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We sat down with Pam to learn about her team’s role as the aquarium ramps up its conservation efforts, her personal journey as a marketing professional at a mission-driven […]","Pam Lamon is the Digital Marketing Manager at the Seattle Aquarium, where she and her team run the nonprofit’s website,...","\u003Cp class=\"wp-block-paragraph\">\u003Cb>Pam Lamon\u003C\u002Fb> is the \u003Cb>Digital Marketing Manager \u003C\u002Fb>at the Seattle Aquarium, where she and her team run the nonprofit’s website, social media and email marketing strategy. We sat down with Pam to learn about her team’s role as the aquarium ramps up its conservation efforts, her personal journey as a marketing professional at a mission-driven organization and which sea creature has won her heart after eight years in the field.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">About Seattle Aquarium\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F07\u002F19191106\u002FCopy-of-Creative-Spotlight-Downtown-Boston-Business-Improvement-District-1024x536.png\" alt=\"Quote by Pam Lamon, Digital Marketing Manager at the Seattle Aquarium.\" class=\"wp-image-47256\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F07\u002F19191106\u002FCopy-of-Creative-Spotlight-Downtown-Boston-Business-Improvement-District-1024x536.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F07\u002F19191106\u002FCopy-of-Creative-Spotlight-Downtown-Boston-Business-Improvement-District-450x236.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F07\u002F19191106\u002FCopy-of-Creative-Spotlight-Downtown-Boston-Business-Improvement-District-768x402.png 768w, \u002Fcdn\u002Fen\u002F2019\u002F07\u002F19191106\u002FCopy-of-Creative-Spotlight-Downtown-Boston-Business-Improvement-District.png 1200w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As environmental crises such as pollution threaten marine life, the Seattle Aquarium has naturally expanded its mission beyond educating the public to advocating for conservation policy. The digital marketing team uses Canto to manage photos and videos from volunteer content contributors and to easily share assets with press and the public.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Thanks for joining us, Pam! One of the coolest things about working at Canto is getting to talk to creative and passionate people like yourself across all sorts of different industries. Tell us about how you got started at Seattle Aquarium and what gets you fired up about your work.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I started at Seattle Aquarium about 8 years ago as the first and only hire that focused on digital marketing. No one was managing the website and social media channels at the time, so they needed someone to develop the brand and keep it consistent across different channels. I came in and expanded their digital presence by creating a blog to tell our conservation stories, and expanded our social media reach by adding new channels and live-stream webcams.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What I love most about the aquarium is that each day is different and I learn something new every single day. We get to work with and learn from people who provide animal care, and then we get to share this fun information that we learn with the digital audience.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">It must be amazing to come into work every day and know that you’re changing the world. I know you came to the Seattle Aquarium from the private sector, so I’m curious about your transition to the nonprofit world. Were you super deep into the ocean before Seattle Aquarium (no pun intended), or did you grow passionate about it after you joined?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I came from a small leadership development startup where I was an office administrator and marketing coordinator. While I was working there, I was finishing up my certificate in Advanced Interactive Marketing. This was around the time that social media was becoming an important marketing channel for businesses. I started becoming interested in digital and social media marketing and realized that my role wasn’t the right fit. And then the position at the Seattle Aquarium opened up at the same time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I’ve always had a passion for animals – I grew up with six different types of animals. We always had dogs and hamsters, I had a tree frog at one point, and we had a fish tank, so I’ve always had some type of animal in my life. But I wasn’t looking for something directly related to marine life. It was just the right time.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">OK, now for the most important question: What’s your favorite marine animal and why?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When I first started here without knowing anything, it was the sea otter. Who doesn’t love a cute, fluffy sea otter? But now it’s the octopus! The giant Pacific octopus. They are super intelligent and it’s just amazing what they can do. One fun fact is that octopuses are color blind, so it’s still a mystery how they’re able to change colors to camouflage into their surroundings!\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F07\u002FDSC5840-scaled.jpg\" alt=\"Giant Pacific octopus at Seattle Aquarium\" class=\"wp-image-29016\" srcset=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F07\u002FDSC5840-scaled.jpg 2560w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F07\u002FDSC5840-450x299.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F07\u002F19194615\u002FDSC5840-1024x681.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F07\u002F19194615\u002FDSC5840-768x511.jpg 768w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F07\u002FDSC5840-1536x1022.jpg 1536w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F07\u002FDSC5840-2048x1363.jpg 2048w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">I’ll be honest and say I love sea otters like everyone else, but you’ve given me such a cool new perspective on octopuses. It sounds like the Seattle Aquarium has been doing a lot of great things with conservation and even influencing policy. We would love to learn more about your involvement in that.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In the next three to five years, we’ll be opening a third building in our location to focus on holistic conservation messaging. It’ll house more of our tropical exhibits and the goal is to help people understand that there’s only one world ocean, and that things impacted here in the Puget Sound and Salish Sea are affected across the other side of the world as well. As part of that initiative, we created a new conservation department to drive the new messaging as well as local policy and advocacy. In addition, the Southern Resident orcas (the killer whale population living off the US Pacific coastline) are on the decline right now, so we’ve been taking a strong stance on that.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With that comes more assets and communications strategy that we need to provide and manage. Back in the day, we managed all our digital assets via computer file system, so our designer had a difficult time searching and finding collateral pieces they could use. Canto has really helped us in terms of search functionality and metadata. A big thing for me was understanding permission rights for those assets. In the past, we’ve run into trouble using content for which we didn’t have the rights.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I’m excited about how we’re telling our story to create change and influence people’s actions – to get them to reduce their use of plastics, decide that they’re going to be more conservation-focused, understand beach etiquette better, or see how everything is all connected.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">I saw some of the legislation wins that the aquarium impacted recently and it must feel incredible to be able to point to that and say, we impacted that.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Yeah, and that’s only happened within the past year, so it’s been a dramatic change.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1703\" src=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F07\u002FBKA_1863-scaled.jpg\" alt=\"Seattle Aquarium beach naturalist\" class=\"wp-image-29006\" srcset=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F07\u002FBKA_1863-scaled.jpg 2560w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F07\u002FBKA_1863-450x299.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F07\u002F19194616\u002FBKA_1863-1024x681.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F07\u002F19194616\u002FBKA_1863-768x511.jpg 768w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F07\u002FBKA_1863-1536x1022.jpg 1536w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F07\u002FBKA_1863-2048x1363.jpg 2048w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">With all of the incredible work down the line for the aquarium, what are some of the projects that you’re really excited about?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There’s so much coming up, it’s hard to choose. I would have to say the potential for growth and how we’re focusing more on conservation messaging. I’m excited about how we’re telling our story to create change and influence people’s actions – to get them to reduce their use of plastics, decide that they’re going to be more conservation-focused, understand beach etiquette better, or see how everything is all connected. Any little change people can make really helps out.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Speaking of little changes, what’s one easy thing we can do to help ocean conservation efforts when we’re enjoying the beach this summer?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There are simple changes you can make at home like reducing the amount of plastic you use, because plastic that ends up in the ocean harms marine life. One of the campaigns we did was called Strawless in Seattle, so you won’t get plastic straws anymore in Seattle. I also no longer use plastic Ziplock bags and use reusable silicone bags instead.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In terms of beach etiquette, be careful walking around rocks and eelgrass beds at low tide because there are a lot of animals that are stranded in the tide pools and that’s their home. Another thing we see is that people like to collect shells on the beach, but those shells are potentially new homes for certain animals such as hermit crabs, so we always recommend to not take the shells home. People also love finding little crabs underneath the rocks (I love doing this with my son), but don’t pick them up and move them to a different location because that’s a bad experience for the animal.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">So the goal is to treat everything on the beach with a certain amount of empathy, right?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Yes, and that’s a big initiative for us. We’ve created some new collateral and signage for the beach that say things like “Look down, this is my home.” We’ll use these when our beach naturalists are out interacting with the public to encourage people to treat the beach and marine animals with empathy and respect.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Thanks so much for chatting with us, Pam! Learn how you can get involved with the Seattle Aquarium’s education and conservation work \u003Ca href=\"https:\u002F\u002Fwww.seattleaquarium.org\u002F\" target=\"_blank\" rel=\"noopener\">here\u003C\u002Fa>.\u003C\u002Fh3>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F07\u002F19194610\u002F2015-05-15RyanHawk0870Aquarium.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F07\u002F19194610\u002F2015-05-15RyanHawk0870Aquarium-450x298.jpg","Seattle Aquarium",1696,2560,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194305\u002Fpearl-drums-450x300.png",31187,"pearl-drums-shares-images-using-canto","Pearl Drums shares images easily with 2000+ dealers using Canto","Derek Wolfford joined us to show off the Pearl Drums Canto library, which they use to organize and share product and marketing imagery.","\u002Fblog\u002Fpearl-drums-shares-images-using-canto\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192038\u002Fcanto-remote-work-customers-450x300.jpg",46055,"5-ways-to-virtually-connect-with-customers","5 ways to (virtually) connect with customers","Connecting with customers is key, especially during times of uncertainty. Here are five strategies you can implement today.","\u002Fblog\u002F5-ways-to-virtually-connect-with-customers\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193519\u002Fdigital-footprint-450x450.jpg",35505,"digital-footprint","2 ways you can manage your digital footprint: A practical guide","Do you know what a digital footprint is? Do you know how to handle yours correctly? Read more all about digital footprints here.","\u002Fblog\u002Fdigital-footprint\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789189303946]