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Here’s a guide to show the difference between AI and machine learning.","Companies are using artificial intelligence and machine learning more and more, finding new and innovative ways to help their team members, clients and customers. Though AI and machine learning are similar, there are a lot of key differences between the two. Here are some of the main contrasts and how they affect your projects. What […]","Companies are using artificial intelligence and machine learning more and more, finding new and innovative ways to help their team...","\u003Cp class=\"wp-block-paragraph\">Companies are using artificial intelligence and machine learning more and more, finding new and innovative ways to help their team members, clients and customers. Though AI and machine learning are similar, there are a lot of key differences between the two. Here are some of the main contrasts and how they affect your projects.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-machine-learning\">What is machine learning?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Machine learning is a system in which a computer uses different algorithms and data to perform tasks. Machine learning is a way for computers to accomplish different things without specific, detailed programming to instruct them. Essentially, machine learning is where computers take available data and use it to learn for themselves.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One helpful way to remember machine learning is to think of an experiment where a mouse has to push one of three buttons. The first two buttons deliver a small shock. The third dispenses a piece of cheese. The mouse will learn quickly based on its past performance where the cheese is. This is a good way to think of machine learning. It’s sifting through data and past experiences before it acts, determining where that cheese will be in the future and correcting itself. The scientists (or in this case, computer programmers) haven’t given the mouse (machine) instructions. It simply learns on its own.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-42197\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"999\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192307\u002FDifference-between-ai-and-machine-learning.jpg\" alt=\"A computer with colorful digital streams above it.\" class=\"wp-image-42197\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192307\u002FDifference-between-ai-and-machine-learning.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192307\u002FDifference-between-ai-and-machine-learning-360x450.jpg 360w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192307\u002FDifference-between-ai-and-machine-learning-768x959.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Machine learning finds answers using previous data.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-artificial-intelligence\">What is artificial intelligence?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">At its core, artificial intelligence (AI) is when a machine performs a task that would, to a human, require some form of intelligence to do. On top of this, AI involves the ability to adapt on its own as well. Currently, the most common types of artificial intelligence we encounter are fairly limited. This helps a machine be sufficient within one area without too many processes. We also discover many AI systems built to behave human-like. However, these are bound to expand as the field develops.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One example to help you remember AI is by thinking of the common machine-voice assistants on smartphones and other devices. These artificial forms of intelligence behave very human-like, performing basic social tasks in an attempt to assist users in a way that a real human would. They understand language and deliver personalized results, learning new things about their users as time progresses.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-42199\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192307\u002FDifference-between-ai-and-machine-learning-2.jpg\" alt=\"A robotic form of AI.\" class=\"wp-image-42199\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192307\u002FDifference-between-ai-and-machine-learning-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192307\u002FDifference-between-ai-and-machine-learning-2-450x253.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192307\u002FDifference-between-ai-and-machine-learning-2-768x432.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Artificial intelligence uses ‘thinking’ to solve each problem.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--main-differences-between-ai-and-machine-learning\">Main differences between AI and machine learning\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that we have built a foundation for the concepts of artificial intelligence and machine learning, here are some key differences to help you tell them apart:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Problem-solving methodology\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When an AI tool attempts to solve some sort of problem or complicated issue, it does so by using ‘intelligence’ to find an answer. Machine learning, on the other hand, takes a very focused, specific approach to arrive at an answer, using previous information and data to come to a conclusion.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Varying solutions and conclusions\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When arriving and settling on a specific answer to a system of problems, AI tools attempt to find the best, most efficient method. Machine learning simply finds a solution, taking a binary approach of ‘right’ or ‘wrong’ to find an answer.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">The ways in which they learn and decide\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The AI systems lean towards making new decisions for each situation. Machine learning takes data to come up with answers. Essentially, the AI programs treat every problem differently and take a fresh approach. Machine learning simply learns what works so that it doesn’t have to process as much in the future.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-42201\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192306\u002FDifference-between-ai-and-machine-learning-3.jpg\" alt=\"A young woman stands in a digital platform stream.\" class=\"wp-image-42201\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192306\u002FDifference-between-ai-and-machine-learning-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192306\u002FDifference-between-ai-and-machine-learning-3-300x450.jpg 300w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192306\u002FDifference-between-ai-and-machine-learning-3-683x1024.jpg 683w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192306\u002FDifference-between-ai-and-machine-learning-3-768x1152.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">AI and machine learning systems handle things differently.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--which-one-is-more-beneficial-to-your-company\">Which one is more beneficial to your company?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Though these terms are very similar and overlap in some ways, they’re not exactly equal. In fact, it’s likely that you’ll prefer one over the other depending on the types of tasks you wish your machines to accomplish. If you have a lot of data that needs to be sorted or organized in a certain fashion, there are a lot of different artificial intelligence tools to help you out.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fai-marketing\u002F\">AI in digital marketing\u003C\u002Fa> has become a reality that is here to stay for the time being. A common tool businesses are starting to use is a digital chatbot. These are a way to give customers better access to information, offering a 24\u002F7 question and answer solution that is difficult to offer using humans. Artificial intelligence offers a way for chatbots to be as human-behaving as possible, something that is required in order to answer human questions correctly and without frustrating customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are a lot of new innovations taking place in the AI and machine learning landscape. If companies are paying attention to these unique changes and how they differ for each method, they can capitalize and use them to their advantage.\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192306\u002FDifference-between-ai-and-machine-learning-4.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192306\u002FDifference-between-ai-and-machine-learning-4-450x237.jpg","A digital landscape with varying shapes.",421,800,[43],{"id":44,"slug":44,"title":45,"path":46},"ai","Artificial Intelligence","\u002Fpost-category\u002Fai\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192144\u002Fmachine-learning-marketing-450x225.jpg",43152,"machine-learning-marketing","Machine learning marketing – new ways to reach audiences","With the continued evolution of computers and technology, companies are finding new ways to reach customers. This is especially true for machine learning.","\u002Fblog\u002Fmachine-learning-marketing\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F24145124\u002Factive-DAM-feature-450x225.jpg",78361,"what-is-an-active-dam","What is an active DAM? Why the age of passive content storage is over","The age of passive DAM is over. Learn how active DAM goes beyond content storage to act on your content without manual lift.","\u002Fblog\u002Fwhat-is-an-active-dam\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F07\u002F08210125\u002Fai-marketing-feature-450x263.jpg",64932,"ai-marketing","How to use AI marketing technology","What is AI marketing? Explore the benefits and learn how to set up an AI business marketing strategy with our practical guide.","\u002Fblog\u002Fai-marketing\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790226100842]