[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-data-driven-content-marketing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",9845,{"id":24,"name":25},"author-0301142015","Canto","2017-12-12T12:56:22","2025-12-19T11:23:21","Why data is vital for content marketing","data-driven-content-marketing","Data driven content marketing – 3 reasons it's vital","What can data driven content marketing do for your marketing efforts and how do you enhance your campaigns with authoritative, relevant and shareable stats?","‘Data Journalism’ is one of the fastest growing professions in content creation and is one of the key content marketing trends. Publishers learned there’s a hunger for numbers-driven content and are using it to hit their metrics. So, why should marketers follow this trend in publishing? Here are three reasons why data driven content marketing […]","‘Data Journalism’ is one of the fastest growing professions in content creation and is one of the key content marketing...","\u003Cp class=\"wp-block-paragraph\">‘Data Journalism’ is one of the fastest growing professions in content creation and is one of the key \u003Ca href=\"\u002Fblog\u002Fcontent-marketing-trends\u002F\">content marketing trends\u003C\u002Fa>. Publishers learned there’s a hunger for numbers-driven content and are using it to hit their metrics. So, why should marketers follow this trend in publishing? Here are three reasons why data driven content marketing is important for your campaigns.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--data-driven-content-marketing-is-authoritative\">Data driven content marketing is authoritative\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">An article that contains data gives the reader a sense of authority, which is a major factor in positive brand image. Put relevant data into your articles and readers will have a more positive view of your brand plus they will leave feeling like they got something valuable.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The data itself should also have credibility, otherwise you’ll lose your messaging completely. For instance, if you’re writing a piece on retail trends, you should know who are the authoritative sources and how they will be perceived by the reader.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">\u003Ca href=\"\u002Febooks\u002Fcontent-management-modern-creative-team\u002F\">Download our free eBook: Content management for the modern creative team\u003C\u002Fa>\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Here’s an example of an authoritative statistic: “The total shares of content published on LinkedIn has more than doubled, from 31 million to almost 73 million”. That’s from \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fsusancmoeller\" target=\"_blank\" rel=\"noopener\">Susan Moeller\u003C\u002Fa> from BuzzSumo and was posted on the \u003Ca href=\"http:\u002F\u002Fcontentmarketinginstitute.com\u002F2017\u002F03\u002Flinkedin-publishing-sharing-trends\u002F\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute’s\u003C\u002Fa> website. It matches with the subject matter, comes from a credible source and therefore adds to the authority of the piece.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--more-data-means-better-shareability\">More data means better shareability\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">According to \u003Ca href=\"http:\u002F\u002Fbuzzsumo.com\u002Fblog\u002Fcontent-gains-shares-links-medium-buzzsumo-research\u002F\" target=\"_blank\" rel=\"noopener\">BuzzSumo\u003C\u002Fa>, the average number of shares for Medium posts is 379. One of the best ways to get a lot of shares for your posts is put relevant data into an article. An article with helpful data gets 37 percent more shares than articles without numbers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One great way to get shares in your data driven content marketing article is adding interesting, valuable and easily digestible data. It should be a statistic that’s easy to throw in a tweet, like: ‘80.8 percent of users are reading their emails on mobile’.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you really want to showcase your most-shareable statistic, put it in a pull quote somewhere else in the article. Remember, much of sharing happens outside built-in share buttons on articles.\u003C\u002Fp>\u003Ccto-card white=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">“An article with helpful data gets 37 percent more shares”\u003C\u002Fh3>\u003C\u002Fcto-card>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--data-brings-relevancy-to-your-content\">Data brings relevancy to your content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">According to \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fmarketing-statistics\" target=\"_blank\" rel=\"noopener\">Hubspot\u003C\u002Fa>, “47 percent of buyers viewed three to five pieces of content before engaging with a sales representative”. That’s a statistic that most content marketers can use and makes this article more relevant for you, the reader.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is important to keep in mind when you’re designing your campaigns. Many readers quickly search through content and look for statistics. Putting in relevant data keeps you relevant in in the community you’re trying to reach.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--boost-your-next-content-campaign\">Boost your next content campaign\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Part of a well-rounded content marketing strategy is having the right tools to streamline processes. Enhance your creative workflow with \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> and make it the center of your next campaign. Digital asset management enables your team to store, share and manage your content so you can concentrate on creative endeavors and ditch the asset hunt.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">\u003Ca href=\"\u002Febooks\u002Fcontent-management-modern-creative-team\u002F\">Download our free eBook: Content management for the modern creative team\u003C\u002Fa>\u003C\u002Fh3>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F12\u002F19200914\u002Fdata-driven-content-marketing.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F12\u002F19200914\u002Fdata-driven-content-marketing-450x312.jpg","data driven content marketing",555,800,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190601\u002Femail-click-through-rate-feature-450x263.jpg",50180,"email-click-through-rate","Email click-through rate: One metric to rule them all","What’s a good email click-through rate? How can you get more clicks? Everything you need to know about the most important email metric.","\u002Fblog\u002Femail-click-through-rate\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190019\u002Femail-deliverability-feature-450x263.jpg",52414,"email-deliverability","Email deliverability: Everything you need to know to stay out of the spam folder","Are your emails getting caught in customers’ spam filters? These email deliverability basics will keep you off the naughty list, so your emails always get through.","\u002Fblog\u002Femail-deliverability\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190312\u002Fhtml-vs-text-email-feature-450x263.jpg",51497,"html-vs-text-email","HTML vs. text email: How to choose the right format for the job","Do you know what type of email you’re sending? We’ll go over the advantages and disadvantages of HTML vs text emails, so you can make the right choice.","\u002Fblog\u002Fhtml-vs-text-email\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787137037239]