[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-creative-requests":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",17843,{"id":24,"name":25},"author-0301142015","Canto","2020-10-21T08:57:16","2025-12-19T14:04:34","Creative requests: What they are and how to process submissions","creative-requests","Creative requests – Improve your process with templates","Creative requests can lead to confusion if not received and managed properly. Here’s a look at what requests are and how to process them efficiently. ","In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic designers, copywriters and tech employees can seriously affect productivity. Whether an image for a blog post or campaign launch, how a business processes creative requests has a direct impact on productivity. Here we look at […]","In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic...","\u003Cp class=\"wp-block-paragraph\">In busy marketing departments, creative requests are welcomed and consistent. However, when and how often inquiries are directed at graphic designers, copywriters and tech employees can seriously affect productivity. Whether an image for a blog post or campaign launch, how a business processes creative requests has a direct impact on productivity. Here we look at the most common forms of creative requests, and how best to assign and process.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-are-creative-requests-and-how-are-they-received\">What are creative requests and how are they received?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Essentially they are sent by team members looking to receive digital assets like brand logos, images or illustrations for projects. If a team is collaborating on a creative project, a content request is inevitable. But when there’s no process in place creative requests are often given verbally, on a chat app or via emails. This information is easily forgotten or misplaced.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"358\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190607\u002Fcreative-request-1.jpg\" alt=\"A person with a disco ball for a head.\" class=\"wp-image-50144\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190607\u002Fcreative-request-1.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190607\u002Fcreative-request-1-450x269.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Sudden requests for logos, images and videos leave teams dizzy from a constant need to prioritize. If there’s no system in place then assets are often left unattended. Turning creative requests into effective processes can begin to feel like an unobtainable goal.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--creative-requests-cause-workplace-disruption\">Creative requests cause workplace disruption\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">An example of workplace disruption can be seen when launching social media campaigns. The need for brand visuals, imagery and video often comes with daily deadlines. Responses from media managers are then expected to be just as agile as social media posts. But this can be disruptive for lead designers and content teams in fast-paced marketing departments, especially when inundated with requests from multiple sources.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"358\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190607\u002Fcreative-request-2.jpg\" alt=\"Image of an online conversation with various messages.\" class=\"wp-image-50145\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190607\u002Fcreative-request-2.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190607\u002Fcreative-request-2-450x269.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Filling up email chains or Slack channels with requests often leads to unnecessary confusion and lost time. In the fast-paced world of marketing, it’s important to have established processes when handling dozens, if not hundreds, of monthly requests for creative assets.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--brief-before-any-request-submissions\">Brief before any request submissions\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A creative brief kickstarts a team project. It’s a two-way (minimal) process that allows teams to outline what it is they want to achieve creatively. This is different from a template submission (something we’ll look at momentarily), but still requires a detailed outline that includes staple information like timeframes, stakeholders and specific assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Briefing sessions also include project ideas, ambitions and design notes that can then be defined and attributed among a team. A briefing session is a place to share, discuss and establish clear goals before requests are made in the form of a template request.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--a-template-request-submission-helps-deliver-assets-on-time\">A template request submission helps deliver assets on time\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fintegrations\u002Fcanva\u002F\">Creative\u003C\u002Fa> templates allow teams to manage requests and gather feedback in one place. Whether design graphics for a website launch, copy for the latest newsletter or digital motion footage, an established template submission process allows timelines to be established, and priority given to shifting demands. It also helps with consistency about specific and necessary departmental considerations.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Templates ensure the correct information is obtained and clear expectations are established when creatives request key assets. Workflow software tools like Asana help streamline project management and turn creative requests into assigned tasks. The result is reflected in the number of deliverables. The ability to receive and review creative requests before approval gives time to prioritize.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"358\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190607\u002Fcreative-request-3.jpg\" alt=\"A woman with a laptop with several symbols hovering nearby.\" class=\"wp-image-50146\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190607\u002Fcreative-request-3.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190607\u002Fcreative-request-3-450x269.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cbr \u002F>If handled and processed correctly, creative requests reflect a thriving team pushing to achieve excellent results. But if there isn’t an established process in place and a structured approach to submission, requests slow people down. Ensuring teams understand the process ensures a smoother workflow and streamlines tasks. Establish a submission request system that ensures creative requests are not left unattended, and staff overwhelmed.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-for-content-and-creative\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_creative-requests\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png\" alt=\"Team collaborating around a laptop, with text 'DAM for Content and Creative Teams' and a 'Free guide' button.\" class=\"wp-image-70806\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190606\u002Fcreative-request-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19190606\u002Fcreative-request-feature-450x294.jpg","A person with a lightbulb drawn above her head.",785,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184558\u002Fwinning_at_the_game_of_influencer_marketing-450x263.jpg",61446,"earning-authentic-love-for-your-brand-winning-at-the-game-of-influencer-marketing","Earning authentic love for your brand: winning at the game of influencer marketing","If you’re a CMO and influencer marketing isn’t part of your playbook yet, now is a good time to consider why.","\u002Fblog\u002Fearning-authentic-love-for-your-brand-winning-at-the-game-of-influencer-marketing\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19195203\u002Fdata-storage-solutions-2-450x194.jpg",25847,"data-storage-solutions","Data storage solutions: 3 best options","A data storage solution provides your team with the room they need to get the work done. Learn more about three viable options here.","\u002Fblog\u002Fdata-storage-solutions\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193335\u002Farchives-299x450.jpg",36449,"bringing-your-archive-into-the-digital-age","Bringing your archive into the digital age","How can organizations transition their decades-old asset libraries into the digital age? We take a closer look and show how a DAM solution can help.","\u002Fblog\u002Fbringing-your-archive-into-the-digital-age\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789621303178]