[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-content-overload":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",44556,{"id":24,"name":25},"author-0301142015","Canto","2020-03-02T04:03:47","2025-11-12T11:06:21","Smashing through the content overload barrier","content-overload","Content overload limits all different types of company campaigns. The only way to truly make an impact now is with creative processes. Learn more here.","More doesn’t always mean better. This has never been more true than with digital content today. Upon first glance, it seems great that there’s so much potential content to consume. However, as you experience the massive content wealth daily, it becomes clear that it’s not as helpful as it should be. Fortunately, with a little […]","More doesn’t always mean better. This has never been more true than with digital content today. Upon first glance, it...","\u003Cp class=\"wp-block-paragraph\">More doesn’t always mean better. This has never been more true than with digital content today. Upon first glance, it seems great that there’s so much potential content to consume. However, as you experience the massive content wealth daily, it becomes clear that it’s not as helpful as it should be.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Fortunately, with a little creativity and outside-the-box thinking, you can create content that defies stagnation. Essentially, it’s possible to build an abundance of material that reaches audiences and overcomes the content overload that dwarfs so many other new articles. Here’s how.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--the-unfortunate-reality-of-content-overload\">The unfortunate reality of content overload\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The most important thing in transforming your marketing projects and campaigns to deliver content that stands out among others is understanding the concept of content overload. By learning and fully grasping it, we can figure out ways to defeat it.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44561\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"572\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191851\u002Fcontent-overload-2.jpg\" alt=\"A woman fights with an evil computer.\" class=\"wp-image-44561\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191851\u002Fcontent-overload-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191851\u002Fcontent-overload-2-450x322.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191851\u002Fcontent-overload-2-768x549.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Understand content overload in order to overcome it.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Content overload is when too many different blog posts, articles, ideas and suggestions cover one specific area. This has a couple negative effects. For one, it creates a vast quantity of material concerning a topic, making it hard for anyone to stand out. Another problem is it turns off the potential audience, as they don’t want to sift through endless content to find a piece they like.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So what are some ways we can stand out?\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--create-real-connections-with-the-audience\">Create real connections with the audience\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The first thing to understand is that our potential audience has adapted to content overload. Similarly, we need to adapt to this reality and reach them in a whole new way. Making ‘safe’ articles that have shown mediocre results in the past is just fueling the already blazing content overload fire. It’s time to turn this new reality on its head and use it to our advantage.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44563\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"614\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191850\u002Fcontent-overload-3.jpg\" alt=\"A man using a megaphone to communicate with digital devices.\" class=\"wp-image-44563\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191850\u002Fcontent-overload-3.jpg 750w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191850\u002Fcontent-overload-3-450x368.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Attempt to make genuine customer connections.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Let’s begin with a new, direct focus on our potential audience. This focus needs to extend deeper and further than normal – as everyone already mostly focuses on their potential audience. Instead, we need to build an honest connection with whoever reads our content. They should feel as if they’re reading a piece that was written by someone just like them with similar interests and ideas.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is going to take a lot of research, hard work and creativity. There’s a huge difference between genuinely connecting with readers and pandering to them. More importantly, our readers are going to sniff it out immediately.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--discover-new-ways-to-overcome-content-overload\">Discover new ways to overcome content overload\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The reality of beating content overload is that not everyone has all the answers and solutions. While there are some examples of success to follow, there are still plenty of undiscovered ways to go about this. Similar to creating new and exciting content that differentiates from the field, also look for different strategies that could help your content stand out. The reason some pieces stood out from the crowd to begin with was they were developed using a brand new strategy that no one had tried before. This type of innovation is the key to overcoming content overload.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44566\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"844\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191850\u002Fcontent-overload-4.jpg\" alt=\"A man overwhelmed on a computer.\" class=\"wp-image-44566\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191850\u002Fcontent-overload-4.jpg 705w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191850\u002Fcontent-overload-4-376x450.jpg 376w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Get creative to make a breakthrough.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">That all being said, there are still some fantastic suggestions and ideas that could get you over the top. You absolutely should implement these established methods in order to boost overall content success. However, it’s important to look for ways to differentiate your methodology as well, whether it’s through structures, specific content styles or even aesthetics.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--the-future-of-digital-content\">The future of digital content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A tipping point has already been reached with digital content. There are no longer untapped content resources and keywords waiting to be written about. This is the reality of our current situation. The only thing to do now is adapt. Instead of focusing on how we’ll break onto the scene of a new and exciting idea, we should rather focus on our competition and audience, working to separate ourselves from our peers in the eyes of our readers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44568\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"731\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191850\u002Fcontent-overload-5.jpg\" alt=\"A woman frustrated by her laptop.\" class=\"wp-image-44568\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191850\u002Fcontent-overload-5.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191850\u002Fcontent-overload-5-450x411.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191850\u002Fcontent-overload-5-768x702.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Plan for potential digital content changes in the future.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another thing to monitor and form strategies for is how we will go about creating content when new technology and other ideas sprout up. This happens at a much slower pace now than years ago, since the important tech we use is much more established now. However, it does happen and we need to successfully stand out when creating pieces about it when it does.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So where do we go from here? Make sure to evaluate your content periodically. See how it’s performing and determine why it’s doing so in that manner. Detailed analysis and tech tools are your friend when trying to break free from the cycle of content overload. As long as you’re thinking about differentiating from the competition rather than falling in line and playing it safe, you’re bound to succeed.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To further your control over digital content, consider implementing a \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> system.\u003C\u002Fp>",4,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191851\u002Fcontent-overload.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191851\u002Fcontent-overload-450x413.jpg","A man sleeping on his desk.",734,800,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184908\u002Fpersonalized-marketing-benefits-450x263.jpg",59686,"personalized-marketing","Benefits of personalized marketing: Why it’s essential for connecting with today’s customers","Personalized marketing provides the foundation of a quality customer experience that will keep customers engaged and satisfied with brands over time. ","\u002Fblog\u002Fpersonalized-marketing\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190506\u002Femail-marketing-examples-feature-450x263.jpg",50477,"email-marketing-examples","Email marketing examples: Smart ideas to borrow for your own campaigns","Need some inspiration? These fantastic email marketing examples are full of ideas to borrow for your own campaigns. ","\u002Fblog\u002Femail-marketing-examples\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F06\u002F19185318\u002Fvisual-marketing-statistics-featured-450x263.jpg",57697,"visual-marketing-statistics","5 visual marketing statistics every marketer should know","Our favorite visual marketing statistics – to help you win over stakeholders and up your marketing game. ","\u002Fblog\u002Fvisual-marketing-statistics\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788170307453]