[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-creative-spotlight-george-comeau-downtown-boston-business-improvement-district":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",35265,{"id":24,"name":25},"author-0301142015","Canto","2019-10-09T23:33:34","2026-01-07T12:31:32","Creative Spotlight: Visual storytelling with George Comeau from Downtown Boston Business Improvement District","creative-spotlight-george-comeau-downtown-boston-business-improvement-district","Marketing manager George Comeau talks visual storytelling","Visual Storytelling is an important part of the Downtown Boston Business Improvement District's strategy to make this part of Boston clean, safe and welcoming.","George Comeau is the Marketing and Brand Activation Manager at Downtown Boston Business Improvement District. George joined us for a chat about his unusual path from law school to destination marketing and photography, and which city is his favorite (besides Boston, of course). About Downtown Boston Business Improvement District The Downtown Boston Business Improvement District is […]","George Comeau is the Marketing and Brand Activation Manager at Downtown Boston Business Improvement District. George joined us for a chat...","\u003Cp class=\"wp-block-paragraph\">\u003Cb>George Comeau\u003C\u002Fb> is the \u003Cb>Marketing and Brand Activation Manager \u003C\u002Fb>at \u003Ca href=\"\u002Fcustomers\u002Fdowntown-boston-business-improvement-district\u002F\">\u003Cb>Downtown Boston Business Improvement District.\u003C\u002Fb>\u003C\u002Fa> George joined us for a chat about his unusual path from law school to destination marketing and photography, and which city is his favorite (besides Boston, of course).\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">About Downtown Boston Business Improvement District\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191107\u002FCreative-Spotlight-Downtown-Boston-Business-Improvement-District-1024x536.png\" alt=\"George Comeau, Marketing and Brand Activation Manager from Downtown Boston Business Improvement District.\" class=\"wp-image-47251\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191107\u002FCreative-Spotlight-Downtown-Boston-Business-Improvement-District-1024x536.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191107\u002FCreative-Spotlight-Downtown-Boston-Business-Improvement-District-450x236.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191107\u002FCreative-Spotlight-Downtown-Boston-Business-Improvement-District-768x402.png 768w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191107\u002FCreative-Spotlight-Downtown-Boston-Business-Improvement-District.png 1200w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The Downtown Boston Business Improvement District is a nonprofit dedicated to making downtown Boston a wonderful place to live, work and visit. The marketing team uses Canto to manage photos and videos of the city, events and attractions. \u003Ca href=\"\u002Fcustomers\u002Fdowntown-boston-business-improvement-district\u002F\">Read their story here.\u003C\u002Fa>\u003Cbr \u002F>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Thanks for joining us, George! I would love to hear more about what you do at Downtown Boston BID.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The organization’s goal is to make this part of Boston clean, safe and welcoming. I run Downtown Boston BID’s strategy for brand visibility and awareness. In addition, I shoot and edit most of the photos we use to promote BID and I’m also the keeper of the website and asset library.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For my job, I often get to travel to other cities to see what they’re doing and bring those ideas back here. Visiting other cities is fun but it’s always so nice to come back home. I’ve lived in Boston for my entire life and I love it.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What’s your favorite city in the world?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I love all cities, but I have to say I love visiting Paris, Quebec and Montreal, and recently I spent some time in San Antonio and loved it there, too.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Cities are fascinating. I’ve come to appreciate how hard it is to do destination marketing, and I’ve also come to appreciate what the urban environment is like, even the aspects that aren’t good. American cities are facing issues like homelessness and the opioid crisis. You have to have a deeper understanding of the problems as well. It’s all part of the job.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">When you’re shooting photos for Downtown Boston, what do you look for?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Most of the photos we use are taken by me, but I don’t call myself a photographer; I think there are lots of photographers who are more technically skilled than I am. I consider myself more of a composer when I look through the lens.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What I look for are the people and the faces and the places. One thing that’s carried over my entire life is that my bosses have all said pretty much the same thing about photography, and that is: “What story is this photo is telling?”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In particular here at Boston BID, the stories have a relationship to the environment. So I always look for ways for the streetscape to inform the photo because otherwise the photo could be anywhere. I love taking portraits, but sometimes those portraits are so close up they could be anywhere and that’s not useful to us. It’s a balancing act between commercial photography and destination photography. My world (the BID) is one hundred acres, which sounds like a lot, but it isn’t if that’s all you photograph. If that’s your palette every day, you have to go and find new ways to tell the story. That’s the challenge. And I like that.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193550\u002Fdowntown-boston-2.jpg\" alt=\"Photo of Boston and its downtown waterfront.\" class=\"wp-image-35262\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193550\u002Fdowntown-boston-2.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193550\u002Fdowntown-boston-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193550\u002Fdowntown-boston-2-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Cities are fascinating. I’ve come to appreciate how hard it is to do destination marketing, and I’ve also come to appreciate what the urban environment is like, even the aspects that aren’t good. American cities are facing issues like homelessness and the opioid crisis. You have to have a deeper understanding of the problems as well. It’s all part of the job.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">I love that perspective that images are meant to tell stories. What do you try to evoke in your photography?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I love telling the architectural story, because we enter a really interesting architectural place within Boston in the BID. This part of the city was entirely destroyed by fire in the late 1800s. It was rebuilt all at once at a time when the architecture spoke to things like brick and sandstone and brownstone and really interesting textures.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What’s emerging now is a new architectural aesthetic built over the old; they’re preserving historic buildings and they’re building up and over them. And that is really interesting. The intersection between the glass and the brick and the streetscape and the people – those are the photos that we try to achieve.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“You have quite an unusual background for someone in marketing; I understand you also have a law degree. How did you find your way into the marketing and creative world?”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Yes, I do have a Master’s in Public Administration and a degree in law. After getting my MPA, I worked at a university, so tuition there was free for me – but my decision to attend law school was born out of curiosity and a love of learning.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Everyone says law school is so different from other types of higher education, and I figured that if we were building all these state of the art classrooms at the university, I should learn why the pedagogy is so different. I graduated with a professional degree, so I do maintain my license to practice.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Being a lawyer has helped tremendously in other areas of my life and career. I know how to think critically about solving problems and it’s helped me to be articulate and communicate ideas better.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">As a creative professional, having to create new work within a limited geographical location, what inspires you?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I love nature and I’m inspired by the seasons and finding greenery within the city. We don’t often think of trees when we think of cities. Finding bits of nature in hard surfaces is difficult sometimes, so I’m always looking to see if can I put some greenery in the shot. Those are my favorite shots – when I’m shooting through trees and leaves.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I’m also just inspired by the really cool work we do. We put on festivals, parades, fireworks. There’s always something fun to do and photograph.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Thank you, George! Check out Downtown Boston (and George’s beautiful photography) \u003Ca href=\"https:\u002F\u002Fdowntownboston.org\" target=\"_blank\" rel=\"noopener\">here\u003C\u002Fa>.\u003C\u002Fh3>",5,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193551\u002Fdowntown-boston-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193551\u002Fdowntown-boston-1-450x301.jpg","",684,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193839\u002Fcreative-operations-15-450x337.jpg",17134,"creative-operations","Creative output: How to maximize results with stronger creative operations","Accelerate efficiency with a firm grasp of creative operations processes. Follow these techniques to make sure you're obtaining the best results.","\u002Fblog\u002Fcreative-operations\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193335\u002Farchives-299x450.jpg",36449,"bringing-your-archive-into-the-digital-age","Bringing your archive into the digital age","How can organizations transition their decades-old asset libraries into the digital age? We take a closer look and show how a DAM solution can help.","\u002Fblog\u002Fbringing-your-archive-into-the-digital-age\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194100\u002Fclosed-platform-16-450x300.jpg",20191,"closed-platform","Closed platform – A comprehensive guide to this secure system","Closed platform is a way to design and publish software. Though it seems restrictive, it’s beneficial to companies and customers. Here's how.","\u002Fblog\u002Fclosed-platform\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787068113687]