[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-branding-websites":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",37751,{"id":24,"name":25},"author-0301142015","Canto","2020-09-21T09:06:00","2025-12-18T12:41:25","Unlocking your potential with branding websites: A complete guide","branding-websites","Branding websites: 7 sites to guide you; 3 examples","Branding websites give you the extra push needed toward success. Which ones truly deliver the goods? Here are seven great examples.","Branding is an important process that isn’t solved or finished overnight – don’t undergo it alone! There are many different resources available to guide your branding, so make sure to take advantage. If you’re uncertain which resources are best, this guide is for you. I’ll walk you through the basics, then show you seven branding […]","Branding is an important process that isn’t solved or finished overnight – don’t undergo it alone! There are many different...","\u003Cp class=\"wp-block-paragraph\">Branding is an important process that isn’t solved or finished \u003Cem>overnight\u003C\u002Fem> – don’t undergo it alone!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are many different \u003Cem>resources\u003C\u002Fem> available to guide your branding, so make sure to take \u003Cem>advantage\u003C\u002Fem>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you’re uncertain which resources are best, this guide is for you. I’ll walk you through the basics, then show you seven \u003Cstrong>branding websites\u003C\u002Fstrong> that are sure to help along the way. Let’s begin.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-branding\">What is branding?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Branding is a way to build a brand up using numerous elements such as values, color schemes and logos, which are used to influence customers. It is a marketing process that gives audiences a chance to differentiate between brands and help them make an informed choice.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">Without branding, it’s hard to show potential customers that you’re the solution to their problems instead of the competition.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Unfortunately, approximately only 25% of customers feel most brands truly understand them individually.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"262\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190716\u002Fbranding-websites-15.jpg\" alt=\"An infographic about how customers feel about brands.\" class=\"wp-image-49436\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190716\u002Fbranding-websites-15.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190716\u002Fbranding-websites-15-450x197.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Branding breathes life and uniqueness into a company that wouldn’t otherwise be able to exist. Let’s dive into some other reasons why it’s so important.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--importance-of-branding\">Importance of branding\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.\u003C\u002Fem>” – Seth Godin\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As we referenced above, branding provides potential customers with reasons to choose you over the competition, highlighting significant, meaningful differences.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In return for powerful branding, companies are rewarded with more successful campaigns, \u003Ca href=\"\u002Fblog\u002Fbrand-loyalty\u002F\">brand loyalty\u003C\u002Fa> and more.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190726\u002Fbranding-websites-8.jpg\" alt=\"A picture of the word 'loyalty' on a chalkboard.\" class=\"wp-image-49349\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190726\u002Fbranding-websites-8.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190726\u002Fbranding-websites-8-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Here are some key ways branding drives success:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Encourages customer spending\u003C\u002Fstrong>. Branding is a way to guide a customer to your product, no matter the price. It’s been proven that people purchase from a specific brand for similar quality even at a higher price.\u003C\u002Fli>\u003Cli>\u003Cstrong>Fuels brand personas\u003C\u002Fstrong>. One of the ideas behind branding is to create and maintain a powerful \u003Ca href=\"\u002Fblog\u002Fbrand-persona\u002F\">brand persona\u003C\u002Fa> which brings a brand to life with human emotions and character.\u003C\u002Fli>\u003Cli>\u003Cstrong>Boosts employee cooperation\u003C\u002Fstrong>. Part of the importance branding delivers comes in the form of internal involvement, which boosts team cooperation and attracts new and better job applicants. With good branding, employees have a chance to feel a part of something greater.\u003C\u002Fli>\u003Cli>\u003Cstrong>Improves marketing campaigns\u003C\u002Fstrong>. An underrated aspect of branding is the leverage it creates for marketers, boosting their future campaigns and projects. If branding is effective, new marketing campaigns will be as well.\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">It’s pretty clear that branding has a big impact. Accordingly, let’s make sure you have the best resources available to guide you.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The following are the seven best branding websites to learn from.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For more details about brands and branding, check out our comprehensive \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--7-branding-websites-to-help-you-succeed\">7 branding websites to help you succeed\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\" id=\"cs-1\">1. The Branding Journal\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"382\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190726\u002Fbranding-websites-11.jpg\" alt=\"The Branding Journal website.\" class=\"wp-image-49351\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190726\u002Fbranding-websites-11.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190726\u002Fbranding-websites-11-450x287.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The Branding Journal is a combination of different branding resources, all brought together in one place for the visitor’s benefit. It includes different news stories, case studies and blogs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they have to offer:\u003C\u002Fstrong> Modernized branding strategies to ensure all efforts and endeavors have a strong chance to succeed. The Branding Journal not only gives advice for a building a brand, but for managing a brand as well.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s aimed at:\u003C\u002Fstrong> The Branding Journal is for those in the process of branding who need ideas and strategies in order to improve their success. Typically, it is a website aimed at smaller-scale brands, as it’s often filled with articles and advice for entrepreneurs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes them unique:\u003C\u002Fstrong> Part of what makes The Branding Journal stand out as a branding website is their commitment to their audience and willingness to connect with them. They offer free materials for beginners, and follow it up with a newsletter to stay in touch. Their blog is also organized in a manner that favors those seeking specific branding strategies.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-2\">2. Solid\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"382\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190726\u002Fbranding-websites-6.jpg\" alt=\"A picture of the Solid Branding website.\" class=\"wp-image-49353\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190726\u002Fbranding-websites-6.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190726\u002Fbranding-websites-6-450x287.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Solid (Solid Branding) is a branding website for those willing to take a step back from the branding process and focus their efforts elsewhere.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they have to offer:\u003C\u002Fstrong> A website that holds the key to branding success, but through the talents of experienced experts rather than through instruction. Solid gives the chance to have effective branding without as much research or individual effort.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s aimed at:\u003C\u002Fstrong> Like other branding websites, Solid is for those who want better branding. However, unlike the other sites, its purpose isn’t to offer advice, but rather to take control of certain branding operations.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes them unique:\u003C\u002Fstrong> Solid’s innovative approaches and comprehensive portfolio sets them apart from other sites. Most importantly, they offer the chance for brands to save valuable time in the long run through their scalable tools.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-3\">3. BrandStruck\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"382\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190725\u002Fbranding-websites-10.jpg\" alt=\"The BrandStruck website.\" class=\"wp-image-49355\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190725\u002Fbranding-websites-10.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190725\u002Fbranding-websites-10-450x287.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">BrandStruck is to branding websites as Google is to web searches. They’ve taken a successful model and applied it to their own field.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they have to offer:\u003C\u002Fstrong> BrandStruck is essentially a giant archive on the web that holds helpful branding case studies. This archive is completely searchable and downloadable, which makes the research process in branding much easier and faster. On top of this, their blog offers unique takes on branding.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s aimed at:\u003C\u002Fstrong> BrandStruck is for those who know their branding process will be a continual effort, year after year. By using BrandStruck, you’re committing to a service that will be available and added on to as time goes on.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes them unique:\u003C\u002Fstrong> The extensive capabilities of the database BrandStruck uses is truly empowering to anyone undergoing branding processes. The different tools and options give users a reason to need nothing else in their research.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-4\">4. LogoDesignLove\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1251\" height=\"859\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190722\u002Fbranding-websites-17.jpg\" alt=\"A picture of the Logo Design Love website.\" class=\"wp-image-49372\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190722\u002Fbranding-websites-17.jpg 1251w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190722\u002Fbranding-websites-17-450x309.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190722\u002Fbranding-websites-17-1024x703.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190722\u002Fbranding-websites-17-768x527.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Logo Design Love brings a branding perspective applied to those looking for extensive visual elements.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they have to offer:\u003C\u002Fstrong> Love Design Love goes above and beyond a basic visual elements site, giving powerful ideas to the design beginners who visit. It also offers a newsletter service to keep users informed on the latest designs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s aimed at:\u003C\u002Fstrong> Logo Design Love, as the name implies, is a branding website that is specific to one single category of branding – design. Anyone who wants to add a visual flair to their branding strategies would benefit.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes them unique:\u003C\u002Fstrong> Logo Design Love magnifies the aspect of visual elements when it comes to branding, making them different from other websites that typically encompass all different steps, strategies and elements.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-5\">5. Branding Strategy Insider\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"382\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190724\u002Fbranding-websites-5.jpg\" alt=\"The Branding Strategy Insider website.\" class=\"wp-image-49357\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190724\u002Fbranding-websites-5.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190724\u002Fbranding-websites-5-450x287.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Branding Strategy Insider is a business-based way to build branding for those looking for expert-level material.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they have to offer:\u003C\u002Fstrong> Branding Strategy Insider offers new articles about branding written by professionals that aim to offer elite tactics and new ideas in the branding process. The site even has learning sections that offer specific courses, as well as consulting.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s aimed at:\u003C\u002Fstrong> Branding Strategy Insider is meant for those seeking professional branding knowledge, typically for users who are focused on marketing for business.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes them unique:\u003C\u002Fstrong> Most branding websites offer some type of regular content, but it doesn’t usually measure up to the scheduled publishing Branding Strategy Insider follows. On top of expert advice and professionals writing branding articles, this site ensures the content keeps on coming.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-6\">6. brandchannel\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"382\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190724\u002Fbranding-websites-12.jpg\" alt=\"The brandchannel website homepage.\" class=\"wp-image-49359\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190724\u002Fbranding-websites-12.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190724\u002Fbranding-websites-12-450x287.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">brandchannel is a simple, professional branding website designed to give users a unique experience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they have to offer:\u003C\u002Fstrong> brandchannel offers different ways to learn about branding, with a vast range of content from news to interviews. It even gives readers a space to learn different brand terms.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s aimed at:\u003C\u002Fstrong> brandchannel benefits anyone looking to get personalized responses from branding experts. There are plenty of branding websites with helpful articles, but brandchannel specifically focuses on giving insight from the experts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes them unique:\u003C\u002Fstrong> Similar to other branding websites, brandchannel offers unique branding articles and research strategies, but what truly separates them from the pack is their insightful Q&As with industry leaders.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-7\">7. Emotive Brand\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"382\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190724\u002Fbranding-websites-9.jpg\" alt=\"The Emotive Brand website.\" class=\"wp-image-49361\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190724\u002Fbranding-websites-9.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190724\u002Fbranding-websites-9-450x287.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Emotive Brand is a modern company with a branding website driven to help customers through different strategies and techniques.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they have to offer:\u003C\u002Fstrong> Emotive Brand brings to the table an elite group of strategies and creative ideas to boost your overall branding process. It even has a blog to give you further insight into all things branding.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s aimed at:\u003C\u002Fstrong> Emotive is for the brands who want branding that overhauls their entire outlook without the extra involvement and research that usually goes into it. It is an agency dedicated to guiding you through the world of branding.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes them unique:\u003C\u002Fstrong> The overall approaches and techniques Emotive Brand uses are what sets them apart. It’s hard to find many other branding websites looking to use the same types of ideas and strategies when working with companies.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--3-example-websites-that-demonstrate-elite-branding\">3 example websites that demonstrate elite branding\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The Following three examples will give you a chance to see what types of things work and how successful brands approach branding.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Apple\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Apple serves as a great example because of how well they incorporate branding into many different areas on their website. They provide a simple user experience that expresses to visitors exactly the type of company they have found – a unique, modern business that adheres to the whims of tech.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Apple’s homepage meets customer concerns about security, quality, safety and tech functionality. They accomplish this by showcasing beautiful images and detailed product descriptions.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"382\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190723\u002Fbranding-websites-13.jpg\" alt=\"The Apple website.\" class=\"wp-image-49363\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190723\u002Fbranding-websites-13.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190723\u002Fbranding-websites-13-450x287.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">One way that Apple separates itself from others is their total commitment to branding whenever possible. For example, instead of simply re-decorating their website for a holiday, they will incorporate the festivities into their brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This seems like a minor strategy, but these types of branding efforts influence customer outlook and allow customers to feel like Apple is moving through the stages of life alongside them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>How to apply the principles of this example:\u003C\u002Fstrong> Mostly, when considering the success of Apple’s branding, think about their synchronicity with what they want to represent. Everything they do in terms of visuals, tone, messaging and more align with how they want customers to feel about them. When you’ve found your own ideals and values, take this same approach.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Seriously Unsweetened\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When a user visits Seriously Unsweetened’s website, they notice the simplicity first and foremost. The menu is small, simple and out of the way.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">All necessary functions are in the menu, and there’s little to no extra unnecessary features. Some brands choose to load their site with excessive details and images, but Seriously did the opposite. Customers get the feeling that the site was branded in a way that fits with simple, smooth soft drinks.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"382\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190723\u002Fbranding-websites-7.jpg\" alt=\"Seriously Unsweetened's homepage.\" class=\"wp-image-49365\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190723\u002Fbranding-websites-7.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190723\u002Fbranding-websites-7-450x287.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The reason this example stands out is the branding makes the customer feel that Seriously’s website is representative of their beverages. In fact, the website design, layout and color usage mimic the actual drink being sold.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Users exploring the site feel refreshed as they browse each page, just as they would if they were drinking the product. Each picture is even designed to bubble and fizz as you scroll. Lastly, the simplicity and lack of excess matches the drinks they sell, creating the perfect brand image and influencing the customer.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>How to apply the principles of this example:\u003C\u002Fstrong> At some point, everyone, no matter who they are, becomes overwhelmed with the extras. Seriously Unsweetened decided to keep things low key and prevent anyone from feeling overwhelmed by their branding materials. This made it easier for customers to focus on their products. Use simplicity whenever possible in your own processes.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Adidas\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The Adidas website provides customers with everything they want from a sports company, both in product display and the overall feeling of the site. The homepage gives visitors a chance to view and purchase the product, however, this is only a portion of why the website’s branding is successful.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When a customer visits the Adidas site, they want to feel a certain way: motivated, energized and invigorated. The website is therefore jumping (no pun intended) with exercise images and videos. This type of branding syncs perfectly with customer emotions.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"382\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190723\u002Fbranding-websites-14.jpg\" alt=\"The Adidas website.\" class=\"wp-image-49367\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190723\u002Fbranding-websites-14.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190723\u002Fbranding-websites-14-450x287.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The layout of the website can definitely be overwhelming upon first glance, but it’s not cluttered or disorganized. Instead, there is an extensive menu which helps users locate whatever they’re searching for.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Adidas’ branding reaches customers and lets them know that Adidas connects with them and understands their goal. Its fast-paced layout lures the motivated people into the Adidas culture.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>How to apply the principles of this example:\u003C\u002Fstrong> Adidas digs into the emotions, drive and desire of customers better than most brands out there. Their branding encourages the right types of people to feel inspired. When working through your branding, look to touch on the key principles you want to connect with.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--final-ideas\">Final ideas\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Branding is far too important of a process to navigate without serious research and outside help. Don’t neglect the many branding websites designed to get you through the necessary tasks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Also, become aware of the many ways that successful brands go about their branding – you’d be surprised how much you can learn simply by paying closer attention.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fessential-guide-brand-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_branding_websites\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"CTA image promoting a free guide titled "The Essential Guide to Brand Management," featuring a stylish woman in a cream sweater, color swatches, and UI elements that reflect digital brand management tools.\" class=\"wp-image-70168\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",11,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190722\u002Fbranding-websites-16.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190722\u002Fbranding-websites-16-450x294.jpg","A person putting together a real life desktop.",785,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184607\u002Fcustomer-service-feature-450x263.jpg",61300,"why-the-supply-chain-crisis-is-really-a-customer-service-challenge-for-brands","Why the supply chain crisis is really a customer service challenge for brands","Behind every headline about the supply chain crisis, there are disappointed customers. Canto CMO Erica Gunn discusses how brands can maintain customer satisfaction in an age of uncertainty. ","\u002Fblog\u002Fwhy-the-supply-chain-crisis-is-really-a-customer-service-challenge-for-brands\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190114\u002Fsensory-branding-1-450x263.jpg",52227,"sensory-branding","Sensory branding: A complete guide to multi-sense marketing","Tantalizing touch, overwhelming visuals or intoxicating aroma have more value than you think in the marketing world. Learn the true power of sensory branding.","\u002Fblog\u002Fsensory-branding\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190422\u002Fbrand-positioning-statement-9-450x263.jpg",25409,"brand-positioning-statement","Sample of a positioning statement: How to write a clear, compelling brand declaration","Brand positioning statements don't have to change often. However, it's important to make sure yours stays relevant. Here are some innovative ideas to guide you.","\u002Fblog\u002Fbrand-positioning-statement\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374904716]