[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-build-a-great-brand-inside-and-out":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",18836,{"id":24,"name":25},"author-0301142015","Canto","2018-09-13T16:28:43","2025-12-19T10:52:04","Build a great brand inside and out","build-a-great-brand-inside-and-out","Build a great brand inside and out with Canto DAM","You need to organize your content so you can narrow in on the perfect shot and quickly select the best images for your marketing projects.","“Organizing stuff is fun!” Said no marketer ever. Well, maybe a few OCD folks out there have proclaimed their affection for keeping everything in their lives organized. But for the most part, setting up a system of order isn’t exactly why creative, analytical and communication-savvy people join the ranks of marketing professionals. Marketers want to […]","“Organizing stuff is fun!” Said no marketer ever. Well, maybe a few OCD folks out there have proclaimed their affection...","\u003Ch4 class=\"wp-block-heading\">“Organizing stuff is fun!” Said no marketer ever.\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Well, maybe a few OCD folks out there have proclaimed their affection for keeping everything in their lives organized. But for the most part, setting up a system of order isn’t exactly why creative, analytical and communication-savvy people join the ranks of marketing professionals.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Marketers want to communicate\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">We want to influence. We want to test hypotheses and track results. And we also want to move fast. We must. But in order to do all of that, we have to keep things organized.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Don’t believe me? Allow me to share a little analogy from the real world to illustrate the point.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Imagine, for a moment, that over time your co-workers let your snack counter turn into a giant jumbled mess resembling a leftover discard pile.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195838\u002Fsnacks-nodam-rnd-600x300.jpg\" alt=\"no dam snackbox chaos\" class=\"wp-image-18837\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195838\u002Fsnacks-nodam-rnd-600x300.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195838\u002Fsnacks-nodam-rnd-600x300-450x225.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">(Not to say this would ever happen…but it did.)\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Now, it looks like there are some good treats in there. The real healthy, organic hipster kinds that aren’t cheap.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">But how can you find the one you want? How do you even know what’s available?\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">You can’t. You don’t.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You need order and organization to see your options before making a good selection.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This couldn’t be more true when it comes to backend marketing assets as well!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you keep your photos, video clips, logos and other digital assets spread across people’s computers, file share sites and in a hodge-podge of digital places – then it will be very hard to select the best image for your upcoming newsletter, blog article or social media post.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">You need to organize your stuff to make it quick and easy to make the right choices\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">You need to be able to see everything in one place.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195838\u002Fsnacks-wdam-rnd-600x300.jpg\" alt=\"with DAM snackbox bliss\" class=\"wp-image-18838\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195838\u002Fsnacks-wdam-rnd-600x300.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195838\u002Fsnacks-wdam-rnd-600x300-450x225.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Ahhh, now that’s better!\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">You need your content categorized. You need like things with like things. When your snacks are in order, you can pick what you really want and not just settle for something that’s easy to grab at the top of the pile.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Similarly, when your digital assets are labeled well (tags, keywords, metadata) and in order, you can narrow in on the perfect product shot, you can be sure to grab the right version of a photo and you can feel confident that you’ve made a great choice.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A centralized \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> system makes it possible for marketers to organize, find and share all their best content with ease.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">The moral of this short story is, don’t be like this guy:\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195837\u002FCanto-shel-behind-brand-500w.jpg\" alt=\"behind the brand poem\" class=\"wp-image-18849\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195837\u002FCanto-shel-behind-brand-500w.jpg 500w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195837\u002FCanto-shel-behind-brand-500w-450x450.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195837\u002FCanto-shel-behind-brand-500w-150x150.jpg 150w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A poem based on Shel Silverstein’s “Underface” dedicated to marketers everywhere.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch4 class=\"wp-block-heading\">With digital asset management from Canto, we help you build a great brand inside and out!\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fsignup\u002F\">Click here\u003C\u002Fa> to start your free trial of the Canto digital asset management system.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To watch a 30-min webinar of Best Practices for Organizing Marketing Content, \u003Ca href=\"\u002Fdam-resources\u002Fwebinar-best-practices-how-canto-helps-you-organize-marketing-content\u002F\">click here\u003C\u002Fa>.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195837\u002Fadult-beautiful-blur-935756-scaled.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195837\u002Fadult-beautiful-blur-935756-450x300.jpg","marketing pro",1707,2560,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193137\u002Fbest-books-on-branding-450x450.jpg",37490,"best-books-on-branding","The 3 best books on branding","It's easy to learn branding if you have the right materials. Don't sell yourself short with cookie cutter resources. Here are three super unique books.","\u002Fblog\u002Fbest-books-on-branding\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-450x300.jpg",36502,"branding-design","Branding design – 3 tips to build visual items","Branding design defines your company in a lot of ways to a large amount of customers. Make sure you understand the different ways to build company visuals.","\u002Fblog\u002Fbranding-design\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192853\u002Fbrand-value-pyramid-5-450x321.jpg",39086,"brand-value-pyramid","Brand pyramid: What it is and how to build one","The brand value pyramid is a fantastic way for companies to set the tone for each project and campaign. Use this guide to build your own effectively.","\u002Fblog\u002Fbrand-value-pyramid\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789479965100]