[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-business-case-for-digital-asset-management":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",60167,{"id":24,"name":25},"author-0301142015","Canto","2023-03-01T10:30:30","2026-09-15T13:16:36","ROI of investing in a DAM system: Building the business case","business-case-for-digital-asset-management","The Business Case for Digital Asset Management","Learn how digital asset management (DAM) software creates value for businesses, so you can make a persuasive case based on ROI. ","Learn how digital asset management (DAM) software creates value for businesses, so you can make a persuasive case based on ROI.","Learn how digital asset management (DAM) software creates value for businesses, so you can make a persuasive case based on...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-the-roi-of-investing-in-a-dam-system\">What is the ROI of investing in a digital asset management system?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The ROI of investing in a digital asset management (DAM) system measures the financial return an organization gains from centralizing, organizing, and distributing its digital content through dedicated software. Returns include reduced time spent searching for assets, fewer redundant content creation costs, faster campaign launches, and a lower risk of licensing violations. Organizations calculate DAM ROI by weighing those productivity gains and cost savings against the total cost of software, implementation, and ongoing management.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> is a platform that stores, organizes, searches, manages, and distributes your brand’s digital assets.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--digital-content-is-an-investment\">Digital content is an investment\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Images, videos, and other collateral are called “digital assets” because they have real financial value. You invest money to create them, and you use them to generate revenue. Canto increases the ROI on those investments, allowing you to make a bigger impact for every dollar you invest in content. Here’s how:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Create more content\u003C\u002Fstrong> – With faster workflows and fewer roadblocks, you can increase creative output without growing your team or spending more on agencies.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Reuse and repurpose content\u003C\u002Fstrong> – With better visibility into the brand assets you already have, it’s easy to \u003Ca href=\"\u002Fblog\u002Frepurposing-your-best-content-using-digital-asset-management\u002F\">reuse and repurpose\u003C\u002Fa> existing content instead of creating everything from scratch.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Leverage your content more effectively\u003C\u002Fstrong> – When impactful brand assets are easy to find, people are more likely to use them and share them — amplifying their reach and increasing their impact.\u003C\u002Fp>\u003Ccto-testimonial company=\"Amorepacific Group\" author=\"Kyongsuk Lim\" position>It costs a lot to produce one piece of content. Using Canto to distribute content to multiple countries can save a lot of money. We’re now reusing more content and removing redundancies in our workflows. That’s had a significant impact.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--give-your-team-more-time-for-high-value-work\">Give your team more time for high-value work\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Teams trying to organize, find, and share digital content without a digital asset management tool face cumbersome daily hurdles that draw their time and attention away from more strategic work. Common problems holding these teams back include:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Content is scattered all over the place, and people can’t find what they need\u003C\u002Fli>\u003Cli>Skilled professionals get bogged down in tedious manual tasks, like resizing and reformatting the same images, videos, etc. over and over again\u003C\u002Fli>\u003Cli>Every task comes with extra steps because essential tools don’t work together\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">By freeing your team to do high-value work, you can plan more campaigns, create more impactful content, and find new ways to connect with potential customers.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--go-to-market-faster-and-inspire-customers-with-targeted-campaigns\">Go to market faster and inspire customers with targeted campaigns\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Highly targeted campaigns are one of the most effective ways to win customers over. But tailoring creative assets to appeal to to different audiences is a resource-intensive undertaking. As a result, content becomes a bottleneck, stretching out campaign timelines and slowing speed to market.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto removes that bottleneck, empowering teams to create and distribute segmented campaign collateral at scale. With the right tools to quickly repurpose content for different audiences and verticals and usher it through the digital content supply chain, your team can launch more campaigns faster — with just the right messaging and visuals to resonate with your customers.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--minimize-risk-to-your-business-with-digital-rights-management\">Minimize risk to your business with digital rights management\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"389\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184205\u002Fbusiness-case-dam-digital-rights.jpg\" alt=\"Fashion brand image showing status in Canto's digital rights management interface.\" class=\"wp-image-63268\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184205\u002Fbusiness-case-dam-digital-rights.jpg 600w, \u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184205\u002Fbusiness-case-dam-digital-rights-450x292.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Using copyrighted or licensed materials incorrectly can expose your organization to serious liability in the form of fines or lawsuits.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto’s built-in \u003Ca href=\"\u002Fblog\u002Fwhy-your-content-needs-digital-rights-management-drm\u002F\">digital rights management (DRM)\u003C\u002Fa> stores essential copyright and digital rights information right alongside each digital asset. That way, everyone using your content can do so confidently, secure in the knowledge all the necessary rights and permissions are in place. When rights expire, digital asset management platforms have a variety of features that make it easy to take content out of circulation, preventing costly mix-ups and mistakes.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--your-brand-is-one-of-your-company-s-most-valuable-assets-it-s-worth-managing-and-protecting\">Your brand is one of your company’s most valuable assets. It’s worth managing and protecting.\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A consistent brand builds customer loyalty and increases revenue — \u003Ca href=\"https:\u002F\u002Finfo.marq.com\u002Fresources\u002Freport\u002Fbrand-consistency\" target=\"_blank\" rel=\"noopener\">by as much as 23%\u003C\u002Fa> according to some calculations. But as brands grow and more people have a hand in creating and distributing content, it can be hard to maintain a consistent brand identity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto makes it possible to manage your brand at scale — ensuring a polished, consistent customer experience across every touchpoint. Brand managers have central oversight and can easily remove off-brand or outdated content from circulation. Contributors have direct access to approved brand guidelines and assets, making it easy to make the right creative decisions. And version controls ensure only on-brand, approved content makes it out into the world.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With a central platform to manage and grow your brand, it’s easier than ever to leverage your brand identity to stand out from the competition.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--how-much-revenue-can-canto-unlock-for-your-organization\">How much revenue can Canto unlock for your organization?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Ready to put these ideas into practice? Use our \u003Ca href=\"\u002Fdam-roi\u002F\">digital asset management ROI\u003C\u002Fa> calculator to do a custom calculation for your team and see how the numbers add up. Have questions? \u003Ca href=\"\u002Fcontact\u002F\">Get in touch\u003C\u002Fa>! We’d be happy to help you explore how Canto can address specific business challenges and generate value for your organization.\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184205\u002Fbusiness-case-dam_feature.20230301094736931.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184205\u002Fbusiness-case-dam_feature.20230301094736931-450x263.jpg","Illustration of a marketer pointing at a graph to make the case for investing in a DAM.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193503\u002Fsales-enablement-dam-450x300.jpg",35657,"powering-your-sales-team-with-dam","Powering your sales team with DAM","Sales enablement is an essential function of marketing teams. Here’s how four teams use Canto to equip their sales teams with the assets they need to succeed!","\u002Fblog\u002Fpowering-your-sales-team-with-dam\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194646\u002Fonedrive-alternatives-6-450x278.jpg",28585,"onedrive-alternatives","Need a Microsoft OneDrive alternative? Here are the 5 best options","File storage services are a priority for users and companies. OneDrive is one such service but it’s not for everyone. Here are five OneDrive alternatives.","\u002Fblog\u002Fonedrive-alternatives\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F05\u002F21191504\u002FDAM-savings-feature-450x225.jpg",70033,"dam-cost-savings","DAM cost savings explained","Learn how digital asset management (DAM) reduces content costs, helps teams get more value from every asset, and maximizes ROI for your team.","\u002Fblog\u002Fdam-cost-savings\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790139699221]