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She talks about how creativity is at the center of her work.","Maurisa Beaver is the Chief Culture Officer at Party Reflections, a family-owned special events rental company in Charlotte, NC. Join us for an invigorating chat about how Maurisa brings creativity into her daily life and how she’s staying motivated throughout these uncertain times! About Party Reflections Party Reflections is an events rentals company based in […]","Maurisa Beaver is the Chief Culture Officer at Party Reflections, a family-owned special events rental company in Charlotte, NC. Join...","\u003Cp class=\"wp-block-paragraph\">\u003Cb>Maurisa Beaver\u003C\u002Fb> is the \u003Cb>Chief Culture Officer\u003C\u002Fb> at \u003Ca href=\"\u002Fcustomers\u002Fparty-reflections\u002F\">\u003Cb>Party Reflections\u003C\u002Fb>\u003C\u002Fa>, a family-owned special events rental company in Charlotte, NC. Join us for an invigorating chat about how Maurisa brings creativity into her daily life and how she’s staying motivated throughout these uncertain times!\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">About Party Reflections\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Party Reflections is an events rentals company based in Charlotte, NC. The company uses Canto to manage their large library of event photos for social media and digital marketing. \u003Ca href=\"\u002Fcustomers\u002Fparty-reflections\u002F\">Read their story here\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191750\u002FCreative-Spotlight-Party-Reflections-Maurisa-1-1024x536.png\" alt=\"Maurisa Beaver, Chief Culture Officer at Party Reflections.\" class=\"wp-image-45097\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191750\u002FCreative-Spotlight-Party-Reflections-Maurisa-1-1024x536.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191750\u002FCreative-Spotlight-Party-Reflections-Maurisa-1-450x236.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191750\u002FCreative-Spotlight-Party-Reflections-Maurisa-1-768x402.png 768w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191750\u002FCreative-Spotlight-Party-Reflections-Maurisa-1.png 1200w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Hi Maurisa! What do you do at Party Reflections?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I wear many hats in the role. One’s a really cool fedora when I do marketing and one is a combat army hat when I do H.R. As chief culture officer, engagement is really the focus – with both our external customer through marketing and our internal customer through H.R.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Marketing is vital for us because our industry is very visual, so we create a lot of content for our digital and social platforms. I manage and direct our campaigns and make sure our brand is on point.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">You went to Furman University (another Canto customer!) for art. What sparked your interest in art?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Furman is a liberal arts college so I had to take a little bit of everything. One of the things I took was Art Appreciation and it blew my mind. It put order in the world for me and my professor was amazing. I thought to myself: Did I see myself in a science lab for eight hours a day? Nope. Could I see myself in the library everyday? Nope. But I could see myself in the art building for hours and hours.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The thing that was so great to me was that you had to work in every medium. I had to take drawing, painting, printmaking and ceramics. But through it all, it was all creative problem solving. It forced me to be a very strong problem solver and to think outside the box.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Even though I didn’t go on to get a MFA like a lot of the other students and I went into business, I still use a lot of what I learned.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191832\u002FJessica-Roberts-Photography-By-Invitation-Only.jpg\" alt=\"A photograph of a festive tent.\" class=\"wp-image-44741\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191832\u002FJessica-Roberts-Photography-By-Invitation-Only.jpg 1000w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191832\u002FJessica-Roberts-Photography-By-Invitation-Only-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191832\u002FJessica-Roberts-Photography-By-Invitation-Only-768x511.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">That segues perfectly into my next question! I was wondering how you incorporate creativity into your everyday life and work.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">My work has a creative element. One of the fun parts of what I do is picking out new products, such as new plates, glassware or linens. I go to fabric shows and see new trends, and then I get to pick those products for the company.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A lot of what I learned in school comes in handy with some of the advertising and design that we do. And some of it is just creative problem solving that we’re faced with when we’re trying to design events and spaces for clients.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I don’t have nearly as much time to create art because I’m raising four kids and running a business. I feel like this is my art right now. To me, the deliverables for the events that we create, I consider art. But in my free time, I did pull out my watercolors just a couple of weeks ago because it is therapeutic and I miss it.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">With everything going on in the world right now, how are you staying motivated and inspired?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I am finding a lot of energy in extra time. I’ve got some business books and things that I have wanted to read and I want to use this time for improvement. It’s also been helpful to have a set routine and schedule.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We can only take it one day at a time. I know it’s not going to be like this forever. We may not know when it’s going to end, but there is a light at the end of the tunnel and we are going for it. As a company, we’ve had to make changes quickly to adapt to the situation, but once the pandemic is over, people are going to want to gather and get together. All of those things are going to pick back up and we’re going to be there. We just have to make the best decisions we can for today.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Thanks, Maurisa! Check out Party Reflections \u003Ca href=\"https:\u002F\u002Fpartyreflections.com\u002F\" target=\"_blank\" rel=\"noopener\">here\u003C\u002Fa>.\u003C\u002Fh3>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191732\u002FParty-Reflections_2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191732\u002FParty-Reflections_2-450x338.jpg","",600,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F02\u002F19194855\u002Fuser-generated-content-8-450x300.jpg",9405,"user-generated-content-tips","User-generated content: A guide on how to grow your brand","Looking to raise brand awareness with user-generated content? Here we guide you with tips and insight into how to create a buzz around your brand.","\u002Fblog\u002Fuser-generated-content-tips\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F02\u002F19184827\u002Fscaling-content_feature-450x263.jpg",60189,"scaling-digital-content-creation-2022","Top tips for scaling digital content creation in 2022","Putting the right systems in place is absolutely crucial to successfully creating digital content at scale. Use these five tips to build a solid foundation and set your team up for success. ","\u002Fblog\u002Fscaling-digital-content-creation-2022\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192840\u002Fheader-cumulus-to-canto-2-450x284.jpg",39201,"switching-to-canto","4 reasons why switching to Canto can be worth it","Switching to Canto cloud-based DAM can be rewarding for anyone who wants to save costs and reduce the complexity of their workflows.","\u002Fblog\u002Fswitching-to-canto\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789382228342]