[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-coex-photo-studio-ops-nyc-2020":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",41660,{"id":24,"name":25},"author-0301142015","Canto","2020-03-11T22:54:00","2025-11-17T13:25:26","Lessons learned from COEx | Photo Studio Ops | NYC 2020","coex-photo-studio-ops-nyc-2020","Lessons learned at COEx Photo Studio Ops - NYC 2020","We took the chance to to learn from the best in the creative operations industry. The Canto team's three big takeaways from COEx – Photo Studio – NYC.","Last week, the Canto team went to COEx | Photo Studio Ops | NYC to learn from the best in the creative operations industry. After what felt like a 2-day masterclass in photo studio operations, I came away inspired and excited to help solve the challenges of creative professionals looking to scale their own in-house […]","Last week, the Canto team went to COEx | Photo Studio Ops | NYC to learn from the best in...","\u003Cp class=\"wp-block-paragraph\">Last week, the Canto team went to COEx | Photo Studio Ops | NYC to learn from the best in the creative operations industry. After what felt like a 2-day masterclass in photo studio operations, I came away inspired and excited to help solve the challenges of creative professionals looking to scale their own in-house photography efforts!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are three big takeaways I had from COEx | Photo Studio Ops | NYC.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192412\u002Fcoex-nyc-2020.jpg\" alt=\"A panel at the COEx | Photo Studio Ops | NYC.\" class=\"wp-image-41661\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192412\u002Fcoex-nyc-2020.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192412\u002Fcoex-nyc-2020-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192412\u002Fcoex-nyc-2020-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--lesson-1-due-diligence-in-pre-production-makes-all-the-difference\">Lesson 1: Due diligence in pre-production makes all the difference!\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">I moderated a panel with four in-house photography production experts from Walmart, Rent the Runway, Sperry and Rue Gilt Groupe. It was fascinating to get a peek of how much work goes on behind-the-scenes, even weeks before a shoot.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">At Rent the Runway, pre-production may start four weeks before a shoot, while at Rue Gilt, the team may only have seven days. The teams also have to factor in curveballs such as delayed samples and changes in creative direction or products.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Takeaways ranged from person to person: Mark Thayer, photo studio manager at Sperry, said his secret sauce is to “standardize and automate everything,” while Heather Johnson, director of production, photography and retouching at Rent The Runway, said her best advice is to “make friends with everyone.” But a common thread was the need to do your homework and stay flexible as plans change.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--lesson-2-dam-is-key-to-scaling-in-house-photo-production\">Lesson 2: DAM is key to scaling in-house photo production\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">We’re seeing more companies invest in in-house content creation, but it can be hard to scale in-house production to meet demands. John J. Kelly, III, Senior Managing Photographer at FreshDirect, gave a great talk on how he was able to increase lifestyle and editorial photography by 150 percent over four years, and still and product photography by 105 percent, over five years.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">John began as a “one-person show” and gradually brought on part-time assistants whom he trained to take on various parts of the production process. At a critical point when the team was pushing the limits of their old system, he implemented a DAM solution to help the team step up their content creation.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192412\u002Fcoex-nyc-2020-1.jpg\" alt=\"Attendees and panel at the COEx | Photo Studio Ops | NYC.\" class=\"wp-image-41663\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192412\u002Fcoex-nyc-2020-1.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192412\u002Fcoex-nyc-2020-1-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192412\u002Fcoex-nyc-2020-1-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">By immediately pushing final photography assets into FreshDirect’s DAM after a shoot, John essentially enables the entire company to access the photos they needed instantaneously. His philosophy is to upload assets first, then apply tags and metadata second, which does not create a bottleneck for teams contingent on his content. His “laundry rule” of not letting assets go longer than 7 days without being properly tagged ensures that every asset in the DAM eventually gets the necessary metadata to be searchable for years.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--lesson-3-innovate-but-don-t-forget-you-re-making-content-for-humans\">Lesson 3: Innovate, but don’t forget you’re making content for humans!\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">We’re always hearing that brands need to innovate and create fresh content that stands out. I really enjoyed the perspective I got from the Fireside Chat with Steve Giralt, visual engineer and founder of The Garage, a production company that creates internet-breaking visuals by combining art and engineering.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">While The Garage loves using technology to achieve the coolest special effects, they keep in mind that the content they’re creating has to appeal to real-life people. That’s where creativity comes into play – it’s not about using the coolest technology, necessarily, but making art that captures a person’s attention and tells a story.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In Steve’s words, “appetite appeal is everything…make [content] look so good that it actually makes you want to eat it.”\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192412\u002Fcoex-nyc-2020.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192412\u002Fcoex-nyc-2020-450x300.jpg","",682,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"inside-canto","Inside Canto","\u002Fpost-category\u002Finside-canto\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193958\u002FDSCF9013-450x300.jpg",32882,"canto-meet-learn-san-francisco-edition","Canto Meet & Learn: San Francisco edition","Last week, we hosted our first Meet & Learn in San Francisco – an intimate event where SF-based customers could network with each other, meet our team face-to-face and get the inside scoop about the latest Canto features.","\u002Fblog\u002Fcanto-meet-learn-san-francisco-edition\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193208\u002Fshacc-canto-creative-spotlight-450x300.jpg",36980,"creative-spotlight-don-meek-glenn-brumage-shacc","Creative Spotlight: Catching creative waves with Don Meek and Glenn Brumage of SHACC","Canto CEO Jack McGannon and head of community Jack Huber visited the Surfing Heritage and Culture Center (SHACC) museum in San Clemente, California.","\u002Fblog\u002Fcreative-spotlight-don-meek-glenn-brumage-shacc\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192830\u002Fdam-archive-450x299.jpg",39287,"how-organizations-breathe-new-life-into-their-archives-with-canto","How organizations breathe new life into their archives with Canto","Check out how these three teams use Canto to wipe the dust off their archives and showcase their organizations’ incredible history to the world.","\u002Fblog\u002Fhow-organizations-breathe-new-life-into-their-archives-with-canto\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789707707564]