[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-creative-spotlight-christy-duggan-counter-culture-coffee":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",40327,{"id":24,"name":25},"author-0301142015","Canto","2020-01-31T21:57:16","2025-11-12T11:10:22","Working for your dream brand with Christy Duggan from Counter Culture Coffee","creative-spotlight-christy-duggan-counter-culture-coffee","Interview with Christy Duggan at Counter Culture Coffee","We talked with Christy Duggan, visual designer at Counter Culture Coffee, about her exciting job at a company dedicated to coffee perfection and sustainability.","Coffee connoisseurs, this one’s for you! We got the chance to talk to Christy Duggan, visual designer at Counter Culture Coffee, about how she landed her dream job, a day in her life and her go-to coffee blend. About Counter Culture Coffee Counter Culture Coffee is dedicated to coffee perfection and sustainability. Their unique blends […]","Coffee connoisseurs, this one’s for you! We got the chance to talk to Christy Duggan, visual designer at Counter Culture...","\u003Cp class=\"wp-block-paragraph\">Coffee connoisseurs, this one’s for you! We got the chance to talk to Christy Duggan, visual designer at Counter Culture Coffee, about how she landed her dream job, a day in her life and her go-to coffee blend.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">About Counter Culture Coffee\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192642\u002FCreative-Spotlight-Counter-Culture-Coffee.png\" alt=\"Christy Duggan, Visual Designer of Counter Culture Coffee.\" class=\"wp-image-40349\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192642\u002FCreative-Spotlight-Counter-Culture-Coffee.png 1200w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192642\u002FCreative-Spotlight-Counter-Culture-Coffee-450x236.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192642\u002FCreative-Spotlight-Counter-Culture-Coffee-1024x536.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192642\u002FCreative-Spotlight-Counter-Culture-Coffee-768x402.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Counter Culture Coffee is dedicated to coffee perfection and sustainability. Their unique blends and single-origin coffees are sold in coffee shops and restaurants around the country. Counter Culture uses Canto to centralize their digital assets.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Hi Christy! I’ve seen Counter Culture Coffee in a lot of coffee shops and it seems like such a cool brand. Could you tell me about what you do there?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Yes, I love my job! I’ve been here seven years and I still look forward to coming to work every day. I feel really fortunate to have the role that I do here.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I’m the visual designer, which is a catch-all title for a lot of different things. I mainly focus on photography and videography. I also do some production graphic design as well as manage a lot of product rollouts, overseeing that process all the way from ordering materials to website launch.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-40338\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192643\u002FCounter-Culture-Coffee-Christy-Duggan-2.jpg\" alt=\"A photograph of cups and fruits on a table.\" class=\"wp-image-40338\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192643\u002FCounter-Culture-Coffee-Christy-Duggan-2.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192643\u002FCounter-Culture-Coffee-Christy-Duggan-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192643\u002FCounter-Culture-Coffee-Christy-Duggan-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Photo by Christy Duggan\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">What’s a day on the job like for you?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Every day can be a little bit different. Usually, the first couple days of the week I’m more focused on getting all the digital assets ready for new product launches. The rest of the week I’ll focus more on creative stuff, like shooting or editing video and photos that we use for various purposes, like social media and the website.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As a team, we’re always trying to come up with fun campaign ideas. We oversee a wide range of projects from concept to execution—ranging from quarterly releases to large-scale events like our 25th anniversary shindig. It’s a small team and we all have very different roles, but it feels very collaborative and it’s fun.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-40343\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192643\u002FCounter-Culture-Christy-Duggan-3.jpg\" alt=\"A photograph of hot water being poured onto a tea bag.\" class=\"wp-image-40343\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192643\u002FCounter-Culture-Christy-Duggan-3.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192643\u002FCounter-Culture-Christy-Duggan-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192643\u002FCounter-Culture-Christy-Duggan-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Photo by Christy Duggan\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">How did you end up at your current role?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I went to school in Utah and got a photography degree. Afterward, I moved to D.C. for a change of scenery and picked up a part-time job at a coffee shop, which happened to serve Counter Culture.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I got to know the local Counter Culture team really well and dove into coffee headfirst. I couldn’t learn enough! I really loved Counter Culture Coffee and everything the brand stood for. After living in DC for about five years and ultimately managing the coffee program at the cafe, I applied for a junior designer position at Counter Culture in Durham, North Carolina.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Graphic design was always something I was interested in, so I thought it could be a good career change. I ended up getting the job, and pretty much immediately I recognized that there was a need for better photography and offered to help out with that. My role shifted towards more photography and eventually, videography. Counter Culture was really encouraging and helped me learn videography through the certificate program at Duke University’s Center for Documentary Studies. I still maintain some of the design responsibilities I started out with.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s been a lot of fun and it’s something I try to not take for granted. Sometimes I’m in disbelief that this is actually my job. I feel really lucky all the time.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-40351\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192641\u002FCounter-Culture-Coffee-Christy-Duggan-4.jpg\" alt=\"A photo of a person holding a thermos.\" class=\"wp-image-40351\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192641\u002FCounter-Culture-Coffee-Christy-Duggan-4.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192641\u002FCounter-Culture-Coffee-Christy-Duggan-4-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192641\u002FCounter-Culture-Coffee-Christy-Duggan-4-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Photo by Christy Duggan\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">That’s such a wonderful story, that you fell in love with this brand and have been able to work there for seven years. I’d love to hear more about the thought process behind the visual elements of Counter Culture’s branding.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">About two years into this job, we recognized that our branding felt rustic and Italian, but we’re a modern American company. So we did a rebrand and added more bold colors to our palette and really cleaned up and modernized our design. It felt much more like a reflection of who we are.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I really, really like that aesthetic and our vibrant colors. We’re constantly inspired by the incredible people around us and the wide spectrum of companies and brands we admire.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-40336\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192644\u002FCounter-Culture-Coffee-Christy-Duggan-1.jpg\" alt=\"Photograph of a gab of coffee beans and some cherries.\" class=\"wp-image-40336\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192644\u002FCounter-Culture-Coffee-Christy-Duggan-1.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192644\u002FCounter-Culture-Coffee-Christy-Duggan-1-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192644\u002FCounter-Culture-Coffee-Christy-Duggan-1-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Photo by Christy Duggan\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">What’s your favorite blend from Counter Culture?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Oh, wow. It’s hard to choose because I love all my children equally. But if I had to choose my everyday cup of coffee would be Fast Forward. It’s chocolatey, nutty, just an easy cup of coffee. Otherwise, anything from Ethiopia has my heart.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We have quarterly seasonal coffees, and this quarter we launched Sabor, which I’m really excited about. It celebrates the release of our updated Flavor Wheel, and we wanted this coffee to have strong, distinct flavors that even a novice drinker could pick up on. It’s a really fun experience to be able to taste different flavors in your coffee and notice if it’s fruity or savory. It’s amazing that coffee can taste so different just depending on where it’s grown or how it’s processed.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Thanks Christy! Check out Counter Culture Coffee’s delicious coffees \u003Ca href=\"http:\u002F\u002Fcounterculturecoffee.com\u002F\" target=\"_blank\" rel=\"noopener\">here\u003C\u002Fa>.\u003C\u002Fh3>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192642\u002FChristyDuggan_CCC-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192642\u002FChristyDuggan_CCC-1-450x243.jpg","",553,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F03\u002F19195556\u002Fcollaborate2-450x300.jpg",10064,"collaborative-design","Collaborative UX design: A complete guide to the collaborative design process","Collaborative design is the current company-wide standard. Learn the basics of how this phase in the UX process is organized and executed by teams.","\u002Fblog\u002Fcollaborative-design\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F11\u002F19184336\u002Fworkplace-well-being-feature-450x263.jpg",62364,"workplace-well-being-the-team-sport-we-win-by-optimizing-how-we-work","Workplace well-being: The team sport we win by optimizing how we work","Workforce well-being in the 21st century is not a one-off struggle for individuals, but a team sport we win by playing together.","\u002Fblog\u002Fworkplace-well-being-the-team-sport-we-win-by-optimizing-how-we-work\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194627\u002Fmarketing-operations-management-10-450x225.jpg",19499,"marketing-operations-management","What is marketing operations management?","Marketing operations management is key to controlling the growing tasks and requirements marketing teams face. It provides efficient enterprise oversight.","\u002Fblog\u002Fmarketing-operations-management\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790830907308]