,"slug":43,"title":44,"path":45},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190422\u002Fbrand-positioning-statement-9-450x263.jpg",25409,"brand-positioning-statement","Sample of a positioning statement: How to write a clear, compelling brand declaration","Brand positioning statements don't have to change often. However, it's important to make sure yours stays relevant. Here are some innovative ideas to guide you.","\u002Fblog\u002Fbrand-positioning-statement\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191247\u002Fbrand-loyalty-47-450x263.jpg",21200,"brand-loyalty","Brand loyalty: Turning idle enthusiasm into active allegiance","Brand loyalty takes some work to achieve, but it’s well worth the struggle. Use this guide to maneuver the ups and downs of the process","\u002Fblog\u002Fbrand-loyalty\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190337\u002Fbest-brands-of-the-world-13-450x263.jpg",39494,"best-brands-of-the-world","Best brands of the world: An examination (with examples)","There’s so much we can learn from the best brands of the world, particularly how we can become one ourselves. This guide will help you achieve your goals.","\u002Fblog\u002Fbest-brands-of-the-world\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374894594]