Having flexible access to all digital assets, regardless of location, device or system is a challenge companies face in today’s digital transformation.
Customers are demanding more visuals throughout all channels and why wouldn’t they – images are processed in the brain 60,000 times faster than text. This demand causes a steady increase in digital content being produced. Therefore, it is more important than ever that images, videos and documents are quickly and easily accessible.
In a Digital Asset Management (DAM) system you can handle these challenges of digital transformation.
But DAM is more than just a tool helping you simplifying your workflows with visual content – it’s a strategic decision. Integrating a DAM into your system architecture with other enterprise applications brings its full potential to life. Customers are integrating DAM with their CMS, ERP, CRM, E-commerce and Project Management systems to speed up workflows and increase efficiency.
A DAM is a central repository in which all files and associated information converge.
In 2015, many enterprises still access and manage their digital assets in different places and file systems. However, having a central DAM system, and integrating your DAM with other systems has many advantages:
– avoid duplicates
– stop the manual upload/ download process to move assets from one system to another
– efficient use of capacity, especially for large files such as pictures and videos
– reduce errors through standardized processes
– transmit metadata from one system to another
– and increase accessibility to content, for users across your digital ecosystem.
A successfully integrated DAM not only provides numerous advantages within the application itself – but it also positively affects other solutions and workflows.
Hopefully you’re no longer looking at a DAM as an island. Today’s and tomorrow’s DAM is all about integration instead of isolation!