[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-creative-spotlight-joe-rahim-inspirato":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",33916,{"id":24,"name":25},"author-0301142015","Canto","2019-09-19T21:25:52","2025-12-18T14:42:09","Creative Spotlight: Vacationing for work with Joe Rahim from Inspirato","creative-spotlight-joe-rahim-inspirato","Interview with Joe Rahim from Inspirato","Joe Rahim is digital asset manager at Inspirato. He talks about his career from art school to managing the production of the incredible vacation imagery.","Some of our customers are so cool, we wish we had their jobs. No, seriously – take, for example, Joe Rahim. In his role as photographer-turned-digital asset manager at Inspirato, he’s trekked around the globe, visiting some of the world’s most beautiful locales to photograph exquisite vacation homes and experiences. We got the chance to […]","Some of our customers are so cool, we wish we had their jobs. No, seriously – take, for example, Joe...","\u003Cp class=\"wp-block-paragraph\">Some of our customers are so cool, we wish we had their jobs. No, seriously – take, for example, \u003Cb>Joe Rahim. \u003C\u002Fb>In his role as\u003Cb> photographer-turned-digital asset manager\u003C\u002Fb> at \u003Ca href=\"\u002Fcustomers\u002Finspirato\u002F\">\u003Cb>Inspirato\u003C\u002Fb>\u003C\u002Fa>, he’s trekked around the globe, visiting some of the world’s most beautiful locales to photograph exquisite vacation homes and experiences.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We got the chance to chat with Joe about his journey from art school to luxury architecture photographer to, now, managing the production of the incredible imagery Inspirato uses to market their premium vacations. Read our conversation below (beware: it may make you want a pina colada and a beach vacation, ASAP).\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">About Inspirato\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Inspirato brings relaxation back into vacations with carefully curated luxury properties. The marketing team uses Canto as their central destination for visual assets. \u003Ca href=\"\u002Fcustomers\u002Finspirato\u002F\">Read their story here\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191112\u002FCreative-Spotlight-Joe-Rahim-Inspirato-1024x536.png\" alt=\"Joe Rahim, photographer at Inspirato. \" class=\"wp-image-47214\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191112\u002FCreative-Spotlight-Joe-Rahim-Inspirato-1024x536.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191112\u002FCreative-Spotlight-Joe-Rahim-Inspirato-450x236.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191112\u002FCreative-Spotlight-Joe-Rahim-Inspirato-768x402.png 768w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191112\u002FCreative-Spotlight-Joe-Rahim-Inspirato.png 1200w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Great to have you with us, Joe. Tell us a little about your journey in the creative world and how you ended up at Inspirato.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I’ve always been a creative throughout my career. I went to art school and studied graphic design, and then ended up working in the travel industry for 15 years, first at a company called Exclusive Resorts. Inspirato was later started by the same founders and I was one of their first hires.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I spent five to six years as a photographer for Inspirato, so I traveled a lot to shoot our vacation homes and experiences. We have photographers attend our experiences, such as cruises, as an added service so that our guests don’t need to take their own photos. We also photograph the properties that we lease as vacation homes.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FENII_023a.jpg\" alt=\"Photo of a cruise ship and passengers on a motor raft.\" class=\"wp-image-33933\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FENII_023a.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FENII_023a-450x450.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FENII_023a-150x150.jpg 150w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FENII_023a-768x768.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">That sounds like a dream job: getting to travel to these gorgeous destinations, and getting paid to do it!\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It did not suck at all. It is one of those things that everyone says, “It must be the best job in the world.” But after a few years, I did find myself fatigued from all the travel and I actually asked to come off the road. It was also lonely; you might spend three days in these big giant houses and not encounter a human.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Of all the places you’ve visited, either for work or pleasure, which has been your favorite?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The first time I experienced the Caribbean water, I completely and totally fell in love with it. That first time I was in Anguilla. I was there on a four day shoot and it was kind of grueling, because it was super hot, the homes were gigantic and it was just very exhausting. I’d only carved out 30 minutes for myself to go to the beach.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But I still think about that moment: when I got in the water and I was the only person on this perfect white sand beach that stretched for two and a half miles, and it was like swimming in jewels. It’s such a vivid memory that anytime I daydream, it’s the first place I go.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Travel is not so much about the place as it is about how the people shape the place. At this point, almost every corner of the planet has been overtaken by mankind to some degree. Humans being the primary driver of what happens in those places makes for a really interesting story.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">That sounds absolutely breathtaking. How does that experience continue to inspire you in your work today?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The attitude towards community in the Caribbean is something that I haven’t experienced here stateside. And when you layer the culture on top of the environment and nature, it’s really inspiring.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">That aspect is the main reason I’ve stayed at Inspirato. Our focus on culture and community, coupled with amazing places and experiences, draws a lot of parallels.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">That’s interesting because most people find the Caribbean memorable for the scenic views and white sand beaches. But for you it’s more about the culture and lifestyle.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">To me, that has been the core part about travel. It’s not so much about the place as it is about how the people shape the place. At this point, almost every corner of the planet has been overtaken by mankind to some degree. Humans being the primary driver of what happens in those places makes for a really interesting story.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"460\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FPuntaCana-Residence-Villa_Cayena-EXT-Pano.jpg\" alt=\"Photo of a luxurious tropical hotel resort.\" class=\"wp-image-33938\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FPuntaCana-Residence-Villa_Cayena-EXT-Pano.jpg 1022w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FPuntaCana-Residence-Villa_Cayena-EXT-Pano-450x203.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FPuntaCana-Residence-Villa_Cayena-EXT-Pano-768x346.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">What’s your favorite medium for artistic and creative expression?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Making and eating food. The kitchen is my happy place. It’s grown out of Inspirato’s concept of traveling to places that are homes instead of hotels, because we have these incredibly well-equipped kitchens at these homes.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When I go on vacation with Inspirato, it’s always kind of food-oriented. There are always places where you can get amazing food and ingredients that you might not find elsewhere, or things that are just way more authentic, interesting or fresh.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">That’s what drives my decision to go on vacation somewhere, visiting places with vineyards or produce or markets unique to the area.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Thanks so much for letting us tell your story, Joe.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Yes, of course! Marketing is about storytelling, so I like to tell stories and participate in them.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">You can gawk at Inspirato’s unreal vacation destinations and homes \u003Ca href=\"https:\u002F\u002Fwww.inspirato.com\u002F\" target=\"_blank\" rel=\"noopener\">here\u003C\u002Fa>.\u003C\u002Fh3>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FSix_Senses_Laamu_aerial_5636-ORIGINAL.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FSix_Senses_Laamu_aerial_5636-ORIGINAL-450x206.jpg","",468,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192346\u002FFiloli-Hyacinth-Yellowstone-Pool-March-450x338.jpg",41869,"creative-spotlight-john-williams-filoli","Creative Spotlight: Cultivating creativity with John Williams from Filoli","John Williams is Marketing Manager of Filoli Historic House & Gardens. He shares insights about his career and gives advice to aspiring creative professionals.","\u002Fblog\u002Fcreative-spotlight-john-williams-filoli\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195350\u002F5999B237-A9FD-48FE-BEF6-C96121E44C57-450x300.jpg",24819,"pro-tips-creative-operations","Pro tips to boost your creative operations from COEx","The annual creative ops exchange is a forum for creative professionals to discuss learnings and gain insights on how best to manage the creative process.","\u002Fblog\u002Fpro-tips-creative-operations\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193317\u002Fcreative-assets-19-450x261.jpg",23428,"creative-assets","Creative assets: What they are and how to manage them for stronger campaigns","Creative assets are files that help companies build successful campaigns. Here are some unique ways they can be utilized.","\u002Fblog\u002Fcreative-assets\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787645024624]