[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-captivate-audience-unexpected-manner":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",18863,{"id":24,"name":25},"author-0301142015","Canto","2018-10-17T13:05:45","2026-07-22T16:11:46","Captivating audiences: Presentation strategies that actually work","captivate-audience-unexpected-manner","Captivate an audience in an unexpected manner","Presentations change trajectories of a company entirely, but the same old strategies won’t suffice. Revolutionize presentations with these unique ideas.","What is a captivated audience? Captivating audiences is the practice of commanding sustained attention and emotional engagement from a group during a presentation or speech. It goes beyond delivery mechanics to focus on creating moments that make content memorable and shareable. Effective audience captivation drives the listener to recall and repeat the message long after […]","What is a captivated audience? Captivating audiences is the practice of commanding sustained attention and emotional engagement from a group...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-captivated-audience\">What is a captivated audience?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Captivating audiences is the practice of commanding sustained attention and emotional engagement from a group during a presentation or speech. It goes beyond delivery mechanics to focus on creating moments that make content memorable and shareable. Effective audience captivation drives the listener to recall and repeat the message long after the presentation ends.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> (MRM) combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency. For presenters and marketing teams alike, MRM provides the structured framework that ensures the right assets, messaging, and media are ready when it matters most.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--taking-full-control-of-the-presentation-gain-power-over-the-audience\">Taking full control of the presentation – Gain power over the audience\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s a battlefield. It’s you against them. You have to attack, not passively lessen your fear. Imagine all the failed or even marginal presenters who have not won over the audience. Hundreds of millions of them used the same old advice about hand gestures or imagining the audience in undergarments. Even if everything goes okay – okay is failure with presentations. People pitch multi-million dollar ideas that fail because the presentation doesn’t attack the audience. It totters on fear and mediocrity.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-18867\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195836\u002Fcaptivate-audience-unexpected-manner-2.jpg\" alt=\"A woman is standing in front of a group of people sitting in a circle on chairs, listening to her.\" class=\"wp-image-18867\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195836\u002Fcaptivate-audience-unexpected-manner-2.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195836\u002Fcaptivate-audience-unexpected-manner-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195836\u002Fcaptivate-audience-unexpected-manner-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Attack the audience with intrigue and mystery to gain their attention.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">At the start of your presentation, the pressure is on you. The focus is on what you have to offer. By the end of it, the pressure should be on them. Put them onto the edge of their seat and make them feel like you’re giving them something they need to consider.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The most memorable speech I’ve heard didn’t come from a Fortune 500 CEO, but from my fourth grade teacher.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--seeing-or-hearing-something-you-ve-never-even-imagined\">Seeing or hearing something you’ve never even imagined\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">My classmates and I intensely watched him hold his closed hand above his head, and slowly lower it to his mouth. The classroom filled with noise – laughter, speculation and grossed out moans. Some students remained silent, but this silence was infinitely more powerful than a student held as a result of an order of “Be quiet!”. My teacher had just caught a fly and put it into his mouth.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The material of his lesson was the same as every other teacher’s at my school – boring, bland babble that interested no one. Even worse, he wasn’t a good public speaker. He was more reserved than other teachers, and if he were on stage in front of judges for a debate contest, his marks would be noticeably poor. And yet, to this day I still remember every little detail about his speech. I sat wide-eyed through it, listening to the material he prepared with an open mind, craving to hear more. My teacher caught a living fly with his hand at the start of his speech. This was more attention-grabbing than clapping or yelling “quiet”. He was about to begin his speech, and he had just put a fly into his mouth. He stood still, mouth-closed for five seconds, then whoosh – he made a spitting sound and out flew the insect, buzzing around toward the windows.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-18869\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-3.jpg\" alt=\"A sitting audience of 6 persons is listening to a woman in fron giving a talk.\" class=\"wp-image-18869\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-3.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Give the audience something they can’t possibly ignore.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">I was in the fourth grade when I learned the true key to an effective presentation. The material, the charisma of the speaker, the way their speech was structured – none of it mattered much. Captivating an audience isn’t obtained through cliched anecdotal attempts or a shocking fact at the start of the speech. Captivation of an audience begins when the audience sees something they’ve never in their lives seen before.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--not-a-gimmick-but-a-link-to-your-main-points-that-will-spread\">Not a gimmick, but a link to your main points that will spread\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A presentation is limited by the number of people who can see and hear it. Sure, webinars can be shared online for viewing, and someone may post a video of your speech on social media, but the true spreading of ideas comes from excited word-of-mouth sharing. This makes creating a captivating, memorable speech so important. Will people tell someone else about the idea you presented?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In the case of my teacher and the fly, the idea he preached that day spread throughout the school and beyond. This is because he took something we had never seen before and linked it to the main idea of his speech. The idea was that the fly had no choice in the events that took place. It tried to avoid capture but couldn’t. It then got placed into a mouth and couldn’t get out. When given the opportunity, it flew away. The message my teacher told us was how we were all like the fly and things will happen to us that are out of our control. At the end of it all, we have to be prudent enough to fly away and continue with our lives.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-18871\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"604\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-4.jpg\" alt=\"Four coworkers with notes and laptops sitting next to each other on a sofa, talking excitedly to each other.\" class=\"wp-image-18871\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-4.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-4-450x340.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-4-768x580.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Ensure your presentation is interesting enough to spread by word of mouth.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">When we told others about the teacher who ate the fly, it reminded us of his message, and we would even sometimes tell the message as well. It becomes ingrained in us. It was over twenty years ago and I still remember it.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--construct-presentations-that-keep-audiences-engaged\">Construct presentations that keep audiences engaged\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Building a presentation requires technical understanding of basic speech principles, but don’t settle on the bare minimum. Ensure the presentation is functional and coherent, but then add personalized life and feeling into it, the way you would a story or song.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Knowing now the requirements for a highly successful speech, focus on what images, music or videos will build upon the message of your presentation. Zero in on specific ideas and begin searching based on keywords that are in-sync with these ideas. Remember when selecting media for a presentation that each selection creates feelings for the audience. Whether they’re forgotten instantly or remembered and linked with the topic depends on how powerful and relevant your choice of media.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-18873\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-5.jpg\" alt=\"A woman is giving a speech in front of a microphone.\" class=\"wp-image-18873\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-5.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-5-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195835\u002Fcaptivate-audience-unexpected-manner-5-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Select the right media to make your presentation successful.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Building your presentations with consistent imagery is best done through the use of \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa>. Canto DAM uses metadata, which gives the option to search media libraries using important keywords. Furthermore, DAM manages brand logos and keeps company presentations on brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I ran into my old teacher a few years ago in a grocery market. I eventually asked him, “How did you do that fly thing?” He smiled, knowing exactly what I was talking about despite it being such a long time before. He responded, “I put it into my mouth. For real.” His answer didn’t really matter at that point. All that mattered was he used something I had never seen to make me remember an idea in a presentation. Every presenter has a fly trick of their own, they just need to find it and make their presentation memorable.\u003C\u002Fp>",6,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195836\u002Fcaptivate-audience-unexpected-manner.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195836\u002Fcaptivate-audience-unexpected-manner-450x249.jpg","captivate audience unexpected manner",424,765,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193612\u002Fworking-with-agencies-450x300.jpg",35050,"how-to-get-the-most-out-of-marketing-agencies-and-contractors","How to get the most out of marketing agencies and contractors","Here are some guidelines to help set your team up for success when working agencies and contractors.","\u002Fblog\u002Fhow-to-get-the-most-out-of-marketing-agencies-and-contractors\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194305\u002Funlocking-content-marketing-team-450x301.jpg",31205,"unlocking-the-potential-of-your-content-marketing-team","Unlocking the potential of your content marketing team","The biggest challenge facing content marketing isn’t creating better content; it’s how we manage that content in a way that helps teams work better together.","\u002Fblog\u002Funlocking-the-potential-of-your-content-marketing-team\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184200\u002Fnon-profit-feature-450x263.jpg",32366,"how-nonprofits-do-more-with-canto","How nonprofits use Canto to do more with less","Learn how successful nonprofits use Canto to maximize the impact of the content they produce and make the most of limited resources. ","\u002Fblog\u002Fhow-nonprofits-do-more-with-canto\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790139704879]