[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-cincinnati-bearcats-dam":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",68102,{"id":24,"name":25},"author-0301142015","Canto","2025-01-13T11:23:29","2025-12-19T12:52:09","How the Cincinnati Bearcats won big with digital asset management","cincinnati-bearcats-dam","How the Cincinnati Bearcats won big with DAM software","How DAM software helps the Cincinnati Bearcats execute their content strategy, manage content, engage fans, and empower athletes with NIL opportunities. ","“Content is everything,” says the University of Cincinnati Bearcats’ Chief Strategy Officer, Ben Hofstetter. And he has an unusual example to prove his point. “Recently, I was at a conference in Las Vegas and ran into someone who was a football player at Cincinnati ten years ago,” Hofstetter explains. “We got to talking about the […]","“Content is everything,” says the University of Cincinnati Bearcats’ Chief Strategy Officer, Ben Hofstetter. And he has an unusual example...","\u003Cp class=\"wp-block-paragraph\">“Content is everything,” says the University of Cincinnati \u003Ca href=\"https:\u002F\u002Fgobearcats.com\u002F\" target=\"_blank\" rel=\"noopener\">Bearcats\u003C\u002Fa>’ Chief Strategy Officer, Ben Hofstetter. And he has an unusual example to prove his point.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Recently, I was at a conference in Las Vegas and ran into someone who was a football player at Cincinnati ten years ago,” Hofstetter explains. “We got to talking about the work I was doing implementing our digital asset management system, and he said: ‘l’ve never seen any of the photos from when I was there.’ So, I searched on my phone, and immediately, I had about 25 photos of him.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“He starts looking through them, and all of a sudden, he gets really quiet. I can see he’s starting to cry. And he says: ‘This is me and my grandpa. He died about six months after this, and I’ve never seen this photo before.’ It’s amazing that a photo can mean so much to an alum with a connection to us; you can’t put a price tag on that.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If Hofstetter’s story shows the power of one piece of content – even a decades-old photo – it’s also a stark reminder of the content challenges facing sports organizations like the Bearcats.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--competitive-content\">Competitive content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">At any one time, Cincinnati’s athletics department supports 500+ student-athletes across 18 sports, from basketball and football to soccer and track and field. Hofstetter oversees a team of 48 creators across photography, design, and communications roles, and no matter how much more content is created, the demand continues to grow.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“If we look at one of our smaller sports, like volleyball or tennis — which aren’t even our main revenue-generating sports — we’ve seen 10x growth in content over the last five years,” Hofstetter tells an exclusive webinar in the \u003Ca href=\"https:\u002F\u002Finsider.sportspro.com\u002F\" target=\"_blank\" rel=\"noopener\">SportsPro Insider Series\u003C\u002Fa>, sponsored by Canto.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s a common picture seen across sports in America, according to Canto’s Andrew Hall:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We’re seeing a massive explosion of content, more so in sports than any other industry.” Canto’s research found that marketers expect to produce 75% more content year-over-year across all verticals. “But in sports, this figure was 120% — sports content is more than doubling in volume each year,” Andrew says.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--getting-game-ready\">Getting game-ready\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The proliferation of content driven by technology gives sports organizations several strategic opportunities: to engage fans, attract sponsors, monetize content, and maximize the value of their digital media inventory.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It also poses a productivity challenge, as organizations need better processes to manage and control their ever-increasing content library. Having the ability to organize, filter, and find the right assets becomes critically important, which is where a \u003Ca href=\"\u002Findustries\u002Fsports\u002F\">digital asset management (DAM) solution like Canto\u003C\u002Fa> comes in.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Before we went with Canto, it was hard to find content,” Hofstetter admits. “The traditional shared drive is a folder in a folder in a folder, and you have to know the person who knows exactly where those photos are. To be able to make that content more accessible more quickly has been huge for us. We wanted to have the right tools so everyone can be really efficient in what they do.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F01\u002F13161913\u002Fcincinnati-bearcats-1.png\" alt=\"Search bar with three basketball player photos as the results\" class=\"wp-image-68104\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F01\u002F13161913\u002Fcincinnati-bearcats-1.png 880w, \u002Fcdn\u002Fen\u002F2025\u002F01\u002F13161913\u002Fcincinnati-bearcats-1-450x230.png 450w, \u002Fcdn\u002Fen\u002F2025\u002F01\u002F13161913\u002Fcincinnati-bearcats-1-768x393.png 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--powering-nil-with-ai\">Powering NIL with AI\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One of the most tangible impacts of introducing a DAM solution is empowering student-athletes to grow and use their name, image, and likeness (NIL) throughout their careers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Hofstetter explains that DAM enables Cincinnati to achieve its strategic goals through content. He says: “Being able to build a personal brand is a big deal for college athletes, and we had a big shift six or seven years ago to get content into the hands of our student-athletes, in line with the shifts in NIL. Building their brands is good for our brand. The bigger the stars they are, the better for us. So, how do we get them the content they need to promote themselves?”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The answer came in the form of Canto’s AI-powered DAM platform, which includes auto-tagging, facial recognition, and a new \u003Ca href=\"\u002Fproduct\u002Fai-visual-search\u002F\">AI Visual Search\u003C\u002Fa> function that allows people to find highly specific images simply using natural language. Andrew Hall explains that “AI Visual Search is really valuable for people like Ben when they’re looking for very specific images, but also for rights holders, players, and agents to find highly specific images in their repository.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--the-final-whistle\">The final whistle\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The future of content in sports will only become more competitive, and sports organizations are increasingly convinced of the value of content to help them achieve their strategic goals. The key challenge, according to Hofstetter, is harnessing the power of their content, being able to put data behind what that content achieves, driving commercialization, and improving usability of content — so even super-stretched marketing teams can reach more people by leveraging stakeholders.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Content is key to our brand, to our storytelling, and our recruiting process,” Hofstetter sums up. “It’s everything.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Ready to discover the power of digital asset management for sports organizations? Download Canto’s free ebook now — \u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-for-sports\u002F?utm_source=canto_content&utm_medium=content_cta&utm_campaign=CantoContent-FY24&utm_content=blog_cincinnati-sport\">Digital Asset Management for Sports\u003C\u002Fa>.\u003C\u002Fstrong>\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F13161916\u002Fcincinnati-bearcats-faeture.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F13161916\u002Fcincinnati-bearcats-faeture-450x236.png","",630,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F05\u002F27175105\u002Fchoose-the-right-dam-1-4-450x230.jpg",78007,"sftp","SFTP + DAM: How fast-moving teams turn secure file transfer into a full content pipeline ","SFTP secures your file transfer. Canto DAM completes the workflow — from ingest to approval to distribution. See how they work together for sports, education, and media teams. ","\u002Fblog\u002Fsftp\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F03\u002F19192629\u002Fphoto-1453799527828-cf1bd7b2f682-450x301.jpg",10750,"organizing-digital-assets","5 tips for organizing your brand’s digital assets","Most teams waste weeks – even months – each year searching for files. These five tips will help you get organized and win back your team's time. ","\u002Fblog\u002Forganizing-digital-assets\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F05\u002F19195022\u002Fsecure-dropbox-alternative-1-450x300.jpg",15377,"secure-dropbox-alternative","Secure Dropbox alternative for forward-moving organizations","Dropbox is a great file storage solution but when it comes to company protection, you need a secure Dropbox alternative.","\u002Fblog\u002Fsecure-dropbox-alternative\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789534907013]