[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-collaborative-design":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",10064,{"id":24,"name":25},"author-0301142015","Canto","2019-10-11T10:00:37","2026-06-11T18:22:13","Collaborative UX design: A complete guide to the collaborative design process","collaborative-design","Collaborative design – A detailed breakdown","Collaborative design is the current company-wide standard. Learn the basics of how this phase in the UX process is organized and executed by teams.","What is collaborative UX design? Collaborative UX design is a multi-disciplinary approach in which designers, developers, researchers, and stakeholders work together iteratively to define, prototype, and refine digital products. It replaces siloed workflows with shared feedback loops, enabling teams to align on user needs at every stage. The process is cyclical — built on repeating […]","What is collaborative UX design? Collaborative UX design is a multi-disciplinary approach in which designers, developers, researchers, and stakeholders work...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-collaborative-ux-design\">What is collaborative UX design?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Collaborative UX design is a multi-disciplinary approach in which designers, developers, researchers, and stakeholders work together iteratively to define, prototype, and refine digital products. It replaces siloed workflows with shared feedback loops, enabling teams to align on user needs at every stage. The process is cyclical — built on repeating rounds of brainstorming, designing, and revising based on real user input.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fdigital-content-management\u002F\">Digital content management\u003C\u002Fa> (DCM) covers planning, creating, collaborating, storing, organizing, and distributing all forms of digital media throughout the content lifecycle.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--a-design-phase-is-iterative\">A design phase is iterative\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A design phase for a \u003Ca href=\"https:\u002F\u002Fwww.interaction-design.org\u002Fliterature\u002Ftopics\u002Fux-design\" target=\"_blank\" rel=\"noopener\">UX\u003C\u002Fa> project is both collaborative and iterative. It’s collaborative in that it soaks up feedback and ideas from different people, sources and departments. It’s iterative because it then uses those ideas over and over again to polish them and reach a desirable end goal of a campaign. This is a three-step procedure: brainstorm, design and revise based on market feedback. By repeating these three steps, teams achieve close approximations of their design goals. Collaborative design teams are part of an iterative process that strengthens design integrity. They also are able to hone-in on client or market needs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">An example to demonstrate iteration is an ice cream store giving out taste tests of new flavored ice cream to a focus group. After a flavor is eaten, the test subject says what’s good or bad about it. The store then uses the feedback to refine the ice cream based on the preferences of the user. They then try the new improved flavor again on another test group to see if their changes have worked. This is the iteration process of the UX design phase in action.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-22629\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"377\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195557\u002Fcollaborative-design-7.jpg\" alt=\"Male and female colleagues work on ideas using a whiteboard.\" class=\"wp-image-22629\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195557\u002Fcollaborative-design-7.jpg 670w, \u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195557\u002Fcollaborative-design-7-450x253.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The iteration phase helps companies refine ideas.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--software-to-assist-the-design-phase\">Software to assist the design phase\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Once design became mostly collaborative, companies followed suit by developing software that encouraged this process. It’s important to implement tools that coincide with the entire UX process for a campaign, particularly the \u003Ca href=\"\u002Fintegrations\u002Fcanva\u002F\">design\u003C\u002Fa> process. The right software furthers the collaboration possibilities through increased communication, file sharing and creativity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> (DAM) from Canto is optimized for giving teams structure and stability during the design phase of their collaboration. DAM has the power to unite teams and ideas during a project. For example, if a team is researching an idea, they can share their collective research files in a centralized library created within the DAM system. This allows for more connected teams during research and boosts strategies. Early planning of the design, be it sketches or graphs, are easily stored and shared. This allows full transparency of the direction the project is moving in. During the design phase, teams are able to use metadata tagging to locate and save files specific to design.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In order to develop strong user experience, collaborative design needs to be optimized. Remember these key features to correctly develop it.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-for-content-and-creative\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_collaborative-design\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png\" alt=\"Team collaborating around a laptop, with text 'DAM for Content and Creative Teams' and a 'Free guide' button.\" class=\"wp-image-70806\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F03\u002F19195556\u002Fcollaborate2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F03\u002F19195556\u002Fcollaborate2-450x300.jpg","A group of workers listening to a manager talk around a table in an office.",667,1000,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191816\u002Fgen-y-stats-450x350.jpg",44877,"gen-y-stats","Gen Y Millennial characteristics marketers need to know","Gen Y is all grown up and becoming a large part of the consumer base. Here are some key stats to help you understand important Gen Y traits.","\u002Fblog\u002Fgen-y-stats\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F19184307\u002Fmarketing-personalization-feature-450x263.jpg",62841,"marketing-personalization-walking-the-line-between-creepy-and-relevant-campaigns","Marketing personalization: Walking the line between creepy and relevant campaigns","Where do you draw the line between fun personalization and just plain creepy? Canto's CMO Erica Gunn shares some lessons on how far may be too far with personalization.","\u002Fblog\u002Fmarketing-personalization-walking-the-line-between-creepy-and-relevant-campaigns\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184122\u002Fshort-form-video-featured-450x263.jpg",63581,"short-form-video","Video DAM: How to power your short-form video strategy with digital asset management","Discover how combining short-form video content with DAM can boost customer engagement, increase brand awareness, and drive sales. ","\u002Fblog\u002Fshort-form-video\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787068127491]