[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-creative-spotlight-john-williams-filoli":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",41869,{"id":24,"name":25},"author-0301142015","Canto","2020-03-18T17:06:57","2025-11-20T13:04:38","Creative Spotlight: Cultivating creativity with John Williams from Filoli","creative-spotlight-john-williams-filoli","Interview with the Marketing Manager of Filoli","John Williams is Marketing Manager of Filoli Historic House & Gardens. He shares insights about his career and gives advice to aspiring creative professionals.","Few people can say they’ve worked in both music and medicine, or are a whiz at both marketing and photography. Meet John Williams, modern renaissance man and the Marketing Manager at Filoli Historic House & Garden. Join us for a conversation about his fascinating career path and how he finds creativity in his work! About […]","Few people can say they’ve worked in both music and medicine, or are a whiz at both marketing and photography....","\u003Cp class=\"wp-block-paragraph\">Few people can say they’ve worked in both music and medicine, or are a whiz at both marketing and photography. Meet \u003Cstrong>John Williams\u003C\u002Fstrong>, modern renaissance man and the \u003Cstrong>Marketing Manager\u003C\u002Fstrong> at \u003Cstrong>Filoli Historic House & Garden\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Join us for a conversation about his fascinating career path and how he finds creativity in his work!\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">About Filoli\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192335\u002FCreative-Spotlight-Filoli-John.png\" alt=\"John Williams, Marketing Manager of Filoli Historic House & Gardens.\" class=\"wp-image-41966\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192335\u002FCreative-Spotlight-Filoli-John.png 1200w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192335\u002FCreative-Spotlight-Filoli-John-450x236.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192335\u002FCreative-Spotlight-Filoli-John-1024x536.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192335\u002FCreative-Spotlight-Filoli-John-768x402.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Fioli Historic House & Garden is a beautiful 16-acre estate in Woodside, CA that educates the public through exhibits, tours and events. The nonprofit uses Canto to manage their digital assets.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What do you do at Filoli?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In my current role as marketing manager at Filoli, I have a broad swath of responsibilities that include digital and print advertising, website management, partnership negotiations, media outreach and management, social media and working with outside photographers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What were you doing before Filoli?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I started out and worked for nearly 10 years in the record industry for a small record label called Windham Hill Records. It was a home for artists that didn’t really fit into any particular genre, which was very important in a time when everybody was getting very formulaic. I was the Licensing Manager, so anybody who wanted to use our music in any type of production would come to me. I would do a lot of outreach to solicit the use of our music. That meant having relationships, initially with independent filmmakers and TV, to all of the Hollywood studio system. I’d regularly go down and meet with Paramount, Warner Brothers and Fox, etc, primarily dealing with music supervisors, directors and producers to get the music into film and TV as well as commercials.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">After that, I went to America Online and I did content licensing inbound and licensed the assets, mostly graphics, but also photography. And then some dot coms and several years at Stanford Blood Center as the marketing manager, doing a lot of cool events. Then, I continued in the medical field at Sutter Health. Later, I worked at an art school and for KDFC Classical Public Radio.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192345\u002FFiloli-tulip.jpg\" alt=\"A photography of the garden at the Filoli Historic House & Gardens.\" class=\"wp-image-41875\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192345\u002FFiloli-tulip.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192345\u002FFiloli-tulip-450x338.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192345\u002FFiloli-tulip-768x576.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Wow, you’ve really had quite the breadth of experience! So I know you also love photography; do you consider it a professional interest or more of a personal passion?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s a bit of both. I use photography on the job quite often. I was semi-pro for a while, selling cards and doing a lot of event and concert photography. I was connected with a music organization where I was their in-house photographer. I also worked as a volunteer photographer for the United Nations Association Film Festival.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now, I’m transitioning to fine art photography, more street style and documentary photography that I would like to sell one day.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Very cool! What are your favorite subjects to shoot?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I would say definitely portraits, but when you’re shooting other people’s images, you can’t really sell them. So I’m transitioning to what I call architectural elements. If I went in to, say, St. Mark’s Square in Venice or Trafalgar Square in London, I wouldn’t shoot the square necessarily. I’d zero in on details and create abstracts. That’s what I’m getting more interested in: abstract shapes, colors, patterns and textures.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">How did you get started with photography?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I started on family vacations with my young kids. I wanted to chronicle that because you can’t go back. I knew of parents who didn’t do this and regretted it later on. So right from the get go, the minute they were born, I captured everything on camera or on video. We take regular vacations and we do all sorts of school stuff so I really got into travel photography.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192346\u002FFiloli-Hyacinth-Yellowstone-Pool-March.jpg\" alt=\"Photography of Filoli Historic House & Gardens.\" class=\"wp-image-41873\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192346\u002FFiloli-Hyacinth-Yellowstone-Pool-March.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192346\u002FFiloli-Hyacinth-Yellowstone-Pool-March-450x338.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192346\u002FFiloli-Hyacinth-Yellowstone-Pool-March-768x576.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">What keeps you inspired on a day-to-day basis?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Without question, creativity. You can be creative with anything. Even in the business world, you can really use your creativity, especially in marketing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When I was at Stanford Blood Center. Because of the nature of all these solid organ transplant units and cancer care that was coming online, they had a real need for blood products. And as the donor population was aging, you got fewer donors. During the recession, in 2009, I sat down and thought, how can I come up with a plan to do something really out of box with two goals: to increase blood donors, but perhaps just as importantly, to increase media attention. The media was tired of hearing about blood drives. So I devised something called “Giving Blood Works.” It was a deliberate play on words. We invited anybody that was unemployed who was eligible to donate blood. In return for that, they got to come to a special workshop with top-notch career counselors showing you how to use LinkedIn and other cutting-edge devices to find work. We also invited companies to come and recruit on the spot. We did about three years of these and got thousands of donors. That second goal was also achieved and we got TV, radio and print coverage and ended up in The Wall Street Journal as an innovative way to get Americans back to work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You don’t necessarily have to go out behind the lens or draw or paint. You can be creative in other ways.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What advice do you have for aspiring creative professionals?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Do not get deterred and find a way to make it work. You’ve gotta be true to yourself. I really feel that. I really do believe that creative people have a need to express themselves. I think if you’re built that way, you must do it and not let anyone tell you differently. Have the confidence to do it.\u003C\u002Fp>",5,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192346\u002FFiloli-Hyacinth-Yellowstone-Pool-March.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192346\u002FFiloli-Hyacinth-Yellowstone-Pool-March-450x338.jpg","",768,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193702\u002Fhigher-education-dam-450x213.jpg",34673,"how-university-and-college-designers-can-unleash-their-creativity","Unleashing the creativity of university design teams","Prospective students have many choices when it comes to higher education, and it’s the investment of a lifetime to most. This puts the pressure on university creative teams to make their schools stand out from among the crowd with compelling design, imagery and storytelling.  ","\u002Fblog\u002Fhow-university-and-college-designers-can-unleash-their-creativity\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184337\u002Fadobe-max_feature-450x263.jpg",62335,"adobemax","Canto harnessed creativity: Adobe MAX 2022 recap","Find out more about Adobe MAX 2022, trends, announcements, key takeaways, and how Canto solves creative workflow issues for creatives using Adobe products.","\u002Fblog\u002Fadobemax\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F06\u002F19195046\u002Frawpixel-658248-unsplash-450x300.jpg",15612,"canto-customer-spotlight-portals","Canto customer spotlight on Portals","This Canto Customer Spotlight provides three real-world examples of how leading marketing teams are using Canto Portals for asset sharing.","\u002Fblog\u002Fcanto-customer-spotlight-portals\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790078010712]