[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-create-a-business-profile-on-linkedin":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",42638,{"id":24,"name":25},"author-0301142015","Canto","2020-03-27T23:06:19","2025-12-18T12:14:31","The complete guide to successfully create a business profile on LinkedIn","create-a-business-profile-on-linkedin","A guide to successfully create a business profile on LinkedIn","If you need to create a business profile on LinkedIn, look no further. This guide will walk you through the process and give crucial tips for success.","A LinkedIn business profile provides a chance to network with interested users and reach enterprise-focused individuals. Here’s a guide to help you create a business account and build a successful business profile. How to create a business account on LinkedIn In order to build your business profile on LinkedIn, you’ll need to create a business […]","A LinkedIn business profile provides a chance to network with interested users and reach enterprise-focused individuals. Here’s a guide to...","\u003Cp class=\"wp-block-paragraph\">A LinkedIn business profile provides a chance to network with interested users and reach enterprise-focused individuals. Here’s a guide to help you create a business account and build a successful business profile.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--how-to-create-a-business-account-on-linkedin\">How to create a business account on LinkedIn\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">In order to build your business profile on LinkedIn, you’ll need to create a business account. There are two simple prerequisites to this: you must have a personal LinkedIn account and, of course, your company can’t already have a business account. If these requirements are met, you’re all set to make a business account. Login to your LinkedIn (personal) account to get started.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The first thing you’ll need to do is locate the ‘Work’ tab. It’s located in the upper right of your profile page (pictured below). Click the icon to open up the popup menu. Inside this new window, scroll down until you see the ‘Create a Company Page +’ button. Click that. You’ll be given a new prompt to choose the type of business page to create. Select whichever best suits your business. Next, simply fill in the specific company details and hit the blue ‘Create page’ button at the bottom of the page. You’re all set. Now that you have a business account, here are some of the key benefits that come from having one.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-42643\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"764\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192222\u002Fcreate-a-business-profile-on-linkedin.png\" alt=\"A screenshot of the LinkedIn interface.\" class=\"wp-image-42643\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192222\u002Fcreate-a-business-profile-on-linkedin.png 565w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192222\u002Fcreate-a-business-profile-on-linkedin-333x450.png 333w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The ‘Work’ icon leads to the Company Page creation.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--the-benefits-of-a-linkedin-business-profile\">The benefits of a LinkedIn business profile\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">With a LinkedIn business profile page, you can further company outreach. This has a lot of different benefits, namely it increases the chance of finding new customers and allows you to find new team members when necessary. On top of this, you’ll be able to provide new information to target audiences about new products and services.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One of the most underutilized and lesser-known benefits of a LinkedIn business profile is the ability to create and share content to a wide audience. Creating powerful content for LinkedIn is an important option because it tends to find its way toward interested parties. Think of LinkedIn as a way to easily target users who are more interested in the type of topics your company might write about. This allows companies to create focused, specific content and serve it to users who will appreciate it. With this in mind, let’s take a look at some tips to better build your profile.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-42646\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"537\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192221\u002Fcreate-a-business-profile-on-linkedin-3.jpg\" alt=\"A businessman on a social media site.\" class=\"wp-image-42646\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192221\u002Fcreate-a-business-profile-on-linkedin-3.jpg 618w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192221\u002Fcreate-a-business-profile-on-linkedin-3-450x391.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A business profile provides new connection potential.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--some-tips-to-help-you-along-the-way\">Some tips to help you along the way\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Chances are there’s room for improvement on your LinkedIn profile page. It’s also possible you don’t know exactly where to change things up. Here are some important tips that are sure to boost your page:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Images are crucial\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">With each LinkedIn business profile comes the opportunity to promote a company. Make sure this chance to promote your business extends as far as possible. One way to ensure this is by taking advantage of every chance to use a \u003Ca href=\"\u002Fblog\u002Fbrand-image\u002F\">brand image\u003C\u002Fa> on your profile. This will make all visitors to your page aware of your logos and themes.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The first thing you should do is create a brand logo designed to fit the \u003Ca href=\"\u002Fblog\u002Flinkedin-image-size\u002F\">LinkedIn image size\u003C\u002Fa> requirements optimally. The ideal logo size is 300×300, which gives you something to aim for when building a logo image specifically for LinkedIn. It may be possible to take your company’s logo and reshape it to fit 300×300. If that doesn’t deliver the best results, consider creating a new logo but keep it true to the original in style and color.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The next thing to optimize the images on your LinkedIn profile is by creating an aesthetic banner which represents your company. For this picture, aim for 1400×425. It’s likely you’ll need to create a new image to fit these coordinates correctly. Remember that this and the logo are very important to the success of your LinkedIn profile.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-42648\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192221\u002Fcreate-a-business-profile-on-linkedin-4.jpg\" alt=\"A network of users on a computer.\" class=\"wp-image-42648\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192221\u002Fcreate-a-business-profile-on-linkedin-4.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192221\u002Fcreate-a-business-profile-on-linkedin-4-450x270.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192221\u002Fcreate-a-business-profile-on-linkedin-4-768x461.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The right images promote a stronger network.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">The more they know about you, the better\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s important to use the different allotted spaces on the profile to fill in potential visitors about what your company is and does. Make sure to go through and complete all the necessary areas possible to provide as much information as possible, such as links to other social media sites and a way to get to the business homepage.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another thing to consider is the ‘About us’ section. Typically, these are filled in using a very matter-of-fact type of language. However, there’s a lot of potential to make a bigger impact here. Think of this section as a way to express important details and personalities of your brand. Look to build this area in a way that tells a detailed story that intrigues users.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A LinkedIn business profile is a great way to promote your company if it’s set up and operated efficiently. Evaluate your current profile to ensure it’s attracting the right people.\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192222\u002Fcreate-a-business-profile-on-linkedin-2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192222\u002Fcreate-a-business-profile-on-linkedin-2-450x309.jpg","A digital media profile.",549,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193551\u002Fdowntown-boston-1-450x301.jpg",35265,"creative-spotlight-george-comeau-downtown-boston-business-improvement-district","Creative Spotlight: Visual storytelling with George Comeau from Downtown Boston Business Improvement District","Visual Storytelling is an important part of the Downtown Boston Business Improvement District's strategy to make this part of Boston clean, safe and welcoming.","\u002Fblog\u002Fcreative-spotlight-george-comeau-downtown-boston-business-improvement-district\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191744\u002Fremote-marketing-450x338.jpg",45177,"remote-marketing","Key ideas to make your remote marketing projects successful","Remote marketing strategies allow teams to efficiently finish projects without in-person communication. Here’s a guide detailing some important tips.","\u002Fblog\u002Fremote-marketing\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19195203\u002Fdata-storage-solutions-2-450x194.jpg",25847,"data-storage-solutions","Data storage solutions: 3 best options","A data storage solution provides your team with the room they need to get the work done. Learn more about three viable options here.","\u002Fblog\u002Fdata-storage-solutions\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789707709950]