[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-digital-marketing-team":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",40249,{"id":24,"name":25},"author-0301142015","Canto","2020-01-30T04:25:08","2025-11-19T13:16:49","Necessary ideas to build an efficient digital marketing team","digital-marketing-team","Creating a digital marketing team involves a lot more moving pieces than it used to. Make sure to have a strong plan to tackle this process. Here's a guide.","The world of marketing, especially digital marketing is changing. With this change comes the growing need to hire new people, seek out and teach new skills and restructure teams effectively. However, this is no easy task. Luckily, there are some clear, basic guidelines to follow in order to get you started down the right path. […]","The world of marketing, especially digital marketing is changing. With this change comes the growing need to hire new people,...","\u003Cp class=\"wp-block-paragraph\">The world of marketing, especially digital marketing is changing. With this change comes the growing need to hire new people, seek out and teach new skills and restructure teams effectively. However, this is no easy task. Luckily, there are some clear, basic guidelines to follow in order to get you started down the right path. Follow this guide in order to reach your goals and achieve success with your digital marketing team.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--building-a-digital-marketing-team\">Building a digital marketing team\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Let us start by reminding everyone that no two teams are exactly alike. Similarly, building a digital marketing team is, first and foremost, going to depend on a lot of different factors that are exclusive to you and your current situation. Having said this, there’s still a general group of guidelines you can follow to have success creating a strong team.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One constant that holds true from team-to-team is the role of manager. Whatever the title given, consider first some type of leader or manager. Breaking this down further, the next step typically requires a decision between two different options. The first option is to find a marketing leader well-versed in all areas of marketing. The second option involves finding a marketing leader with more focused skills. Both have their advantages and this will again depend on what you’re looking for specifically.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192652\u002Fdigital-marketing-team-4.jpg\" alt=\"A group of laptops on a desk being used by workers.\" class=\"wp-image-40261\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192652\u002Fdigital-marketing-team-4.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192652\u002Fdigital-marketing-team-4-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192652\u002Fdigital-marketing-team-4-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Digital teams extend their inclusion company-wide.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The first type of leader, one who has a wide variety of marketing skills, may in fact be the right choice for your team. They are better suited to go from project-to-project, team-to-team and insert strong advice and authority. The downside of this is that sometimes they are drawn a little thin and lack powerful expertise in specific areas, including, say, in managing people. This is where it might make sense to go with the more singular-focused manager, one who is dedicated to one area, such as managing people. With this type of leader you might find more success with certain projects.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The other role that remains one of the most basic foundations for building a digital marketing team is the strategist. Strategists provide a plan of attack for all future marketing projects, including details on who to aim your advertisements at (audience). Not only do strategists ensure projects are on the right track from the get go, they also keep future success intact by measuring different factors of performance during projects. The strategist is essentially the glue that holds the team together and makes certain everything goes according to plan.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192651\u002Fdigital-marketing-team-5.jpg\" alt=\"A man pointing a board of notes.\" class=\"wp-image-40264\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192651\u002Fdigital-marketing-team-5.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192651\u002Fdigital-marketing-team-5-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192651\u002Fdigital-marketing-team-5-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Each team requires a competent strategist.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">These two roles are the foundation of every digital marketing team. Fill out the rest of your team with specialists who focus on things like content, SEO, technical issues and more. Now it’s time to format the build of your team.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--structuring-your-team\">Structuring your team\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are different types of formats your company’s digital marketing team may follow, all have different benefits and disadvantages. In fact, the most popular models aren’t always the best. Once again, this generally depends on what type of marketing team you have and what you think will work best. That being said, it’s still wise that you settle on the model which gives the most advantages compared to its peers. In this case, some type of format which pulls ideas from each type of model is probably best.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1259\" height=\"672\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192653\u002Fdigital-marketing-team-2.png\" alt=\"Digital marketing letters on blocks.\" class=\"wp-image-40255\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192653\u002Fdigital-marketing-team-2.png 1259w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192653\u002Fdigital-marketing-team-2-450x240.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192653\u002Fdigital-marketing-team-2-1024x547.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192653\u002Fdigital-marketing-team-2-768x410.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Different team structures work better for specific teams.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A lot of digital marketing team structures separate digital and non-digital roles. Though popular, this format is unlikely to produce great success. It usually ends up excluding groups and ensuring a division between team members. Ultimately, a model that utilizes all departments and gives digital roles that utilize \u003Ca href=\"\u002Fblog\u002Fmarketing-technology\u002F\">marketing technology\u003C\u002Fa> to team members everywhere is the most effective. This takes some extra training but in the long term creates significant effects for the digital marketing team.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--what-types-of-skills-your-team-should-have\">What types of skills your team should have?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are plenty of different skills a digital marketing team should have but we’re going to focus on a select few that might go overlooked as marketing evolves. The first is a strong relationship with and understanding of data and analytics. Data is growing exponentially and the only way for digital marketing teams to truly thrive is to have members who are capable of understanding, analyzing, presenting and utilizing data for a lot of different things.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192652\u002Fdigital-marketing-team-3.jpg\" alt=\"A blank sheet of paper surrounded by writing utencils.\" class=\"wp-image-40258\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192652\u002Fdigital-marketing-team-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192652\u002Fdigital-marketing-team-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192652\u002Fdigital-marketing-team-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Modern teams require a wide range of skills.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another skill that sometimes goes overlooked is creativity. We sometimes get too caught up in the digital details of projects that we forget creativity’s importance. It gives marketing teams a chance to connect with a wider range of audiences and ultimately pull in attention from parties who otherwise aren’t interested in a company’s products or services.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We often run into obstacles when creating our digital marketing team, such as budget limitations, lack of specific skills, ever-changing landscapes\u002Fdata and more. If we’re able to find the right people to build our team with, we will overcome these obstacles through efficiency and the right mindset.\u003C\u002Fp>",4,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192653\u002Fdigital-marketing-team.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192653\u002Fdigital-marketing-team-450x338.jpg","A multi-colored marketing word.",600,800,[42],{"id":43,"slug":43,"title":44,"path":45},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191722\u002Fcustomer-experience-trends-25-450x266.jpg",45329,"customer-experience-trends","Dynamic customer experience trends to look out for in 2021","Though trends are hard to predict, there are some steps to make sure you don’t miss them completely. Here are the top customer experience trends of 2021.","\u002Fblog\u002Fcustomer-experience-trends\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195115\u002Fteam-collaboration-450x197.jpg",18893,"team-collaboration","Proven success strategies to boost team collaboration","Team collaboration thrives within organizations that promote creativity through exploratory and experimental methods. Evaluate your own methods to succeed.","\u002Fblog\u002Fteam-collaboration\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194100\u002Fclosed-platform-16-450x300.jpg",20191,"closed-platform","Closed platform – A comprehensive guide to this secure system","Closed platform is a way to design and publish software. Though it seems restrictive, it’s beneficial to companies and customers. Here's how.","\u002Fblog\u002Fclosed-platform\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789189310394]