[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-content-chaos-poll":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",58061,{"id":24,"name":25},"author-0301142015","Canto","2021-09-06T14:36:10","2026-06-24T16:49:19","Marketing creative assets stats: What the data reveals about how teams manage digital files","content-chaos-poll","Study: Marketers waste weeks searching for files","We polled 500 marketers and found most of them waste weeks searching for photos, videos and other digital files. That's a lot of time lost. Fortunately, there's a solution. ","We polled 500 marketers and found most of them waste weeks searching for photos, videos and other digital files. That’s a lot of time lost. Fortunately, there’s a solution.","We polled 500 marketers and found most of them waste weeks searching for photos, videos and other digital files. That’s...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-are-marketing-creative-assets-stats\">What are marketing creative assets stats?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marketing creative assets stats are quantitative findings that measure how marketing teams produce, store, search for, and manage digital files such as images, videos, and branded content. These data points reveal inefficiencies in asset workflows and inform decisions about tooling, processes, and resource allocation. They are commonly used to benchmark content operations and justify investment in digital asset management systems.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> (MRM) combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--searching-for-files-is-time-consuming\">Searching for files is time-consuming\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Imagine this scenario: The whole marketing team has been working on the new brochure for weeks. The only thing missing is that one product picture. Finding it on the server should be easy, shouldn’t it? Is it really saved to the server, though – or could it possibly be in the cloud? And where is that new video clip that we produced last month? Also, why are all the folders named like that? It’s like there’s no system at all.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Important assets might just disappear in an overly confusing and complex filing system. All of this makes the search for one specific file extremely difficult and time-consuming. Wanting to find out just how much time marketing teams spend searching for digital assets, we cooperated with the opinion research institute Civey to conduct a survey of marketing experts.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"313\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F08\u002F19185056\u002FThree-Weeks-Statistic.jpg\" alt=\"Illustration of statistic that 33.4% of marketers waste three weeks each year searching for files.\" class=\"wp-image-58856\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F08\u002F19185056\u002FThree-Weeks-Statistic.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F08\u002F19185056\u002FThree-Weeks-Statistic-450x235.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--teams-spend-three-weeks-a-year-just-looking-for-files\">Teams spend three weeks a year just looking for files\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now the results are in, and they show that many marketing teams spend a lot of time searching for suitable content. Around a third (33.4%) of people working in marketing spend around three weeks per year searching for pictures, videos and other digital files. 15% of them spend up to six weeks a year (!) searching for content on disorganized servers and in the cloud.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto CEO Jack McGannon says: “The survey results are alarming. Brands are producing more content than ever before. When keeping track of all those digital assets becomes a drain on resources, companies aren’t seeing the returns on those investments they should expect.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The survey also reveals what marketing experts have a clear idea of what they need to tackle the problem of disorganized digital media files: They want the right tools.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F08\u002F19185056\u002FDigital-Technolgies-Statistics.jpg\" alt=\"Illustration of statistic that 55% of marketing teams think better software could make them more efficient.\" class=\"wp-image-58855\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F08\u002F19185056\u002FDigital-Technolgies-Statistics.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F08\u002F19185056\u002FDigital-Technolgies-Statistics-450x225.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--the-solution-intelligent-tools\">The solution: Intelligent tools\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Many marketing experts count on digital solutions and artificial intelligence to make their jobs easier. More than half (55%) of the marketers we surveyed said that better tools would make their content management and performance more efficient.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Many companies experience digital chaos. It seems almost unbelievable that staff is spending so much time and energy on searching for files. We want to make it possible for them to spend more time on their creative and strategic work,” says Jack McGannon.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Marketing professionals who know that they need better tools have already taken the first step. The next step is to find the right one. Canto’s digital asset management (DAM) solution has helped thousands of teams take control of their media libraries. While Canto offers a central location for all types of files, it’s so much more than just a media library. Thanks to tags, keywords and metadata, Canto is fully searchable, meaning teams no longer need to dig through messy folders to find what they need. And intelligent features such as automatic face recognition make search even easier.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">That’s the good news for teams struggling with digital asset management. It’s definitely possible to control the flood of content – all you need is the right tool.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">About the study\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">\u003Cem>Canto commissioned the opinion research institute Civey to survey 500 marketing professionals. All participants were questioned between March 22, 2021 and April 9, 2021. The results are representative. The statistical error of the overall results is about 8%. The survey was carried out online. All participants supplied their personal data, such as age, sex and place of residence, and they were all registered and verified. Civey uses a multilevel weighting procedure to correct any distortion. More information about the method on civey.com. \u003C\u002Fem>\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F06\u002F19185319\u002FBlog.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F06\u002F19185319\u002FBlog-450x298.jpg","Zwei Kollegen unterhalten sich über das Content-Chaos.",530,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193859\u002Fenterprise-content-management-450x261.jpg",32612,"enterprise-content-management","Business content management: An essential guide for enterprise teams","Enterprise content management (ECM) organizes a company’s entire log of information within a system of storage folders. Learn more about it here.","\u002Fblog\u002Fenterprise-content-management\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193839\u002Fcreative-operations-15-450x337.jpg",17134,"creative-operations","Creative output: How to maximize results with stronger creative operations","Accelerate efficiency with a firm grasp of creative operations processes. Follow these techniques to make sure you're obtaining the best results.","\u002Fblog\u002Fcreative-operations\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192029\u002Fhow-to-rank-youtube-videos-450x383.jpg",43775,"how-to-rank-youtube-videos","The quintessential guide for how to rank YouTube videos","If you’re not sure how to rank YouTube videos, chances are there are a few minor adjustments that will help. Learn more here.","\u002Fblog\u002Fhow-to-rank-youtube-videos\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374901271]