[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-creative-assets":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",23428,{"id":24,"name":25},"author-0301142015","Canto","2019-11-05T08:56:21","2026-05-26T17:45:43","Creative assets: What they are and how to manage them for stronger campaigns","creative-assets","Creative assets – 4 tips to improve campaigns","Creative assets are files that help companies build successful campaigns. Here are some unique ways they can be utilized.","What are creative assets? Creative assets are digital files — including images, videos, graphics, and copy — that teams produce, store, and use to build marketing campaigns and branded content. They are the foundational materials behind every campaign, requiring organized storage and controlled access to remain usable across departments. Managing them effectively ensures consistency, speeds […]","What are creative assets? Creative assets are digital files — including images, videos, graphics, and copy — that teams produce,...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-are-creative-assets\">What are creative assets?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Creative assets are digital files — including images, videos, graphics, and copy — that teams produce, store, and use to build marketing campaigns and branded content. They are the foundational materials behind every campaign, requiring organized storage and controlled access to remain usable across departments. Managing them effectively ensures consistency, speeds up production, and reduces duplicated effort.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fdigital-content-management\u002F\">Digital content management\u003C\u002Fa> covers planning, creating, collaborating, storing, organizing, and distributing all forms of digital media throughout the content lifecycle.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are four tips to maximize your company’s use of creative assets when building campaigns.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--1-implement-supportive-software\">1. Implement supportive software\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The first step in creating a strong campaign is organizing and storing creative assets. Therefore, it’s vital to find creative asset management software that handles digital assets accordingly. Teams work efficiently when they use management software that automates processes, organizes files and improves search functionality.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-36655\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"404\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193318\u002Fcreative-assets-16.jpg\" alt=\"A computer software system illustrated.\" class=\"wp-image-36655\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193318\u002Fcreative-assets-16.jpg 609w, \u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193318\u002Fcreative-assets-16-450x299.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The right creative asset management software helps teams reach their potential.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> has the tools teams need to utilize creative assets efficiently. It automates otherwise time-consuming processes. This allows team members to focus on building creative projects. Furthermore, It centralizes digital assets into a library for easy access and builds sharing and search functionality so team members can quickly find important files.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--2-open-lines-of-communication\">2. Open lines of communication\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As different departments create and use assets, it’s important that communication stays afloat throughout the building of a project. Communication prevents breakdowns in the process, which results in errors and mistakes. The best way to ensure assets are used correctly is through sufficient discussion and availability between team members.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s important to provide a space where asset communication is available to necessary parties. \u003Ca href=\"http:\u002F\u002Fwww.lokisys.com\u002F2015\u002F01\u002Fintegration-vs-interface\u002F\" target=\"_blank\" rel=\"noopener\">Software integrations\u003C\u002Fa> allow teams to communicate within the systems they already use. Look to add communication-boosting integrations to company systems to ensure communication flows throughout a project with no blunders.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-36660\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"246\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193317\u002Fcreative-assets-18.jpg\" alt=\"An illustration demonstrating communication.\" class=\"wp-image-36660\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193317\u002Fcreative-assets-18.jpg 752w, \u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193317\u002Fcreative-assets-18-450x147.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Keep lines of communication open to optimize creativity.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--3-organize-creative-assets-using-advanced-metadata\">3. Organize creative assets using advanced metadata\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">After storing creative assets into a central location, teams need easy access to them. They also need the ability to quickly find them based on specific features of the asset. This is where \u003Ca href=\"\u002Fblog\u002Fmetadata\u002F\">metadata\u003C\u002Fa> changes the dynamic of a campaign. Metadata is data about other data. It places keywords on files to help specify their contents.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Metadata helps build campaigns with \u003Ca href=\"\u002Fglossary\u002Fdigital-assets\u002F\">digital assets\u003C\u002Fa> because teams can find stored assets with search terms related to a file. For example, if a project called for pictures of elephants, the team could search the assets library using metadata. It could look for things using keywords relating to elephants such as ‘animals’, ‘pachyderms’ and of course ‘elephants’.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-36658\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193318\u002Fcreative-assets-17.jpg\" alt=\"A man walking on a 'keyword' staircase.\" class=\"wp-image-36658\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193318\u002Fcreative-assets-17.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193318\u002Fcreative-assets-17-450x450.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193318\u002Fcreative-assets-17-150x150.jpg 150w, \u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193318\u002Fcreative-assets-17-768x768.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Metadata accelerates the retrieval time of assets.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--4-periodically-review-assets\">4. Periodically review assets\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Remember that assets are tied to different important enterprise components. If your collection of assets grows stale, there’s a butterfly effect that could have a lot of negative consequences. The first way this harms a company is through inefficient brand images. If you review your assets and realize they no longer fit the ideals of your business, it’s time to make some changes.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Because assets are so intertwined between different departments, they can disrupt and delay numerous projects. Have a system put into place using things like calendars, schedules and reminders to ensure all necessary files are available on time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The stronger the accessibility of assets to all departments, the better the results of the company campaigns. Fortify your company’s management of creative assets to achieve success.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-for-content-and-creative\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_creative-assets\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png\" alt=\"Team collaborating around a laptop, with text 'DAM for Content and Creative Teams' and a 'Free guide' button.\" class=\"wp-image-70806\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193317\u002Fcreative-assets-19.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193317\u002Fcreative-assets-19-450x261.jpg","Teams of different departments united.",464,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193516\u002Fworkflow-12-450x223.jpg",21761,"workflow","Shock your team out of a funk with workflow","A workflow is how companies offer structure to their overall workload during projects. Learn the ideal ways to implement a workflow into your business.","\u002Fblog\u002Fworkflow\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193859\u002Fenterprise-content-management-450x261.jpg",32612,"enterprise-content-management","Business content management: An essential guide for enterprise teams","Enterprise content management (ECM) organizes a company’s entire log of information within a system of storage folders. Learn more about it here.","\u002Fblog\u002Fenterprise-content-management\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19195656\u002Fworkflow-management-450x208.jpg",21726,"workflow-management","Workflow management – A comprehensive guide","Workflow management accelerates task-completion within a company. Learn the ways to manage a workflow for optimal success.","\u002Fblog\u002Fworkflow-management\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790078021830]