[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-branding-process":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",18548,{"id":24,"name":25},"author-0301142015","Canto","2021-01-01T13:02:33","2026-07-01T16:32:05","Stages of the branding process: A step-by-step guide to building your brand","branding-process","The branding process explained in-depth for 2021","The right branding process elevates brands and helps them reach their goals. This simple guide gives you the insight you need to succeed.","What are the stages of the branding process? The branding process is a structured sequence of stages used to build, establish, and maintain a brand’s identity in the marketplace. Core stages include defining brand goals and purpose, researching competitors and target audiences, determining brand differentiation, developing a visual identity, establishing a brand voice and style […]","What are the stages of the branding process? The branding process is a structured sequence of stages used to build,...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-are-the-stages-of-the-branding-process\">What are the stages of the branding process?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The branding process is a structured sequence of stages used to build, establish, and maintain a brand’s identity in the marketplace. Core stages include defining brand goals and purpose, researching competitors and target audiences, determining brand differentiation, developing a visual identity, establishing a brand voice and style guide, and sustaining consistency over time. Together, these stages form the foundation of ongoing brand management.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">Brand management\u003C\u002Fa> is the continuous practice of shaping how audiences perceive, experience, and trust your brand, including the management of logos, imagery, colors, voice, messaging, and differentiation.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-branding\">What is branding?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Before outlining the specific steps in the branding process, let’s make sure you have the main ideas of branding first.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Branding is a marketing system that builds a brand using unique elements such as logos, layouts, values, color schemes and more in order to influence customers. Branding gives audiences a way to pick out a specific brand and offers them reasons to choose a brand instead of its competition.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190737\u002Fbranding-process-20.jpg\" alt=\"Visual elements on a tablet.\" class=\"wp-image-49188\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190737\u002Fbranding-process-20.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190737\u002Fbranding-process-20-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The idea of branding can be exciting, yet sometimes daunting, which is what makes following an effective process so important. Let’s break down the key details of a branding process.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--what-is-the-branding-process\">What is the branding process?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The branding process is an overarching attempt to build, boost and maintain a successful brand. Most commonly, it incorporates different stages that must be completed in order. The branding process is usually a path to boost brand awareness and perception.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">Though usually thought of as something for newer brands, a branding process concerns all types of brand ages and is an ongoing effort once implemented.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So, how can taking these steps help improve your brand? Let’s go into some of the main ideas.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--how-the-branding-process-can-help-you-succeed\">How the branding process can help you succeed\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Before we go further into how the branding process can boost your brand, let’s make sure you know exactly why it’s necessary.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We know that branding has immense benefits and improves all types of projects and marketing campaign success.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190732\u002Fbranding-process-31-1.jpg\" alt=\"Data on a laptop.\" class=\"wp-image-49223\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190732\u002Fbranding-process-31-1.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190732\u002Fbranding-process-31-1-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The branding process, then, is essentially a guide to reach this success. Its ultimate goal is to boost brands, by \u003Ca href=\"https:\u002F\u002Fwww.bellomy.com\u002Fblog\u002Fbalancing-creativity-and-process-when-innovating\" target=\"_blank\" rel=\"noopener\">balancing research, creativity\u003C\u002Fa> and understanding.\u003Cbr \u002F>So how then does the branding process bring you success? Here are some key reasons:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Delivers insight into specific data and approaches.\u003C\u002Fstrong> One of the reasons the branding process builds powerful brands is the strategies and structures it requires. This typically involves important research into different areas.\u003C\u002Fli>\u003Cli>\u003Cstrong>Links together different helpful steps.\u003C\u002Fstrong> Like with any useful strategy, the ones that work best have steps that sync together toward an ultimate goal. The common steps in a branding process have this synchronicity.\u003C\u002Fli>\u003Cli>\u003Cstrong>Encourages innovation and creativity.\u003C\u002Fstrong> Certain strategies often take on a rigid approach that overly focuses data but neglects the creative side of things. The branding process ensures this isn’t the case.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Now, before we go into some of the benefits that further show why branding process is important, let’s first dive into the important steps needed to effectively fulfill the process.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--important-steps-to-follow-in-the-branding-process\">Important steps to follow in the branding process\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As we’ve noted above, a branding process should involve steps that work in unison with one another, building upon each other. The following unique steps do exactly that.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Discover and understand your brand goals and purpose\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"212\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190732\u002Fbranding-process-38.jpg\" alt=\"An infographic about brand goals.\" class=\"wp-image-49218\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190732\u002Fbranding-process-38.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190732\u002Fbranding-process-38-450x159.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Begin the entire process by setting branding goals, values and overall purpose. One thing to consider during this first task is the importance of developing a comprehensive strategy. It goes without saying that this step is going to be your best and only chance to come up with a strategy, at least one that fits with the whole process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Creating values and setting goals provides you with a path to success, and allows you to look into the future to see what can be accomplished. Push to have a deep understanding of values and goals so that all branding efforts are on point.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A strategy around this stage of the branding process should be a focal point for all involved teams throughout the rest of the process.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Research your competitors and the market, then find your target audience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Data is the new oil.\u003C\u002Fem>” – Clive Humby\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190735\u002Fbranding-process-34.jpg\" alt=\"A person holding a target in front of their face.\" class=\"wp-image-49194\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190735\u002Fbranding-process-34.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190735\u002Fbranding-process-34-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Next, you’ll need to begin some extensive research and analysis to get a good understanding of the current market. This is something that takes planning as well, and deserves a comprehensive strategy of its own. Furthermore, you’ll need to then determine who will be your target market.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A large part of this market research involves \u003Ca href=\"https:\u002F\u002Fwww.sba.gov\u002Fbusiness-guide\u002Fplan-your-business\u002Fmarket-research-competitive-analysis\" target=\"_blank\" rel=\"noopener\">gathering data\u003C\u002Fa> and specific details about potential competitors.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One of the most important factors here is analyzing the types of things competitors are doing to corner the market.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"212\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185329\u002Fbranding-process-51.jpg\" alt=\"An infographic about data creation.\" class=\"wp-image-57603\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185329\u002Fbranding-process-51.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185329\u002Fbranding-process-51-450x159.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Evaluating your own goals and values in comparison to the market will make it clear who you should be targeting.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Determine your overall brand qualities and uniqueness\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Normal is not something to aspire to, it’s something to get away from.\u003C\u002Fem>” – Jodie Foster\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Similar to your goal setting is the task of determining brand qualities and uniqueness. A lot of this is based upon the principles of \u003Ca href=\"\u002Fblog\u002Fbrand-positioning\u002F\">brand positioning\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"265\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190735\u002Fbranding-process-21.jpg\" alt=\"A pair of red shoes among black shoes.\" class=\"wp-image-49196\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190735\u002Fbranding-process-21.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190735\u002Fbranding-process-21-450x199.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The reason this step follows our research is because we will want to have a strong understanding of the industry and our potential competitors.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is because we’re going to use this information to figure out how to exploit our uniqueness. We do this by discovering what makes us stand out in comparison to the competition.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Develop a logo and other visual elements\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A logo is one of the most memorable things a brand puts forward to customers. As such, yours should have a positive impact on your target audience’s memory.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are two things to remember when building the logo:\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">1. The colors are key\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Color is a power which directly influences the soul.\u003C\u002Fem>” – Wassily Kandinsky\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s an observed concept that \u003Ca href=\"https:\u002F\u002Fwww.oberlo.com\u002Fblog\u002Fcolor-psychology-color-meanings\" target=\"_blank\" rel=\"noopener\">colors influence\u003C\u002Fa> strongly the way people feel about something. Some colors indicate relaxation, others provoke a feeling of warning. As such, your logo should use the colors that sync with how your brand makes people feel.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"212\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190733\u002Fbranding-process-36.jpg\" alt=\"An infographic about color in brand recognition.\" class=\"wp-image-49213\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190733\u002Fbranding-process-36.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190733\u002Fbranding-process-36-450x159.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch4 class=\"wp-block-heading\">2. Relevancy trumps style\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">It’s great if you can develop an aesthetically-pleasing logo, but if it doesn’t really fit with your brand goals and values, it won’t have a strong effect on customers. Keep it relevant, even if it’s not stylish.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Once you’ve completed the logo, you can start in on the other visual elements, but remember to keep them in-sync with your logo.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Find your brand voice, tell your story and build a style guide\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One of the easiest ways to connect with customers and make your brand memorable is by creating and using a brand voice that thrills and intrigues.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190735\u002Fbranding-process-23.jpg\" alt=\"A young child reading a story using a flashlight.\" class=\"wp-image-49200\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190735\u002Fbranding-process-23.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190735\u002Fbranding-process-23-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Furthermore, this voice can be used consistently throughout all your future projects, and can be present when telling your brand story. Customers love to read a well-told brand story.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Lastly, creating a \u003Ca href=\"\u002Fblog\u002Fbrand-style-guide\u002F\">brand style guide\u003C\u002Fa> holds this voice and tone together throughout each new article, project, etc.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Uphold consistency and maintain what you’ve built\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Consistency is found in that work whose whole and detail are suitable to the occasion. It arises from circumstance, custom and nature.\u003C\u002Fem>” – Vitruvius\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190734\u002Fbranding-process-32.jpg\" alt=\"A sticky note that says 'consistency is key'.\" class=\"wp-image-49202\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190734\u002Fbranding-process-32.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190734\u002Fbranding-process-32-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The final part of the branding process is striving for \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">brand consistency\u003C\u002Fa>. Think of the entirety of this process and uphold it consistently throughout each new project.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Finally, maintaining everything you’ve created is the true glue that holds everything together.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In order to do this correctly, schedule periodic checks to make sure all new projects and marketing campaigns adhere to your branding.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"212\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190733\u002Fbranding-process-37.jpg\" alt=\"An infographic about how consistent branding increases revenue.\" class=\"wp-image-49216\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190733\u002Fbranding-process-37.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190733\u002Fbranding-process-37-450x159.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Cp class=\"wp-block-paragraph\">Note – Since each brand will come into this process at different stages, if yours is in the beginning phase, after completing the above steps you should promote your brand internally and through marketing advertisements and promotions.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">Now that you have the steps needed to successfully implement a branding process, let’s take a look at the key benefits of doing so.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--3-benefits-for-those-who-do-it-right\">3 benefits for those who do it right\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following benefits are reasons why a branding process is so important.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Boosts brand perception\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">An effective branding process positively influences how customers perceive your specific brand, particularly in relation to the market.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190734\u002Fbranding-process-26.jpg\" alt=\"A magnifying glass in focus on mountains and the sea.\" class=\"wp-image-49204\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190734\u002Fbranding-process-26.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190734\u002Fbranding-process-26-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This affects pricing decisions, repeat purchases and \u003Ca href=\"\u002Fblog\u002Fbrand-identity\u002F\">brand identity\u003C\u002Fa>. The possibilities are endless with a strong process in place.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The more successful your branding process, the better customers will perceive your brand. Keep this in mind as you’re strategizing different steps of the process.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Gives customers a reason to choose you over competitors\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s not enough to simply go through the motions without a concrete plan and strategy in place when it comes to branding. An effective branding process ensures there is enough reason for a customer to make a purchase.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190734\u002Fbranding-process-25.jpg\" alt=\"A person selecting between two different bottled products.\" class=\"wp-image-49206\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190734\u002Fbranding-process-25.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190734\u002Fbranding-process-25-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cbr \u002F>On top of this, it has become increasingly more clear that customers no longer simply want to make a purchase and be done with a brand. Instead, they’re hoping for a comprehensive \u003Ca href=\"\u002Fblog\u002Fbrand-experience\u002F\">brand experience\u003C\u002Fa> each and every time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Lastly, the branding process builds an argument as to why the customer should select your brand instead of the competition.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Attracts brand loyalty\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One of the most intriguing outcomes a brand can achieve with its target audience is to gain followers who stick with them through thick and thin. This level of \u003Ca href=\"\u002Fblog\u002Fbrand-loyalty\u002F\">brand loyalty\u003C\u002Fa> is extremely valuable and cannot be understated.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"284\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190733\u002Fbranding-process-27.jpg\" alt=\"Four stars and a heart symbol.\" class=\"wp-image-49208\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190733\u002Fbranding-process-27.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190733\u002Fbranding-process-27-450x213.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A branding process allows brands to build consistency and a strong \u003Ca href=\"\u002Fblog\u002Fbrand-image\u002F\">brand image\u003C\u002Fa>, which in turn intrigues customers and gains their trust.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A well-executed branding process ensures a brand has given themselves the best chance to gain a cult following.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--begin-your-own-branding-process\">Begin your own branding process\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Prepare your strategies and procedures ahead of time, and you’ll no doubt get the best results from your branding process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As you move through the steps in the process, think about the ways you can improve in the future. Chances are, you’ll reach your goals and more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Excited to get started? Great! Now check out our comprehensive \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190737\u002Fbranding-process-28.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190737\u002Fbranding-process-28-450x263.jpg","A person at the foot of a staircase.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19180408\u002Feconomic-uncertainty_2-2-450x253.jpg",19416,"aaker-model","The Aaker Model: A comprehensive guide to building brand identity","The Aaker model provides a base to help build and create brand identity. Here’s a simple guide to help you understand the model in detail.","\u002Fblog\u002Faaker-model\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190422\u002Fbrand-positioning-statement-9-450x263.jpg",25409,"brand-positioning-statement","Sample of a positioning statement: How to write a clear, compelling brand declaration","Brand positioning statements don't have to change often. However, it's important to make sure yours stays relevant. Here are some innovative ideas to guide you.","\u002Fblog\u002Fbrand-positioning-statement\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19191103\u002Fbrand-compliance-33-450x283.jpg",25438,"brand-compliance","Brand compliance: How to protect and enforce your brand standards","Brand compliance paves the path to important branding principles, such as consistency and image. Here are five strategies to guide you.","\u002Fblog\u002Fbrand-compliance\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788325313726]