[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-branding-software":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",17123,{"id":24,"name":25},"author-0301142015","Canto","2021-02-02T08:28:51","2026-08-04T08:45:32","Doing everything possible to succeed: A guide to branding software in 2021","branding-software","The 3 definitive branding software solutions for 2021","Branding software is a powerful extension to your branding efforts. Are you using the correct systems? Let’s make certain of it. Learn more.","Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding the right branding software is like an athlete wearing gear that perfectly fits. In this article, I’ll give a basic breakdown of branding software, explain why it’s important, then walk you through a few of […]","Many sports require the players to wear some type of gear to maximize performance. When it comes to branding, finding...","\u003Cp class=\"wp-block-paragraph\">Many sports require the players to wear some type of gear to maximize performance.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When it comes to branding, finding the right \u003Cstrong>branding software\u003C\u002Fstrong> is like an athlete wearing gear that perfectly fits.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190934\u002Fbranding-software-12.jpg\" alt=\"A group of athletic gear in a pile.\" class=\"wp-image-48138\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190934\u002Fbranding-software-12.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190934\u002Fbranding-software-12-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In this article, I’ll give a basic breakdown of branding software, explain why it’s important, then walk you through a few of the different types available.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">At the end of the day, the last thing you want to happen is for your brand to suffer from wearing the wrong type of gear.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-branding\">What is branding?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Branding is how marketers work to promote a brand using all types of different elements like logos, layouts, color schemes and values. It is ultimately how a brand is able to demonstrate that they’re the correct choice for customers, especially compared to the competition.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Brand is just a perception, and perception will match reality over time.\u003C\u002Fem>” – Elon Musk\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Effective branding allows for benefits such as stronger \u003Ca href=\"\u002Fblog\u002Fbrand-persona\u002F\">brand personas\u003C\u002Fa>, efficient marketing campaigns, pricing leverages and more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Naturally, it makes sense to supplement your branding efforts with some type of software system. Let’s break down what this entails, beginning with a quick rundown of branding software itself.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-branding-software\">What is branding software?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Branding software is a supplemental tool designed to uphold company-wide branding guidelines. It maintains relevancy by keeping content up to date with the most current images, logos, documents and other branding elements. An effective branding software system ensures each marketing campaign has the correct branding items at all times.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">Think of branding software as a way to maximize all branding efforts – a helpful, effective supplemental tool.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It also furthers \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">brand consistency\u003C\u002Fa> by maintaining standards for each department that utilizes branded materials.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Cp class=\"wp-block-paragraph\">Note – branding software is different from brandable software, which are specific digital programs designed to be rebranded by recipient companies.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">Let’s now dig deeper into why it’s so important to use branding software tools.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--the-importance-of-branding-software\">The importance of branding software\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Similar to the above example, an athlete needs to supplement his or herself with the right gear in order to succeed. Branding is no different.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Committing to something new is easy if you have good reason to do so. What then, are our reasons for implementing a branding software?\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190932\u002Fbranding-software-17.jpg\" alt=\"A picture of branding software.\" class=\"wp-image-48152\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190932\u002Fbranding-software-17.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190932\u002Fbranding-software-17-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Here are some key benefits, but keep in mind that they don’t always apply to each system.\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Automates processes.\u003C\u002Fstrong> It can be devastating to a workflow if too much time is spent manually completing tedious tasks. Many systems do it automatically.\u003C\u002Fli>\u003Cli>\u003Cstrong>Keeps materials brand-relevant.\u003C\u002Fstrong> A marketing campaign with outdated branding materials is the one thing you want to avoid. The right software tool keeps everything on-point.\u003C\u002Fli>\u003Cli>\u003Cstrong>Connects team members.\u003C\u002Fstrong> Things like \u003Ca href=\"https:\u002F\u002Fblog.bit.ai\u002Fdocument-collaboration-tools\u002F\" target=\"_blank\" rel=\"noopener\">live document collaboration\u003C\u002Fa> are the potential keys to a successful team project.\u003C\u002Fli>\u003Cli>\u003Cstrong>Simplifies brand maintenance.\u003C\u002Fstrong> The right software system brings everything into focus and ensures that maintaining a brand is easy.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Learn more about branding with our comprehensive \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s pretty apparent that branding software has many purposes and picking the right one can lead to greater success. Let’s go through the three different options to choose from.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--three-dynamic-branding-software-options-you-need-to-know-about\">Three dynamic branding software options you need to know about\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following three systems are valuable in their own specific way, offering unique answers to potential problems in the branding process.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Digital asset management systems\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> (DAM) is a branding software solution that fulfills the many needs of enterprises through modern technology.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s a breakdown of what DAM is all about.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">What is digital asset management?\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Digital asset management is a comprehensive, enterprise-based system that organizes digital assets in a central location for fast and easy retrieval.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Its many features allow users to save time finding branded images throughout projects and campaigns. Things like versioning and advanced user roles keep DAM at the forefront of branding solutions.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Is a DAM system right for you?\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">As you further your branding journey, the amount of accumulated branded assets is bound to increase. When your specific needs go beyond basic storage, DAM seems to be the right choice.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190931\u002Fbranding-software-19.jpg\" alt=\"A screenshot of DAM software.\" class=\"wp-image-48158\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190931\u002Fbranding-software-19.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190931\u002Fbranding-software-19-450x253.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190931\u002Fbranding-software-19-768x432.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">When you consider that it integrates with marketing tools like WordPress and InDesign (among others) and was created specifically to be a business-based branding solution, it becomes clear that DAM is ideal for users with advanced storage needs.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Some key benefits\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">So what kind of ways does DAM stand out as a branding software system? Here are a few:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Powerful metadata management.\u003C\u002Fstrong> DAM automates the entire tagging process for images, making it much easier to find any digital file based on numerous keyword searches.\u003C\u002Fli>\u003Cli>\u003Cstrong>Advanced security.\u003C\u002Fstrong> Because DAM is designed for business-use, it is more advanced in the security department, ensuring sensitive files stay safe.\u003C\u002Fli>\u003Cli>\u003Cstrong>Useful integrations.\u003C\u002Fstrong> The best DAM systems sync well with your currently-used programs, making it easier to finish projects that require both tools.\u003C\u002Fli>\u003Cli>\u003Cstrong>Central storage.\u003C\u002Fstrong> One of the most convenient parts of the DAM is the centralized storage, which gives users a place to find important files without searching extensively.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Due to the fact that over 50% of marketing teams have cluttered, inefficient storage, it becomes clear how drastic a DAM could help.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"245\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190933\u002Fbranding-software-16.jpg\" alt=\"An infographic about marketing team data storage.\" class=\"wp-image-48149\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190933\u002Fbranding-software-16.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190933\u002Fbranding-software-16-450x184.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Next, let’s take a look at the type of branding solution you might consider when you need to manage marketing resources.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Marketing resource management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> software is designed to improve marketing and branding efforts by making each step in the process more efficient. Let’s go over each aspect of this branding software tool.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">What is marketing resource management?\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Marketing resource management handles branding and marketing activities through extensive, effective coordination of team members. When you think of the many elements within each marketer’s digital arsenal, it becomes clear that some type of digital automation is important.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190934\u002Fbranding-software-14.jpg\" alt=\"A team of marketers in a meeting.\" class=\"wp-image-48144\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190934\u002Fbranding-software-14.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190934\u002Fbranding-software-14-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Think of resource management as a solution that allows brands to further boost and maximize their marketing campaigns and communication.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Is a marketing resource management system right for you?\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">First, it should be noted that marketing resource management systems are complex and require advanced administration and\u002For IT support.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If the name wasn’t evident enough, marketing teams are the biggest benefactors of this type of system. Usually, those who require high amounts of communication benefit most.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The reality is, without a complete system to automate and manage processes surrounding marketing materials, marketers won’t succeed.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190930\u002Fbranding-software-20.jpg\" alt=\"Illustrated people working on a website.\" class=\"wp-image-48161\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190930\u002Fbranding-software-20.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190930\u002Fbranding-software-20-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch4 class=\"wp-block-heading\">Unique benefits\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">In what way can this type of software system help you? Here are some important benefits:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Analyzes and measures marketing efficiency.\u003C\u002Fstrong> It’s important to get data and insight on how effective a marketing campaign is. Resource management tools automate this process.\u003C\u002Fli>\u003Cli>\u003Cstrong>Organizes department teams for campaigns.\u003C\u002Fstrong> It’s not always easy to put together the optimal team for certain projects, that’s why this software is so valuable.\u003C\u002Fli>\u003Cli>\u003Cstrong>Boosts creativity.\u003C\u002Fstrong> Many of the potential restrictions to creative output are diminished with the right software systems, and this is no exception.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">3. Cloud file storage solutions\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Cloud file storage is a way to organize branded materials without overwhelming physical drive space. As a branding solution, it enhances the organization and storing of relevant items.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here is a complete rundown of everything this solution has to offer.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">What is cloud file storage?\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Cloud file storage is an organizational management system that operates remotely, holding large quantities of data and files. It has become the standard for most marketing teams looking to keep files safe without immense storage space requirements.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"304\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190934\u002Fbranding-software-13.jpg\" alt=\"A laptop next to illustrated cloud graphics.\" class=\"wp-image-48141\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190934\u002Fbranding-software-13.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190934\u002Fbranding-software-13-450x228.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Because of its distant center, it saves companies precious hard drive space. Cloud file storage digitally sorts information, files and important data, all while being maintained independently by cloud storage companies.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Is a cloud file storage system right for you?\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">One thing to consider, when discovering potential software tools to implement, is your personal branding needs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, do you end up working with high quantities of branded materials for each new project? Are you swamped with numerous image, audio and video files? If so, the space-saving benefits alone might make a cloud system right for you.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The need for digital storage is definitely growing, but companies aren’t keeping up as of yet. Roughly 85% of business data is unorganized, an unacceptable amount.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"245\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190933\u002Fbranding-software-15.jpg\" alt=\"An infographic about company data.\" class=\"wp-image-48147\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190933\u002Fbranding-software-15.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190933\u002Fbranding-software-15-450x184.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In terms of functionality, the ideal system allows for better searching of stored files within its database. This makes for quicker uploading and downloading of branded files for marketing campaigns.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Unique benefits\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">The following benefits give off the idea of what to expect from this type of solution:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Enhanced security features.\u003C\u002Fstrong> Branded materials hold extra value, and should be held to a higher security standard when stored. The power of cloud systems is they’re on the cutting edge of new security features.\u003C\u002Fli>\u003Cli>\u003Cstrong>Increased physical space.\u003C\u002Fstrong> As I mentioned above, cloud storage is located remotely, which improves the function of in-house storage (since it has more space to use).\u003C\u002Fli>\u003Cli>\u003Cstrong>Bolstered collaboration.\u003C\u002Fstrong> Though not specifically suited for collaboration, these systems do offer some potential for it. This is because they often have spaces where users can share files and interact with them live.\u003C\u002Fli>\u003C\u002Ful>\u003Ch4 class=\"wp-block-heading\">Example software system(s) to consider\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Not all solutions are created equal, and some will fit your needs better than others. Make sure to do some extensive research on your own. That being said, here are some options.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The most popular cloud file storage system at the moment is Dropbox. It’s an efficient tool that covers a wide range of functions. Some other popular systems include Google Drive and Box, which have their own unique features.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"559\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190931\u002Fbranding-software-18.png\" alt=\"The Dropbox website.\" class=\"wp-image-48155\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190931\u002Fbranding-software-18.png 958w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190931\u002Fbranding-software-18-450x263.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190931\u002Fbranding-software-18-768x448.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Though Dropbox is the most popular, it doesn’t necessarily fit everyone’s requirements. Make sure to check out some \u003Ca href=\"\u002Fblog\u002Fdropbox-alternatives\u002F\">Dropbox alternatives\u003C\u002Fa> if that’s the case for you.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Ultimately, cloud file storage keeps files safe and saves space, all while upholding brand.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--getting-started-with-branding-software\">Getting started with branding software\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Your key focus should always be about finding the right supplemental tools designed to optimize all your branding efforts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Once you’ve discovered the system that fits you best, there really is no limit to success.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fessential-guide-brand-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_branding_software\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"CTA image promoting a free guide titled "The Essential Guide to Brand Management," featuring a stylish woman in a cream sweater, color swatches, and UI elements that reflect digital brand management tools.\" class=\"wp-image-70168\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190935\u002Fbranding-software-11.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190935\u002Fbranding-software-11-450x263.jpg","A person using a laptop.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190053\u002Fexamples-brand-style-guides-450x263.jpg",52317,"examples-brand-style-guides","Find your brand soul: 9 inspirational brand style guide examples","A brand style guide sets the table for all future brand endeavors. Make sure your metaphorical branding silverware, napkins and plates are in the right place.","\u002Fblog\u002Fexamples-brand-style-guides\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190422\u002Fbrand-positioning-statement-9-450x263.jpg",25409,"brand-positioning-statement","Sample of a positioning statement: How to write a clear, compelling brand declaration","Brand positioning statements don't have to change often. However, it's important to make sure yours stays relevant. Here are some innovative ideas to guide you.","\u002Fblog\u002Fbrand-positioning-statement\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191747\u002Flinkedin-marketing-solutions-450x300.jpg",45128,"linkedin-marketing-solutions","Promote your brand with LinkedIn marketing solutions","Seek new ways to expand your brand’s outreach. LinkedIn has endless possibilities to do so. Here are some key LinkedIn marketing solutions to consider.","\u002Fblog\u002Flinkedin-marketing-solutions\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374896645]