[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-dam-and-cdn":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",64749,{"id":24,"name":25},"author-0301142015","Canto","2024-05-09T18:45:04","2026-07-06T11:46:28","Skyrocket website speed: How DAM and CDN optimize content delivery","dam-and-cdn","10 benefits of pairing DAM and CDNs in 2024","Find out how pairing a CDN with a DAM optimizes content delivery and management. Learn how to enhance user experience and site speed.","Shoppers demand speed and convenience, so your online shop better keep up. You need to deliver on-brand content quickly and accurately; otherwise, there’s a risk that customers will jump to a competitor. You also require the ability to make quick changes to time-sensitive promotional content. And you must be able to publish a new version […]","Shoppers demand speed and convenience, so your online shop better keep up. You need to deliver on-brand content quickly and...","\u003Cp class=\"wp-block-paragraph\">Shoppers demand speed and convenience, so your online shop better keep up. You need to deliver on-brand content quickly and accurately; otherwise, there’s a risk that customers will jump to a competitor. You also require the ability to make quick changes to time-sensitive promotional content. And you must be able to publish a new version of a product image without it taking ages to track down and update the right asset.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If these solutions resonate, you’re ready to upgrade your e-commerce tech stack. Pairing your DAM and CDN streamlines content workflows so you can meet consumer demands and scale operations.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Ahead, find out what a DAM and CDN are, why you need both, and all the benefits these technologies bring to your digital storefronts.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-cdn\">What is a CDN?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>A content delivery network (CDN) stores content across a network of servers geographically closer to global customers.\u003C\u002Fstrong> This proximity significantly reduces the time it takes for media and web pages to load and helps provide a better user experience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">CDNs also improve your website’s reliability and security.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Some examples of popular CDNs include Cloudflare, Akamai, and \u003Ca href=\"\u002Fproduct\u002Fmedia-publisher\u002F\">Canto’s Media Publisher\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-are-cdns-important\">Why are CDNs important?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">CDNs are essential for delivering a speedy, reliable, and secure online experience. By spreading content over several servers around the world, CDNs make sure your website loads quickly and runs smoothly for users everywhere. A fast-loading website or e-commerce store keeps visitors engaged and reduces the chance they leave without interacting, which is vital for increasing conversions and boosting revenue.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">However, you’ll need more than a CDN to go beyond enhancing customer experiences and site infrastructure. E-commerce teams that wish to optimize content workflows and deliver multichannel, on-brand shopping experiences will need a DAM (digital asset management) and CDN platform.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--dam-vs-cdn-what-s-the-difference\">DAM vs. CDN: What’s the difference?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Both DAMs and CDNs are core components of any \u003Ca href=\"\u002Fblog\u002Fmarketing-stack\u002F\">marketer’s tech stack\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fdigital-asset-management\">Digital asset management\u003C\u002Fa>\u003C\u002Fstrong> software makes it easy to store, organize, search, manage, and distribute your organization’s content from one place.​\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>CDNs speed up digital asset delivery to worldwide users by caching website content geographically closer to users.\u003C\u002Fstrong> CDNs improve e-commerce user experiences, page load times, and content workflows.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">E-commerce stores need both a DAM and CDN platform for fully-optimized digital storefronts.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--ten-benefits-of-pairing-a-dam-with-a-cdn\">Ten benefits of pairing a DAM with a CDN\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When you implement a DAM and CDN, you’ll completely transform your digital storefronts. The benefits of pairing a DAM with a CDN include improving site speed, better user experiences, streamlined content workflows, a cohesive tech stack, and robust content controls, to name a few.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s a complete list of the benefits you’ll gain by implementing both a DAM and CDN:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Create a cohesive ecosystem to optimize content management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">You’ll need to create a cohesive tech ecosystem to completely transform your digital storefront experiences and streamline content workflows at scale. Teams scaling e-commerce stores should implement a DAM as the foundation of their content stack.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Industry-leading DAMs like \u003Ca href=\"\u002F\">Canto\u003C\u002Fa> connect content to your existing tech ecosystem. Canto centralizes your files into one searchable library, speeds up content production workflows, and integrates with the tools you already use. Canto further streamlines content publishing by offering Media Publisher, a game-changing CDN solution that integrates with your content library.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Make sure your DAM and CDN integrate with your \u003Ca href=\"\u002Fblog\u002Fdam-vs-cms\u002F\">CMS\u003C\u002Fa> and \u003Ca href=\"\u002Fblog\u002Fpim-vs-dam\u002F\">PIM\u003C\u002Fa> platforms to speed up your sites and improve the shopping experience. Ultimately, this cohesive ecosystem helps your team be more efficient and improve content management.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Transform and publish your digital content instantly\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdam-vs-cdn-mdc-1.20240510081545300.jpg\" alt=\"A graphical representation of a digital tool for embedding responsive images, showing interface options on the left, a laptop screen with a web browser preview of a living room in the center, and the same image adjusted for a mobile display on the right.\" class=\"wp-image-64761\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdam-vs-cdn-mdc-1.20240510081545300.jpg 880w, \u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdam-vs-cdn-mdc-1.20240510081545300-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdam-vs-cdn-mdc-1.20240510081545300-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">To streamline your content workflows entirely, you’ll need more than a traditional CDN can provide. \u003Ca href=\"\u002Fproduct\u002Fmedia-publisher\u002F\">Canto’s Media Publisher\u003C\u002Fa> instantly transforms and publishes content to your digital storefronts, and it caches your content around the globe for those site speed benefits your stores need. For example, when you update product photos, graphics, or promotional assets inside Canto, they also update in real-time across your stores and sites in the correct sizes and ratios.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Famorepacific\u002F\">Amorepacific\u003C\u002Fa>, one of Canto’s customers, easily coordinates with creative agencies and efficiently delivers digital assets to teams in different markets using Canto’s DAM and CDN. These delivery efficiencies mean their online presence always reflects the latest, most relevant content, so it’s easier to engage customers and keep their store fresh and attractive.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Speed up page load times to enhance the shopping experience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Fast page load times are critical to conversions. \u003Ca href=\"https:\u002F\u002Fwww.portent.com\u002Fblog\u002Fanalytics\u002Fresearch-site-speed-hurting-everyones-revenue.htm\" target=\"_blank\" rel=\"noopener\">Research from Portent\u003C\u002Fa> highlights that an e-commerce site that loads within a second converts 2.5x more visitors than a site that loads in 5 seconds.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">By pairing a DAM with a CDN, you boost your website’s loading times while retaining control of your brand content. A faster store speed keeps customers happy and reduces bounce rates, increasing the likelihood of a purchase.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Accelerate content to market with streamlined workflows\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Speeding up content production and channel delivery is crucial for publishing your digital assets at the speed of business. By using Canto and Media Publisher, you’ll \u003Ca href=\"\u002Fblog\u002Fdigital-asset-management-workflow\u002F\">streamline content workflows\u003C\u002Fa> with the following tools:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Collaboration tools:\u003C\u002Fstrong> Canto includes collaboration tools like upload links, Workspaces, annotations, and Workflows to accelerate content production for your creative team\u003C\u002Fli>\u003Cli>\u003Cstrong>Style Guides:\u003C\u002Fstrong> Ensure your digital storefronts are always on brand with Canto’s interactive and shareable Style Guides\u003C\u002Fli>\u003Cli>\u003Cstrong>Powerful search:\u003C\u002Fstrong> Stop trying to search for your assets across cloud storage. Canto’s DAM can help you search through hundreds or thousands of e-commerce files fast\u003C\u002Fli>\u003Cli>\u003Cstrong>Portals and share links:\u003C\u002Fstrong> Set up curated, branded file collections with \u003Ca href=\"\u002Fblog\u002Fcanto-portals-better-way-to-distribute-digital-assets\u002F\">Portals\u003C\u002Fa> for dispersed teams, or share files quickly using share links — both tools include user permissions, too\u003C\u002Fli>\u003Cli>\u003Cstrong>Integrations and APIs:\u003C\u002Fstrong> Canto has a plethora of \u003Ca href=\"\u002Fintegrations\u002F\">integrations\u003C\u002Fa> to tools like \u003Ca href=\"\u002Fintegrations\u002Fmonday\u002F\">monday.com\u003C\u002Fa>, \u003Ca href=\"\u002Fintegrations\u002Fslack\u002F\">Slack\u003C\u002Fa>, and \u003Ca href=\"\u002Fintegrations\u002Fhootsuite\u002F\">Hootsuite\u003C\u002Fa>, and a \u003Ca href=\"\u002Fintegrations\u002Fapi\u002F\">REST API\u003C\u002Fa> for any custom integration needs you might have\u003C\u002Fli>\u003Cli>\u003Cstrong>Smart Cropping:\u003C\u002Fstrong> Ready to get images live? Quickly and intuitively set your image region of interest with Smart Cropping. Next, watch Canto’s Media Publisher auto-crop images into the correct sizes across your stores for your most impactful store photography ever\u003C\u002Fli>\u003Cli>\u003Cstrong>Templates:\u003C\u002Fstrong> You can set up predefined ratios and sizes for images to display correctly across stores and channels, so you don’t have to worry about blurry, fuzzy, or oddly cropped photos showing up in your stores anymore\u003C\u002Fli>\u003Cli>\u003Cstrong>Media Publisher Embed Tool:\u003C\u002Fstrong> Quickly \u003Ca href=\"https:\u002F\u002Fsupport.canto.com\u002Fhc\u002Fen-us\u002Farticles\u002F23101577696657-Creating-MDC-URLs-for-embedding-images\" target=\"_blank\" rel=\"noopener\">create unique URLs\u003C\u002Fa> that are plug-and-play for your CMS or storefronts, and watch as the magic of Media Publisher delivers content for you where it needs to go\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">5. Set up or revamp storefronts quickly\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Setting up an efficient content management system doesn’t have to be complicated. For example, with Canto, you won’t need to deal with complex webhooks to connect your ecosystem.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Whether launching new digital storefronts or refreshing existing store pages, the process is exceptionally user-friendly. This ease of setup ensures that your team can quickly benefit from all the features without the typical content launch delays or new tool learning curves.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, assembly and logistics solutions brand \u003Ca href=\"\u002Fblog\u002Fmedia-delivery-cloud-examples\u002F\">Böllhoff uses Canto’s Media Publisher\u003C\u002Fa> to get products online and in front of customers faster. Media Publisher automatically delivers responsive image sizes — without Böllhoff’s editorial team lifting a finger.\u003C\u002Fp>\u003Ccto-testimonial company=\"Böllhoff\" author=\"Kevin Schmelzer\" position=\"Corporate Marketer\">I used to have to open each image, edit, save, and upload to the CMS. All that work has disappeared. It’s unbelievable how much time we’re saving.\u003C\u002Fcto-testimonial>\u003Cp class=\"wp-block-paragraph\">Böllhoff didn’t only streamline their workflows for their editorial team –– Media Publisher compliments their website’s new responsive design, too.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">6. Scale operations and content ROI\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As your business grows and your content demand increases, you need tools to keep up. DAMs and CDNs provide a scalable solution that supports your content operations as they expand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">DAMs help organize an ever-expanding repository of assets, ensuring that content remains searchable and accessible. For example, \u003Ca href=\"\u002Ffeatures\u002Forganize-search\u002F\">Canto’s powerful metadata search\u003C\u002Fa> and filter tools help global teams find content quickly. As more teams use your content across channels, your content ROI increases, too.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Need to move even faster? \u003Ca href=\"\u002Fproduct\u002Fai-visual-search\u002F\">Canto AI Visual Search\u003C\u002Fa> is a revolutionary AI search tool that allows your teams to use natural language to find and access the most relevant content instantly, even within vast media libraries. When you pair AI Visual Search with Media Publisher’s intuitive Smart Cropping and Embed Tool features, your e-commerce content workflows become scalable and agile.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">7. Manage your brand content at scale\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdam-vs-cdn-digital-rights-2.jpg\" alt=\" A visual blend of a cozy home interior with a chair and decorative items on one side and a digital rights management interface on the other, illustrating the concept of copyright and digital asset protection.\" class=\"wp-image-64762\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdam-vs-cdn-digital-rights-2.jpg 880w, \u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdam-vs-cdn-digital-rights-2-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdam-vs-cdn-digital-rights-2-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fbrand-asset-management\u002F\">Managing your brand assets\u003C\u002Fa> becomes even more essential as you expand your team, channels, and audience reach.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">DAM platforms like Canto include \u003Ca href=\"\u002Fglossary\u002Fdigital-rights-management\u002F\">digital rights management\u003C\u002Fa> tools to ensure only approved, on-brand, and compliant content appears on your storefronts. That’s right — no more version control issues with your content. Plus, with content circulation controls, you can embargo or expire content with just a few clicks. This level of control means you keep promotions and digital content accurate and can manage perfect content launches across channels and teams, too.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">8. Gain SEO benefits\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Search engines favor responsive websites that load quickly. Using a CDN like Canto’s Media Publisher ensures that your site responds quickly, regardless of user device or location.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Improving user experience can significantly boost your site’s search engine ranking potential. For instance, \u003Ca href=\"\u002Fblog\u002Fmedia-delivery-cloud-examples\u002F\">Böllhoff experienced SEO improvements\u003C\u002Fa> due to the responsive design and faster page loads facilitated by Canto and Media Publisher. More people can now discover Böllhoff’s products through organic search, which means more potential sales.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">9. Focus on higher-value work\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Integrating a DAM with a CDN helps your teams avoid time-consuming manual tasks. Now, your teams can tackle more valuable strategic work, such as market analysis, product innovation, creative development, and customer engagement. These strategic tasks further drive mission-critical business objectives.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">10. Lower your costs and use resources more efficiently\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Combining Canto with Media Publisher also reduces costs and allows you to use resources more efficiently.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You consolidate your resources by eliminating the need for separate platforms, simplifying operations, and reducing expenses. Additionally, you’ll save on cloud storage costs. With Canto, you only save images once in your library because Media Publisher can display them in the correct sizes and ratios across your storefronts.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--improve-your-speed-to-market-with-canto-and-media-publisher-today\">Improve your speed to market with Canto and Media Publisher today\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fbeginners-guide-to-digital-asset-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_dam_and_cdn\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"Discover the essentials of digital asset management with our free beginner’s guide. Learn how to efficiently organize, store, and access your digital files to boost productivity.\" class=\"wp-image-70159\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002F\">Canto\u003C\u002Fa> is the leader in digital asset management and can transform how you run your digital storefronts from the ground up. Canto makes it easy to keep your e-commerce content organized, searchable, and accessible so your teams can quickly grab what they need and get to market. \u003Ca href=\"\u002Fproduct\u002Fai-visual-search\u002F\">Canto AI Visual Search\u003C\u002Fa> delivers your best content right into the hands of any team member instantly. \u003Ca href=\"\u002Fproduct\u002Fmedia-publisher\u002F\">Media Publisher\u003C\u002Fa> includes intuitive and powerful publishing features for faster stores and teams. And with Canto as the central hub of your content ecosystem, your content will always be accurate and on-brand.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--content-delivery-network-frequently-asked-questions\">Content delivery network frequently asked questions\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">1. What is the difference between CDN and digital asset management?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A content delivery network (CDN) caches content across a network of global servers to reduce latency for any website or application user. Digital asset management (DAM) centrally stores digital content for organizations, making it easy to organize, search, and access images, videos, documents, and more. Essentially, CDNs optimize content delivery externally, while DAM systems optimize content management internally.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. How does a CDN improve website performance?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A content delivery network (CDN) improves website performance by caching static content on servers close to users’ geographical locations, significantly reducing data travel time and server load. This proximity minimizes latency and decreases load times, ensuring an optimal user experience.\u003C\u002Fp>",9,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183859\u002Fdam-vs-cdn-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183859\u002Fdam-vs-cdn-feature-450x225.jpg","A graphic composite of a browser window displaying an online fashion store page with a person modeling a floral-patterned blouse, accompanied by product details and an illustration of a stopwatch, set against an abstract teal background.",600,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184205\u002Fbusiness-case-dam_feature.20230301094736931-450x263.jpg",60167,"business-case-for-digital-asset-management","ROI of investing in a DAM system: Building the business case","Learn how digital asset management (DAM) software creates value for businesses, so you can make a persuasive case based on ROI. ","\u002Fblog\u002Fbusiness-case-for-digital-asset-management\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F03\u002F02190314\u002Fimplementation-is-your-strategy-feature-450x263.png",76342,"digital-asset-management-librarian","Library asset management: The complete guide to DAM librarian roles, skills, and hiring","Learn what a digital asset management librarian does, skills required, implementation strategies, and how DAM professionals drive measurable ROI.","\u002Fblog\u002Fdigital-asset-management-librarian\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F08\u002F19195356\u002FiStock_83784403_MEDIUM2-450x300.jpg",5906,"box-dam","Box digital asset management: Why a DAM outperforms basic file storage","Common file storage systems like Dropbox are bare bones systems. A DAM system goes further organizing and managing your digital assets.","\u002Fblog\u002Fbox-dam\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787137034856]