[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-creative-operations":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",17134,{"id":24,"name":25},"author-0301142015","Canto","2020-05-05T08:11:27","2026-06-17T16:10:11","Creative output: How to maximize results with stronger creative operations","creative-operations","Creative operations – Key concepts to boost success","Accelerate efficiency with a firm grasp of creative operations processes. Follow these techniques to make sure you're obtaining the best results.","What is a creative output? Creative output is the total volume and quality of content, assets, and deliverables produced by a creative team within a given timeframe. It is shaped by the workflows, tools, and operational structures teams use to move work from concept to completion. Organizations that streamline their creative operations consistently increase creative […]","What is a creative output? Creative output is the total volume and quality of content, assets, and deliverables produced by...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-creative-output\">What is a creative output?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Creative output is the total volume and quality of content, assets, and deliverables produced by a creative team within a given timeframe. It is shaped by the workflows, tools, and operational structures teams use to move work from concept to completion. Organizations that streamline their creative operations consistently increase creative output while maintaining brand quality and meeting deadlines.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fdigital-content-management\u002F\">Digital content management\u003C\u002Fa> covers planning, creating, collaborating, storing, organizing, and distributing all forms of digital media throughout the content lifecycle.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are some ways to maximize your success when mapping out your team processes:\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--measure-structural-limits\">Measure structural limits\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Creative operations encourages the streamlining of sophisticated projects. As a result, the need for a system to measure them was born. Walk the tightrope between restriction and efficiency by checking limitations placed onto team members. Chances are that a few key tweaks here and there will improve the overall outlook and efficiency of teams.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44771\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"646\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191826\u002Fcreative-operations-32.jpg\" alt=\"A man holding a giant ruler.\" class=\"wp-image-44771\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191826\u002Fcreative-operations-32.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191826\u002Fcreative-operations-32-450x363.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191826\u002Fcreative-operations-32-768x620.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Periodically check to make sure your creative teams aren’t restricted.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Let creative output flourish by maintaining a reasonable structure. Imposing too much structure onto a concept squashes creativity. In setting up creative operations, organizations maximize their creative output and provide structure and timeliness. However, too often the approach focuses on building the process rather than the operation itself. By taking a step back and analyzing, organizations allow for maximum creativity while upholding important project structure.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A common example of this concept is when administrators and managers review the success of their implemented structures. So often the manager benefits greatly by adjusting schedules and deadlines to allow for further creative production. Keep this in mind as you review your own processes.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--pursue-unique-approaches\">Pursue unique approaches\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Creative operations involve work with newly developed departments. The same approach taken toward an engineering department isn’t going to work for a design department. It’s clear that creative team members need different structures and deadlines within each campaign project. Otherwise, teams just won’t function at a high level.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-33716\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1047\" height=\"729\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193840\u002Fcreative-operations-13.jpg\" alt=\"A man watering a lightbulb in a flower.\" class=\"wp-image-33716\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193840\u002Fcreative-operations-13.jpg 1047w, \u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193840\u002Fcreative-operations-13-450x313.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193840\u002Fcreative-operations-13-1024x713.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193840\u002Fcreative-operations-13-768x535.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Change your approach for each department.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Take advantage of the fact that a creative team has different ideas in order to succeed. As you establish creative operations, ensure they include enough space for different types of members to interact and produce the way that best suits them. This is a key component of \u003Ca href=\"\u002Fblog\u002Fworkflow-management\u002F\">workflow management\u003C\u002Fa> and creative teams can have structure without inhibiting creativity.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--focus-on-technological-potential\">Focus on technological potential\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A lesser-utilized part of the creative process is setting standards for technology usage. To accelerate creative campaigns, dedicate a set portion of time and effort on technology. This includes concepts such as tech disparities. Discover where your creative teams are lacking in technology, then work to close the gap in their processes.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-33719\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"591\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193839\u002Fcreative-operations-14.jpg\" alt=\"An office team growing light bulbs.\" class=\"wp-image-33719\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193839\u002Fcreative-operations-14.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193839\u002Fcreative-operations-14-450x332.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193839\u002Fcreative-operations-14-768x567.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Regularly assess potential technological upgrades.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As technology advances, change the amount of focus placed on your marketing stack gaps. Furthermore, schedule assessments throughout each year to optimize creative operations. Marketing technology is a blossoming concept, bound to continue in the foreseeable future. Therefore, make sure to examine your overall process from time to time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A system designed specifically with creative teams in mind is \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> (DAM). Remove part of the creative operation procedure by using the storage provided by DAM. It will keep you technologically current and provide sufficient access to creative content.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--use-advanced-statistics\">Use advanced statistics\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Hard stats and analytics verify that creative operations are efficient. Data and statistics present facts and numbers to prove that teams are delivering effective campaigns. Make certain to analyze numbers and change expectations based on the data.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-33710\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"631\" height=\"443\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193841\u002Fcreative-operations-11.jpg\" alt=\"An animated representation of research.\" class=\"wp-image-33710\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193841\u002Fcreative-operations-11.jpg 631w, \u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193841\u002Fcreative-operations-11-450x316.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Use analytics and research to verify things are working efficiently.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The prudent way to optimize creative operations through data is trial and error. Tweak allowance percentages and change timelines from time to time. This includes things like percentage of revisions requested per project or how many days are given to each. By putting this important process under a microscope and measuring its success with data, organizations get an accurate understanding of what is working and what isn’t.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The best example of this concept is when creative operations managers apply advanced metrics to cut through flaws in their systems. This improves the entire functionality of each campaign.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember to be structured yet flexible when it comes to creative operations. The success of your teams and entire project depend on it.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-for-content-and-creative\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_creative-operations\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png\" alt=\"A content and creative team huddled around a laptop working. Icons representing the types of digital assets they're using are floating around them. \" class=\"wp-image-70806\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193839\u002Fcreative-operations-15.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193839\u002Fcreative-operations-15-450x337.jpg","Animated group of workers discussing ideas.",599,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193314\u002Fdigital-transformation-450x221.jpg",36707,"digital-transformation","An innovative guide to digital transformation","A digital transformation keeps companies technologically relevant and prepares them to compete with rival businesses. Learn more about it here.","\u002Fblog\u002Fdigital-transformation\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193427\u002FLester_101219_0543-450x300.jpg",35961,"our-top-3-takeaways-from-the-ucda-2019-conference","Our top 3 takeaways from the 2019 UCDA Design Conference","Canto was a sponsor of the conference and the 2019 UCDA Design Competition, which recognizes creativity in higher education. Check out the contest winners!","\u002Fblog\u002Four-top-3-takeaways-from-the-ucda-2019-conference\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193824\u002FCAP-REST-06-450x308.jpg",36665,"how-destination-and-hospitality-marketing-teams-inspire-wanderlust-with-dam","How destination and hospitality marketing teams inspire wanderlust","How do brands keep their huge content libraries under control and assets at hand? Here’s how three travel and hospitality brands use Canto to do it!","\u002Fblog\u002Fhow-destination-and-hospitality-marketing-teams-inspire-wanderlust-with-dam\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789621314500]