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Content Marketing World was incredible.","I’ve been home 5 days, and I have to say, I’m still thinking about it. Content Marketing World was incredible. Its appeal stemmed in equal parts from the content it produced and the people it attracted. How do we combine the talent and the content we have to create something that leaves an impression? Content […]","I’ve been home 5 days, and I have to say, I’m still thinking about it. Content Marketing World was incredible....","\u003Cp class=\"wp-block-paragraph\">I’ve been home 5 days, and I have to say, I’m still thinking about it. Content Marketing World was incredible. Its appeal stemmed in equal parts from the content it produced and the people it attracted. How do we combine the talent and the content we have to create something that leaves an impression? Content Marketing World sought to answer that question.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The event brought together a strong collection of seasoned digital marketers. The floor and sessions were constantly abuzz with intelligent people eager to learn. Topics ranged from how to build the bones of a successful content strategy all the way out to how to best leverage artificial intelligence in order to enhance your campaigns.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Personally, I found myself enchanted by the conversations around artificial intelligence. It’s an interesting scenario we find ourselves in with AI: how do we best leverage a power previously unseen in a way that brings tangible benefit? In his session, Chris Penn, the co-founder of Trust Insights, marvelously quantified what seems like a very qualitative question. He showed ways to draw insights, but perhaps most importantly, ways to implement the teachings into your process \u003Ci>immediately.\u003C\u002Fi> All of a sudden, something as cutting-edge as AI felt entirely familiar.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193901\u002FIMG_1966.jpg\" alt=\"Photo of the Canto stand at Content Marketing World 2019.\" class=\"wp-image-33464\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193901\u002FIMG_1966.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193901\u002FIMG_1966-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193901\u002FIMG_1966-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">CMW’s vendors were well-chosen. Each sponsor was specifically equipped to aid in finding ideal answers to some of content marketing’s central questions. How do we best optimize and distribute our content? How do we achieve higher conversion rates? How do I find my brand’s voice?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are whole hosts of different suites of technologies one could use along the path of finding those answers. There is no “perfect” tech-stack, just various permutations that may work better or worse.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Choosing your ideal content marketing suite is a bit like being an anesthesiologist: how do I find the perfect mixture of solutions to produce the desired effect? Between DAMs, webinar insights, social-posting platforms, video production platforms and more, there are innumerable solutions. From the educational sessions to the consultative vendors, CMW did a phenomenal job helping the attendees get closer to uncovering the proverbial “pot of gold.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193903\u002FIMG_1957.jpg\" alt=\"Photo of an exhibition hall at Content Marketing World 2019.\" class=\"wp-image-33458\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193903\u002FIMG_1957.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193903\u002FIMG_1957-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193903\u002FIMG_1957-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The fusing of the minds between vendor and end-user didn’t end at the sessions. The Content Institute knows how to have a good time! The first night’s event was a cocktail party at the Rock and Roll Hall of Fame. The next one was hosted at an arcade bar with a mini-golf area, a rooftop and your choice of ‘Content Cocktails.’ Each of these events was well-curated, and the camaraderie was tangible. I had the opportunity to hang out with bright minds from across the digital ecosystem, vice presidents from enterprise content management software companies to content creators from fledgling agencies alike. There wasn’t a soul in that room that didn’t know how to have a good time. More powerful still, there wasn’t a soul in that room who wasn’t intelligent with an appetite for learning still more, and therein lies the key to breeding better and better ideas.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Content Marketing World was a blast. There’s not a doubt in my mind that Canto will be back, and I with it.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193902\u002FIMG_1995.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193902\u002FIMG_1995-450x300.jpg","Photo of people at an exhibition hall at Content Marketing World 2019.",682,1024,[42],{"id":43,"slug":43,"title":44,"path":45},"inside-canto","Inside Canto","\u002Fpost-category\u002Finside-canto\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191714\u002FScreenshot-2020-05-25-at-15.55.11-450x301.png",45381,"universities-celebrate-the-class-of-2020-with-canto","Universities celebrate the class of 2020 with Canto","Universities shape future generations. With Canto, they can fully focus on creating positive student experiences instead of tracking down digital assets.","\u002Fblog\u002Funiversities-celebrate-the-class-of-2020-with-canto\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193145\u002FEmployee-spotlight-Adam-banner-450x182.png",37375,"employee-spotlight-adam-dangelo","Employee Spotlight: Adam D’Angelo’s secret for leading successful teams","This month, we’re celebrating none other than Adam D’Angelo, our VP of Revenue, who has helped lay the foundation for our team culture and values.","\u002Fblog\u002Femployee-spotlight-adam-dangelo\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193247\u002Fcanto-customer-instagram-accounts-360x450.jpg",36900,"6-aesthetic-canto-customer-instagram-accounts-you-need-to-follow","6 aesthetic Canto customer Instagram accounts you need to follow","The perfect Instagram feed is an art. We appreciate a well-curated feed of beautiful, engaging content that inspires or educates. Check out these six examples.","\u002Fblog\u002F6-aesthetic-canto-customer-instagram-accounts-you-need-to-follow\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789966904359]